• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 34 readers -
    • Does Your Copy Pass the ‘Forehead Slap’ Test?

      One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

      Brian Clark/ Copybloggerin Content- 35 readers -
  • 3 Content Marketing Mysteries Solved

    OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why isn’t this content working? and “ ...

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • Sherlock Holmes and Mastery of the Craft of Writing

    Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction: he was so good, those clients came to him.

    Robert Bruce/ Copyblogger- 13 readers -
  • How to Build Trust and Enhance Your Influence with Content Marketing

    Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s ...

    Brian Clark/ Copybloggerin Content How To's- 20 readers -
  • A Guide to Meaningful Content that Resonates

    Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content.

    Sonia Simone/ Copybloggerin Content Blogging- 14 readers -
  • How to Quit Being So Damned Boring

    It always begins with so much promise. “I’ve been working really hard on my site. I put a lot of time and effort into it, but it’s just not getting any traction. Can you take a look?” I don’t want to take a look. Because by now, I know what I’m going to find. And it just makes me sad. There it is, the capable site design. The perfectly decent headlines. The bullet points of usefulness.

    Sonia Simone/ Copybloggerin Social Content How To's- 13 readers -
  • 5 Writing Techniques that Stir Your Audience to Action

    We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

    Brian Clark/ Copybloggerin Content- 10 readers -
  • Get Engaged to Your Audience and Customers

    Roses are Red Violets are Blue Valentine’s Day is Tuesday Why is content marketing so hard? Welcome to the week before Valentine’s Day! As it happens, it’s connection and engagement week at Copyblogger — and the content this week is all about how you can create a more profound bond with your audience.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 2017 Content Excellence Challenge: The February Prompts

    Leave a comment with your entry for this month’s content challenge. You’ll have the chance to win a really good book! Hey, it’s February! And that means we have two new prompts for our 2017 Content Excellence Challenge. This month, we’re going to send a copy of Jonah Sachs’s book Winning the Story Wars to five randomly selected commenters.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • 5 Cognitive Biases You Need to Put to Work … Without Being Evil

    All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people ar ...

    Jerod Morris/ Copybloggerin Content- 14 readers -
  • How to Create Content that Deeply Engages Your Audience

    Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made the message a little more strikin ...

    Brian Clark/ Copybloggerin Content How To's- 23 readers -
  • Creative Frameworks that Build Content Marketing Success

    There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 7 Real-World Ways to Think and Work Like an Artist

    Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.” – Random critic For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm.

    Sonia Simone/ Copybloggerin Content- 15 readers -
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