• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 37 readers -
    • Does Your Copy Pass the ‘Forehead Slap’ Test?

      One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

      Brian Clark/ Copybloggerin Content- 40 readers -
  • Surviving the Social Web: 7 Things You Need to Know

    Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because it’s made of human beings.

    Sonia Simone/ Copybloggerin Social- 10 readers -
  • Your No-Nonsense Guide to Getting Started with Social Media Ads

    The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutc ...

    Copybloggerin Social- 14 readers -
  • The Three Key Elements of Influential Digital Marketing

    Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is about.

    Brian Clark/ Copybloggerin Content- 17 readers -
  • Practical Strategies for Smart Content Creators

    Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles.

    Sonia Simone/ Copybloggerin Paid Search Content- 12 readers -
  • First Month Free + No Charge Migration to a Faster WordPress Website

    It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test performed this month by WebMatros, StudioPress Site ...

    Brian Clark/ Copybloggerin Blogging- 16 readers -
  • 3 Ways to Get What You Want by Doing Your Homework

    Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he has no idea ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • It’s Pet Peeve Week on Copyblogger

    Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … but it’s sound.

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • How to Get Your Writing on the Road to Being Read and Spread

    I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more.

    Robert Bruce/ Copybloggerin Content How To's- 15 readers -
  • Why You Don’t Need to Be a Thought Leader

    We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our space.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Try These Useful Suggestions to Build Your Audience

    On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career.

    Sonia Simone/ Copybloggerin Social EMail Content- 10 readers -
  • 2017 Content Excellence Challenge: The April Prompts

    It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts. Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one. This month’s prompts both share a creative dimension and an ultra pragmatic one.

    Sonia Simone/ Copybloggerin Content- 14 readers -
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