• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 43 readers -
    • Your Content Marketing Won’t Work Without This

      “What is copy?” My wife asked me this a few days ago. I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask. Her question jarred me. It had been a while since I’d thought about what “copy” is. And in that moment, my immediate reaction was to remember how I used to hate the word.

      Jerod Morris/ Copybloggerin Content- 29 readers -
  • Making a Living Writing Ebooks: Here’s How It Works Today

    Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work: Write an ebook! Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising. And that’s still true. (In fact, sales of ebooks hit $9 billion in 2015.

    Sonia Simone/ Copybloggerin How To's- 11 readers -
  • How to Unlock the Door to Effective Content with Your Creativity

    We definitely had a creativity thread weaving through the week, both on the blog and the podcasts. On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes.

    Sonia Simone/ Copybloggerin Content How To's- 13 readers -
  • 2017 Content Excellence Challenge: The August Prompts

    Happy August! It’s time for our pair of prompts to make you more creative and more productive. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try one prompt or both. You can join the fun anytime you like.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Boost the Relevance of Your Content with Benefits and Features

    One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understa ...

    Sonia Simone/ Copybloggerin Content- 13 readers -
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