• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 34 readers -
    • Does Your Copy Pass the ‘Forehead Slap’ Test?

      One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

      Brian Clark/ Copybloggerin Content- 36 readers -
  • Search Engine Madness on Copyblogger

    Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month. One might even call us foolhardy.

    Sonia Simone/ Copybloggerin Affiliate Content- 13 readers -
  • Schedule 30 Minutes to Uncover the Keys to More Powerful Content

    I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk can provide incredibly useful insights.

    Copybloggerin Content- 16 readers -
  • 7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

    “But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive ...

    Jerod Morris/ Copybloggerin SEO Content- 19 readers -
  • Zen and the Art of Content Marketing

    Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.

    Sonia Simone/ Copybloggerin EMail Content- 15 readers -
  • 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

    By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, the real test is what happens when someone clicks through to your website.

    Stefanie Flaxman/ Copybloggerin Content- 16 readers -
  • Introducing the New StudioPress Blog

    Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress site looks quite different from how it has in the r ...

    Copybloggerin Blogging- 12 readers -
  • Forget SEO

    Imagine. Imagine a world without search engines … It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them.

    Brian Clark/ Copybloggerin SEO Content- 14 readers -
  • The Unusual (but Important) Combination of Creative Fulfillment and SEO

    This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization. That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

    Sonia Simone/ Copybloggerin SEO Content- 10 readers -
  • 2017 Content Excellence Challenge: The March Prompts

    Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do this.

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • Everybody’s Working for the Weekday

    Why do we spend so much time researching, creating, optimizing, and promoting our content? “Geez, Stefanie. That’s a silly question,” you might be thinking. “You of all people should know that content marketing helps with our business goals. In fact, you wrote about that last week.” And you’d be absolutely correct. But that’s not what I want to focus on today.

    Stefanie Flaxman/ Copybloggerin Content- 11 readers -
  • 3 Simple and Effective Keyword Research Tips

    Keyword research is always a hot topic in content marketing circles. It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research. 1.

    Beth Hayden/ Copybloggerin SEO- 12 readers -
  • It’s Time to Pump You (and Your Content) Up

    So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

    Sonia Simone/ Copybloggerin Content- 12 readers -
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