• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 41 readers -
    • Does Your Copy Pass the ‘Forehead Slap’ Test?

      One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

      Brian Clark/ Copybloggerin Content- 45 readers -
  • The Balance of Creativity and Productivity

    If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of mind to ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • Your Summer Reading List from the Copyblogger Editorial Team

    I don’t believe in a “writing gene.” Writing comes more easily to some folks, for sure. But those aren’t always the people who end up writing really well. Writing is a skill that requires plenty of practice. But practice is always more effective when you’re working on the right things. That’s when it’s time to seek out some good advice.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • A Simple Plan for Managing and Completing a Content Project

    On June 20, 2009, I was reading Copyblogger and I got a new idea: I should write an ebook. At that point, my writing and editing business was less than a year old, and I had never written anything that resembled a book. Could I actually do it? I knew I wanted to try, so I established a plan on July 1 that would help me write, design, and self-publish an ebook on my website by September 15.

    Stefanie Flaxman/ Copybloggerin Content- 11 readers -
  • This Common Belief Could Be Blocking Your Creative Potential

    A woman brought her two Pomeranians to a barbecue I recently attended. I had never met her before, but overhearing her give the dogs commands in Norwegian, Italian, and English sparked a conversation between us and another guest. Hamburger in hand, the other barbecue-goer explained why he’s always had trouble learning a language other than English.

    Stefanie Flaxman/ Copyblogger- 15 readers -
  • Last Day to Get the Rainmaker Platform

    This is it … your absolute last day to invest in the Rainmaker Platform at pricing that will never be seen again. The party’s over today at 5:00 p.m. Pacific Time (you can read the original announcement with all the details here). ...

    Brian Clark/ Copyblogger- 14 readers -
  • Improve Your Writing and Last Chance for Rainmaker Platform

    Brian wrote on Monday about the big news for this week: This is your last chance to pick up the Rainmaker Platform as a standalone service. We’re transitioning to a bundled hybrid of technology with client services … and that will come with a significantly higher price tag. If you’ve been thinking about Rainmaker, this would be a great time to jump in.

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Does Your Blog Need Editing and Proofreading?

    You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication.

    Stefanie Flaxman/ Copybloggerin Content- 9 readers -
  • The Rainmaker Platform Goes Off the Market this Friday

    The Rainmaker Platform is coming off the market this Friday at 5:00 p.m. Pacific Time. To get the current pricing, you must start your free trial before the deadline. Last month I told you about the Rainmaker Platform’s shift from software-as-a-service to a bundled hybrid of technology and client services, all at much higher prices.

    Brian Clark/ Copybloggerin EMail- 14 readers -
  • Doors Are Open for Certification (and Other Fun Things)

    Remember all the conversations we’ve been having about the Certified Content Marketer program? Well, the doors are open — and they’re going to be closing again on Monday, June 12. If you’d like to be featured on our list of recommended writers (and get our most advanced content strategy course), this is how you do it.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • 3 Advanced Ways to Craft Better Sentences

    While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write. Better sentences add up to better content. So, let’s break down content writing into sentence writing. I’m not about to show you how to write a “perfect” sentence.

    Stefanie Flaxman/ Copybloggerin Content- 14 readers -
  • 2017 Content Excellence Challenge: The June Prompts

    There’s something about June … maybe that it’s the sixth month, so you have that reminder that the year is half over. Or maybe it’s the June sunshine (at least in my hemisphere) that makes you want to be ultra productive so you can sneak out for a before-dinner walk. In any event, I’m feeling rather conquer-the-worldish at the moment, and I hope you are, too.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • It’s ‘We Love the Writer’ Week on Copyblogger

    Actually every week is “We love the writer” week on Copyblogger. But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students. This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing ed ...

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • Writers: Here’s Why You Aren’t Getting More Great Clients

    We’ve been saying it for years — writers run the web. The internet depends on a wealth of content that’s worth reading, watching, and listening to. And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

    Sonia Simone/ Copybloggerin Content- 20 readers -
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