• 8 Incredibly Simple Ways to Get More People to Read Your Content

      Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.

      Pamela Wilson/ Copybloggerin Content- 31 readers -
    • Does Your Copy Pass the ‘Forehead Slap’ Test?

      One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

      Brian Clark/ Copybloggerin Content- 30 readers -
  • Connect with Your Audience, Connect to Your Power

    You may have noticed that our content this week shifted forward a day — we took Monday off to honor the work of Dr. Martin Luther King, Jr. Then on Tuesday, we started talking a lot about connections — especially the connection with our audiences. Brian kicked things off with a post about one of my favorite topics — our ability to attract the kind of customers and clients we ...

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Subterranean Foundations of Any Good Content Marketing Strategy

    Let’s go deep for a moment. Below the surface, not in the 20th-century French existentialist sense, but to a much more simple understanding of depth that can actually start to make things happen for your content marketing strategy … whatever it is you’re trying to do online. As Mr. Sartre once said, “Words are loaded pistols.” I happen to believe that is a true statement.

    Robert Bruce/ Copybloggerin Content- 12 readers -
  • How to Attract Your Ideal Customer with Perfectly Positioned Content

    “Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek.

    Brian Clark/ Copybloggerin Content How To's- 27 readers -
  • Taking the Day to Honor Dr. King

    The blog is taking today off to honor the life and work of Dr. Martin Luther King, Jr. “Faith is taking the first step even when you can’t see the whole staircase.” – Martin Luther King, Jr. We hope you’ll join us in spending a few moments today reflecting on t ...

    Sonia Simone/ Copyblogger- 11 readers -
  • Let’s Get the Strategy Party Started

    Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, look for lots more details from Brian in the weeks to come.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The One-Two Punch of Authenticity and Strategy

    We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a relevant business message without becoming a total saleshole.

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • Your 2017 Content Excellence Challenge: The January Prompts

    In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge. January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement. Every month, we’ll give you a pair of prompts that we can all work on together as a community.

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Power of a Fresh Start

    You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. Or, if it’s Copyblogger’s founder Brian Clark, they just might come back to the blog with a vengeance … and a commitment to write a bunch of new content for us. In case you missed it, Brian did that last one this week.

    Sonia Simone/ Copybloggerin Blogging- 16 readers -
  • Why Your Voice Matters More than Ever This Year

    2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost — poets, musicians, cultural icons. Of course, famous people die every year — but this one had a nasty streak. Bowie, Prince, Ali, Cohen, Fisher, and so many more. People who went far beyond entertaining us. We never met them, but they changed everything.

    Sonia Simone/ Copybloggerin Content- 22 readers -
  • 10 Modern Editing Tips for Meticulous Bloggers

    I watch a lot of YouTube videos about the best ways to clean your bathroom. In fact, I realized that I spend way more time watching “hacks, tricks, and tips” about how to efficiently clean a bathroom than I do actually cleaning my bathroom. Given the hundreds of thousands of views on these types of videos, perhaps it’s not just me.

    Stefanie Flaxman/ Copybloggerin Blogging- 22 readers -
  • Get Back to Basics to Crush It in 2017

    One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem). There was plenty of emerging talk about commercial blogging going on back then, and Copyblogger was specifically designed ...

    Brian Clark/ Copybloggerin EMail Content Blogging- 22 readers -
  • The Difference Between Cheap and Good

    You’ve probably noticed how much cheap marketing and writing advice is out there. So many hypey “hacks” … so few results. We’re much more into the long game. It takes time and energy to produce good content, which is why we like solid, proven strategies that are actually worth your time. This week, we have some deep dives for you.

    Sonia Simone/ Copybloggerin Content- 14 readers -
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