Copyblogger - Posts from August 2015

  • The Zen of Measurement, Optimization, and Focus

    In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode of The Mainframe, Chris Garrett and Tony Clark discuss: How you can determine the correct metrics for your business Where to start, and what you need to focus on Why t ...

    Copyblogger- 19 readers -
  • How to Effectively Publish on LinkedIn, Part 1

    Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn. In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

    Copybloggerin Social Content How To's- 17 readers -
  • How an Editor-in-Chief Creates Editorial Standards, Part One

    Discover how to make your digital business stand out by creating and managing editorial standards that add a superior layer of quality to the work you produce. Now that we’ve established connection is king, rather than content alone, how do you ensure that your content helps you establish a strong bond with your audience? In this 20-minute episode of Editor-in-Chief, host S ...

    Copybloggerin Content How To's- 16 readers -
  • Webinar: Smart Systems and Processes for Freelancers, Solopreneurs, and Startups

    I’ve started nine businesses so far. The first one failed, but each successive company has yielded greater revenue, profits, and (mostly) happiness. There was a particular period of time — 2002 to 2005 — that I without doubt enjoyed the higher revenues and profits. I set out to prove something to myself, and made more than I would have made if I had remained practicing law, ...

    Brian Clark/ Copyblogger- 26 readers -
  • 13 LinkedIn Power Tips from the First 9 Episodes of The Missing Link

    Listen in to The Missing Link this week to learn about three critical areas of your LinkedIn business: how to create a compelling profile, how to make meaningful contacts, and smart ways to build traffic. Host Sean Jackson and Mica Gadhia share their favorite tools from their favorite guests for their favorite audience … you! You can get started creating a stronger LinkedIn ...

    Copybloggerin Social- 15 readers -
  • How an Editor-in-Chief Creates Editorial Standards, Part Two

    This week’s installment of the editorial standards series on Editor-in-Chief outlines three digital publishing best practices you can implement right now. Get ready to start making details a priority … In this 13-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: How to make your content a trusted source for your audience Why we become hooked on certai ...

    Copybloggerin Content How To's- 16 readers -
  • How to Effectively Publish on LinkedIn, Part 2

    If you want to make sure your published articles are ranked high on the Pulse Network, you won’t want to miss this second episode of The Missing Link’s three-part series on LinkedIn publishing. In this episode, Gericke Potgieter — author of How to Feature on LinkedIn Pulse — shares the results of his research that analyzed more than 560 posts on LinkedIn across 48 channels.

    Copybloggerin Social How To's- 18 readers -
  • How to Effectively Publish on LinkedIn, Part 3

    In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse. The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members. In this episode of The Missing Link, hosts Sean Jackson and Mica Gadhia — along with special guest Katie Ca ...

    Copybloggerin Social How To's- 23 readers -
  • Behind the Scenes: The Reimagining of Copyblogger.com

    Copyblogger.com started it all on this particular crazy portion of the journey. It’s constantly evolved over the years, and it’s about to take another giant step forward. When you strip away the fact that Copyblogger has historically been the mothership platform for our company, you realize that it’s essentially a membership site with free and paid components.

    Copybloggerin Content Blogging- 18 readers -
  • 3 Counterintuitive Activities that Will Improve Your Business

    When we think about personal development in terms of our business, we’re thinking of continuing education, or professional development. Maybe it’s a leadership seminar, or some kind of motivational training. Those things are great, and necessary. But some of the most important things we can do in terms of personal development might seem like they have nothing to do with business.

    Copyblogger- 22 readers -
  • The Jerry Seinfeld Approach to Adaptive Content

    We know you must deliver the right marketing message, to the right audience, at the right time, but why is that so important? And how do you ensure that outcome in your own business? In this episode of The Mainframe, Chris Garrett and Tony Clark reveal: Why adaptive content is so important The lesson we can learn from stand-up comedians, and how the approach must differ when it comes to.

    Copybloggerin Content- 19 readers -
  • 3 Ways Writers Must Adjust in a World Dominated by Social Media

    The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that. Before the web — in the world of print — advertisers bought space in magazines and newspapers.

    Copybloggerin Social- 24 readers -
  • One Authorpreneur’s Journey to $100K in Six Months

    Do you want to quit your job, write a few books, and build a business that allows you to be your own boss? Kevin Kruse did just that. Here’s how … In this episode of Authorpreneur, host Jim Kukral and Kevin Kruse discuss: How Kevin decided to quit his job and build a business around writing books The “Indie Author Advantage” concept Building an email list of thousand ...

    Copyblogger- 19 readers -
  • The Psychology of Selling Books with Sean D’Souza

    Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value. The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book or the Brooklyn Bridge.

    Copyblogger- 26 readers -
  • How a Life-Long Entrepreneur Transformed into a Full-Time Author

    Joanna Penn is a life-long entrepreneur that has also worked for major corporations and has even run her own scuba diving business. But after years of not finding what made her happy, she turned to writing books and found the true success she’d wanted all along. Fifteen books later, this fiction and nonfiction author is the epitome of success in the self-publishing movement.

    Copybloggerin How To's- 25 readers -
  • Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?

    Over 15 years, Technology Translated host Scott Ellis has built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake he has observed across that time. And a lot of you are still doing it. In the era of the “Sharing Economy,” the idea of ownership might sound a bit archaic.

    Copyblogger- 16 readers -
  • The Law of (Content) Attraction

    You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life. At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em. That’s not what I’m going to talk about today.

    Sonia Simone/ Copybloggerin Content- 27 readers -
  • 3 Resources to Help You Add Outstanding Audio to Your Content Marketing

    Imagine you’ve just watched an interview with a charismatic celebrity on a late-night talk show. He told a funny personal story, and now you’re excited about seeing the new film he’s starring in that premieres next week. Wouldn’t it be powerful if your content could spark the same type of connection with your audience members? The intimate nature of audio content helps you ...

    Stefanie Flaxman/ Copybloggerin Content- 40 readers -
  • The ‘Magic’ Words that Make Your Media Content Pop with Authority and Expertise

    This week on Hit Publish, we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert. If you have a great business, you have to sound confident whether you’re writing a sales page, blog post, email newsletter, or any other piece of media content.

    Copybloggerin Content- 14 readers -
  • A Behind-the-Scenes Look at the Rainmaker.FM Digital Business Podcast Network

    Jerod Morris, our VP of Rainmaker.FM, shares some lessons from what may be our most ambitious content initiative ever. It should always make you nervous when Copyblogger’s founder and CEO, Brian Clark, tosses an idea around. His ideas have a way of turning into “unyielding freight trains” of business energy. In this case, it’s the Rainmaker.

    Copybloggerin Content- 13 readers -
  • Benji Rogers on Getting Comfortable with Being Uncomfortable

    Today’s guest on Hack the Entrepreneur is the President and Founder of PledgeMusic, a direct-to-fan company that offers musicians a unique way to engage with their fans during the music-making process. He is an independent musician who received the A&R Worldwide Digital Executive of the Year award in 2014 and appeared in the 2013 Billboard 40 Under 40 Power Players list.

    Copyblogger- 18 readers -
  • This Free App Will Help You Write Bold and Clear Copy

    So there’s this new browser app that allows you to write/drop content into a text box and click “Edit” to determine if your writing is “bold and clear.” It’s called the Hemingway Editor. It’s simple to use, but the questions remain: Does it work? And how does Hemingway actual stack up against his own app? That’s what this episode is all about.

    Copybloggerin Content- 7 readers -
  • How to Create a Visual Brand and Fight the Dark Forces

    Have you seen Star Wars? Of course you have. My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out. The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett. I rushed to my TV set and watched them all at once.

    Copybloggerin How To's- 17 readers -
  • The Anatomy of an Editor-in-Chief of a Digital Business

    Discover the five key roles of an Editor-in-Chief and how they help you establish your own digital business. Through the Editor-in-Chief mindset, you can create a business asset that has the potential to move your career forward. In this 20-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: What an Editor-in-Chief looks like in practice How becoming th ...

    Copyblogger- 14 readers -
  • The Power of the Very Small Business

    There are more than 26 million companies in the United States with fewer than 20 employees. The vast majority of those businesses have fewer than five employees, and often only one. There are about to be a whole lot more of these very small businesses. Interestingly, it’s because big businesses are also going to become radically smaller.

    Copyblogger- 9 readers -
  • The Evolutionary Process of an Entrepreneur

    Today’s guest on Hack the Entrepreneur is the creator, publisher, and editor of Foundr Magazine, which launched in 2013 and has become a six-figure business. Foundr is a monthly digital magazine, which has had more than 100,000 downloads in its first 15 months. He also hosts a weekly podcast for Foundr where he interviews the greatest minds in business today and has created ...

    Copybloggerin Social- 11 readers -
  • 40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out

    By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course. So, we are presenting this quick reminder and providing a bit of insight from a current course member as to why joining might be beneficial for you. Here’s the reminder At midnight on Friday, August 14, 2015, we are shutting the doors to the course again for a while.

    Jerod Morris/ Copyblogger- 15 readers -
  • The Clear-Copy Rule of Writing for the Web

    “So many English teachers shoved complex sentences down my throat that now a simple sentence almost makes my skin crawl.” That’s Tim Biden, during a Twitter conversation about writing for the web. He was responding to a tweet Rough Draft host Demian Farnworth shared with a link to his first Copyblogger post: “The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow.

    Copybloggerin Content- 9 readers -
  • Get More Clients With An Online Lead Generation Strategy That Works

    Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients. Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don’t have the right marketing system in place that attracts leads and properly nurtures them over the buying cycle, you’re just burning cash with any form o ...

    Copybloggerin Content- 8 readers -
  • What Craft Beer and Food Trucks Can Teach Us About the Power of Collaboration

    Your fellow Showrunners, even those serving the very same niche(s) that you’re serving, are not your enemies. 95 percent of the world has no idea what you’re doing as “podcaster,” so don’t turn a cold shoulder to the few who do. This week’s episode of The Showrunner begins with a discussion about the value of meeting your listeners in person when you get the opportunity to do so.

    Copyblogger- 12 readers -
  • How to Use a Comma

    On this episode of Editor-in-Chief, host Stefanie Flaxman continues her Editorial Standards series with a lesson about correct comma usage. Commas are often underused or overused. Do you know how to implement the right balance in your writing? When punctuation marks are used correctly, readers take them for granted — they are merely symbols that seamlessly guide readers through your text.

    Copybloggerin Blogging How To's- 13 readers -
  • How the Integration of Content and Commerce Creates a Winning Difference

    Last week on New Rainmaker with Brian Clark, Brian talked about the concept of “native commerce” as a way to create content, build an audience, and ultimately find out what people will actually buy. It’s about creating a unique experience for the right type of person, but how does that happen? Brian realized shortly after last week’s episode went live that we had just explo ...

    Copybloggerin Content How To's- 9 readers -
  • Native Commerce: Media That Makes Real Money

    This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing is supposed to do, but instead of people avoiding it, they seek it out. Once you have an audience, you can intelligently determine what people want to buy. Not with random ideas and guesswork, but by serving the problems and desires of a group of real people.

    Copybloggerin Content- 11 readers -
  • How to Attend an Industry Conference Like a Boss

    Business conferences offer a variety of benefits. Networking opportunities. Gobs of knowledge. Parties galore. Enough to distract even the most focused person. While networking is a major — if not the major reason — to attend a conference, what can’t be missed is the fact that you have some dynamite speakers sharing some dynamite information.

    Copybloggerin Content How To's- 6 readers -
  • Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

    You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows. You’d be wrong. Instead, you switch from working your tail off to get known to working your tail off to keep up with being known. Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just ca ...

    Copybloggerin EMail Content- 14 readers -
  • Is Podcasting Replacing Written Content Marketing?

    That is the question. It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger. You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you. But we may have confused you, too.

    Pamela Wilson/ Copybloggerin Social Content- 18 readers -
  • 10 Content Marketing Goals Worth Pursuing

    Editor’s note: The original version of this post was published on February 1, 2012. Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

    Sonia Simone/ Copybloggerin Social EMail Content- 42 readers -
  • The Unstoppable Rise of the Digital Content Creator

    I’m typing this article on a pretty powerful machine — and it’s no bigger than the size of a Vogue magazine. On this same machine, I can collaborate, record, edit, and publish a video — or even a movie. I can record, edit, and publish a podcast. Software has made all this — and more — a reality.

    Demian Farnworth/ Copybloggerin Content- 16 readers -
  • 3 Resources to Help You Create Remarkable Visual Content

    As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird. But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.

    Stefanie Flaxman/ Copybloggerin Content- 19 readers -
  • Let This Stupid Machine Read Your Copy Out Loud

    You know that conventional wisdom that you should read everything you write out loud? Let’s put a twist on that advice. Say you lost your voice. Or are simply lazy. But you just finished a 300-word article and are ready to refine it. It’s natural to read it out loud to see how it sounds. So let’s say you do that two or three times. But you are still not satisfied with it.

    Copyblogger- 6 readers -
  • Get Our Proven, Step-by-Step Podcasting Course (While Registration Is Open)

    You’ve been hearing a lot about podcasting over the last 6-12 months. And you’ve been seeing a lot about podcasting too, especially here at Copyblogger, where we’ve shifted much of our marketing model to one built around on-demand, educational audio content. Perhaps you’re still wondering why. Here are a few interesting recent data points (via the Infinite Dial 2015 study ...

    Jerod Morris/ Copyblogger- 18 readers -
  • Why Don’t Some Online Courses Sell?

    Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services. But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

    Copyblogger- 11 readers -
  • Bringing More Emotion into Your Writing, from the Inside Out

    Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it? Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those who write content for the web. But sometimes we mistake professionalism for whitewashing, and we miss out on using a ...

    Copybloggerin Content- 9 readers -
  • How to Avoid Getting Sucker-Punched by Internet ‘Facts’

    Don’t you love those Internet facts? You know, the ones that aren’t facts at all, they’re fodder for our own confirmation bias, and weapons in the Outrage Wars. In the early days of the social web, we thought that bringing people together would create a knowledge utopia. What we got instead was a battleground of competing ideas — many of them misguided or just plain wrong.

    Copybloggerin Content How To's- 8 readers -
  • 3 Easy Ways to Expand Your Creativity

    Imagination is more important than knowledge. – Albert Einstein Remember when you were little and the best gift of all was a large cardboard box? That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a wild imagination — we could go anywhere and be anything.

    Copyblogger- 9 readers -
  • Two Ways to Turn Facebook Fans into Paying Customers

    Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why. When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

    Copybloggerin Social EMail- 11 readers -
  • Uncover an Idea, Find a Co-Founder, Build a Business

    Today’s guest on Hack the Entrepreneur helps startups and companies attract new clients online. He is the co-founder of HubStaff.com, which allows businesses to manage their remote staff by tracking time and activity levels, providing screenshots, and calculating employee payments. HubStaff allows us to see exactly what virtual teams are working on so we can track expenses ...

    Copyblogger- 11 readers -
  • One Product Does Not a Business Make

    Today’s guest on Hack the Entrepreneur is the founder and CEO of Digital Marketer, where he blogs and coaches for the Digital Marketer Lab and other training courses. He started marketing online from his dorm room in 1999, and has worked in over 500 different markets. In the last three years, he and his team have invested over $15,000,000 in marketing tests, and have generat ...

    Copyblogger- 13 readers -
    Earlier about the same topic:
  • 4 Writing Lessons from a Depressing Music Project

    Hey, because this is episode 90 of Rough Draft, let’s do something a little different today. Let’s talk music. Do you recognize any of these names? The Antlers Real Estate Tune-Yards M83 Beirut Wye Oak Feist Tom Waits The Head and the Heart James Blake Radiohead If you do recognize any of those names, then Demian Farnworth can probably predict t ...

    Copybloggerin Content- 9 readers -
  • Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

    In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it. PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program. In this 13-minute episode of PR is dead, host Doyle Albee discusses both why he thinks PR is dead (it isn’t, but traditional p ...

    Copyblogger- 11 readers -
  • How to Selfishly Build a Successful Business

    Today’s guest on Hack the Entrepreneur is a real estate investor, one-time real estate agent, podcaster, web designer, and Internet entrepreneur. He is the founder and CEO of the online real estate networking platform, BiggerPockets. The platform now has more than 330,000 members. Today’s guest is also the CEO of BiggerPockets’s publishing division, and has co-written and p ...

    Copybloggerin Content How To's- 14 readers -
  • Guiding Online Dreams (and Dreaming of a New Community)

    Darren DeMatas has built a career helping others bring their dreams online. With his newest venture, selfstartr.com, he’s finally shifted his focus to a new client he’s never served before: himself. It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.

    Pamela Wilson/ Copybloggerin Content- 13 readers -
  • The Real Value of Creating Value

    Today’s guest on Hack the Entrepreneur is the co-founder and CEO of GroundMetrics, a unique technology startup in oil and gas exploration. He began his career in business management and was a strategic marketing consultant. He then co-founded and ran CarCode Corporation, which was acquired by a major toll road management company in 2009.

    Copyblogger- 11 readers -
  • How to Become an Exceptional Writer

    A man and boy sit in an old house crowded with furniture, sunlight, and dust. A guitar rests on the boy’s knee. Tiny fingers grip and pluck the strings. The man is nodding, rocking as the boy plays. The man is Jack White — of The White Stripes, The Raconteurs, and The Dead Weather fame. The boy is his son. This scene is part of the documentary It Might Get Loud.

    Demian Farnworth/ Copybloggerin Content How To's- 31 readers -
  • 5 Stories that Explain Jerod Morris (Plus One Massive Marketing Lesson)

    Last week, Jerod Morris dedicated a third of an episode of The Lede to five lessons he learned from Demian Farnworth. It was a humbling episode for Demian. Now it’s Jerod’s turn to be humbled. This week, Demian kicked Jerod off the show so he can turn the tables on him. But instead of giving you five lessons, Demian wants to give you five stories. Five stories that explain Jerod Morris.

    Copybloggerin Content- 8 readers -
  • How Bestselling Author Hugh Howey Writes

    In this episode of The Writer Files, prolific, bestselling, and multi-genre author Hugh Howey took host Kelton Reid on a walk through the writer’s process. Mr. Howey is the well-known author of Wool and his self-published dystopian Silo series that has sold more than two-million copies worldwide.

    Copybloggerin How To's- 10 readers -
  • The Mobile First Philosophy (and How to Start Building Your Own Mobile Strategy)

    Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don’t a leg up. Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his business clients and has a knack for explaining i ...

    Copybloggerin Content How To's- 5 readers -
  • How to Get Offline Customers Engaged with Your Online Marketing

    Can digital marketing work even if your target market isn’t your typical “online audience?” You bet, but it all relies on knowing what to write about and where to publish your content. This week on Hit Publish, listener Tom submitted his question for the Dear Amy column. He wonders how he can get more of his customers engaging with his online marketing.

    Copybloggerin Content How To's- 11 readers -
  • How to Grab Great Ideas (Without Using Your Hands)

    It’s funny, how we forget things. Sublime reflections and exalted ideas. Like they were never even there. But if they were so sublime and exalted, why did they not remain with us? And it’s funny how we fear losing these ideas. The lengths we will go to preserve them. The legends are legion. Keeping waterproof slates in your shower.

    Copybloggerin How To's- 10 readers -
  • How Neuroscientist Michael Grybko Defines Storytelling

    Have you ever wondered why storytelling is such an omnipresent theme of human life? Welcome to another guest segment of “The Writer’s Brain,” where Kelton Reid picks the brain of a neuroscientist about elements of great writing. Research scientist Michael Grybko — of the Department of Psychology at the University of Washington — returned to the podcast to help Kelton define ...

    Copybloggerin How To's- 13 readers -
  • How to Ditch Your Perfectionist Mindset

    Today’s guest on Hack the Entrepreneur is a serial entrepreneur, speaker, blogger, consultant, coach at Systems Scientist, podcaster, and author of Owning It: Embrace the Best and Worst Parts of You to Thrive in Life and Business. She is the founder of Mydzik Media, the host of The Off-Road Millenial podcast, where she talks about the future of work and millennial entreprene ...

    Copybloggerin How To's- 7 readers -
  • How to Find and Tap into Unmet Demands

    Today’s guest on Hack the Entrepreneur is a successful author and screenwriter, and he has written a book and produced a movie about his life, called I Hope They Serve Beer in Hell. His books have sold more than three million copies and have been translated into 30 different languages. He also founded (and sold) Tropaion Publishing, which pioneered the idea of author as publisher.

    Copybloggerin How To's- 11 readers -
  • Why Just-in-Time Learning Is Critical for Your Show’s Future

    We know we need to be constantly learning. It’s the only way to get ahead, stay ahead, and sometimes just keep up. But can too much learning actually be a bad thing when it comes to the launch and growth of our shows? Yes. If we overcomplicate it. This week’s new episode of The Showrunner begins with Jerod Morris outlining how he prepared to unplug on vacation while none of ...

    Copyblogger- 7 readers -
  • How This Social Media Thing Kicked Web Writing Right in the Feels

    Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that. Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

    Copybloggerin Social Content How To's- 11 readers -
  • 6 Steps to Building an Audience That Builds a Business

    It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears. That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.

    Copybloggerin Content- 17 readers -
  • 5 Things to Take Advantage of When You’re Starting Something New

    When I first started publishing content, I was obsessed with one question: How long will it take me to grow a huge audience? Blog readers and email subscribers … I wanted them. In vast numbers. And I wanted them right now. I wish I’d had a crystal ball to see all of the very real benefits I had when I was just starting to build an online presence, without the audience or subscribers.

    Sonia Simone/ Copybloggerin Social Content- 20 readers -
  • How to Pre-Sell Your Product by Offering Tantalizing Samples

    Selling a product is much easier when you have a pre-sell strategy in place. To understand the concept of the pre-sell, it might be a good idea to take a walk around a supermarket. In this store, you’re likely to see some folks doling out samples of their products. Some days, these folks look kind of forlorn as they passively stand there with their sausage, ice cream, or wi ...

    Copybloggerin Content How To's- 12 readers -
  • Is Reinvention the Secret to Success?

    Ever meet someone who completely revamps the way you look at an issue? This is the story of how an older gentleman changed Demian Farnworth’s mind about what it takes to be successful. The first time Demian met Peter Hut was in a swank, open-air lounge where the concrete floor shone from a glossy finish.

    Copybloggerin Content- 10 readers -
  • Proof that Stories Can Increase the Value of Even ‘Worthless’ Items

    Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself. In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding ...

    Copybloggerin Content- 10 readers -
  • How to Avoid Obscurity by Misusing Language

    Language is software (your brain, the hardware). A form of coding. It communicates information, and ideas travel from one person to the next through language. As babies, our first goal is to learn the language. Master the fundamentals. Learn your scales. And most of us are fully satisfied with this. Great writers, however, aren’t. They go on to experiment with language.

    Copybloggerin How To's- 12 readers -
  • Why These Famous Time-Management Techniques Are Ruining Your Productivity

    Most creative people will take your head off if you butt in while they are “flowing.” But that’s exactly what the Pomodoro technique does, a popular time management trick designed to boost your productivity. The concept is simple: set a kitchen timer for 25 minutes and work until it rings. Then take a short break. Eugene Schwartz swore by a similar method. He gunned for 33.

    Copyblogger- 10 readers -
  • The 5 Words that Are Key to Podcast Monetization

    To start, run, and grow a podcast takes time. A lot of time. Putting in the effort it takes to show up consistently every week and build an engaged audience takes work. A lot of work. Podcasting is a crappy hobby, but it’s a great job. – Roman Mars of the 99% Invisible podcast Podcasting is a great job, and the only way for it to become one is through proper monetization.

    Copybloggerin Content- 13 readers -