- Our Blog
This week, I’m excited to share one of our newest shows with you: Zero to Book. On this episode, Jeff Goins and Pamela Wilson discuss reader feedback, exceeding expectations, and three ways to apply the principle of generosity breeding reciprocity. As they discuss, your existing audience members help you in two ways: they provide feedback on the ideas you plan to write abo ...
In this edition of Rewind, I’m excited to bring you a new episode of Authorpreneur with host Jim Kukral and guest Chris Ducker. This week, they discuss why you should write a book, how to use a book to drive more leads, and how it can help build business. Chris Ducker had already built a powerful brand helping entrepreneurs find virtual assistants for their businesses.
Before I share this week’s pick with you, I should note that it’s the third episode in a five-part series. If you haven’t listened to the first two, be sure to check those out here and here when you get the chance. With that, this week’s Rewind episode is brought to you by Brian Clark and Jerod Morris on The Digital Entrepreneur.
With an array of content mediums to choose from, which ones will work best for you and your business? In this week’s edition of Rewind, Amy Harrison answers your content marketing questions on the most recent episode of Hit Publish. By sharing some of her personal experiences, she hopes to help you evaluate the main content choices that are available for marketing your busin ...
Watch the video. Ignore the copy. That’s my advice to you once you land on Google’s site dedicated to the new Accelerated Mobile Pages (AMP) Project: “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
The key to online success is authority. The key to authority is knowing what the heck you’re talking about and being able to express it well. So, what’s the key to knowing what the heck you’re talking about? One of the things that holds people back from creating content-driven websites is the insecurity that they’ll never be able to learn enough to be an expert.
Some people just have “it,” don’t they? They exude a confident air. They seem especially wise. They have ready answers for any question. They’re authorities — natural authorities. And this mysterious quality makes you want to follow their lead. It compels you to sit up and listen closely when they speak. It makes you want to do business with them.
A speaker list filled with real practitioners of digital commerce … An integrated agenda that covers the deep process underlying digital product and service creation, marketing, and distribution … An exclusive performance by one of the most beloved bands to come out of the alternative music revolution … Plus, an ice-breaking opening reception and an epic closing party to bookend the network.
“Come sit down, Child. Gently put your hands on my crystal ball,” I say, directing you into my dimly lit fortune teller studio. I’m wearing a Stevie Nicks-inspired black lace shawl and gold hoop earrings. “You’d like to know if you should publish guest blog posts on your website, yes? Let’s ask.
Many of us have an exaggerated image of the business world — that it’s all about making heartless decisions based solely on profits, not people. But what if you could build a business that had a transformative effect on your customers’ lives? And what if you could profit at the same time? Morgan Dix has built two businesses that enable his customers to transform themselves.
People are still talking about the Henry Rollins keynote from our event last year. It was a personal highlight for me, and apparently for a lot of other people as well. You don’t really top Henry. But you must know that we’re going to keep raising the bar each year when it comes to indulging our rock-and-roll lifestyle.
It’s still over six months away, and yet Digital Commerce Summit is on track to be our biggest event ever. Which is a clear indication that we need to raise the price. Join us October 13-14, 2016 for a value-packed experience that will define the digital commerce industry. This inaugural conference features an integrated agenda that covers digital product and service creatio ...
Have you ever been reading an article — say it’s on content marketing — and you spot a strange word? You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point. I’m talking about words and phrases like: Agile Exit rate Key performance indicator (KPI) Native advertising Owned med ...
Miriam Lafayette really knows what she’s doing. She absolutely has it together. Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love. You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her in a fancy cafe.
Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge.
Let me tell you a fascinating story about John. He’s a fictional character but a good example of the type of people I help every day. In fact, if you pay close attention, you might realize you relate to him in more ways than one. John is a developer. He writes code day in and day out for a large company. He doesn’t think of himself as a copywriter. He essentially just codes, all the time.
If you’re feeling overwhelmed and confused, I don’t blame you. When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder (or five); offering webinars; using Blab or P ...
As a freelance copywriter, I’d always been excited by the thought of starting an online business. What could be better than having total control over your schedule, freedom to do the work you’re most passionate about, and the potential to make money while you sleep? But becoming a digital entrepreneur also sounded daunting to me — at least in the beginning.
It’s been said that every entrepreneur is a digital entrepreneur. This is right. This is wrong. It’s right in the sense that all entrepreneurs are using digital technology to build, launch, and grow their businesses. But it’s wrong in the sense that not all entrepreneurs are doing everything digitally — which is, amazingly, now possible to do.
Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.
We are … how shall I say this? Unusual around here. Our Founder and CEO is a reformed lawyer-turned-marketer-turned-serial-entrepreneur-turned-who-knows-what’s-next. Our COO runs our galaxy when he isn’t keeping our company running. Our CCO rocks hot pink hair and an unmistakable style. Our CFO has remade himself as a LinkedIn shock jock.
Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas. So, relax.
It’s hard to believe it’s been a year since we rolled out our digital business podcast network, Rainmaker FM. A lot has happened in the time since Brian Clark and I started throwing this idea around in late 2014. Here are just a few of the facts on how things have gone … In one year, Rainmaker FM has: Created or partnered with 24 distinct shows Published an average of ...
The playing field has been leveled and the barriers to entry have been torn down. Every day, people enjoy inspired lives built upon their art, their passions, and their ideas. Not because someone gave them permission, but because they decided this was their time and they weren’t going to be satisfied if they missed it. It is no longer a question of whether or not “they” will let you.
After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t it automatically become a part of our lives after we read it? This post will help you bridge the vast gap between learning something and applying it.
Let me ask you a strange question, dear web writer: do you ever lose sleep over your headlines — particularly the night before your content publishes? I do. At some point in the night, I’ll wake up and think: “Oh my gosh, ‘rankle’ needs to come after ‘sunshine!'” Or: “Should Allen Ginsberg be in the headline? Will that turn people off?” Here’s the funny thing: I’ve ...
If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation. Carl Lewis: failed drug test, 1988 Ben Johnson: failed drug test, 1988 Linford Christie: tests positive for pseudoephedrine, 1988 Justin Gatlin: failed drug test, 2006 Mau ...
Solutions for Smarter Content Marketing