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Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. And be sure to check out the other great episodes that aired on Rainmaker FM during the pa ...
This week on Rainmaker Rewind, Pamela Wilson and Jeff Goins from the podcast Zero to Book explore the predictable structure of nonfiction books and what that means for your writing. Pamela and Jeff also share their theories on “creative borrowing” and how choosing between the two main structures most nonfiction books follow can help you create a better, more cohesive presentation.
This week on Rainmaker Rewind, Sean Jackson, Jabez LeBret, and Mica Gadhia have a conversation about the recent acquisition of LinkedIn by Microsoft for $26.2 billion. In this up-to-the-minute episode, you’ll hear The Missing Link team share their thoughts about this announcement and what it means for you.
This week on Rainmaker Rewind, Jerod Morris welcomes copywriting and content marketing expert Joanna Wiebe to The Digital Entrepreneur. Joanna is the brains behind Copy Hackers: a copywriting resource for digital entrepreneurs and online business owners. On this special episode of The Digital Entrepreneur, Joanna offers up a handful of simple copywriting hacks.
Some people believe in a magical “secret” that will grant them anything so long as they wish hard enough. I do not believe in this. But I do know that good luck is partly a matter of perception — and it can be optimized. My friend Julie Cairns has filmed a new documentary about business, mindset, self-reliance, and — yes — abundance, and it’s called The Abundance Code.
Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot topic these days, and its popularity has grown rapidly sin ...
Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time, it leaves us paralyzed and stuck.
I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help others Invest in training that will help them succeed Offer their expertise and problem-solving abilities in exchange for money But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations into their ...
If you’ve ever had the pleasure of purchasing a diamond, you’re probably familiar with the four Cs that determine its value: Cut, Clarity, Color, and Carat. As the Editor of a national online publication, I’m faced with the task of assessing the “value” of articles that are submitted to me every day. The value of an article depends on its ability to resonate with readers.
On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000 (about $340,000 in 2015). It was to be given to the first allied aviators who flew nonstop from New York to Paris or vice versa. Six aviators died in the pursuit of that prize.
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do it quite effortlessly.) But if you don’t have a distinctive point of view, you’re just reporting.
Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. If you relate to any of those scenarios, then you might want to consider launching a podcast.
Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers. About once a month, you get an invitation to be interviewed or sit on a panel.
How do people find what they’re looking for on the web? Search engines. And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords. But let’s say you’re a beginner when it comes to search engine optimization (SEO).
Debbie Hodge has a healthy dose of that crucial trait all successful entrepreneurs seem to have — adaptability. When she saw that the magazine business was tanking, she realized she needed to find a new venue for her information, so she moved her teaching online. And when she saw everyone in her space was teaching her topic using how-to tutorials, she decided to take a diff ...
Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their success — and underestimate the hard work of their teams ...
We talk about the lives of professional writers and content marketers a lot on these pages. And we’ve done our fair share of interviews with well-known writers and top-notch content marketers. But what about those writers whose names you may not know, but who have discovered the secrets to running profitable freelance writing businesses? We thought it was time to shine t ...
Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart. Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and clients find the right business models, craft marketing th ...
Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply “Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office.
Joanna Penn is known for being an unusually multifaceted author. Not only does she write thriller novels under the name J.F. Penn, she’s also a nonfiction writer, copywriter, teacher, and content creator … and she’s the “chief marketing officer” for her own career. And her marketing superpower? Being able to see the myriad business possibilities that a single book can unloc ...
Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies for five years.
The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings as exceptional is more difficult than it sounds.
Solutions for Smarter Content Marketing