Copyblogger - Posts from July 2017

  • 2017 Content Excellence Challenge: The July Prompts

    Happy July! Here are the Copyblogger Content Excellence prompts for this month. For those of you who haven’t joined us yet, each month in 2017 we’re providing a pair of prompts: one to make you more productive and one to improve your creativity or writing skill. Feel free to try one prompt or both. You can join the fun anytime you like.

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • Expand Your Content Marketing Toolkit

    On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how his experiences on a recent cruise shaped how he thinks abou ...

    Sonia Simone/ Copybloggerin Content- 12 readers -
  • 37 Ways to Rock Your Content

    Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea into four strong posts.

    Sonia Simone/ Copybloggerin Content Blogging- 13 readers -
  • Boost the Relevance of Your Content with Benefits and Features

    One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter. In fact, you might actually know too much about it. It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understa ...

    Sonia Simone/ Copybloggerin Content- 14 readers -
  • 10 Easy Tips for Professional Audio Quality

    I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should connect and engage, not frustrate and push away.

    Copybloggerin Content- 19 readers -
  • Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

    Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, vide ...

    Sonia Simone/ Copybloggerin Content Blogging- 12 readers -
  • 10 Often Overlooked Website Mistakes that May Harm Your Business

    At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain strategies.

    Copyblogger- 21 readers -
  • Stop Making These 12 Word Choice Errors Once and for All

    Bill is at a wine bar on Saturday night, enjoying a glass of Pinot Noir. After striking up a playful conversation with Lisa (who prefers Syrah), he asks for her telephone number. Lisa agrees to Bill’s request, and he creates a new “contact” in his cell phone. “No,” Lisa stops Bill. “You’ll have to memorize it. I don’t want you to write it down.

    Stefanie Flaxman/ Copyblogger- 16 readers -
  • 3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

    Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience we had from the moment we stepped foot on the ship to our final moment aboard.

    Copybloggerin Content- 11 readers -
  • How to Carve Out Your Own Slice of Independence

    Today is Independence Day in the U.S. I’ve written before about the theme of independence and how it plays out in our lives today. Independence is more important to Americans than ever. Thirty-five percent of the U.S. workforce are now working as freelancers. And while the current uncertainty around our health insurance system might make it seem “safer” to take a more tradit ...

    Sonia Simone/ Copybloggerin Content How To's- 12 readers -
  • 3 Important SEO Steps to Take Right Away

    What if we’re thinking about SEO all wrong? You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive with headlines like SEO is Dead and What if You Could Simply Eliminate SEO from Your Life? Don’t get me wrong: we’re not anti-SEO. Heck, we were recently awarded a U.S.

    Jerod Morris/ Copybloggerin SEO- 15 readers -
  • 7 Classic Quotes to Inspire Your Writing

    Writing is a glorious and rewarding experience, a noble craft, one of the most satisfying ways you can spend your time — at least, while your clothes are on. Except for the days when it’s horrible. Maybe that’s why writers love quotes about writing. They help remind us of those lofty aspects and give us courage to get through the crummy parts.

    Sonia Simone/ Copyblogger- 12 readers -
  • How to Conduct Not-to-Miss Podcast Interviews

    When I started Hack the Entrepreneur, I had never conducted a single interview before. But during the past two years, I’ve hosted more than 350 podcast interviews. I’ve also made a lot of mistakes, embarrassed myself a few times, and learned countless lessons. So now I have a number of insights to share with you today, as well as tips to avoid some not-so-obvious blunders.

    Copybloggerin Content How To's- 16 readers -