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Getting marketing and sales teams to cooperate historically has been a difficult task. But a good next step, after defining a qualified lead, is to host a discussion on the core messages of the company. Marketing is the creator of the message, but its sales who must deliver them to prospect after prospect. Together the core messages will be much more effective.
Ever sat back at your keyboard and day dreamed about how easy the other guy has it? In this case it doesn’t matter if you are the big company guy dreaming of the small start-up or vice versa, we all think the other guy has it easier. And it turns out they may have. As we wrap up our look at B2B Content Marketing, we’ll see that B2B Challenges vary by company size.
You can’t do it all, and when it comes to Content Marketing, the functions B2B Marketers outsource most often are writing and design. At least according to a recent Content Marketing Institute study titled the 2014 B2B Content Marketing Trends Report. Nearly two-thirds of B2B Content marketers outsource writing, according to the report, and just over half, 54%, outsource design.
US Mobile advertising will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion, according to new figures from eMarketer. By 2018, they estimate, mobile search spending will reach $28.41 billion, or 85.9% of the US digital search advertising market.
What would it cost you if your spouse revealed too much on social media? And what impact would it have on your career? While at first you might laugh this off, in the 21st century it has become an important reality. According to a new report by ABC News, an increasing number of couples are including social media clauses in their prenuptial agreements.
Travel advertisers such as Priceline and TripAdvisor have been very public about the inability of Facebook to deliver buyers to their sites. But the trends are pointing to a much larger issue, according to a new report by ad giant Ogilvy. The report claims that a brand can now reach only 6 percent of its fans organically, down from just over 12 percent six months ago.
Last year, time spent with digital media for US adults surpassed time spent with TV for the first time—with mobile driving the shift. According to a new study by eMarketer out last week, that trend will continue as time spent with mobile devices continues growing much faster than time spent with all other media.
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