• How to Use Keyword Research in Your Content Marketing

    Keyword research is the cornerstone of content marketing: It’s where content creation should start every time. I know it is not easy to remember to do keyword research: I used to often miss that step too until I made keyword research part of my content creation routine. Here’s how: 1. Come up with Content Ideas This is the most straightforward goal of keyword research: To expa ...

    Ann Smarty/ Denise Wakemanin SEO Content How To's- 10 readers -
  • How to Achieve Bestseller Status with Your First Book

    Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness W ...

    Denise Wakeman/ Denise Wakemanin How To's- 8 readers -
  • Living the Laptop Lifestyle – Managing Work and Adventure

    When I was 19, I traveled for six months in Asia, the Middle East, and Europe. Everything I needed fit in my backpack and I was carefree. My plans changed on a whim and my final journey didn’t resemble the one I had planned before I left Southern California. I had one commitment: to send a postcard to my parents every single week letting them know where I was and that I was okay. Done.

    Denise Wakeman/ Denise Wakeman- 7 readers -
  • 4 Easy Audio Apps Help You Engage with Your Audience

    Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing. While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience.

    Denise Wakeman/ Denise Wakemanin Social- 11 readers -
  • How to Use Metaphors to Tell Your Business Story – Adventures in Visibility

    Human beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts. But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Mich ...

    Denise Wakeman/ Denise Wakeman- 12 readers -
  • From Peru to You – My Passion Project

    This is personal… If you’ve been following me around the Web for the three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, ...

    Denise Wakeman/ Denise Wakeman- 20 readers -
  • LinkedIn ProFinder Gives a Boost to Freelancers

    Quick question: how many paying gigs have you received from your LinkedIn profile? Over the years, I’ve attracted a few students to some of my programs and one or two private clients. Moving forward, that could change with the launch of LinkedIn ProFinder. When I started seeing an article on Inc.com circulating among my colleagues on Facebook, I was intrigued.

    Denise Wakeman/ Denise Wakeman- 11 readers -
  • How To Promote Your New Lead Generation Offer

    When is the last time you updated or created a new free lead generation offer (gift) for your website visitors? If you’re not getting many sign ups on your current offer, it could mean that it’s time for an upgrade. First, to be clear about what a “lead” is, here’s a definition from HubSpot: A lead is a person who has indicated interest in your company’s product or service ...

    Denise Wakeman/ Denise Wakemanin Social How To's- 15 readers -
  • How to Reap the Benefits of Visibility on Instagram

    Does this sound like you… you know about Instagram, you may have even set up an account, but you cannot figure out how the heck to use it for your business. It seems like a lot it’s all about posting selfies and the great meals people are having at cool restaurants. Where does business come into play? How do you get more visibility on Instagram? If that sounds familiar, you’re not alone.

    Denise Wakeman/ Denise Wakemanin Social How To's- 15 readers -
  • Do You Suffer From a Fear of Duplicate Content?

    How do you feel when you see or hear the phrase “duplicate content?” Do you feel a little anxious and wonder what will happen if your site is penalized for duplicate content? Maybe your site gets shut down or it gets deindexed by the search engines and no one can find you online anymore. Since you’re reading this article, I’m willing to bet you don’t engage in any “black hat” SEO practices.

    Denise Wakeman/ Denise Wakemanin Social SEO Content- 20 readers -
  • The #1 Thing Stopping Most People from Repurposing Content

    When is the last time you learned an awesome new tactic you could use to market your business? You felt excited about the opportunity and potential results from implementing this new thing. You knew it would help you save time, attract new leads, drive more traffic to your site, or convert visitors to prospects better than your current efforts. Then what happened? Be honest.

    Denise Wakeman/ Denise Wakemanin Social Content- 17 readers -

Denise Wakeman

Helping you boost your visibility on the Web.

Additional author: Denise Wakeman
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