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I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.
Welcome to our mega-list of Google Analytics certification resources Last updated: February 7, 2017 Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your pha ...
This week’s videos were still shot in Italy. You can hear or see the rooster and horses I talked about previously in these videos. This week, we released 3 new elements on our YouTube Channel: Goals, Site Speed and SEO Reports. One of the ultimate tasks Google Analytics set out to do is to measure how well the goals of your website is doing.
Today for our 44th episode, we will talk with AJ Wilcox, the worlds foremost LinkedIn Ads expert and owner of B2Linked. AJ and I met in London a few years ago at Hero Conference. We sat down for lunch with several other brilliant PPC marketers and started a conversation. It was a lot of fun getting to know AJ, and he was nice enough to put me in touch with the organizers at SL ...
Today for our 43rd episode, we are going to try something new. Instead of doing an interview, it’s just going to be me talking this episode. But I’m hopeful that you find this talk to be both interesting and inspiring. If you are only coming for the interviews, then it’s OK that you sit this one out and check back in two weeks for Episode 44.
Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.
Today for our 42nd episode, we will talk with Josh Shogren, a college student and founder of Passion into Paychecks. Josh and I met just recently, but I think you are really going to enjoy hearing his story. Unlike many of my guests, who have long established careers in the world of marketing and analytics, Josh is still in college.
I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.
Today for our 41st episode, we will talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Heroes. Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast.
If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to write and by the time you are done, you are ready to move on to something else.
Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.
Today for our 40th episode, we will talk with Ayat Shukairy, Co-Founder of Invesp, serial entrepreneur and someone who literally wrote the book on conversion rate optimization. I was introduced to Ayat from a podcast listener who heard my interview with Talia Wolf in episode 38, and suggested that we connect. I’m sure glad we did.
Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.
Today for our 39th episode, we will talk with Dan Shure, owner at Evolving SEO and a Moz associate. I have seen Dan’s name around the SEO world for a few years, but this was our first time talking to each other. We were introduced by Fred Pike, who is a friend of Jeffalytics and thought we would have a lot in common.
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer.
Today for our 38th episode, we will talk with Talia Wolf, Conversion Optimization Expert, Consultant & Keynote Speaker. Talia and I met last summer in Tel Aviv while we were both speaking at the All Things Data conference, and we have hit it off ever since. Turns out that two entrepreneurs who love speaking and educating the community get along famously in real life! Than ...
Today for our 37th episode, we will talk with David Baker, founder of Recourses and a sage for agency owners looking to take on their biggest challenges. David and I were introduced to each other through another podcast guest, Dan Golden from episode 32. Dan and I talked for a fair amount of time after our recording, and he mentioned that I really need to have David as a guest on the podcast.
Today for our 36th episode, we will talk with Rick Webb, former agency owner, author, investor and all-around interesting guy. Rick and I met several ago when he came and presented at MIMA in Minneapolis. I was a board member of the organization at the time and I remember commiserating after his speech over sliders at La Belle Vie, then the nicest restaurant in town.
Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant