- Our Blog
I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.
If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to write and by the time you are done, you are ready to move on to something else.
Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a motivated query into a search engine to find answers.
Think you need a fancy production studio to start recording videos for your business? Maybe you don’t! In Today’s episode of Behind the Scenes, we’ll look at my video recording setup for the 90 Day challenge. We are producing almost all of our videos for the 90 day challenge in my makeshift recording studio. But that doesn’t mean we want to sacrifice quality.
Our process for Scheduling podcasts Let’s start with the problem: Maintaining my calendar sucks. It’s not that I’m “too busy” or that I’m some sort of special delicate snowflake. I’m just trying to navigate this crazy world of 24/7 push notifications. You know, that feeling that I’m behind time the second I wake up every day. That’s the blessing and curse of how the internet works.
Today I am going to share 10 things I no longer believe as it pertains to business and career success. I will dissect the wisdom of myself in my 20’s and contrast them to how I feel about things in my mid 30’s. It’s funny as I go through this list of items, I realize how much my mind has changed in just a decade of being a professional. How much conventional wisdom I think is complete bullshit.
In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood.
Content marketing is all the rage these days, and video is a natural extension. Have you ever thought about creating videos to drive traffic to your business? Using video in your online marketing can improve your SEO results, and increase customer engagement. No to mention, videos give you more places to promote your content. YouTube is the second largest search engine, right behind Google.
What is our biggest business goal for 2018? It’s not traffic or revenue. It’s process. The biggest thing that I want to do in 2018 is to develop repeatable processes for everything in my business. As we grow and scale Jeffalytics, project management becomes vital. If you don’t have processes in place before you start scaling, then the business will fall apart.
Today for our 86th episode, we will talk with Matt Inglot, Founder of Tilted Pixel, an agency specializing in membership sites, and the host of the Freelance Transformation Podcast. Matt and I were connected by AJ Wilcox, a friend of the podcast and all around good guy. Both Matt and I run podcasts, so AJ mentioned that we would be a good fit for each others show.
Do you want to see your most important SEO data every time you login into Google Analytics? Are you afraid that you don’t have enough time to dig through your analytics reports every day? Then let’s solve this problem by building a Google Analytics SEO dashboard. Dashboards provide an easy to access and easy to share view of your analytics data.
Content marketing is one of the most effective ways to get traffic to your website. But trying to come up with new content ideas can be super intimidating. [Trust me! After over five years of blogging here at Jeffalytics, I know how frustrating things can be.] So how do you find a way to consistently create new content without getting stuck? You need a content creation strat ...
Today I want to talk about one of the tools that we have used extensively at Jeffalytics for email marketing and marketing automation – Active Campaign. At Jeffalytics, we’ve had a long and storied history with Active Campaign. We have been customers for 2+ years, and have used it to send 300 e-mail campaigns.
Today for our 85th episode, I am going to talk about the value of networking. Specifically, I am going to talk about how making connections and friends is like compounding interest. One meeting at a conference can lead to another conference to another opportunity and much more. It’s a pretty wild ride, and I wanted to share how one single conference, my first big internatio ...
Working with a qualified AdWords specialist is one of the best ways to grow your business. A skilled AdWords pro can help you generate leads, increase your online traffic and scale your revenue. That’s pretty cool, right? Well, that’s not just some empty statement, it’s exactly how my career arc as an AdWords specialist shaped up.
Today we are going behind the scenes of our project planning process for our 90 day content marketing challenge! Creating 90 videos and blog posts in 90 days is the most ambitious project we’ve ever undertaken at Jeffalytics. Fortunately, I have some pretty motivated teammates to help me get this done.
Welcome to the tools of the trade series. This is part of the 90 Day Challenge, where we talk about the tools we use in running our business. This week we are going to talk about Drip email marketing. We’ve just made the switch to Drip as our email marketing provider. And I think it’s been pretty great for us.
Today for our 84th episode, we are going to talk with Wil Reynolds, Director of Strategy & Founder at SEER Interactive Wil is a well known in the SEO community as an innovator, keynote speaker, and a general reality check for the industry, and I have enjoyed following his growth as a leader in the industry over the years.
Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant