• Defining the Roles of Partners in an Agency Business

    Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.

    Jeff Sauer/ Depth of Knowledge- 13 readers -
  • Episode 42: Josh Shogren

    Today for our 42nd episode, we will talk with Josh Shogren, a college student and founder of Passion into Paychecks. Josh and I met just recently, but I think you are really going to enjoy hearing his story. Unlike many of my guests, who have long established careers in the world of marketing and analytics, Josh is still in college.

    Depth of Knowledge- 10 readers -
  • Should freelancers partner up to form an agency?

    I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 13 readers -
  • Episode 41: Jeff Allen

    Today for our 41st episode, we will talk with Jeff Allen, president at Hanapin Marketing, who you may also know as PPC Heroes. Jeff and I have struck up a friendship over the years based on mutual respect and admiration, so I was really excited to hear that he was an avid podcast listener. After his Twitter comment on our David Baker episode, I invited Jeff onto the podcast.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 15 readers -
  • The Duct Tape CEO

    Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.

    Jeff Sauer/ Depth of Knowledge- 12 readers -
  • Episode 40: Ayat Shukairy

    Today for our 40th episode, we will talk with Ayat Shukairy, Co-Founder of Invesp, serial entrepreneur and someone who literally wrote the book on conversion rate optimization. I was introduced to Ayat from a podcast listener who heard my interview with Talia Wolf in episode 38, and suggested that we connect. I’m sure glad we did.

    Depth of Knowledge- 12 readers -
  • Are You Just Another Hard Worker… or a Smart Worker?

    Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.

    Jeff Sauer/ Depth of Knowledge- 13 readers -
  • Episode 39: Dan Shure

    Today for our 39th episode, we will talk with Dan Shure, owner at Evolving SEO and a Moz associate. I have seen Dan’s name around the SEO world for a few years, but this was our first time talking to each other. We were introduced by Fred Pike, who is a friend of Jeffalytics and thought we would have a lot in common.

    Depth of Knowledge- 12 readers -
  • Episode 38: Talia Wolf

    Today for our 38th episode, we will talk with Talia Wolf, Conversion Optimization Expert, Consultant & Keynote Speaker. Talia and I met last summer in Tel Aviv while we were both speaking at the All Things Data conference, and we have hit it off ever since. Turns out that two entrepreneurs who love speaking and educating the community get along famously in real life! Than ...

    Depth of Knowledge- 10 readers -
  • Episode 37: David Baker

    Today for our 37th episode, we will talk with David Baker, founder of Recourses and a sage for agency owners looking to take on their biggest challenges. David and I were introduced to each other through another podcast guest, Dan Golden from episode 32. Dan and I talked for a fair amount of time after our recording, and he mentioned that I really need to have David as a guest on the podcast.

    Depth of Knowledge- 15 readers -
  • Episode 36: Rick Webb

    Today for our 36th episode, we will talk with Rick Webb, former agency owner, author, investor and all-around interesting guy. Rick and I met several ago when he came and presented at MIMA in Minneapolis. I was a board member of the organization at the time and I remember commiserating after his speech over sliders at La Belle Vie, then the nicest restaurant in town.

    Depth of Knowledge- 13 readers -
  • Episode 35: Ilise Benun

    Today for our 35th episode, we will talk with Ilise Benun, Mentor to creative professionals and founder of Marketing Mentor. Ilise has been working for over 25 years to help creative professionals run better businesses and get more fulfillment in their work. While her focus is on her clients, Ilise’s story is pretty remarkable as well.

    Depth of Knowledge- 14 readers -
  • Episode 34: The best from our first year of Jumpstart

    Today for our 34th episode, we are going to share some of our favorite quotes from the first year of the Jumpstart Podcast. I recorded this episode from Thailand, where I am spending the winter working on some important projects and doing the whole Digital Nomad thing. It’s thanksgiving in the US, so today’s episode is going to be a little shorter than normal. No guest this time.

    Depth of Knowledge- 7 readers -

Depth of Knowledge

Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant

Author: Jeff Sauer
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