- Our Blog
I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.
Welcome to our mega-list of Google Analytics certification resources Last updated: February 7, 2017 Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your pha ...
If you are like me, you spend a lot of time crafting the perfect blog post. You sit down to write the definitive post about a topic, conduct research, and endure several rewrites until you have an article that you feel is worthy of publishing. Great content takes hours (sometimes days, weeks or years) to write and by the time you are done, you are ready to move on to something else.
Jenny Halasz and I first crossed paths while we were both speaking at the SMX advanced conference, I believe in 2013. I was blown away by her technical SEO and analytics skills and scrambled to write down notes and look up the tools she mentioned. Her talk was so good that it made mine feel a little pedestrian by comparison. We were reacquainted again this past summer at the MnSearch Summit.
What the heck is a gtag.js and why should you care? For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install gtag.js on their site. The same thing goes for Google AdWords conversion tracking.
Today for our 69th episode, I wanted to talk about some of the cool things we have going on at Jeffalytics. This episode is long overdue, and I’m excited to talk about all kinds of fun things that are going on behind the scenes. If you aren’t interested in the business chat or an internal perspective of marketing campaigns and what’s working in marketing in 2017, then you migh ...
The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. Sorry if it is hard to read, but it’s the best I could do screen-grabbing from the GA interface. Now this message seems harmless at first glance.
Mike Arnesen got his start in the digital marketing industry by building his own personal website. He was amazed what he could do by just editing style.css and, later, tacking up PHP templates. Then he started blogging about random nonsense and writing thorough reviews of the punk rock albums. These posts lead to traffic from Google and comments from random people on the Internet.
Having hobbies and developing skills outside of work. This is something that has been important to me for as long as I can remember, but I have fallen away from these hobbies in recent years. It’s a shame, but I’m hoping that this episode will help me break out of that funk. If you listened to episode 65, you heard me talking about spending a weekend with other entrepreneurs.
Today for our 66th episode, we will talk with Michelle Robbins, SVP Content & Marketing Technology, Editor In Chief at Third Door Media (the folks behind Search Engine Land, Marketing Land, MarTech Today, and the SMX Conferences) The beginnings of my conversation with Michelle date back much further than I would have imagined.
Today for our 65th episode, I am going to share with you the top 10 things that inspired me after spending last weekend in Lisbon with 30 other entrepreneurs. Let’s start with some context. I am part of a private forum of serious entrepreneurs called the DC, which was started by the guys behind the Tropical MBA podcast.
After hearing this episode your “to do” list will expand by a few more points. You will love Ross’s tips about cross promoting your content to other channels. Ross actually gave me an awesome idea for the redistribution of my content through slideshare. Speaking of presentation decks – it was earlier this year at the MnSearch Summit, where Ross literally blew up our Twitter #mn ...
I haven’t seen much detailed advice out there on how to track websites in multiple languages and/or regions in Google Analytics, within the same domain. Here’s my recommendation on the best way to implement this + possible goal conversion pitfalls that you may run into. The Question A question was posted in our Analytics Course forums by a student named Jeannie.
Today for our 63rd episode, I wanted to give an insider perspective on our process for hiring an apprentice, which has been happening here at Jeffalytics over the past few months. Not only that, but I wanted to give some general insider information on what a hiring manager/business owner goes through when hiring for digital marketing positions.
Sujan Patel and I have a bit of a history in the past, but only met in person for the first time this year in Estonia. It would have been sooner than that, but we crossed paths in the air as I moved from Minnesota to San Francisco, and he moved from SF to MN at around the same time. But only one of us left Minnesota because of the cold.
Today for our 61st episode, I wanted to talk about a touchy subject, and a subject that I don’t know if I have the answer. It’s about when you know you should trust your instincts, when you should seek out more data, and the role of “years” of experience in this whole thing. Let’s start with an observation from some upcoming podcast interviews with entrepreneurs.
This episode will be specifically talking about a survey that I ran two weeks ago, and what I am doing with the learnings that came from the results. But before we get to those learnings, I wanted to say that it feels like forever since our last Jeffisode. Even though it was recorded just over two weeks ago, so much has happened since we last talked.
Christi Olson and I met recently at the MnSearch Summit, where we both spoke at the June event. I’m not sure that she has had a chance to rest ever since. We recorded this podcast after she flew coast to coast in a span of 24 hours. That’s dedication! When she said she would like to join on the podcast, I did one of those happy dances that you see in most 1980’s teen movies.
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