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What happens when you take a performer with a tireless work ethic and teach him SEO? He pulls rank on the entire industry. It hasn’t taken long for Mike King to become a refreshing voice in the world of SEO, but it took him a while to get there. SEO wasn’t Mike’s first job. It wasn’t even his 10th job! Mike has a background in computer programming and music.
Google made a big announcement yesterday, and it represents a fundamental change to how Google Analytics will work in the future (and especially how it will be marketed). While there were several articles written to cover the developments, I found many of them to be vague in their descriptions. So I wanted to record a video that offered an opinion of the news release and als ...
We all reach conclusions at different times, and based on different experiences. For Cyrus Shepard, it took more than a few tries to find his calling in the world of SEO, but when he got there? His rise to the top has been truly remarkable. Just look at this list of jobs that Cyrus has held over his career. It took 34 jobs to get into affiliate marketing.
Today for our 31st episode, we will talk with Jacob Baadsgaard, Founder of Disruptive Advertising. Jake and I had talked previously about our respective businesses, so this was our second time chatting. This time, the introduction came from Andrea Warner, who you may remember from Episode 30 (aka our last guest). It was nice to hear Jake’s story, and I walked away impressed.
Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of their company, yet they are the only per ...
Today for our 30th episode, we will talk with Andrea Warner, A/B Testing Evangelist and Community Architect at Big Barker. Andrea and I met in Salt Lake City earlier this year when I talked with the local SLCSEM organization about analytics. I remember being so positively blown away by the people of Salt Lake city. So sharp, positive and really genuinely nice people. Andrea is no exception.
Have you ever lost your keys to your car or home and panic ensued? You search for clues everywhere. You re-trace your steps, maybe freak out a bit. You blame inanimate objects. At some point you re-gain access to your car or house. Maybe you called a locksmith, or maybe you found a window cracked open. Either way, the ordeal is over. It’s always in the last place you look.
Today for our 29th episode, we will talk with Purna Virji, PPC trainer, evangelist, speaker and more at Microsoft, and also my new bestie. I have followed Purna for years, but we had only met in passing to this point. But you could say we hit it off right away and I am excited that we were able to kick off a friendship based on mutual admiration and enjoyment.
Today for our 28th episode, we will talk with Yehoshua Coren, the chief Ninja over at Analytics Ninja. Yes, I just used word ninja twice to describe Yehoshua, and during this podcast you will hear how that name and brand came about. You’ll also hear about how to break into a new industry, the importance of building a personal brand, and what it feels like when the student becomes the master.
Aaron Weiche is the Chief Marketing Officer at Get Five Stars and Vice President of MnSearch. Aaron is one of my oldest friends in the online marketing world, and we have been helping each other grow our careers for nearly a decade. So I’m honored to have a chance to share our friendship and Aaron’s great story with all of you.
Kirk Williams is a rising star in the PPC world and founder of Zato marketing. I have gotten to know Kirk a bit over the past few years, having met in person at conferences in Minnesota and London. Not only that, but Kirk helped provide feedback on my PPC Course when I launched it. So we have had mutual respect over the years, and I’m glad to see it finally culminate with an ...
Today for our 25th episode, we will talk with Ginny Marvin, Paid Media reporter for Search Engine Land and Marketing Land. If you have any interest in following developments in paid media, you have probably come across articles written by Ginny. I know that I have personally learned about new Google products, advertising trends and much more from her columns.
Today for our 24th episode, we will talk with Anna Lewis, Google Analytics Analyst at Wiggle in the UK. If you have been in the Google Analytics community for the past few years, you may have come across Anna’s name participating in Google+ forum discussions, blog posts and speaking at conferences about advanced analytics.
Today for our 23rd episode, we will talk with Marty Weintraub, founder of Aimclear and as far as I know the inventor of Psychographic targeting. What can I say about Marty Weintraub? First of all, he’s a man of energy and action. You can’t hear him speak without feeling smarter (and often confused). It’s not just his presentation style, though, but rather the information he presents.
Today for our 22nd episode, we will talk with Elizabeth Marsten, 2016 Search Marketing Madness winner and Director of Paid Search at Commerce Hub. I have been following Elizabeth’s career for several years now, but we haven’t met in person to this point. That will all change at the awesome MnSearch Summit at the end of this month.
We want to help you learn how to use Google Analytics. That’s why Jeff has recorded hundreds of videos on the topic over the past year, and I have been hard at work editing them into the high quality videos you are seeing all over our web presence. Before I show you those videos, maybe I should first introduce myself.
Today for our 21st episode, we will talk with Paul Koks, Blogger at Online Metrics and a fellow entrepreneur based out of the Netherlands. Paul and I have interacted since we both started our blogs within a few months of each other back in 2012. We finally met in person last month, and it was really great to hear that Paul had recently went out on his own to become a full time entrepreneur.
Yesterday was the “big day” for fans of Google AdWords and Google Analytics. Google had teased upcoming announcements at their “Performance Summit” for months, and I have been dying to attend virtually ever since I marked it on my calendar. Having attended 7 Google Analytics summits in the past (2008-2014) and live-blogging the announcements in 2012, 2013 and 2014, I was exci ...
Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant