• Why I will not “do SEO” for you

      I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.

      Jeff Sauer/ Depth of Knowledgein SEO- 29 readers -
    • Are You Just Another Hard Worker… or a Smart Worker?

      Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.

      Jeff Sauer/ Depth of Knowledge- 20 readers -
  • MnSearch Summit 2017 Presentation Resources

    Hello Minneapolis! Thanks for your time at MnSearch Summit 2017. Here are links to resources I shared during my speech. First, here is a download link to my presentation: Jeff’s Presentation Download Next, here is the Attribution Quiz: jeffalytics.com/attribution Here are the links discussed in my presentation. Enjoy! Google Analytics Google.

    Jeff Sauer/ Depth of Knowledge- 10 readers -
  • 53: You should never apologize for the hustle

    You should never be apologizing for the efforts you make to get noticed. You should never apologize for “the hustle.” I’m coming to you again from Tallinn, Estonia. This time in a hotel room overlooking old town, riding the high from an invigorating weekend at the Digital Elite Camp. By the time you listen to this episode, I will be back in Minneapolis, getting ready for my M ...

    Depth of Knowledge- 14 readers -
  • 52: Customer Service

    Today for our 52nd episode, I wanted to talk with you about the importance of customer service. I’m coming to you from old town Tallinn, Estonia, where I am fighting off Jet-Lag and getting settled before Digital Elite Camp. It’s been a pretty wild ride the past few months, and I’m basically flying by the seat of my pants to stay on track until hopefully things die down in July.

    Depth of Knowledge- 15 readers -
  • 50: What It Takes To Put A Podcast On Its Own Feet

    I believe I read a stat that most podcasts quit after 6 episodes, so I’m glad we’ve made it this far. And it’s actually going stronger than ever. But if I am being completely honest, I was probably ready to quit after 6 episodes. I started out weekly and I was the one recording, editing, mixing, arranging, etc… that was a lot of work. It took a solid 2-3 full time days to produce an episode.

    Depth of Knowledge- 14 readers -
  • Episode 48: Brent Csutoras

    Today for our 48th episode, we will talk with Brent Csutoras, who is a man of many talents, including the founder of Pixel Road Designs, managing partner of Search Engine Journal, and so much more. This podcast was great. One of the few instances where I just let the interview run its course, while only interjecting minimally with questions and clarifications.

    Depth of Knowledge- 14 readers -
  • Episode 47: Outreach

    One of the most exciting projects over the past two weeks is having one-on-one conversations with many of my Agency Course students. The new group of agency owners and freelancers taking my course are all really sharp. The biggest conversation we have had is around lead generation and the sales process that goes with selling services.

    Depth of Knowledge- 11 readers -
  • Episode 46: Sha Menz

    Today for our 46th episode, we will talk with Sha Menz, Google penalty recovery expert and founder of the Big Digital Adelaide Conference, which happens next week in South Australia. In our pre-interview chat, Sha told me about living on Kangaroo island – a place I was hoping to visit when I was in Adelaide last November, but unfortunately ran out of time.

    Depth of Knowledge- 11 readers -
  • Episode 45: Personal Branding (and Speaking Gigs)

    Today for our 45th episode, we are going to have another Jeffisode. That means there is no guest, just a man and his microphone, talking to you from his AirBNB in Lisbon, Portugal. If you don’t like these Jeffisodes, as a few listeners have started to affectionately call them (or at least I assume it’s affection; but then again, I’m the egomaniac who names everything with Jeff ...

    Depth of Knowledgein Paid Search- 16 readers -
  • Episode 44: AJ Wilcox

    Today for our 44th episode, we will talk with AJ Wilcox, the worlds foremost LinkedIn Ads expert and owner of B2Linked. AJ and I met in London a few years ago at Hero Conference. We sat down for lunch with several other brilliant PPC marketers and started a conversation. It was a lot of fun getting to know AJ, and he was nice enough to put me in touch with the organizers at SL ...

    Depth of Knowledgein Paid Search- 13 readers -
  • Episode 43: Jeff’s Reflections

    Today for our 43rd episode, we are going to try something new. Instead of doing an interview, it’s just going to be me talking this episode. But I’m hopeful that you find this talk to be both interesting and inspiring. If you are only coming for the interviews, then it’s OK that you sit this one out and check back in two weeks for Episode 44.

    Depth of Knowledge- 13 readers -
  • Defining the Roles of Partners in an Agency Business

    Earlier this month, we asked “Should freelancers partner up to form an Agency?” Today we elaborate on the roles that should be covered in the agency business. If you have been working as a freelancer or consultant, the idea teaming up with others to form a business partnership can be exciting. But there are also a lot of daunting questions that must be addressed.

    Jeff Sauer/ Depth of Knowledge- 20 readers -
  • Episode 42: Josh Shogren

    Today for our 42nd episode, we will talk with Josh Shogren, a college student and founder of Passion into Paychecks. Josh and I met just recently, but I think you are really going to enjoy hearing his story. Unlike many of my guests, who have long established careers in the world of marketing and analytics, Josh is still in college.

    Depth of Knowledge- 11 readers -
  • Should freelancers partner up to form an agency?

    I often come across freelancers who want to partner up with other freelancers to form an agency. The logic is simple: birds of a feather flock together. Two freelancers working together to solve a problem is better than one. But is this a good idea? Should freelancers partner with someone just because they have complementary skill sets? The goal of this post is to answer that very question.

    Jeff Sauer/ Depth of Knowledgein Paid Search- 15 readers -

Depth of Knowledge

Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant

Author: Jeff Sauer
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