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Google made a big announcement yesterday, and it represents a fundamental change to how Google Analytics will work in the future (and especially how it will be marketed). While there were several articles written to cover the developments, I found many of them to be vague in their descriptions. So I wanted to record a video that offered an opinion of the news release and als ...
Here at Jeffalytics, we value adventure and good stories. The past few weeks I have been working on both. It started with me finally releasing the Periodic Table of Google Analytics last week, after a year of procrastination tweaks. Now we are releasing videos where I describe the elements on camera.
Welcome to our mega-list of Google Analytics certification resources Last updated: February 7, 2017 Google Analytics is like the board game Reversi (marketed in the US as Othello). It takes minutes to learn, and a lifetime to master. Rather than wait a lifetime, I have compiled a list of resources that will help you better understand Google Analytics, broken out by your pha ...
Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money and effort in the future. In many ways, we hold our careers together with the same utility.
Today for our 40th episode, we will talk with Ayat Shukairy, Co-Founder of Invesp, serial entrepreneur and someone who literally wrote the book on conversion rate optimization. I was introduced to Ayat from a podcast listener who heard my interview with Talia Wolf in episode 38, and suggested that we connect. I’m sure glad we did.
Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to $20,000 in credit card debt and a bout of depression. Hard work, you did me a lot of good.
Today for our 39th episode, we will talk with Dan Shure, owner at Evolving SEO and a Moz associate. I have seen Dan’s name around the SEO world for a few years, but this was our first time talking to each other. We were introduced by Fred Pike, who is a friend of Jeffalytics and thought we would have a lot in common.
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer.
Today for our 38th episode, we will talk with Talia Wolf, Conversion Optimization Expert, Consultant & Keynote Speaker. Talia and I met last summer in Tel Aviv while we were both speaking at the All Things Data conference, and we have hit it off ever since. Turns out that two entrepreneurs who love speaking and educating the community get along famously in real life! Than ...
Today for our 37th episode, we will talk with David Baker, founder of Recourses and a sage for agency owners looking to take on their biggest challenges. David and I were introduced to each other through another podcast guest, Dan Golden from episode 32. Dan and I talked for a fair amount of time after our recording, and he mentioned that I really need to have David as a guest on the podcast.
Today for our 36th episode, we will talk with Rick Webb, former agency owner, author, investor and all-around interesting guy. Rick and I met several ago when he came and presented at MIMA in Minneapolis. I was a board member of the organization at the time and I remember commiserating after his speech over sliders at La Belle Vie, then the nicest restaurant in town.
Today for our 35th episode, we will talk with Ilise Benun, Mentor to creative professionals and founder of Marketing Mentor. Ilise has been working for over 25 years to help creative professionals run better businesses and get more fulfillment in their work. While her focus is on her clients, Ilise’s story is pretty remarkable as well.
Today for our 34th episode, we are going to share some of our favorite quotes from the first year of the Jumpstart Podcast. I recorded this episode from Thailand, where I am spending the winter working on some important projects and doing the whole Digital Nomad thing. It’s thanksgiving in the US, so today’s episode is going to be a little shorter than normal. No guest this time.
Today for our 33rd episode, we will talk with Jen Havice, copywriter extraordinaire at Make Mention Media. Even though Jen and I are from the same location in the Twin Cities of Minneapolis/St. Paul, we did not cross each other’s paths until 2016. But from there, the floodgates opened. When I needed some help with the landing page for my Analytics Course, my friend Peep Laja ...
Today for our 32nd episode, we will talk with Dan Golden, President of Be Found Online and Adjunct Lecturer at Depaul University in Chicago. Dan and I first met back in 2014 when I moderated his session at HeroConf in Austin. In looking back at our old email exchanges, Dan asked that I introduce him like Michael Buffer introduces boxing matches, complete with a fog machine for dramatic effect.
Today for our 31st episode, we will talk with Jacob Baadsgaard, Founder of Disruptive Advertising. Jake and I had talked previously about our respective businesses, so this was our second time chatting. This time, the introduction came from Andrea Warner, who you may remember from Episode 30 (aka our last guest). It was nice to hear Jake’s story, and I walked away impressed.
Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of their company, yet they are the only per ...
Today for our 30th episode, we will talk with Andrea Warner, A/B Testing Evangelist and Community Architect at Big Barker. Andrea and I met in Salt Lake City earlier this year when I talked with the local SLCSEM organization about analytics. I remember being so positively blown away by the people of Salt Lake city. So sharp, positive and really genuinely nice people. Andrea is no exception.
Google Analytics, WordPress, Pay Per Click and SEO Teacher and Consultant