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Your Guide to Effective Email Marketing January 20, 2017 - Posted by Quinn Coleman to Email Marketing Email — it’s one of the oldest and most cost-effective mediums for digital marketing. However knowing where to get started, and how to run an effective email marketing program, is a challenge that many business owners are faced with.
Local Digital Advertising Forecast for 5 Years of Growth June 6, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year compounded between 2015 and 2020. Ads on mobile and social media will be the big accelerators, says BIA/Kelsey.
This Week’s Top News Stories and Trends in Local Online Marketing 11/2 November 2, 2016 - Posted by Jeff B. Copeland to News Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89% year over year in the first half of 2016, says the IAB, trade group for the internet advertising business.
You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One of the easiest tools businesses like yours can use to market yourself via Facebook is the ability to boost Facebook posts. This means paying a specified amount to target a post toward any given audience. Simple enough.
Who doesn’t love a good birthday celebration? While some family and friends may accidentally overlook your birthday on occasion (cut them some slack, will ya?), businesses shouldn’t miss such a special occasion. It’s a chance to engage with customers and potential customers on one of the few occasions when they’re actually primed and ready to be rewarded with special offers and gifts.
Video ads make up 35% of all online ad spending. 1/3 of all online activity is spent watching video. Video on your website can increase conversions up to 80%. We could throw plenty of data points at you, but the fact is – video marketing is exploding. You’ve seen it on Facebook, Twitter and other social channels, plus it increases your chances of being found on Google.
Local businesses have been shaking off the snow, cleaning their gutters and updating their inventory and displays to prepare for spring. Does that include you? Ensure your business is ready as well. Here are a few key trends local businesses should keep in mind for spring. 1. They’re spending more time outside.
Small business owners know April well (March if you’re a Partnership or S-Corporation), and you know it as tax time. For many, tax time can be a big, big bummer. Unlike those on corporate payroll, you manage your business’s taxes. Talk about a business-owning buzzkill. Hopefully you can find solace in knowing you’re not alone.
How is your website performing? Most business owners track visits to their website on a weekly or monthly basis. That’s a good start, but it doesn’t give you the entire picture. The percentage of these visitors who actually convert (into a sale, by booking an appointment, etc.) – your conversion rate – is a much more accurate measurement of your website’s success.
The arrival of spring means many things to local business owners. For some, it means a slow-down in business after the winter months. For others, like landscapers, it means your phone is seeing a serious uptick in customers requesting consultations. Regardless of your particular business’s seasonality, there are some new trends in the small business advertising space you sh ...
The topic of SEO likely came up when you set up content on your website, or perhaps if you’ve gotten so far as blogging and heard about it there. SEO (search engine optimization) is a tactic we use to ensure our business ranks well enough with search engines such that it shows up prominently on results pages.
Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you do. Now, do you treat your best, most loyal customers differently from how you treat potential customers or new leads? That question may be a bit harder to answer. Most local business owners would like to think they are personalizing the customer experience for ea ...
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need to be actively pursuing new customers while at the same time keeping tabs on current clients. At our recent Seattle Biz Talk, industry experts joined forces to deliver valuable insights and personalized help to attendees.
Who’s got the time anymore to troll news sites for the latest trends and news in local business news? Well, we do. We tracked down the top local news from this month, so you don’t have to. The Latest and Greatest Local Business News Wells Fargo Survey: Small Business Optimism Surges to Pre-Recession Levels (Fuel Marketer News) Each quarter, Wells Fargo conducts a survey of ...
It’s tough love time, folks. We’re about to hit you with the cold, hard facts about blogging, gathered from online local business influencers like Hubspot, BlogHer and ThinkCreative. • Blogs have been rated as the 5th most trusted source for accurate online information. • 45% of marketers say blogging is the #1 most important piece of their content strategy. • 81% of U.S.
For local business owners, hiring is a very personal and often daunting thought. Your business is everything to you, so trusting someone else with the keys is a big stinking deal. Each new employee also has a significant potential for impacting your company’s culture and work atmosphere, as they represent a large percentage of your workforce.
We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year. But that doesn’t mean Google is the only big fish in the digital marketing sea. Google dominates search, that’s for sure. But Facebook is aggressively taking big bites of the digital marketing pie from other hungry online ad giants. How? Display ads and videos. Facebook’s U.S.
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