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Local Digital Advertising Forecast for 5 Years of Growth June 6, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year compounded between 2015 and 2020. Ads on mobile and social media will be the big accelerators, says BIA/Kelsey.
Power of Video for Small Business Marketing [Infographic] January 15, 2016 - Posted by Jeff B. Copeland to Local Marketing/ SEO Recently, my mechanic told me I might have to replace a wheel bearing and knuckle on my old Honda. Being the type person that doesn’t know a car knuckle from a pork knuckle, I searched online and quickly found this video from Kelly Honda in Lynn, M ...
Facebook Chatbot Reviews Are In and They’re Not Good April 19, 2016 - Posted by Jeff B. Copeland to News Last week, the social media giant announced big plans to enable businesses to conduct customer service through automatic messaging: “chatbots” that could carry on simple conversations, take orders or make appointments on Facebook’s Messenger app.
Google Measures Its Own Success with HEART. You Can Too. October 18, 2016 - Posted by Jeff B. Copeland to Business Websites The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It goes by the initials HEART, and you can use it too, even without an army of data scientists backing you up.
Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and build your marketing and sales. Find your best moments to ask these four questions of clients: 1. Ask for an email address Still the basic building block of marketing communication, email is “opt-in”, meaning customers agree to receive your messages.
Your Holiday Emails Probably Won’t Be Read October 11, 2016 - Posted by Jeff B. Copeland to Email Marketing The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and well-targeted to plow throw the whiteout. That’s the conclusion of a major study by Yes Lifecycle Marketing of 2015 holiday email marketing by 30 big retailers.
New Mobile App for Clients: Easy Account Management on the Go October 11, 2016 - Posted by Dex Media Contributor to Advertising/ Dex Media Marketing Program/ Local Marketing/ Mobile Marketing Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We packed a lot of sophistication into this simple app.
How to Get [Good] Reviews October 4, 2016 - Posted by Jeff B. Copeland to CRM/ Reputation You just got to get out there and actively manage the reviews and ratings online for your business, no matter what your line of business. Need persuading? Some data points: A survey by BrightLocal of 2,300 local shoppers found that 92% read online business reviews and the star rating i ...
This Week’s Top News Stories and Trends in Local Online Marketing 10/5 October 4, 2016 - Posted by Jeff B. Copeland to News Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search (Dex Media Blog) The search giant announced a table-top, voice command device and an iPhone competitor as it makes a big move into voice search.
Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search October 4, 2016 - Posted by Jeff B. Copeland to News At an event this week, Google announced Google Home, a table-top box like Amazon’s Echo, and Pixel, an iPhone challenger, (see them here), but the real news was what’s under the hood: artificial intelligence in the software that listens to your voice comm ...
This Week’s Top News Stories and Trends in Local Online Marketing 9/28 September 27, 2016 - Posted by Jeff B. Copeland to News Apple Stepping Up Plans for Amazon Echo-Style Smart-Home Device (Bloomberg News) Amazon’s table-top Echo device that controls appliances, answers search questions and plays music is a surprise hit and Apple now has a competing product in the prototype stage.
Snapchat ‘Spectacles’ Take the Popular App off the Phone and on to the Face September 27, 2016 - Posted by Jeff B. Copeland to News Snapchat, the wildly successful social sharing app so beloved of teens and young adults (see Snapchat, the Next Facebook) introduced Spectacles (or Specs), sunglasses with a tiny built-in video camera, that either plays back on the glasses or s ...
Facebook and Google Get Closer to Tracking Ads to Store Visits September 27, 2016 - Posted by Jeff B. Copeland to News Buzzwords to learn today: “Online to offline marketing”, meaning direct tracking of a consumer who sees an ad online then goes to the advertiser’s store “Omnichannel marketing”, tracking a consumer who sees ads on different platforms, and finally carries a ...
Daily Content Ideas for Your Facebook Page September 27, 2016 - Posted by Jeff B. Copeland to Social Media You need a steady stream of Facebook posts to take your best shot at getting into your follower’s Facebook feeds. And while the most likely to be Liked Facebook posts are sale announcements and fun photos of staff or customers (see our 5 Types of Likable, Shareable an ...
Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.
GIFs: Make Your Own Moving Images for Social Media September 27, 2016 - Posted by Jeff B. Copeland to Social Media GIFs, those little moving images that play in a loop for a few seconds: Spin a puppy in a bowl and you have an instantly shareable social media post. Of course, you can find these by the millions on sites such as Giphy, Tumblr, Imgur and elsewhere.
Up Your Marketing Game at Our Denver Seminar, October 5 September 27, 2016 - Posted by Dex Media Contributor to Business Matters/ Local Marketing The Dex Media Marketing Success Seminar is coming to Denver, October 5th. We’ve helped thousands of small businesses increase their customer base using online marketing.
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