- Our Blog
Local Digital Advertising Forecast for 5 Years of Growth June 6, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year compounded between 2015 and 2020. Ads on mobile and social media will be the big accelerators, says BIA/Kelsey.
This Week’s Top News Stories and Trends in Local Online Marketing 11/2 November 2, 2016 - Posted by Jeff B. Copeland to News Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89% year over year in the first half of 2016, says the IAB, trade group for the internet advertising business.
Get Ready for Apple Local Search February 12, 2016 - Posted by Jeff B. Copeland to SEO If you live in Kansas City, Bakersfield, Hackensack or a long list of other towns, you may have spotted an SUV driving around recently with “Apple Maps” on the door and tricked out like the camera vans that take the Street View images for Google Maps.
By now you’re probably already aware of the power that social media channels such as Facebook, Twitter, Instagram and Snapchat yield. Every day millions of interactions are happening across these platforms, and people have an ever increasing expectation to quickly connect with other people as well as with the businesses that they frequent.
The one thing that small business owners have in common is that their to-do list keeps getting longer as the day gets shorter. This is because most people confuse being busy with being productive. Do any of these “so busy” symptoms seem familiar? You get less done despite “furious” multitasking.
4 Social Media Mistakes That Are Costing You Business December 9, 2016 - Posted by Hillary Fortin to Local Marketing/ Social Media Social media has made ordinary people into stars, reality show real estate moguls into presidents, and given small business a big, realtime voice. It has also ruined reputations and tarnished brands in a single tweet.
Top Marketing Tools Every Small Business Must Have in 2017 December 8, 2016 - Posted by Adam Goyette to CRM/ Email Marketing/ Local Marketing/ Mobile Marketing As a small business owner, your success year after year isn’t just professional; it feels personal, too. When your business has a great year, it’s pretty sweet, and you can ride high into the next one.
The Top 5 Rules for Tapping into the Millennial Market November 29, 2016 - Posted by Hillary Fortin to Local Marketing We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make you cringe just a little? That’s OK.) While it might be tempting to continue on with business strategies that have worked up until now, thi ...
The one stat you can’t ignore What would you do if I told you that nine out of 10 customers would turn around and leave your business unless you took down the giant sandwich board at the entrance? Yep. You’d toss that board to the curb without batting an eyelash. Now what if I told I that nine out of 10 customers would leave your website if it wasn’t mobile-friendly? That is ...
Why Mobile is Make-or-Break For Your Business November 15, 2016 - Posted by Hillary Fortin to Local Marketing/ Mobile Marketing It’s bad: You’re in a traffic jam, running late, and you’ve got a customer with an appointment waiting for you in front of a locked shop. What did you do 15 years ago? Pound your fist on the wheel and sit back for a long morning.
Gifting important clients or vendors, always a fine line to walk. You don’t want to insult them by going too cheap–or go too expensive and raise suspicions that you expect something big in return. John Ruhlin thinks a lot about these issues. He not only runs a corporate gift advisory service but just wrote a book, Giftology, with these 8 practical tips on strategic gift giving: 1.
Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming a ...
What Is ‘Barnacle SEO?’ [Video] October 23, 2016 - Posted by Dex Media Contributor to Local Marketing/ SEO Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or Healthgrades.com or a reviews site like Yelp come up ahead of any individual listings for businesses.
Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a local business on a tight ad budget, or a budget-extender for a bigger advertiser, in a mix with buys on Google’s AdWords program. What is Bing? A smaller search network, with some impressive pieces. Bing powers the search on Microsoft properties like MSN.com and Bing.
Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues.
Google Measures Its Own Success with HEART. You Can Too. October 18, 2016 - Posted by Jeff B. Copeland to Business Websites The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It goes by the initials HEART, and you can use it too, even without an army of data scientists backing you up.
Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and build your marketing and sales. Find your best moments to ask these four questions of clients: 1. Ask for an email address Still the basic building block of marketing communication, email is “opt-in”, meaning customers agree to receive your messages.
Your Holiday Emails Probably Won’t Be Read October 11, 2016 - Posted by Jeff B. Copeland to Email Marketing The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and well-targeted to plow throw the whiteout. That’s the conclusion of a major study by Yes Lifecycle Marketing of 2015 holiday email marketing by 30 big retailers.
Helping local businesses grow