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Local Digital Advertising Forecast for 5 Years of Growth June 6, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year compounded between 2015 and 2020. Ads on mobile and social media will be the big accelerators, says BIA/Kelsey.
Power of Video for Small Business Marketing [Infographic] January 15, 2016 - Posted by Jeff B. Copeland to Local Marketing/ SEO Recently, my mechanic told me I might have to replace a wheel bearing and knuckle on my old Honda. Being the type person that doesn’t know a car knuckle from a pork knuckle, I searched online and quickly found this video from Kelly Honda in Lynn, M ...
This Week’s Top News Stories and Trends in Local Online Marketing 11/2 November 2, 2016 - Posted by Jeff B. Copeland to News Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89% year over year in the first half of 2016, says the IAB, trade group for the internet advertising business.
The Top 5 Rules for Tapping into the Millennial Market November 29, 2016 - Posted by Hillary Fortin to Local Marketing We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make you cringe just a little? That’s OK.) While it might be tempting to continue on with business strategies that have worked up until now, thi ...
The one stat you can’t ignore What would you do if I told you that nine out of 10 customers would turn around and leave your business unless you took down the giant sandwich board at the entrance? Yep. You’d toss that board to the curb without batting an eyelash. Now what if I told I that nine out of 10 customers would leave your website if it wasn’t mobile-friendly? That is ...
Why Mobile is Make-or-Break For Your Business November 15, 2016 - Posted by Hillary Fortin to Local Marketing/ Mobile Marketing It’s bad: You’re in a traffic jam, running late, and you’ve got a customer with an appointment waiting for you in front of a locked shop. What did you do 15 years ago? Pound your fist on the wheel and sit back for a long morning.
Gifting important clients or vendors, always a fine line to walk. You don’t want to insult them by going too cheap–or go too expensive and raise suspicions that you expect something big in return. John Ruhlin thinks a lot about these issues. He not only runs a corporate gift advisory service but just wrote a book, Giftology, with these 8 practical tips on strategic gift giving: 1.
Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming a ...
What Is ‘Barnacle SEO?’ [Video] October 23, 2016 - Posted by Dex Media Contributor to Local Marketing/ SEO Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or Healthgrades.com or a reviews site like Yelp come up ahead of any individual listings for businesses.
Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a local business on a tight ad budget, or a budget-extender for a bigger advertiser, in a mix with buys on Google’s AdWords program. What is Bing? A smaller search network, with some impressive pieces. Bing powers the search on Microsoft properties like MSN.com and Bing.
Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues.
Google Measures Its Own Success with HEART. You Can Too. October 18, 2016 - Posted by Jeff B. Copeland to Business Websites The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It goes by the initials HEART, and you can use it too, even without an army of data scientists backing you up.
Face-to-face, on the phone or online, every contact with a customer is an opportunity to deepen the relationship, and build your marketing and sales. Find your best moments to ask these four questions of clients: 1. Ask for an email address Still the basic building block of marketing communication, email is “opt-in”, meaning customers agree to receive your messages.
Your Holiday Emails Probably Won’t Be Read October 11, 2016 - Posted by Jeff B. Copeland to Email Marketing The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and well-targeted to plow throw the whiteout. That’s the conclusion of a major study by Yes Lifecycle Marketing of 2015 holiday email marketing by 30 big retailers.
New Mobile App for Clients: Easy Account Management on the Go October 11, 2016 - Posted by Dex Media Contributor to Advertising/ Dex Media Marketing Program/ Local Marketing/ Mobile Marketing Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We packed a lot of sophistication into this simple app.
How to Get [Good] Reviews October 4, 2016 - Posted by Jeff B. Copeland to CRM/ Reputation You just got to get out there and actively manage the reviews and ratings online for your business, no matter what your line of business. Need persuading? Some data points: A survey by BrightLocal of 2,300 local shoppers found that 92% read online business reviews and the star rating i ...
This Week’s Top News Stories and Trends in Local Online Marketing 10/5 October 4, 2016 - Posted by Jeff B. Copeland to News Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search (Dex Media Blog) The search giant announced a table-top, voice command device and an iPhone competitor as it makes a big move into voice search.
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