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Your Guide to Effective Email Marketing January 20, 2017 - Posted by Quinn Coleman to Email Marketing Email — it’s one of the oldest and most cost-effective mediums for digital marketing. However knowing where to get started, and how to run an effective email marketing program, is a challenge that many business owners are faced with.
Local Digital Advertising Forecast for 5 Years of Growth June 6, 2016 - Posted by Jeff B. Copeland to Local Marketing/ News Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year compounded between 2015 and 2020. Ads on mobile and social media will be the big accelerators, says BIA/Kelsey.
This Week’s Top News Stories and Trends in Local Online Marketing 11/2 November 2, 2016 - Posted by Jeff B. Copeland to News Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89% year over year in the first half of 2016, says the IAB, trade group for the internet advertising business.
Don’t Take Our Word for it, Take Google’s March 1, 2017 - Posted by Lauryn Johnson to DexHub Business Solutions/ SEO Google recently released a video called, “How to hire an SEO.” You probably know by now that SEO stands for search engine optimization. In real people terms, that means enhancing what’s on your website such that your business ranks well with search engines li ...
Top News Stories and Trends in Local Online Marketing 2/24 February 24, 2017 - Posted by Lauryn Johnson to News Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in local marketing. Don’t sweat it. We’re here for ya. Organic Traffic & Link Building for Small Businesses (Search Engine Land) We’ve talked about SEO plenty of t ...
5 Steps to Evaluate Your Online Business Listings February 22, 2017 - Posted by Lauryn Johnson to Business Matters/ Local Marketing/ Resources Do you know where search engines are pulling your business’s information from? The most common response we get when we ask that question is, “from my website, of course!” Not so fast.
Looks Aren’t Everything, But Your Emails Need a Makeover February 21, 2017 - Posted by Lauryn Johnson to Branding/ Email Marketing Think of some of the reasons you delete emails before reading them. The biggest offender, for most of us, is spam – those emails you didn’t ask to receive and are likely not at all relevant.
6 Funny President’s Day Tweets That’ll Have You Feeling Patriotic February 18, 2017 - Posted by Lauryn Johnson to Social Media President’s Day is on the horizon, and we know you’re super pumped for your day off! Okay, that was mean. We know you’re more likely to be preparing for an increase in work while some of your customers take advantage of the three-day weekend.
3 Surefire Ways to Get Some Time Back Today February 16, 2017 - Posted by Lauryn Johnson to Business Matters/ Resources You probably feel a certain amount of productivity when you stay busy throughout the day. You’re jumping from task to task and feel like you’re getting a lot done. When the work day is over, what do you have time left to accomplish? Probably not much.
Attach a Price Tag to that Happy New Customer February 14, 2017 - Posted by Lauryn Johnson to Local Marketing In a perfect world, every customer you bring in would stick around for the long haul. It’s a lot cheaper and easier to sell to someone you’ve sold to before – someone you already have a relationship with.
It’s Time to Pursue a Love Affair with Text Message Marketing February 10, 2017 - Posted by Lauryn Johnson to Mobile Marketing If you’re looking for a quick fling, this isn’t it. Successful small and local businesses are passionate about text message marketing and have embraced it as a key method to keep in touch with customers. Why? Cell phones.
7 Resources To Optimize Your Website February 3, 2017 - Posted by Quinn Coleman to Business Websites/ SEO Way to go, you’ve got a website for your business! It looks shiny, tells your business’ story, lists all of your important info and shows off all of those nice photos you had taken. But… how is it performing, exactly? If you’re like a lot of business owners, you may not really know.
Creating an Email Marketing Plan February 1, 2017 - Posted by Adam Goyette to Email Marketing First of all, congratulations. Lots of people dream about starting their own business. You actually did it. Though we hope the fish are just jumping into your boat, we also know that that’s not the way it typically works.
We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct your attention to, marketing your business using video may seem like more of a ‘nice to have’ rather than an essential component. However there are some important reasons to not overlook this medium.
Why Reviews Matter January 25, 2017 - Posted by Hillary Fortin to Reputation Ever seen that Black Mirror episode where every person is rated by interactions with their peers and their overall “rating” determines their lot in life? We’re not there yet as a society, thankfully. But as a business owner, you’re not that far off. Here’s why customer reviews matter.
Gain Exposure With Online Listing Sites January 23, 2017 - Posted by Quinn Coleman to Local Marketing/ SEO If you’re like most business owners today, you understand the importance of exposure on search engines like Google and Bing. Those sites, after all, are where the majority of consumers are searching for local businesses.
Create Loyal Customers January 18, 2017 - Posted by Adam Goyette to CRM/ Reputation If you still feel slightly winded and your budget lighter from all that work you’ve done to acquire new customers, consider this: it costs about five times as much to acquire those new customers as it does to keep the ones you’ve got.
Effectively Manage and Engage With Your Customer Base – Our Top Resources January 16, 2017 - Posted by Quinn Coleman to CRM/ Local Marketing It’s an age old question of just about every business owner — once a customer has found you for the first time, how do you get them to come back again and again? After all, we all know the acquisition cost of a brand new customer is far greater than a l.
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