• Micro Marketing: Not Just for “Macro” Brands

    One of the best ways to tell if a business owner has a handle on the difference between macro and micro marketing is their answer to this age-old question: Who is your target audience? Those busines ...

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  • Is coupon advertising relevant in the digital age?

    Think about the last couple of times you used coupons. Where were you? Were they print or digital? How did you receive the coupons? Why were they compelling? While many marketers have moved away from coupon a ...

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