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If you blog, you’ve undoubtedly run into the problem of comment spam. Basically, this is when disingenuous marketers attempt to trick you into providing backlinks to their website by inundating your comment section with vague, odd, meaningless, or downright baffling messages. I’ve written previously about how to protect your blog from these types of comments.
Local Search Marketing 101 October 27, 2014 - Posted by Jonathan Jeter to Business Websites/ Local Marketing There is no doubt that people are searching online before making local purchases in real life. According to a study by Google, consumers search for local business information throughout the purchase process.
PPC 101 or Pay-per-Click in Simple Terms October 14, 2014 - Posted by Cat De Rohan to SEM & PPC What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as SEO where algorithithms decide where you rank, with PPC you can have your ad placed at the top of the page or the right-hand col ...
7 Quick Marketing Tips for Attracting Holiday Business October 7, 2014 - Posted by Marion Jacobson to Local Marketing The final weeks of 2014 are upon us, ready or not. It’s 11 weeks until Christmas, and savvy shoppers are already making plans to take advantage of Black Friday and Cyber Monday deals.
Hispanic Businesses, Entrepreneurs Leading U.S. Small Business Growth October 28, 2014 - Posted by Dex Media Contributor to News The Small Business Association (SBA) is congratulating more than 3.2 million Hispanic-owned businesses and entrepreneurs. As Hispanic Heritage Month comes to what the SBA described as a “successful” close, the agency points out that millions of H ...
Holiday 2014 Spending Expected to Rise Slightly October 30, 2014 - Posted by Michelle Johnson to News According to a recent Gallup poll, Americans estimate they will spend around $781 this holiday season. This is a 4 percent rise from last year with predictions in November 2013 around $704. During the height of the recession (2008-2009), consumer predictions of holiday spe ...
Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration October 29, 2014 - Posted by Jim Shannon to News As the drive to place a greater emphasis on developing a personalized and customer-centric approach to marketing continues to build momentum, decision-makers believe that investments in marketing technology will continue to grow in 2015.
Custom Affinity: Find Your Display Ad Audience October 23, 2014 - Posted by Jonathan Larkin to SEM & PPC When running display ads, one of the most important paths to success is proper audience targeting. You can have the best banners, tag lines, and page position but still fail if you’re making bad targeting decisions.
Survey: Mobile Ads to Stay, Pop-Ups May Soon be a Thing of the Past October 8, 2014 - Posted by Dex Media Contributor to News A survey conducted by Harris Interactive for Goo Technologies in September 2014 revealed that 29 percent of United States Internet users felt that pop-up ads would not last through the next decade, representing the largest percentage in the formats studied.
Facebook’s Local Awareness Ads: Hyperlocal Targeting October 9, 2014 - Posted by Jonathan Larkin to Local Marketing It’s been said that the three most important factors influencing the value of a property are location, location, and location. The same applies to brick-and-mortar businesses and their advertising, except now we can add a new factor: hyperlocation.
Marketing is all about getting the brand in front of as many eyes as possible as many times as possible for long as possible. It’s what makes the 30- and 60-second format of a television commercial, the glossy page of a magazine, the enormousness of a billboard and the proper placement of a website banner ad so effective.
Apple Launches Maps Portal with Local Business Owner in Mind October 24, 2014 - Posted by Dex Media Contributor to News Do-it-yourself is not a cliche for most small business owners. It’s a way of life. With that in mind, Apple announced this week they have made it a little easier for the do-it-yourselfer at the top of all small business organization charts to put their shop on the map.
Attention-Grabbing Facebook Posts for Your Small Business October 16, 2014 - Posted by Christine Landry to Social Media It’s no secret that engaging social audiences keeps getting trickier, thanks to algorithm changes and saturated social media platforms. But don’t be intimidated. You have more options than you think. Here are a few ideas of different types of Facebook posts. 1. A link.
Twitter’s New Mute Button – How Businesses Can Avoid Being Muted October 28, 2014 - Posted by Ed Totten to Local Marketing Twitter introduced its new mute button feature this past May. If businesses aren’t careful, the new feature can definitely hurt them by allowing faithful followers to hit the mute button, and in most cases they’ll most likely not be unmuted.
Beginners Guide to Social Media Marketing [Infographic] October 29, 2014 - Posted by Danielle Celmer to Social Media Social media marketing is now an essential part of doing business. It’s where you can connect with customers and build relationships with your audience. Whether you’re just starting out with social media marketing for your business, or you’ve already gotten y ...
Mindful that the top two holiday shopping days of the year are creeping ever closer, Bing Ads has produced a study to help online marketers identify prime time for their holiday campaigns. It came as no surprise that Black Friday (the day after Thanksgiving) and Cyber Monday (the Monday following Thanksgiving weekend) rank 1-2 on the list of holiday shopping days.
Top Tips for Better Business Blogging October 8, 2014 - Posted by Jonathan Jeter to Blogging While many businesses take on the personality of their owners, business blogging and personal blogging usually require different strategies because of the difference in topic, audience and visibility. Business blogging can have personality, but to be effective, it must also employ a strategy.
The Walmart Effect Now Reaching Beyond the Retail Sector October 2, 2014 - Posted by Michelle Johnson to News For most of us who are familiar with the term “the Walmart Effect”, certain images come to mind – the mom and pop grocer on the corner shutting down, the independent bookstore having a “going out of business” sale, and other smaller shops being forced out by big box retailers.
How to Get Your Business Ready for Small Business Saturday October 24, 2014 - Posted by Jim Shannon to Local Marketing As Small Business Saturday draws inexorably near, now is the time to begin preparing for the onslaught of customers who will pass through your doors. Maybe not an onslaught, but at least a slaught; or a slew.
New Intuit Survey Demonstrates Resourcefulness of New Business Owners October 20, 2014 - Posted by Dex Media Contributor to News A recent survey of small business owners conducted by Intuit found that small businesses owners have become increasing resourceful when launching their new businesses.
How to Keep Your #ShopSmall Support Going All Year Round October 29, 2014 - Posted by Jim Shannon to Local Marketing You close your doors at the end of Small Business Saturday and look with glowing satisfaction at the disheveled array, the cash register overflowing with the big green and credit and debit card receipts.
A Cheat Sheet to Social Media Platforms for Your Business October 31, 2014 - Posted by Christine Landry to Social Media If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll appreciate the advice we’re about to offer. –> Don’t do it all. That’s right. Feel the freedom. Rejoice.
New Report Demonstrates Power of Digital Marketing Dollars October 27, 2014 - Posted by Dex Media Contributor to News According to the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and released on October 20, 2014. Internet ad revenues climbed to an all-time high for the first half of 2014, reaching $23.
Everything People Hate about Business Websites in One Infographic October 3, 2014 - Posted by Jeff B. Copeland to Business Websites Your best friends won’t tell you but if your local business website still auto-plays music or is decorated with jittery little animated gifs or has a section that’s “under construction”, it’s time for an intervention. S ...
Where is Local Marketing Headed? October 15, 2014 - Posted by Jim Shannon to News In an effort to find better ways to meet the needs of its clientele, local marketing guru Brandmuscle surveyed several hundred businesses in a range of industries to find out which marketing platforms were considered the most successful as measured by several indices.
Social Media Users Trust Product Offers Suggested by Friends and Family October 14, 2014 - Posted by Dex Media Contributor to News Just-released survey results indicate that social media users are likelier to respond to product offers that have been suggested to them by those friends and family members who are part of their networks rather than offers that are included in sponsored posts and.
Social Marketing Return on Investment Must Come from Within October 21, 2014 - Posted by Dex Media Contributor to News According to a recent survey on what to expect concerning next year’s social marketing activity, the key to return on investment (ROI) must come from internal, not external metrics, an eMarketer report indicates. eMarketer releases over 200 analyst reports annually.
Google Penguin Penalty Recovery October 30, 2014 - Posted by Ben Kaylor to SEO Google frequently updates the algorithm they use to determine which web pages show up in search results. A significant algorithm update, Penguin 3.0, was released Friday October 17, 2014. It affected 1% of Google English queries. In comparison, when the first Penguin algorithm was released, it impacted 3%.
Integrating Cross-Channel Platforms Provides a Competitive Edge October 15, 2014 - Posted by Jim Shannon to News Acknowledging the need to make sense of collected big data, marketing professionals say they have increased investments in the necessary technology in order to help create the personalized experience customers and clients have come to expect and to provide a strong return on their.
Making the Most Out of Promoted Tweets for Your Business October 15, 2014 - Posted by Danielle Celmer to Social Media Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range of targeting and tools that help you rea ...
Study Underscores Growing Importance of Optimizing for Smartphones October 6, 2014 - Posted by Dex Media Contributor to News Recently, the online and mobile marketing firm NetElixir Inc. conducted a study looking at 53 of its retail clients, all who had active websites. Some of these websites were optimized for smartphones (either standalone m-commerce sites or responsive d ...
The State of Independent Workers in the U.S. Today October 9, 2014 - Posted by Michelle Johnson to News The MBO Partners State of Independence Report was recently released for the fourth consecutive year. The survey examined the attitudes of the 17.9 million independent workers – self-employed, independent contractors and freelancers – who are working 15 or more hours per week in the U.S.
Higher-Income Shoppers Expected to Boost Overall Holiday Spending Increase October 10, 2014 - Posted by Dex Media Contributor to News Analysts are forecasting a jolly holiday season for retailers this year, with spending expected to reach the highest level in three years. Driving the holiday spending spree that could reach the predicted $616.9 billion are wealthy U.S.
Matt Cutts: Why Every Business Owner Online Should Know Who He Is October 13, 2014 - Posted by Vu to Business Websites/ Local Marketing/ Resources/ SEO If you own a business that gets referrals from search engines, most notably Google, then you should get to know the man that goes by the name of Matt Cutts. In the SEO world of experts, pundits and gurus, Mr.
New JP Morgan Report Projects Strong Outlook for Twitter October 13, 2014 - Posted by Dex Media Contributor to News According to a new report released by JP Morgan analyst Doug Anmuth, Twitter’s future outlook is strong. This year alone, Twitter’s revenue more than doubled in the second quarter to $312 million, and that upward trajectory is expected to continue, with Twitte ...
What You Should Expect from Content Marketing [Infographic] October 1, 2014 - Posted by Marion Jacobson to Blogging/ Business Websites Are your content marketing efforts floundering because you’re not getting the results you should or are you not expecting realistic results? Check out these statistics about content marketing and give your strategy (and goals) another look.
Survey Says Women Respond Positively to Femvertising October 16, 2014 - Posted by Michelle Johnson to News According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising.
Holiday Email Marketing: Get Your Timing Right October 24, 2014 - Posted by Jeff B. Copeland to Email Marketing/ Local Marketing ‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the crowd. Email marketing firm Yesmail studied last year’s holiday campaigns by 30 name brands and came up with these email marketing tips for Hallowe ...
Planning a Small Business Saturday Event for Your Neighborhood October 28, 2014 - Posted by Jim Shannon to Local Marketing The events leading up to Small Business Saturday should have a reach beyond the four walls of your establishment. Community involvement is crucial to its success because, bottom line, it is the local populace who will be visiting and spending their hard ...
For Some Franchises, SBA Loan Default May be in the Stars October 7, 2014 - Posted by Jim Shannon to News While purchasing a franchise is considered a lucrative and growing industry for many entrepreneurs, research conducted by the Wall Street Journal found a surprising frequency of SBA loan defaults among some high profile companies.
Use Email and Social Media to Promote Your Business for Small Business Saturday October 27, 2014 - Posted by Jim Shannon to Local Marketing When it comes to promoting your business for Small Business Saturday, you have two tools at your fingertip that can make the job quick, creative, and easy.
SBA Program to Boost HUBZone Small Businesses in Federal Supply Chain October 31, 2014 - Posted by Dex Media Contributor to News In 1997, the Small Business Administration laid out a program to help small businesses in inner cities and poorer rural areas get three percent of federal procurement contracts. Seventeen years later, the program is still short of that target by nearly half.
What Small Business Saturday Means for Your Business October 22, 2014 - Posted by Jim Shannon to Local Marketing November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding frenzy and the anonymous, monotonous mouse clicks of Cyber Monday, Small Business Saturday is a financial force that continues to gain momentum.
You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? No, we’re not asking if you’re top-ranked on Google; that’s increasingly tough to measure, as Google serves up more personalized results to its users and keeps changing the layout of its pages (for instance, one bit of prim.
Stopping Spam for Good or How to Spam-proof Your Website Forms October 21, 2014 - Posted by Kim Perry to Business Websites Creating a contact form on your business website can be a great thing. It can help you generate leads and answer questions from current clients, but it can also generate quite a bit of spam.
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