• GSD&M President Marianne Malina: ‘Part of moving up is moving wide’

    You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably didn’t know that the advertising veteran has held a host of other jobs, including being a waitress in Satorini and an Egyptian TV soap opera extra.

    Tanya Dua/ Digiday- 7 readers -
  • ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec

    Most ad tech firms are thirsty for an acquisition since their lack of original technology places them at risk of cratering. For the latest in our anonymous Confessions series, we talked to an ad tech executive whose firm got purchased by a larger company. The source said that getting purchased created tension among management, the acquisition paycheck trickled in slowly and peo ...

    Digiday- 7 readers -
  • Breaking down the changing state of resort season

    As the transformation of the fashion calendar continues to unfold, the mid-season show circuit — including the current resort season — is feeling the effects. The changes include designers showing in unconventional cities and others dropping out altogether, opting instead to combine resort collections with fall presentations.

    Digiday- 7 readers -
  • UK pubs enlist bots to fight against filter bubbles ahead of the UK election

    British publishers are using Facebook Messenger bots as tools to arm voters against filter bubbles in the run-up to the general election on June 8. The Times has launched a Messenger bot under its political sub-brand Red Box. The bot, called “filter-bubble buster,” is primed to provide people with a balanced view of information ahead of voting.

    Digiday- 8 readers -
  • Fearing brand safety turmoil, marketers are whitelisting influencers

    Whitelists have become of interest for brands looking to make sure their ads only appear in pre-approved places. Instead of blacklists, which can end up being a game of whack-a-mole, whitelists, while less scaleable and more expensive, can actually provide a better guarantee of not having an ad next to porn content — or worse.

    Shareen Pathak/ Digiday- 5 readers -
  • Publishers renew focus on search optimization — and find new tricks

    Publishers are putting renewed effort into Google search, and with it, SEO tricks. Variations on the “What time does the Super Bowl start” trick of answering a question people are searching for might be passé. But other tactics are taking their place. Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google.

    Lucia Moses/ Digiday- 9 readers -
  • How The New York Times now has 13 million subscribers to 50 email newsletters

    The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...

    Digidayin EMail How To's- 6 readers -
  • Digiday Research: Social commerce is still a small piece of the pie

    Earlier this month, Digiday’s sister site Glossy gathered executives from top brands and retailers in Miami for its first Glossy Summit, focused on mastering the modern retail experience. We asked top luxury marketers from Gucci, Chanel and Alexander Wang their views of top trends and opportunities in the industry.

    Digiday- 6 readers -
  • Publishers want to know: What’s my inventory worth?

    by Ted Yu, leader product manager, OpenX As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is the value of my advertising inventory? What has changed is the information and tools that are available to answer this question, depending on the .

    Digiday- 9 readers -
  • Best of the week: Brands are cutting agencies, going directly to influencers

    We’ve reached the weekend and there’s a pretty good chance you’re already headed out of town. But before you shut off completely, make sure to check out our top stories from the week – a full list is available at the bottom: A former global media head of a multinational brand spoke to our UK editor Jess Davies in this week’s Confessions, noting how agencies have evolved into t ...

    Digiday- 12 readers -
  • How The Village Voice is reinventing the alt-weekly for digital

    The Village Voice wants to sell subscriptions. About 18 months after it changed hands, the alt weekly unveiled a new website this week that supports a broader range of digital ad units and is designed to help sell subscriptions and drive people to pickup physical copies of the paper. “We wanted to reset what the Voice is,” editor- in-chief Stephen Mooallem said.

    Digidayin How To's- 13 readers -
  • Luxury brands are slowly setting their sights on sustainable fragrances

    Though efforts in sustainable fashion production continue to expand and evolve, the beauty industry has been slow to follow, particularly when it comes to fragrance. As luxury brands like Louis Vuitton and Gucci increasingly add fragrances to their product portfolios, few have prioritized eco-friendly ingredients and certified processes for developing perfume formulas.

    Digiday- 14 readers -
  • A marketer cheatsheet for the state of influencer marketing

    As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how can a brand measure the return on investment? Both are the major trends in the influencer marketing space today, according to various data sources. The key takeaways The number of followers is still the gold standard for a socia ...

    Yuyu Chen/ Digiday- 16 readers -
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