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Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...
He’s an executive at Zenith, but for many in the industry and out of it, he’s also known as a LinkedIn whiz. Tom Goodwin, who currently boasts over 330,000 followers on the social network and was named a No. 1 “voice” in the marketing space on the platform, explains how he did it, as told to Shareen Pathak. I don’t really don’t know how it started. It wasn’t really a strategy.
Digiday mixes deep industry knowledge and experience with an emphasis on honesty over spin and quality over quantity, and that is no different with our events. Our events bring the Digiday content you read every day to life. We look for people who are making change happen, leading the conversation when it comes to challenges the industry is facing and have new innovative idea ...
This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. As always, a full list of these articles appears at the bottom. Amazon courts video publishers with money, free help … Amazon continues to make moves that support the idea that it could turn the duopoly into a triopoly.
If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied. But growth has its limits on Facebook, which has its own rules.
The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Brands are starting to exert more control over how their agencies commercialize their innovation briefs amid the industrywide push for greater transparency in advertising.
In late June, a bright, neon yellow digital billboard appeared on 33rd Street and Seventh Avenue in New York, right outside Madison Square Garden. It read “Don’t Trade Porzingis,” beseeching then-Knicks president Phil Jackson to keep the Latvian basketball player at all costs. “We’re not affiliated with Porzingis. We just want him to stay,” the billboard read in smaller letters.
The Guardian has introduced a tool at the bottom of article pages so readers can vote for topics they want more detail on. For an article about the Conservative Party’s manifesto on social care, the Guardian offered three questions it could answer for readers. The options: how much the average person would have to pay for social care under the Conservative proposals, whether t ...
Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s been said many times in the last few years that the archaic brand tagline is dying. But brands keep launching bombastic campaigns tied off with pretentious yet meaningless slogans.
Squirreled away in a glass-enclosed conference room at the Condé Nast Entertainment office on Wednesday, a group of ten employees hailing from different publications and departments were feverishly brainstorming ways to improve e-commerce infrastructure across the media conglomerate’s 20 brands. A hush fell over the group as Fred Santarpia, Condé Nast’s chief digital officer, ...
The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. The marketers behind the Wimbledon tennis tournament will develop more local content for next year’s event as they look to shore up how it will compete with the World Cup for viewers.
The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Hulu’s original series “The Handmaid’s Tale” has racked up 13 Emmy nominations, the most Hulu has ever received for one show. The streaming service hasn’t gotten to this point by accident.
Now that ad buyers regularly buy ads based on viewability, publishers need to pay close attention to how their viewable impressions are being counted because what they can bill for depends on these calculations. When transacting on viewability, ad buyers are increasingly only using metrics from their viewability vendor instead of using a mix of metrics from the ad server and v ...
Ian Schafer, chief experience officer at Engine and the founder of Deep Focus, joined us on Thursday for a town hall on Slack. We discussed influencers, new agency models and why Amazon may one day rule everything. We hold Slack town halls every two weeks, and in between, we’ll have editorial chats and group discussions on industry topics. Become a member of Digiday+ and join us.
The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon. Europe’s privacy laws are tightening even further, potentially limiting the data that publishers can collect and the ways they can collect it.
Surprise, publishers are finding a new source of referrals: Flipboard. In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010. Time Inc. UK started putting all its brands on the platform in April. Now, the company said Flipboard is its fourth-biggest referrer behind Google, Facebook and Twitter, ...
BuzzFeed is developing a separate app for Tasty, the online publication known for its viral recipe videos. According to people with direct knowledge of it, the app will contain those same recipe videos as well as separate side-by-side visuals and instructions and a favorites list. The publication has shopped around a list of eight taglines for the new app, asking users which they like the best.
Digital Content, Digital Advertising, Digital Marketing