• OH at Digiday Programmatic Summit Europe: ‘The trust feels very broken’

    Publishers, brands, agencies and tech vendors from across Europe gathered this week near Dublin to discuss some of the biggest issues facing programmatic advertising. Chief among them: How to solve transparency issues in digital advertising, know where and how ads are appearing and fix the programmatic talent crunch.

    Digiday- 10 readers -
  • Inside Chase’s marketing strategy

    In the three years that Karna Crawford has been working at Chase, it’s been going through some major changes. Crawford, the bank’s head of marketing strategy and digital, said that transformation is being moved by largely by the work of financial technology startups and the contributions they’re making to financial services through digital investment products, digital consumer ...

    Digiday- 10 readers -
  • In the shadow of the duopoly, media rivals are becoming allies

    If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely. Take the ad sales partnership announced by Condé Nast, Vox Media and NBCUniversal last month. Under the deal, Condé Nast’s titles, which include GQ, Vogue, Vanity Fair and The ...

    Digiday- 12 readers -
  • What MailOnline has learned from using header bidding through Facebook

    Header bidding, which lets multiple ad tech companies compete for publishers’ inventory simultaneously, has improved publisher yields, but it also has its limits. The MailOnline has been using Facebook’s recently launched header-bidding solution to access advertisers coming through Facebook’s Audience Network for the past six months, but it is keen to see how Facebook will ext ...

    Digidayin Social- 8 readers -
  • CP+B launched an internal social network to improve employee communication

    Crispin Porter + Bogusky staffers couldn’t help but share updates from a video shoot at a roller-skating rink in Richmond, Virginia, this week. But instead of sharing updates on Facebook, Instagram or Snapchat, they were posting to the company’s internal social network, known as Yo-Now. Yo-Now (no relation to Yo, the once-famous social network app) is the latest effort by the ...

    Tanya Dua/ Digidayin Social- 14 readers -
  • Facebook Instant Articles: ‘The effort-to-revenue ratio wasn’t there’

    Welcome to the newly rebranded Digiday+. We’ve changed our identity from Pulse to better reflect the value proposition of our membership program. What’s on offer is Digiday and more — exclusive content, original research and intimate events. Facebook Instant Articles in the spotlight I’m spending this week and next in Europe, starting with our Digiday Programmatic Summit in I ...

    Brian Morrissey/ Digidayin Social- 8 readers -
  • Brands are testing shoppable videos on Instagram Stories and Snap Ads

    Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL.

    Tanya Dua/ Digidayin Social- 15 readers -
  • Click fraud, ad blockers and fake news: How programmatic became problematic

    by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person, right message, right time and place” are being crowded out by the invasive weeds o ...

    Digidayin How To's- 17 readers -
  • Programmatic comes to digital jukeboxes

    Everything can be monetized. Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad. On Monday, TouchTunes — the company that owns over 63,000 digital jukeboxes in the U.S. — made the inventory on the machine programmatically available for the first time. Last year, over 1.

    Yuyu Chen/ Digiday- 13 readers -
  • Inside Aldo’s first website redesign in 10 years

    By scaling back promotions, integrating digital capabilities and focusing on global expansions, Aldo has been able to stay afloat in a market particularly hostile to mid-priced retailers with vast fleets of brick-and-mortar stores and a hefty mall presence. The footwear and accessories retailer, which has 2,000 stores globally, expanded this week by redesigning its website fo ...

    Digiday- 9 readers -
IMGlance Facts
  1. listed
  2. #10 in our ranking
  3. 6,428 posts, read by 81,659 readers
  4. 13 readers per post
  5. 181 Posts per month
Facts last updated: (2017-04-26 10:04:53 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
Get the top posts daily into your mailbox!