• How Bustle, Atlantic Media are expanding their agency services

    Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women.

    Lucia Moses/ Digidayin How To's- 9 readers -
  • From live video to VR: How publishers are tackling the inauguration

    There will be no shortage of options for people to catch all of the action in, around and related to tomorrow’s inauguration of Donald J. Trump as the 45th president. Just as they did during the election, publishers of all stripes are gearing up to cover this weekend’s carnival in Washington, D.C., starting with the actual inauguration on Friday.

    Digidayin How To's- 13 readers -
  • Confessions of a digital media vet: ‘Digital industry ghettoizes itself’

    So much of the blame for digital media’s woes is being placed on the Google-Facebook duopoly. But media owners and agencies alike would do well to look in the mirror — and get out of their own way. This, anyway, is the point of view of one digital media and advertising veteran who has worked in the industry for 26 years at a range of traditional and digital media owners, and ha ...

    Digiday- 7 readers -
  • How 5 UK brands are using Instagram Stories

    Brands stateside have been able to broadcast in real time for little over a month now. But this week, Instagram announced that it will roll out Live broadcasts in several other countries, including the U.K. It’s an alluring proposition to those already hooked on Instagram’s ephemeral Stories, which now take pride of place in the feed.

    Digidayin Social How To's- 8 readers -
  • Reebok on connected fitness: ‘We are not a tech company’

    The race for digital fitness may be heating up, but don’t expect Reebok to reposition itself as a tech company in the mold of Nike or Under Armour anytime soon. “We don’t plan to become a tech company like some of our competitors,” said Emily Mullins, senior manager, global business development at Reebok. “We plan to become the best fitness apparel and footwear company.

    Tanya Dua/ Digiday- 15 readers -
  • Revlon’s restructuring plan represents the future of legacy beauty

    Legacy beauty companies are competing in an arms race to buy up the most buzzworthy, trendy and innovative brands. Revlon is the latest to announce a new restructuring plan that puts the company’s individual brands at the center of its strategy, rather than retail channels. Revlon’s branches of business will be divided and or ...

    Digiday- 8 readers -
  • Bleacher Report CEO: Sites with a casual audience are ‘dead’

    Already, 2017 is shaping up to be the year of devotion. Last year digital properties wowed with big numbers on social platforms, but the name of the game now is loyalty, according to Dave Finocchio, CEO of Bleacher Report, who was the guest of this week’s Digiday Podcast. “Sites that have honest-to-God fans and loyal readers will be fine. Sites that grew up with passers-by readers are dead.

    Brian Morrissey/ Digiday- 8 readers -
  • ‘Inclusivity is the mantra’: Inside Indian creativity

    This is Global Creative, a new series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. India is one of the fastest-growing ad markets with a digital spend predicted to surpass $11 billion by 2020. But advertising to people in a country that has 22 official languages and 497 cit ...

    Yuyu Chen/ Digiday- 8 readers -
IMGlance Facts
  1. listed
  2. #34 in our ranking
  3. 5,706 posts, read by 62,806 readers
  4. 11 readers per post
  5. 177 Posts per month
Facts last updated: (2017-01-19 11:06:04 UTC). Update Frequency for posts: 9 minutes. Posts last updated: .
Get the top posts daily into your mailbox!