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LinkedIn giveth and LinkedIn taketh away. Now, LinkedIn giveth back again. The social network has had a schizophrenic relationship with publishers. At one point, it was a small but reliable referral source, then it turned off the traffic hose. Now, LinkedIn is getting back in publishers’ good graces by significantly ramping up the amount of traffic it sends out.
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Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year.
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of Shanghai-based Innotech International Group, bought San Diego-based third-party reporting firm Ad-Juster Wednesday, for an undisclosed amount of money. This is the first ad tech deal the private equity firm has struck in the U.S. so far.
Today’s publishers have to think about more than just advertising and subscription revenue. The latest example is millennial women-aimed Bustle, which has launched Bustle Trends Group, a research arm. The Trends Group plans to publish white papers and do custom projects for companies that want to market to millennial women.
After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer and Axios are either ignoring aggregation and fast-twitch tactics altogether or using them far less.
There will be no shortage of options for people to catch all of the action in, around and related to tomorrow’s inauguration of Donald J. Trump as the 45th president. Just as they did during the election, publishers of all stripes are gearing up to cover this weekend’s carnival in Washington, D.C., starting with the actual inauguration on Friday.
So much of the blame for digital media’s woes is being placed on the Google-Facebook duopoly. But media owners and agencies alike would do well to look in the mirror — and get out of their own way. This, anyway, is the point of view of one digital media and advertising veteran who has worked in the industry for 26 years at a range of traditional and digital media owners, and ha ...
Brands stateside have been able to broadcast in real time for little over a month now. But this week, Instagram announced that it will roll out Live broadcasts in several other countries, including the U.K. It’s an alluring proposition to those already hooked on Instagram’s ephemeral Stories, which now take pride of place in the feed.
The race for digital fitness may be heating up, but don’t expect Reebok to reposition itself as a tech company in the mold of Nike or Under Armour anytime soon. “We don’t plan to become a tech company like some of our competitors,” said Emily Mullins, senior manager, global business development at Reebok. “We plan to become the best fitness apparel and footwear company.
Legacy beauty companies are competing in an arms race to buy up the most buzzworthy, trendy and innovative brands. Revlon is the latest to announce a new restructuring plan that puts the company’s individual brands at the center of its strategy, rather than retail channels. Revlon’s branches of business will be divided and or ...
This month Copa90’s documentary of a refugee football tournament, “The Liberté Cup,” landed on commercial TV broadcaster ITV’s online hub. It was a year in the making. In September 2016, four members of Copa90, the distributed football publisher, traveled to the Calais Jungle after months of planning to hold a football tournament near the refugee camp, drafting camp-members in ...
Already, 2017 is shaping up to be the year of devotion. Last year digital properties wowed with big numbers on social platforms, but the name of the game now is loyalty, according to Dave Finocchio, CEO of Bleacher Report, who was the guest of this week’s Digiday Podcast. “Sites that have honest-to-God fans and loyal readers will be fine. Sites that grew up with passers-by readers are dead.
CES, the gadgetfest that gave us our first glimpse of tech mainstays like 4G phones and smartwatches, drew over 177,000 tech fans to Las Vegas this year. We spent our week at the show sussing out five distinct trends for 2017. From smart homes to startups, here’s what we found. Alt-space is the new main space.
“SportsCenter,” ESPN’s flagship news show, has been on the air since 1979 — back when the biggest threat to TV was cable. That’s no longer the case, as consumer adoption of Facebook, Instagram and other social platforms has forced media companies to adapt how they develop, create and distribute video content. “SportsCenter” continues to be a cultural touchstone, however.
Trump is turning out to be good business for Slate. Along with other news organizations, the culture and politics site has had a big boost in subscribers in the wake of the election of Donald Trump. Since Election Day, its Slate Plus premium membership service has shot up 46 percent to 26,700 members.
Facebook has chosen Germany as the next country outside of the U.S. to test tools that filter out fake news, but details of how exactly this will work have been thin, leaving publishers keen for more face time with the social media giant. Facebook readers in Germany can flag dubious stories, which are then forwarded to Correctiv, a well-respected local third-party fact-checking organization.
This is Global Creative, a new series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. India is one of the fastest-growing ad markets with a digital spend predicted to surpass $11 billion by 2020. But advertising to people in a country that has 22 official languages and 497 cit ...
Digital Content, Digital Advertising, Digital Marketing