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LinkedIn giveth and LinkedIn taketh away. Now, LinkedIn giveth back again. The social network has had a schizophrenic relationship with publishers. At one point, it was a small but reliable referral source, then it turned off the traffic hose. Now, LinkedIn is getting back in publishers’ good graces by significantly ramping up the amount of traffic it sends out.
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Online advertising is under the microscope, thanks in large part to the rise in ad blocking. The use of ad blockers continues to rise across Europe — 22 percent of U.K. adults online use a blocker, according to IAB/YouGov’s figures released today. Although it has caused some serious short-term headaches for publishers, there are some that have breathed a sigh of relief.
For years, CNN’s news brand has been synonymous with its hosts and anchors. Yet as it’s set up beachheads on the platforms where more and more people consume news, it’s had to leave its broadcast stars on the sidelines: You can get CNN news on Facebook and Snapchat and Twitter, but you won’t get Anderson Cooper or Fareed Zakaria or Erin Burnett.
The demand for short-form video distributed over myriad platforms—Facebook, Instagram, Snapchat, Vine—has lit a fire even under the ecosystem’s fastest digital producers: publishers. How fast are they? MTVNews’ team turns out anywhere from five to 12 social videos a day, according to Rachel Zarrell, manager of social video for MTV News.
This is part of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand CMOs who are ahead of the curve and driving the bottom line through digital innovation. Marketing innovation and financial services usually don’t usually go hand in hand. It’s hard to develop new financial products, and the industry regulation is strict.
Robyn Lange has the job of every curator’s dream. The problem with dreams, though, is that they sometimes risk entering nightmare territory. At Shutterstock and sister site Offset, she’s the person charged with keeping the homepage fresh, filling 30 new image collections each month. Unlike a curator at, say, a boutique photo gallery, she has 100 million images at her fingertips.
With the pace of digital only mounting, so too are the worries on agencies’ minds. Clients are only getting more demanding even as the margins are shrinking; brands and publishers themselves are setting up agencies of their own; technology companies are steadily inching into agency turf, too; and the hunt for talent is getting as critical as ever.
Agencies have a resources problem. Employees are being asked to do more with less time and less money. Clients demand more work, created for more platforms and need more KPIs and metrics to prove performance. At the same time, fees get squeezed. Put together, there is a considerable resource crunch when it comes to dollars, as well as people — and figuring out where to actually ...
Subscribe: iTunes | Stitcher | RSS It’s become impossible for a digital media company today to ignore Facebook. With 1.7 billion users worldwide, the potential scale is intoxicating. It’s why The Weather Company — the digital business behind The Weather Channel brand that was scooped up by IBM for $2 billion — is all-in on Facebook, The Weather Company’s editor-in-chief Neil ...
Trolls have always been a nuisance for Twitter. But in recent weeks, they became particularly problematic for the platform when Disney and Salesforce each pulled their sale bids due to concerns over bullying. Although trolls are an obvious problem for Twitter, it’s difficult to quantify their pervasiveness.
The Financial Times has found an unlikely outlet for its charts and graphics: Instagram. A year ago, it had 40,000 followers to its Instagram account. Now, it’s at 286,000, and it’s adding thousands by the day, according to the publisher. “It’s important to make sure we’re not just joining in with what other publications are doing, that we have our distinct voice and identity ...
Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That’s a key part of the rationale behind AT&T’s proposed $85 billion deal for Time Warner. “This is a completely defensive move,” said Dan Coates, president and co-founder of Ypulse, a youth-focused consulting firm.
After asking nicely, twice, French publisher Le Monde will get tough with ad-block users, blocking them from content unless they turn off their ad blockers. “We’ll give a more restrictive message that you can’t read an article without turning off the ad blocker,” said head of analytics at the publisher, Pierre Buffet.
U.S.-based publishers often have to retrofit their brands for overseas audiences when they expand internationally. That’s not the case with Quartz. It set out to be a global, mobile-first publication for the business set from the get-go when the Atlantic Media Company launched it in 2012. Today, 47 percent of its audience of 18 million comes from outside the U.S.
DDB creative chief Amir Kassaei is a man of the world. Kassaei was born in Iran, raised in Austria and educated in France. It was only after stints at agencies including TBWA, Barci & Partner and Springer & Jacoby, that Kassaei found himself at DDB, where he was entrusted with the task of reshaping DDB Germany back in 2003.
Unless you’re stumping up for a $750,000 sponsored lens, metrics are hard to come by for brands on Snapchat. When it launched on Snapchat early this year, Topshop’s account created content based on the gut instincts of its four-person social team. This resulted in a quirky mix of behind-the-scenes footage and guest appearances from the staff of Man Repeller.
Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut. In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.
Digital Content, Digital Advertising, Digital Marketing