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LinkedIn giveth and LinkedIn taketh away. Now, LinkedIn giveth back again. The social network has had a schizophrenic relationship with publishers. At one point, it was a small but reliable referral source, then it turned off the traffic hose. Now, LinkedIn is getting back in publishers’ good graces by significantly ramping up the amount of traffic it sends out.
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Online advertising is under the microscope, thanks in large part to the rise in ad blocking. The use of ad blockers continues to rise across Europe — 22 percent of U.K. adults online use a blocker, according to IAB/YouGov’s figures released today. Although it has caused some serious short-term headaches for publishers, there are some that have breathed a sigh of relief.
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking its readers to boycott Kellogg’s after the brand said it was going to pull ads. It is a move concerned observers describe as “tantamount to extortion” and setting a “dangerous precedent.
To close the chasm between marketing and finance leaders, Neustar commissioned Forrester to conduct original research to find out what’s keeping these two powerhouses from speaking the same language. This report highlights why, despite shared objectives, marketing and finance professionals see the business in different ways, creating barriers to effective collaboration.
It turns out American and Scandinavian audiences have a lot in common when it comes to video tastes. At least, that’s the case with Great Big Story’s videos, and is why the year-old social video network and independent CNN subsidiary, is now pushing hard into Europe — specifically the Nordics and Britain. Next year, Great Big Story will have its first physical presence outside of the U.S.
This is the first story in a series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Ad tech’s foray into television has been stuck in first gear, but that hasn’t stopped political marketers from repurposing TV data in creative ways.
Adam Broitman is managing partner of media agency MEC Advertisers need to take a share of responsibility for solving the fake news problem. Too many large advertisers are still not demanding data concerning the whereabouts of their ads so long as reach and frequency numbers are hit. As long as advertisers turn a blind eye towards fake news, it will be a profitable endeavor for ...
With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher behind such titles as People, Time and Fortune is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.
When online retailer Modcloth opened its first brick-and-mortar store in Austin, Texas earlier this month, it decided to offer every available style in sizes XXS to 4X. For a fashion retailer, it was a rare move. Thanks to testing products in pop-up shops for the past 18 month and c ...
For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop.
The arrival of December has sounded the bell for Christmas-party season. Adland has a reputation for the most wacky and raucous parties of them all, although this year they’ll have increased competition from Asian and American revelers cashing in on the weakened pound. We caught up with several U.K. agencies as they prepare for another year of festivities, aspirin at the ready.
In February, CP+B and Domino’s made ordering pizza even easier than placing an order online. It let users order a pie simply by asking for it, using the Amazon Echo. But that was just the beginning. Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms.
Breitbart News has stoked the internet with its call for a boycott of Kellogg’s goods for pulling its ads from the so-called “alt-right” news site. But is it also infringing on the law? The breakfast cereal maker has been joined by other advertisers including Allstate and Warby Parker in pulling their ads from the site, which many say promotes hate speech.
The Financial Times is the Publisher of the Year at the first-ever Digiday Awards Europe. The win was decided by public vote, with the daily newspaper garnering 36 percent of the vote. (The Economist was in second, with 30 percent of the vote.) FT also took home the award for Best Publishing Innovation in Advertising for its “Paywall Pause” campaign to attract new readers.
There is a new kind of breakfast war waging, and it has nothing to do with McMuffins. Shortly after Kellogg Co. decided pull all ads from Breitbart News over the so-called “alt-right” publisher’s tendency to spread hate speech, the conservative news giant struck back with a call to boycott the brand.
The future is bright and it’s mobile, as smartphones are becoming the preferred device for accessing the internet. It is now safe to say that a consumer’s first exposure to a brand will likely take place on a smartphone. With apps becoming as accessible as web browsing and the mobile web becoming richer and as experiential as apps, this report sheds light on developing a d ...
by Tim Sheets, VP of Monetization, OpenX With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars.
Digital Content, Digital Advertising, Digital Marketing