• Forrester’s report reveals why you should align finance and marketing

    To close the chasm between marketing and finance leaders, Neustar commissioned Forrester to conduct original research to find out what’s keeping these two powerhouses from speaking the same language. This report highlights why, despite shared objectives, marketing and finance professionals see the business in different ways, creating barriers to effective collaboration.

    Digiday- 9 readers -
  • CNN’s Great Big Story eyes Scandinavia as it expands across Europe

    It turns out American and Scandinavian audiences have a lot in common when it comes to video tastes. At least, that’s the case with Great Big Story’s videos, and is why the year-old social video network and independent CNN subsidiary, is now pushing hard into Europe — specifically the Nordics and Britain. Next year, Great Big Story will have its first physical presence outside of the U.S.

    Digiday- 8 readers -
  • Targeted TV ads find niche in political campaigns

    This is the first story in a series on Programmatic TV, which examines how TV advertising is trying to act a little more like its digital cousin by introducing automation. Ad tech’s foray into television has been stuck in first gear, but that hasn’t stopped political marketers from repurposing TV data in creative ways.

    Digiday- 10 readers -
  • Opinion: It’s time for brands to step up on fake news

    Adam Broitman is managing partner of media agency MEC Advertisers need to take a share of responsibility for solving the fake news problem. Too many large advertisers are still not demanding data concerning the whereabouts of their ads so long as reach and frequency numbers are hit. As long as advertisers turn a blind eye towards fake news, it will be a profitable endeavor for ...

    Digiday- 7 readers -
  • In the wake of declines, Time Inc. centralizes digital desks

    With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher behind such titles as People, Time and Fortune is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.

    Lucia Moses/ Digiday- 8 readers -
  • Retailers are (finally) ditching separate plus-size departments

    When online retailer Modcloth opened its first brick-and-mortar store in Austin, Texas earlier this month, it decided to offer every available style in sizes XXS to 4X. For a fashion retailer, it was a rare move. Thanks to testing products in pop-up shops for the past 18 month and c ...

    Digiday- 7 readers -
  • ‘Shock and surprise’: How UK agencies are celebrating this Christmas

    The arrival of December has sounded the bell for Christmas-party season. Adland has a reputation for the most wacky and raucous parties of them all, although this year they’ll have increased competition from Asian and American revelers cashing in on the weakened pound. We caught up with several U.K. agencies as they prepare for another year of festivities, aspirin at the ready.

    Digidayin How To's- 7 readers -
  • What 4 agencies are doing to crack ‘voice tech’ like Alexa, Siri

    In February, CP+B and Domino’s made ordering pizza even easier than placing an order online. It let users order a pie simply by asking for it, using the Amazon Echo. But that was just the beginning. Advances in voice-enabled technology are turning services like Alexa, Siri, Cortana and Watson into viable advertising platforms.

    Tanya Dua/ Digiday- 7 readers -
  • The Financial Times is the Publisher of the Year at the Digiday Awards Europe

    The Financial Times is the Publisher of the Year at the first-ever Digiday Awards Europe. The win was decided by public vote, with the daily newspaper garnering 36 percent of the vote. (The Economist was in second, with 30 percent of the vote.) FT also took home the award for Best Publishing Innovation in Advertising for its “Paywall Pause” campaign to attract new readers.

    Digidayin Mobile- 8 readers -
  • The #DumpKelloggs movement is met with #BreitbartCereals

    There is a new kind of breakfast war waging, and it has nothing to do with McMuffins. Shortly after Kellogg Co. decided pull all ads from Breitbart News over the so-called “alt-right” publisher’s tendency to spread hate speech, the conservative news giant struck back with a call to boycott the brand.

    Yuyu Chen/ Digiday- 8 readers -
  • The convergence of mobile web and app

    The future is bright and it’s mobile, as smartphones are becoming the preferred device for accessing the internet. It is now safe to say that a consumer’s first exposure to a brand will likely take place on a smartphone. With apps becoming as accessible as web browsing and the mobile web becoming richer and as experiential as apps, this report sheds light on developing a d ...

    Digiday- 8 readers -
  • Four ways publishers need to be digging deeper into revenue optimization

    by Tim Sheets, VP of Monetization, OpenX With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars.

    Digiday- 11 readers -
IMGlance Facts
  1. listed
  2. #18 in our ranking
  3. 5,434 posts, read by 57,405 readers
  4. 11 readers per post
  5. 177 Posts per month
Facts last updated: (2016-12-04 05:03:58 UTC). Update Frequency for posts: 9 minutes. Posts last updated: .
Get the top posts daily into your mailbox!