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  • How Vice localizes branded content across Europe

    In Europe, Vice Media is working out how to balance having a unified strategy around branded content while adapting to specific countries. Publishers who underestimate a region’s cultural differences strike an awkward tone. Vice is moving away from simple translation, according to Nina Kennedy, head of media for Germany, Austria and Switzerland.

    Digidayin Content How To's- 15 readers -
  • Publishers warily embrace Amazon program to run their content on Amazon.com

    After months of asking to get their content into Amazon, publishers finally got their wish. For the past several months, Amazon has been running a test with a small group of publishers where versions of publishers’ commerce-focused articles are accessible directly inside Amazon’s website. The articles can be found through Google search or through searches for specific keywords ...

    Digidayin Content- 13 readers -
  • Brands new and old are cashing in on ‘active beauty’

    The ultimate status symbol today is being “well,” a process that, naturally, involves lots of exercise. Eager to capitalize on this trend, beauty brands are creating product lines meant to be best for before, during and after the most rigorous sweat session. Meet “active beauty.” Pretty Athletic, Sweat Cosmetics, SweatWELLth and Yuni Beauty are just a few of the brands devote ...

    Digiday- 12 readers -
  • How United Airlines is taking more video content creation in-house

    United has found that bringing more resources, especially video, in-house has allowed it to bypass long lead times and back-and-forth calls on the phone with its agencies. Last July, United hired Megan Mitchell, previously head of social media and video for publisher TravelZoo, as senior manager for integrated digital engagement.

    Digidayin Content How To's- 17 readers -
  • Google turns on the charm with publishers by focusing on subscriptions

    Google is vying for the hearts and minds of publishers with an appeal to their bottom lines, particularly in attracting subscribers. Last fall, Google ended its controversial first-click-free policy that required paywalled publishers to let readers see at least three free articles to have the publishers’ content surfaced in search and replaced it with flexible sampling, where ...

    Lucia Moses/ Digiday- 11 readers -
  • The pivot to paid news, in 5 charts

    After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more than a lot of people are willing to pay.

    Digiday- 8 readers -
  • ‘We’re wondering what’s next’: European publishers’ candid thoughts

    Top European publishers gathered in Monaco this week at the Digiday Publishing Summit Europe to discuss the latest trends in publishing. More than 240 media executives addressed common challenges ranging from adapting to Facebook’s latest algorithm changes, tackling ad fraud and whether they can trust Amazon as it moves further into media.

    Digiday- 12 readers -
  • Barstool Sports got 41,000 people to pay for its latest amateur boxing PPV

    Barstool Sports’ decision to buy an amateur boxing competition continues to pay off. On Friday, Feb. 16, Barstool Sports hosted its third amateur-boxing pay-per-view event — and the second one since it acquired the West Virginia-based Rough N Rowdy Brawl last November. The five-hour live tournament, which featured just under 50 prize fights, including a bout between two Barsto ...

    Digiday- 8 readers -
  • Why BankMobile launched an online magazine

    BankMobile has launched a content marketing website called Paradigm Money to help customers navigate personal finance. The site, which launched this month, includes news, opinion pieces, interviews and advice. “We focus on the mindset of money,” said Ash Exantus, BankMobile’s director of financial education.

    Digiday- 13 readers -
  • Video Briefing: Amazon will soon distribute ad-supported streaming channels

    Welcome to a preview of the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. Amazon’s Channels program has been a big hit for TV networks and digital publishers with subscription video streaming products.

    Digiday- 9 readers -
  • Mobile network Three creates in-house content team for social networks

    The next viral hit from mobile network operator Three, which scored big with ads featuring a moonwalking pony and a singing kitten, could come from within, rather than one of its agencies. Three is building an in-house team of content experts tasked with refreshing the brand’s marketing and public relations.

    Digiday- 11 readers -
  • Coty’s investment in peer-to-peer beauty brand Younique is paying off

    Coty’s investment in Younique, a peer-to-peer sales cosmetics brand, has been a real coup for the company so far. Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, the company’s consumer beauty division lifted its profitability by 19.4 percent in its last quarter (Q2 of 2018), up to $131.9 million.

    Digiday- 7 readers -
  • Facebook ad exec tweets show the perils of transparency

    Facebook execs have been using Twitter as a bullhorn to get their point of view on Facebook’s myriad issues with publishers across — a strategy that has been blessed, if not guided, by Facebook PR. It’s also a strategy the platform giant may have been regretting since this weekend. An indictment against 13 Russians by U.S.

    Shareen Pathak/ Digiday- 11 readers -
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