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  • ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

    Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. As it prepares to open to the public on Thursday, the challenge now is finding a way to scale. While fellow luxury retailers The RealReal and Vestiaire Collection were founded with the infra ...

    Digiday- 8 readers -
  • UK publishers also lag in adopting ads.txt

    Publisher adoption of ads.txt — the tool designed to clean up ad fraud — has been slow in the U.K. The Interactive Advertising Bureau Tech Lab launched ads.txt in May as a tool to help crack down on unauthorized reselling of inventory and domain spoofing. Reports have shown adoption everywhere has been slow, but the U.K. has lagged behind other countries like the U.S.

    Digiday- 9 readers -
  • ‘Facebook is the engine’: Overheard at Digiday Moguls

    Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss the issues on their minds. As with our other events, Moguls operates under the Chatham House Rule, which means comments are on the record but not attributed.

    Digidayin Social- 8 readers -
  • The Rundown: Reality check for publishing

    We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to plat ...

    Brian Morrissey/ Digiday- 10 readers -
  • Pinterest launches self-serve platform for Promoted Pin advertisers

    Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined the crowd. On September 19, Pinterest introduced a self-serve tool for brands that use Promoted Pins. Now, brands can develop campaigns with around 100 members in Pinterest’s creator network, Pin Collective, in as little as 10 to 14 days.

    Yuyu Chen/ Digidayin Social- 9 readers -
  • Combating fraud and poor quality must be on the front burner at Advertising Week

    by John Murphy, Head of Marketplace Quality, OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses.

    Digiday- 7 readers -
  • Advertisers aren’t convinced consulting firms are the answer to their problems

    For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.

    Digiday- 14 readers -
  • Avoiding the ‘sugar rush’: Inside the BBC’s ‘slow news’ operation

    In the last eight months, BBC News has undergone a major “reprioritizing exercise” focused on creating what the organization now calls “slow news” journalism. That’s meant moving away from pursuing every incremental breaking news update toward publishing fewer but more thoroughly contextualized in-depth stories, as well as more short data visualization pieces.

    Digiday- 8 readers -
  • Eileen Fisher wants to reach younger consumers through recycled fashion

    Eileen Fisher is winning over millennials with clothes older than they are. In a gallery space in Brooklyn’s Cobble Hill neighborhood, Eileen Fisher has put its cyclical fashion process on display through a two-week long exhibit called Circular By Design. The goal is to make its clothing recycling program and zero-waste initiatives as transparent as possible to prove that sus ...

    Digiday- 13 readers -
  • Facebook gives, but continues to take more from publishers

    For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge. data shows that across its 2,500-site network, Facebook declined as a source of referral traffic to publishers, with Google surpassing the social network to become the biggest referrer.

    Lucia Moses/ Digidayin Social- 8 readers -
  • Investopedia launches online finance and investing academy

    As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products.

    Digiday- 15 readers -
  • Hilton gets 20 percent of bookings through its mobile app

    At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. The hotel chain’s Hilton Honors app, part of the brand’s loyalty program, is now a fundamental driver of hotel bookings. In fact, it is now bringing in 20 percent of all bookings across the company’s 14 brands, including Waldorf Astoria Hotels ...

    Digiday- 11 readers -
  • Future Publishing’s tech brand T3 relaunches with e-commerce focus

    E-commerce has increased its share of Future Publishing’s revenue, and the company is now confident it can turbocharge growth by repositioning its technology brand T3 as a pure e-commerce play. As part of this, it’s expanding the brand’s content to cover men’s lifestyle verticals, including fashion, travel, culture and fitness.

    Digiday- 10 readers -
IMGlance Facts
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