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  • ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

    A lot of commerce-focused publishers have hit a wall on Facebook. Many publishers are turning to commerce to generate revenue in a challenging ad climate. But they’re having a hard time incorporating Facebook into their plans. That’s partly because the economics of commerce-focused posts differ from ad-supported posts.

    Digiday- 12 readers -
  • How MailOnline is building an insights business

    MailOnline is joining the ranks of a growing number of publishers keen to deepen partnerships with brands and agencies by offering more strategic — and valuable — services. The publisher has started offering key clients access to its live on-site surveying tool, Pulse, to help them make more sense of its digital audience of 29 million monthly uniques in the U.K. (over half of the U.K.

    Digidayin How To's- 12 readers -
  • Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

    Running programmatic ad operations across multiple countries can be an operational nightmare. Spanish- and Portuguese-language media group Prisa, which owns major national newspapers like El País and spans 22 markets, thinks it’s found the answer with server-to-server integration. Programmatic advertising accounts for between 25 and 40 percent of Prisa’s advertising revenue, d ...

    Digiday- 15 readers -
  • How data is changing the very model of the modern merchandiser

    At Stitch Fix, the separation between its merchandising team and its data science team — the one overseeing the recommendation algorithms that send products to customers — is as strict as church and state. “We have a very explicit rule: The buyers do not influence the recommendations,” said Eric Colson, Stitch Fix’s chief algorithms officer.

    Digidayin How To's- 18 readers -
  • Publishers continue to see monetization problems with Apple News

    Apple’s Safari update that limits ad trackers isn’t the only sign of the company’s disdain toward advertising. In January, after all but giving up on selling ads itself, the tech giant started having NBCUniversal sell ads in Apple News, Apple’s news aggregation app. Nine months later, the deal has borne little fruit, according to publishers and sources close to them.

    Lucia Moses/ Digiday- 12 readers -
  • Shell is rather pleased with the duopoly

    Not every advertiser sees YouTube’s brand-safety woes and Facebook’s metric mishaps as chances to openly berate the duopoly. Oil giant Shell is doing the opposite, taking a pragmatic — and sometimes sympathetic — view of both companies’ quandaries. Between developing a clear strategy for YouTube and running more ads on Facebook, Shell has pinned its colors to the duopoly flag ...

    Digidayin Social- 12 readers -
  • The Times of London takes its fashion videos from behind the pay wall

    The Times of London has a loyal subscriber base, but for luxury advertisers hungry for video, paywalls are limiting. Since Sept. 17, Style, the Times’ weekly print fashion supplement, has published daily videos in front of its paywall to build its audience and give advertisers a way to reach the audience every day, rather than weekly in print.

    Digiday- 20 readers -
  • Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections

    After building sizable audiences on YouTube and Facebook, Defy Media wants to create more direct connections for its entertainment and women’s lifestyle brand Clevver Media. In July, Defy, which owns digital media brands such as ScreenJunkies and Smosh in addition to Clevver, launched Clevver’s first website. An editorial staff of five people oversees Clevver.

    Digidayin Social- 9 readers -
  • ‘Survival of the fittest’: How ageism issues affect the finance industry

    When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.

    Digidayin How To's- 15 readers -
  • ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

    Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. As it prepares to open to the public on Thursday, the challenge now is finding a way to scale. While fellow luxury retailers The RealReal and Vestiaire Collection were founded with the infra ...

    Digiday- 10 readers -
  • UK publishers also lag in adopting ads.txt

    Publisher adoption of ads.txt — the tool designed to clean up ad fraud — has been slow in the U.K. The Interactive Advertising Bureau Tech Lab launched ads.txt in May as a tool to help crack down on unauthorized reselling of inventory and domain spoofing. Reports have shown adoption everywhere has been slow, but the U.K. has lagged behind other countries like the U.S.

    Digiday- 11 readers -
  • ‘Facebook is the engine’: Overheard at Digiday Moguls

    Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss the issues on their minds. As with our other events, Moguls operates under the Chatham House Rule, which means comments are on the record but not attributed.

    Digidayin Social- 10 readers -
IMGlance Facts
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  2. #2 in our ranking
  3. 7,489 posts, read by 113,823 readers
  4. 15 readers per post
  5. 184 Posts per month
Facts last updated: (2017-09-26 10:04:57 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
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