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  • Video Briefing: Facebook Watch is not a TV network of the future

    Welcome to the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. It’s safe to say “Ball in the Family,” a show starring famous basketball dad LaVar Ball, is the first hit show on Facebook Watch — it’s certainly the first Watch sho ...

    Digiday- 16 readers -
  • Editor-in-chief Hanya Yanagihara on why T Magazine needed a ‘harder edge’

    T Magazine, the fashion and style publication of The New York Times, is revamping both its design and editorial strategy to better resonate with an evolving demographic of readers and advertisers. The aesthetic updates — which rolled out digitally on February 7 and will debut in Sunday’s print issue on February 18 — are intended to reflect a “newsier” tone that is more visual ...

    Digiday- 10 readers -
  • How big tech and retail are inspiring consumer innovation at Wells Fargo

    In the new world of banking, banks come to their customers — not the other way around. On Tuesday, Wells Fargo released a new “predictive banking” feature that pushes insights based on customer data and more personalized guidance. It could flag higher-than-normal automatic monthly payments or remind customers to transfer money between accounts to avoid an overdraft fee, for example.

    Digiday- 13 readers -
  • Neither Hulu nor Netflix nor Spotify, YouTube Red is having an identity crisis

    What, exactly, is YouTube Red? That’s a question creators and YouTube network executives might want to ask more than two years after YouTube launched its subscription streaming offering. During an onstage conversation at Recode’s Code Media on Feb. 12, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service — which is the first time any executive from the compa ...

    Digidayin Social- 10 readers -
  • How Swedish tabloid Aftonbladet reached 250,000 digital subscribers

    Swedish national tabloid Aftonbladet has become one of Europe’s biggest digital-subscriptions success stories. The newspaper, owned by Scandinavian media giant Schibsted, has amassed 250,000 digital subscribers (at $7-$12 a month) since launching its digital subscriptions program in 2003, a lofty figure given Sweden’s population of 10 million.

    Digidayin How To's- 7 readers -
  • ‘One drink became five’: Ad agency couples tell their stories on Valentine’s Day

    Agencies are rethinking dating policies, but the industry is rife with couples who found love at work. In honor of Valentine’s Day, here are the stories of five couples. PMG’s Mari Diaz and Martin Rudler Courtesy of Mari Diaz and Martin Rudler Mari Diaz, an account lead at PMG, and Martin Rudler, a senior account manager at the Fort Worth, Texas, agency, worried about dating as colleagues.

    Digiday- 8 readers -
  • Pitch deck: How AT&T is differentiating from the duopoly

    Telcos like AT&T are making a move into the digital advertising industry in an effort to dent, if not upend, the Google-Facebook duopoly. AT&T’s proposed merger with Time Warner, which awaits Department of Justice approval, could also be a way to break up the duopoly. According to interviews with three media buyers, AT&T is actively talking to media agencies about ...

    Shareen Pathak/ Digiday- 7 readers -
  • ‘Not just an add-on’: The Evening Standard bolsters its commerce play

    ESI Media’s London-focused newspaper, the Evening Standard, has expanded its entertainment content in order to drive e-commerce revenue through ticket sales. The publisher launched an editorial sub-brand in December called Go London, which features reviews and articles on the capital’s attractions such as the top power breakfasts, the best vegan pancake spots and the best thea ...

    Digiday- 10 readers -
  • Clique co-founder Katherine Power on how to succeed in a new era of digital media

    As one of the earliest lifestyle publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. — formerly Clique Media Group — is focused on continuing to find new ways to use digital tactics to strengthen this relationship. With the combined business acumen of co-founders Katherine Power and Hillary Kerr, Clique found mass appeal when it launched the W ...

    Digiday- 8 readers -
  • Salon to ad-block users: Let us use your computers to mine cryptocurrency (really)

    Give Salon points for novelty. On Monday, Salon added an unusual proposition to the message that it greets ad-blocking site visitors with: Either whitelist us, or let us use your computer’s spare processing power to mine cryptocurrency instead. Those who grant Salon consent then have CoinHive, a piece of software that uses Javascript to commandeer users’ computer processors, l ...

    Digiday- 9 readers -
  • Moving beyond radical transparency to trust

    By Rajeev Goel, co-founder and CEO, PubMatic Ad tech vendors are vying to be crowned as the leader in transparency by any means necessary, regardless of the consequences for their clients or the industry. In truth, the transparency debate itself has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. It’s time to move past rhetoric.

    Digiday- 9 readers -
  • Unilever’s Keith Weed wants to take a collaborative approach with platform giants

    Unilever CMO Keith Weed grabbed headlines Monday when he said the packaged goods giant wouldn’t advertise on tech platforms that create societal division or don’t protect children. The comments were from a keynote at the IAB Annual Leadership Meeting in Palm Desert, California, where Weed said social media needs to earn back the public’s trust, which he said is at a new low, ca ...

    Lucia Moses/ Digiday- 6 readers -
  • How Forbes drives European growth through branded content and events

    During a trying time for global expansion in digital media, Forbes’ investment in diversifying revenue streams over the last two years has set it up to grow sustainably in Europe. According to the publisher, it now has 12 million unique monthly users across Europe, 15 percent of Forbes’ global traffic, thanks largely to its European contributor network of 200 people. Forbes has 4.

    Digidayin Content How To's- 8 readers -
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