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Immediacy is the way of the digital economy. Instant creation, feedback and results are how we operate in virtually every facet of our digital lives. But in the ether between the digital and real worlds, e-commerce lags behind. In 2014, for retailers other than Amazon, more than 68 percent of online orders took five or more days from click to delivery.
Al Jazeera’s 15-month-old digital-only offshoot, AJ+, has made a big bet on distributed content, trading a website for an editorial strategy centered on building audiences directly on Facebook and other platforms. Its output, focused on social issues, is created with mobile viewing in mind — which is to say, short, sharable and made so that it can be viewed with the sound off.
Lindsey Kaufman was working at Havas in 2014 when the agency underwent a big renovation. A cubicle farm office set-up was torn up to make way for the major hallmark of a modern office: an open floor plan. And that’s when the distractions started. “I hated it,” said Kaufman, who has since quit to go freelance. (The floor plan didn’t have anything to do with it, she says.
Vox Media was once as skeptical as any publisher to fully hand over its ad business to the uncertainties of programmatic advertising. Now, it has found a way to leverage the tools of automation while maintaining the control of direct selling — and preserve its high direct ad rates. It does this through private marketplaces and now programmatic guaranteed.
Programmatic ad selling is on the top of lists of all publishers, including those with subscription models. The Financial Times has created its first global director of programmatic sales role, bringing on former Celtra exec Elli Papadaki to fill it. Papadaki will work with FT’s ad sales and data teams in the U.K. and in the U.S., to push programmatic within the company — and in the market.
Saks is using its discount retailer, Saks Off 5th, to catch-up to Nordstrom — and taking a page from its rival to do so. Saks’ parent Hudson’s Bay Company bought Gilt Groupe for $250 million, and announced last week that it would integrate Gilt’s infrastructure and data set with Saks Off 5th. Gilt has 9 million users and reportedly completes 50 percent of its transactions via ...
As publishers look beyond YouTube and Facebook to distribute their videos, they’re recognizing that their video and social teams can no longer operate in silos. Case in point is CNET, which is adjusting its editorial structure accordingly. CNET has taken an integrated approach to its 25-person video team and five-person social team. A video producer works with the social team.
The Internet is all about speed, but quarterly print magazine Delayed Gratification is betting on slow journalism. The publication takes its inspiration from the Slow Food movement, which is about promoting sustainable and high quality produce over mass food production. It was founded in 2011 by Rob Orchard, former editor of Time Out Dubai, with Marcus Webb, its former interna ...
This is our video series Future Craft, where we profile creatives about how they’re adapting their craft and modernizing their technique for our evolving digital world. Viral slang speak is making its way into our daily conversations. How many times have you used the words “NBD” or “hangry”? Well, if you’re not sure what those words mean — along with “manic pixie dream girl,” ...
For brands, the key emoji is the new “bae.” MasterCard used the emoji last night, co-opting a trend made famous by social media power user DJ Khaled and his fans for the past few months. It did not go well, as evidenced below: Major Alert: If you need ID Theft alerts, we’ve got you covered. #blessup — MasterCard (@MasterCard) January 11, 2016 “STOP,” tweeted a follower.
Brace yourselves: Even more autoplay videos are coming to your Twitter timeline. Starting in the next few days, broadcasts from Periscope will automatically play within tweets as Twitter tries to expand the appeal of its livestreaming app. People can watch a stream on Twitter and use Periscope’s hearts (a.k.a. liking a video) and see comments if they double-tapped to full screen.
This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world through the eyes of a local creative. The Netherlands is home to some of the biggest global brands including KLM, Unilever and Heineken — and a thriving global ad creative scene, with outposts of agencies including Wieden + Kennedy, 180 and DDB.
Part of Snapchat’s appeal to users is that it allows their content to vanish — but that’s a liability as it seeks to build out a big ad business. The messaging app is telling advertisers that it will look to bridge that gap by developing measurement capabilities that tap data firms like Sizmek, Nielsen, Datalogix and Moat, ad sources said.
Hulu founding CEO Jason Kilar had an ambitious goal and a $75 million war chest when he launched Vessel last March: directly challenge YouTube by courting top publishers and YouTube stars to distribute content on Vessel first — and rethink video advertising for a mobile world. It’s proving to be a tough sell so far. Now with $132.
David Chavern is president & CEO of the Newspaper Association of America. Digital ads can sometimes be very annoying. Slow load times and often chaotic content can drive people to download ad blocking software as an immediate “fix.” But there is, as they say, “no free lunch,” and there are serious costs – for everyone – from the growing use of ad-blockers.
Digital Content, Digital Advertising, Digital Marketing