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We have closed the new issue of Digiday magazine. Expect to receive it in a few weeks. You’ll get a PDF copy next week. Here’s what we’re tracking this week. Reality check for publishing For the past two days, we have hosted 25 top publishing executives as part of our Moguls event in Miami. The event focused on giving executives space to think through problems related to plat ...
Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined the crowd. On September 19, Pinterest introduced a self-serve tool for brands that use Promoted Pins. Now, brands can develop campaigns with around 100 members in Pinterest’s creator network, Pin Collective, in as little as 10 to 14 days.
by John Murphy, Head of Marketplace Quality, OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses.
For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.
In the last eight months, BBC News has undergone a major “reprioritizing exercise” focused on creating what the organization now calls “slow news” journalism. That’s meant moving away from pursuing every incremental breaking news update toward publishing fewer but more thoroughly contextualized in-depth stories, as well as more short data visualization pieces.
The latest marketer-agency suit to rattle the industry will have many claiming the death knell for agencies. On Monday night, The Wall Street Journal reported that Uber had filed a suit against Dentsu-owned mobile ad agency Fetch, alleging the agency had failed to return rebates to the brand and misrepresented how effective its media buys were.
R/GA and SapientRazorfish are head to head in the 2017 Digiday Awards nominations with three each: R/GA is up for Best Use of Social for Nike’s “Mamba Day” commemorating NBA star Kobe Bryant’s retirement, Best Product Launch for “Billion Color Film” for Samsung’s QLED TV and Most Innovative Agency.
Eileen Fisher is winning over millennials with clothes older than they are. In a gallery space in Brooklyn’s Cobble Hill neighborhood, Eileen Fisher has put its cyclical fashion process on display through a two-week long exhibit called Circular By Design. The goal is to make its clothing recycling program and zero-waste initiatives as transparent as possible to prove that sus ...
For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge. Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic to publishers, with Google surpassing the social network to become the biggest referrer.
As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products.
At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. The hotel chain’s Hilton Honors app, part of the brand’s loyalty program, is now a fundamental driver of hotel bookings. In fact, it is now bringing in 20 percent of all bookings across the company’s 14 brands, including Waldorf Astoria Hotels ...
E-commerce has increased its share of Future Publishing’s revenue, and the company is now confident it can turbocharge growth by repositioning its technology brand T3 as a pure e-commerce play. As part of this, it’s expanding the brand’s content to cover men’s lifestyle verticals, including fashion, travel, culture and fitness.
Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically dedicate staff to. Similarly, PR agencies are adopting AI as well, using it to predict media trends, turn speeches into ...
Domino Media Group’s first brand-licensing partnership is one the publisher expects to dine on for a long time — literally. On Sept. 19, the lifestyle publisher will announce a partnership with Lenox, the dinnerware company behind brands including Dansk and several brand-licensed lines for celebrities including fashion designer Kate Spade and chef Rick Bayless.
Last week, Apple celebrated the iPhone’s 10th birthday by debuting its newest incarnation, the iPhone X. The X’s new edge-to-edge screen is a mobile developer’s dream: No longer is it a phone that can play media; it’s now definitively a media platform that happens to include a phone. In 2007, consumers vastly underutilized the iPhone’s capabilities.
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