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  • How Crunchyroll is helping build a bundle for niche streaming channels

    Crunchyroll has found success in getting people to pay for anime content and merchandise and attend anime events. Now, it’s helping build one of the first digital bundles for niche streaming services. Crunchyroll is the key channel available inside Vrv, a mobile and TV app comprised of 10 streaming channels that focuses on niche but passionate fan communities.

    Digiday- 8 readers -
  • Vice is bringing its brand content measurement tool to the UK

    Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.

    Digiday- 24 readers -
  • How Mountain Dew is experimenting with 360-degree video

    PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.

    Digidayin How To's- 10 readers -
  • Thanks to AR, discoverability has become even harder in the Apple App Store

    Brands have long bemoaned the lack of discoverability in the Apple App Store. When Apple redesigned its app store in September as part of its iOS 11 update, the tech giant claimed the update would make discovering apps easier than ever. However, the app store’s new layout and Apple’s recent push into augmented reality have only made it more difficult for brands to get their app ...

    Digiday- 12 readers -
  • One year in: What The New York Times learned from its 360-degree video project, The Daily 360

    Every day for the past year, The New York Times has published a 360-degree video. The installments for the Samsung-sponsored project, called The Daily 360, were shot across 57 countries, with the help of over 200 different Times journalists. The videos gathered 94 million views on Facebook, and 2 million views on YouTube; the company declined to share view counts for its owned ...

    Digiday- 11 readers -
  • Calm before the storm: Publishers are playing the GDPR waiting game

    The scramble to get businesses ready for the enforcement of the General Data Protection Regulation in May has led to a whirlwind of internal committees and strategy meetings. Legal teams are being wheeled out to explain the finer nuts and bolts of the new law, while publishing execs crane their necks to see what peers are doing. But developing concrete plans of action is tough.

    Digiday- 12 readers -
  • The newest most important role at banks: the chief customer officer

    “Everyone talks about being client-centric,” said Citi Ventures head Vanessa Colella. That may be true, but banks are only now starting to put people in charge of quality control. A number of PwC’s financial services clients have begun making a real shift from just talking about the customer experience to making it a step in some decision making processes. (PwC declined to identify any of them.

    Digiday- 10 readers -
  • Richemont’s long road to sales growth strategy in Asia

    Luxury group Richemont is seeing big growth surges in the Asia-Pacific region, much like direct competitors Kering and LVMH. But it took a period of pain to get there. Over the past year, the company made a concentrated effort to clean up its gray market business in Asia, buying back excess inventory from distributors that had gone unsold over the past two to three years.

    Digiday- 12 readers -
  • Sounds of progress: The future of social listening

    by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised to present even more massive technological breakthroughs in the industry. In particular, marketers should keep an eye on these three areas — visual search, artificial intelligence, and blockchain.

    Digiday- 19 readers -
  • How Linda Yaccarino became the media’s evangelist on fixing digital advertising

    This year, buyers and sellers of media have gotten more vocal about the nagging problems that plague digital media. Linda Yaccarino wants to get people to actually do something about it. The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: Brand safety isn’t being addressed, media measurement is severely lacking, and F ...

    Lucia Moses/ Digiday- 26 readers -
  • Confessions of an agency millennial: ‘Nobody wants to help each other’

    Agencies are in a tough spot: As supposed stewards of a client’s business, but also wholly beholden to that client, they often find that it’s easier to say yes to bad decisions than say no. Add in the confusion of digital media, and that happens more often. In this edition of Confessions, we spoke to a young agency employee at a digital and media agency. Edited highlights appear below.

    Shareen Pathak/ Digiday- 14 readers -
  • The Telegraph finds success with Apple News

    Since the Telegraph adapted its paywall model last November, the publisher has become more serious about distributing content to third-party platforms. This is particularly true of Apple News. Since January, Apple News has had the publisher sell ads in Apple News in the U.K. The Telegraph publishes all content to Apple News.

    Digiday- 12 readers -
  • DSPs are under pressure to adopt ads.txt

    Publishers aren’t the only ones under pressure to adopt ads.txt. On Nov. 15, The Trade Desk will start using ads.txt to block unauthorized vendors from selling impressions, which is a feature that Google’s demand-side platform recently implemented, too. Now that another major DSP is filtering inventory with ads.

    Digiday- 17 readers -
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