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  • Gatorade is kicking off a livestreaming video series on Twitter

    Twitter is making a big push into livestreaming video, but most of these efforts have been with media companies like Bloomberg Media and BuzzFeed. This week, however, it’ll kick off a live series by Gatorade, centered on high school basketball recruits. The show, called “#TheDebut,” will start Jan.

    Yuyu Chen/ Digidayin Social- 21 readers -
  • How Smucker’s cut fraudulent views on its influencer content by 98 percent

    Influencer marketing has a fraud problem. Brands have run campaigns with fake influencers and on real ones who use bots to boost their followings. Influencer agencies themselves have also inflated their own influencers’ accounts. The J.M. Smucker Co., parent of brands like Smucker’s, Jif, Pillsbury, Dunkin’ Donuts and Folgers, is trying to limit fraud, using influencer marketi ...

    Digidayin Content How To's- 10 readers -
  • Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology

    Ad tech is getting a linguistic makeover. With vendors across the complicated ad supply chain using their own terminology (one platform will use the term “anonymized ID” while another uses “identifier” to describe the concept of identifying a user through a unique code), analysts at media-buying agencies are spending the majority of their workday formatting and relabeling data ...

    Digiday- 16 readers -
  • How Facebook’s feed purge could expose publishers to fraud

    One unintended consequence of Facebook’s feed purge is that it may make publishers more vulnerable to ad fraud. With Facebook favoring user content and deprioritizing publishers’ posts in its news feed, publishers will turn to traffic resellers to make up for the clicks they’re losing from Facebook, said independent ad fraud consultant Augustine Fou.

    Digiday- 16 readers -
  • Amazon’s server-side bidding product gets off to slow start in UK

    Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Many major national publishers are eyeing TAM, but several said they aren’t convinced it’s worth their while, fearin ...

    Digiday- 15 readers -
  • New York magazine is making its CMS available open-source

    There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others. New York magazine is trying out a different approach.

    Lucia Moses/ Digiday- 21 readers -
  • Phillip Picardi to lead Teen Vogue following departure of Elaine Welteroth

    Phillip Picardi, digital editorial director of Teen Vogue, will run Teen Vogue, following the departure of editor-in-chief Elaine Welteroth last week. Condé Nast announced Welteroth was stepping down in an internal memo to staff members last Thursday, coming just eight months after she was elevated to editor-in-chief and two months after the magazine decided to shutter its print edition.

    Digiday- 12 readers -
  • Chasing scale, Instagram influencer networks cut corners

    Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often ...

    Shareen Pathak/ Digiday- 10 readers -
  • With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

    In the U.K., publishers are cool on Facebook’s mid-roll video ads. Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts over publishers’ in the news feed has furt ...

    Digidayin Social- 11 readers -
  • Facebook is building a team to pitch its AR camera to UK advertisers

    Most brands have yet to see what augmented reality on Facebook looks like, but that could soon change. The social network is hiring a product management lead for its in-app camera, called the Camera Effects Platform, who will lead its fledgling AR team in London. Facebook wants the hire, who must be “passionate about AR,” to grow a team of product managers and designers capabl ...

    Digiday- 9 readers -
IMGlance Facts
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  3. 5,259 posts, read by 87,247 readers
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Facts last updated: (2018-01-23 05:11:50 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
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