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Crunchyroll has found success in getting people to pay for anime content and merchandise and attend anime events. Now, it’s helping build one of the first digital bundles for niche streaming services. Crunchyroll is the key channel available inside Vrv, a mobile and TV app comprised of 10 streaming channels that focuses on niche but passionate fan communities.
Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.
PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.
Brands have long bemoaned the lack of discoverability in the Apple App Store. When Apple redesigned its app store in September as part of its iOS 11 update, the tech giant claimed the update would make discovering apps easier than ever. However, the app store’s new layout and Apple’s recent push into augmented reality have only made it more difficult for brands to get their app ...
Every day for the past year, The New York Times has published a 360-degree video. The installments for the Samsung-sponsored project, called The Daily 360, were shot across 57 countries, with the help of over 200 different Times journalists. The videos gathered 94 million views on Facebook, and 2 million views on YouTube; the company declined to share view counts for its owned ...
The scramble to get businesses ready for the enforcement of the General Data Protection Regulation in May has led to a whirlwind of internal committees and strategy meetings. Legal teams are being wheeled out to explain the finer nuts and bolts of the new law, while publishing execs crane their necks to see what peers are doing. But developing concrete plans of action is tough.
“Everyone talks about being client-centric,” said Citi Ventures head Vanessa Colella. That may be true, but banks are only now starting to put people in charge of quality control. A number of PwC’s financial services clients have begun making a real shift from just talking about the customer experience to making it a step in some decision making processes. (PwC declined to identify any of them.
Luxury group Richemont is seeing big growth surges in the Asia-Pacific region, much like direct competitors Kering and LVMH. But it took a period of pain to get there. Over the past year, the company made a concentrated effort to clean up its gray market business in Asia, buying back excess inventory from distributors that had gone unsold over the past two to three years.
by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised to present even more massive technological breakthroughs in the industry. In particular, marketers should keep an eye on these three areas — visual search, artificial intelligence, and blockchain.
When Jeff Koyen joined Casper in 2015 as editor-in-chief of Van Winkle’s, the mattress brand’s standalone online publication, the future looked bright because the company gave him autonomy to build a media property focused on sleep. The launch was heralded as a new brand journalism model: Unlike most brand-owned publications that serve to drive traffic to the company website, V ...
This year, buyers and sellers of media have gotten more vocal about the nagging problems that plague digital media. Linda Yaccarino wants to get people to actually do something about it. The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: Brand safety isn’t being addressed, media measurement is severely lacking, and F ...
Agencies are in a tough spot: As supposed stewards of a client’s business, but also wholly beholden to that client, they often find that it’s easier to say yes to bad decisions than say no. Add in the confusion of digital media, and that happens more often. In this edition of Confessions, we spoke to a young agency employee at a digital and media agency. Edited highlights appear below.
Since the Telegraph adapted its paywall model last November, the publisher has become more serious about distributing content to third-party platforms. This is particularly true of Apple News. Since January, Apple News has had the publisher sell ads in Apple News in the U.K. The Telegraph publishes all content to Apple News.
Publishers aren’t the only ones under pressure to adopt ads.txt. On Nov. 15, The Trade Desk will start using ads.txt to block unauthorized vendors from selling impressions, which is a feature that Google’s demand-side platform recently implemented, too. Now that another major DSP is filtering inventory with ads.
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the pivot to video here: At the Digiday Publishing Summit Europe in Berlin las ...
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