- Our Blog
As The New York Times’ Innovation report recently highlighted, the changing realities of the industry demands that publishers rethink the church-state divide. But a new breed of cross-departmental employee who openly straddles news and business is already emerging at other publishing companies. Time Inc. has a number of people whose duties cross departmental lines.
Business Insider’s European strategy is coming into focus. The 5-year-old business news site is putting the finishing touches Business Insider Europe, its seventh international expansion, which it plans to launch in the next few months. The site will combine Business Insider’s typical flair for social-friendly content with a localized twist for European readers, particularly those in the U.K.
This native ad that The New York Times created for Netflix’s Orange is the New Black is getting praise from, of all people, journalists. The multimedia campaign centers on women in prison, the setting for the original series. It’s one of the first to come from the Times’ newly formed Brand Studio unit, which was built to create native ads for advertisers.
Facebook, a company not necessarily known for transparency regarding data privacy issues, announced on Thursday it was giving users more insight to and control over how their personal information is used by advertisers. But also included in that announcement were details of how Facebook was increasing interest-based targeting capabilities.
The post Webinar: How to ...
Hearst Magazines is building a centralized news desk to supply digital content to its 18 glossy magazines. The desk is small for now, considering the size and diversity of Hearst’s portfolio — it consists of two photo editors, one editor and one writer — but Kate Lewis, vp of content operations and editorial director for Hearst Digital, hopes to add more writers over time.
The Daily Dot is the latest publisher to offer up its expert understanding of the millennial mind to brands that need it. The site, which calls itself “The Internet’s hometown newspaper,” tells the stories of the Web’s communities with a flair for the viral and shareable. Now, as it passes 11 million monthly unique visitors, The Daily Dot is planning to go beyond selling ads t ...
If the number of submissions are any barometer, next week’s Cannes Lions International Festival of Creativity, which starts next week, will be the biggest in the festival’s 60-year history. But breaking down the number of submissions by category over just the last six years provides an interesting look at how the media landscape has changed during that short time.
The prospect of being thrown into a large room of industry peers with the expectation of being productively sociable is viewed by even seasoned professionals with dread. While networking has always been lauded as the real strategic benefit of attending events and conferences, there are few people who truly do it well. Fortunately, for the rest of us, there is no “one size fits all” process.
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records. Sporting in the digital world is just as much about stats as it is about the game itself. Enter Brandwatch. The social media analytics company has taken it upon itself to track social media statistics for the entire run of the World Cup w ...
A little over a year after spinning off The Daily Dish as a subscription-based site, Andrew Sullivan is realizing he can’t live on reader revenue alone. In a surprising about-face, he announced plans to start selling video ads. But there’s a twist: Sullivan said the ads will, after a few visits, include a come-on to subscribe.
Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab attention on these highly personal screens, marketers must adjust their tactics. Yahoo and The University of Pennsylvania Wharton Futu ...
Katlyn Hayes held no fewer than six internships at various agencies during her college career. Today, the ad ops specialist at Emmis Digital explains her thinking succinctly: “Competition breeds excellence.” Like a growing number of companies these days — especially in the digital space — Emmis recently hired a few new interns using some unorthodox social media-heavy methods.
The rise of the viral industrial complex, wherein attention-grabbing headlines and social-friendly content rule, has given The Onion a whole new playground. The satiral news juggernaut is finally taking the wraps off Clickhole, a new parody site that takes aim at the BuzzFeeds and Upworthies that have come to dominate the social media ecosystem.
If we are to ascribe to the adage that millennials are a new breed of consumers who can identify when brands are talking down to them, then brands’ Facebook strategies are a resounding failure. Brands treat Facebook users like a classroom of grade schoolers, according to a study from marketing analytics company Track Maven released on Wednesday. Approximately two-thirds (67.
Digital Content, Digital Advertising, Digital Marketing