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  • Why Spirited Media is taking an NPR-inspired approach to memberships

    As the era of free news wanes, one question for media companies that are pivoting to subscriptions and memberships is figuring out how much people are willing to pay. Local news startup Spirited Media believes the answer lies in an NPR-like approach that lets people pay what they want. Three-year-old Spirited, with sites in Philadelphia, Pittsburgh and Denver, plans to roll ou ...

    Lucia Moses/ Digiday- 9 readers -
  • BuzzFeed now has 19 people writing commerce content

    BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds Will Appreciate,” BuzzFeed no ...

    Digiday- 10 readers -
  • Why Gucci is still investing in its mobile app

    As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the holiday spirit to its branded app. On Tuesday, Gucci added new features to its mobile app to celebrate the spending-heavy season. At the center was the holiday gift guide, featuring a catalog of products either selected or designed ...

    Digiday- 10 readers -
  • Goldman Sachs’ Marcus is winning the personal loans arms race

    Marcus by Goldman Sachs said it was going to lend $2 billion to customers by the end of this year. As of late Monday, it had already done that. The announcement follows a gloomy earnings season for online lending companies, whose personal loans rival Marcus’. Lending Club has reported losses exceeding $200 million over the last six quarters; Prosper has lost $210 million since ...

    Digiday- 18 readers -
  • Publishers see a slow shift, not rush, to first-price programmatic ad auctions

    Programmatic media is slowly shifting from second-price auctions to first-price auctions, where the highest bidder pays the price they submitted. Publishers at the Digiday Programmatic Media Summit in New Orleans said they have started testing the first-price model at a small scale. While the publishing executives interviewed for this story are not sure how effective first-pri ...

    Yuyu Chen/ Digiday- 16 readers -
  • Facebook’s charm offensive for AR advertisers gains speed

    Facebook is trying to drum up early support among advertisers for its push into augmented reality. The recruitment pitch started three months ago, when a group of 30 advertisers and agencies, including Nike, StudioCanal and TSB, were given access to a closed beta program to create AR campaigns. Now, around 700 advertisers and agencies, including British retailer John Lewis and ...

    Digidayin Social- 9 readers -
  • How Crunchyroll is helping build a bundle for niche streaming channels

    Crunchyroll has found success in getting people to pay for anime content and merchandise and attend anime events. Now, it’s helping build one of the first digital bundles for niche streaming services. Crunchyroll is the key channel available inside Vrv, a mobile and TV app comprised of 10 streaming channels that focuses on niche but passionate fan communities.

    Digiday- 8 readers -
  • Vice is bringing its brand content measurement tool to the UK

    Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.

    Digiday- 24 readers -
  • How Mountain Dew is experimenting with 360-degree video

    PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.

    Digidayin How To's- 10 readers -
  • Thanks to AR, discoverability has become even harder in the Apple App Store

    Brands have long bemoaned the lack of discoverability in the Apple App Store. When Apple redesigned its app store in September as part of its iOS 11 update, the tech giant claimed the update would make discovering apps easier than ever. However, the app store’s new layout and Apple’s recent push into augmented reality have only made it more difficult for brands to get their app ...

    Digiday- 12 readers -
  • One year in: What The New York Times learned from its 360-degree video project, The Daily 360

    Every day for the past year, The New York Times has published a 360-degree video. The installments for the Samsung-sponsored project, called The Daily 360, were shot across 57 countries, with the help of over 200 different Times journalists. The videos gathered 94 million views on Facebook, and 2 million views on YouTube; the company declined to share view counts for its owned ...

    Digiday- 11 readers -
  • Calm before the storm: Publishers are playing the GDPR waiting game

    The scramble to get businesses ready for the enforcement of the General Data Protection Regulation in May has led to a whirlwind of internal committees and strategy meetings. Legal teams are being wheeled out to explain the finer nuts and bolts of the new law, while publishing execs crane their necks to see what peers are doing. But developing concrete plans of action is tough.

    Digiday- 12 readers -
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