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  • How marketers can guarantee transparency in media buys

    Advertisers are demanding more transparency in their media buys, insisting on tighter contracts with partners, improving their programmatic expertise and reducing their use of ad tech vendors. More than four in 10 (45 percent) multinational advertisers believe they have established more transparent programmatic relationships with their agencies and ad tech partners, according ...

    Digiday- 10 readers -
  • In an era of video, podcasts struggle to break through on social media

    As social media platforms have pivoted to video, they’ve gotten publishers to adapt. But one medium has been left out: podcasts. The audio form has been a boon for publishers seeking engaged audiences, but podcast producers have had to be extra creative to get it noticed on social media. “Social media platforms are incredibly visual.

    Digiday- 9 readers -
  • Publishers with TV ambitions are pursuing Netflix

    Netflix’s $8 billion content budget for 2018 is proving to be attractive for publishers that have the capacity to produce TV shows. In January, Vox Media announced it would make a show for Netflix starring co-founder Ezra Klein. The still-untitled series will bring Vox’s explanatory journalism to Netflix with a series that would feature in-depth reporting around scienc ...

    Digiday- 10 readers -
  • Designer Bibhu Mohapatra on rebuilding his fashion brand one year after bankruptcy

    Bibhu Mohapatra has been showing his ready-to-wear collections at New York Fashion Week since 2009 and has been championed by the likes of Michelle Obama and Lupita Nyong’o. In recent years, however, as consumers chase after increasingly casual, streetwear-inspired clothing, things have gotten difficult for the designer, who’s known for his intricate evening wear.

    Digiday- 9 readers -
  • Digiday welcomes Tim Peterson as senior reporter

    2018 already looks to be another year of change and uncertainty for media. Distributed platforms are constantly changing the rules for how they surface and monetize publisher content; publishers are struggling to forge a sustainable digital business model and striving for new ways to stay afloat. There’s a lot to digest.

    Lucia Moses/ Digidayin SEO- 8 readers -
  • Budgeting app Moven wants to buy a bank

    Seven years after Moven came out with its Mint-like budgeting app and debit card, it’s establishing a joint venture with Japanese financial services giant SBI Holdings. The goal: To buy a bank. The U.S. company is about to cross five million users globally this year, said CEO Brett King, who has plans to make Moven the first real U.S.

    Digiday- 9 readers -
  • The Rundown: Vice is a headwind for digital media hopefuls

    In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for digital media hopefuls. Promises, promises Trade group Digital Content Next is out with its second Distributed Content Revenue Benchmark Report, examining revenue publishers are receiving from the third-party platforms they distri ...

    Digiday- 8 readers -
  • What makes a beauty brand worthy of investment in 2018

    As digitally native brands continue to disrupt the beauty industry’s status quo, more and more investors are rushing to back them up. It doesn’t hurt that beauty at large seems to be having a moment, with U.S. beauty sales rising to $17.7 billion in 2017, a 6 percent increase from the year prior.

    Digiday- 9 readers -
  • Public and private blockchain networks are trying to work together

    A convergence of public and enterprise blockchains is on the horizon, according to the CEOs of two of the most high-profile companies in the space, Chain and Blockchain. While similar in name, they’re entirely different. Chain is a blockchain startup; it builds databases, effectively, for big companies to move money or other assets and its customers include Citi, Visa and Nasd ...

    Digiday- 17 readers -
  • How Oasis Fashion is protecting its marketing data from GDPR

    With enforcement of Europe’s highly anticipated General Data Protection Regulation just a few months away, Oasis Fashion is getting choosier about which companies it shares data with. The fashion retailer doesn’t buy third-party data nor does it sell any of its customer data, but it does outsource some data-management tasks, and it is those companies that are being vetted, Oas ...

    Digiday- 16 readers -
  • Publishers eye LinkedIn as Facebook’s reliability falters

    Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look. LinkedIn is best known as a social network for business professionals, but even publishers beyond the business space are eyeing the platform to see where they can capitalize on it.

    Digidayin Social- 15 readers -
  • For The RealReal, 2018 will be ‘the year of the pop-up’

    Spurred by the success of its first brick-and-mortar location in New York City, luxury consignor The RealReal plans to further invest in in-store experiences for 2018, dubbing it “the year of the pop-up,” according to Allison Sommer, the company’s director of marketing. “Stores help to legitimize your brand and give [online brands like ours] a street-level presence,” Sommer s ...

    Digiday- 13 readers -
  • Trump and Stormzy: How Beano creates content kids want

    British comic book publisher Beano has an 80-year history in print, but now it wants to be the online destination for children 6 to 12. At a time when reports of inappropriate content for kids on YouTube abound, the unit of DC Thomson has put a lot of thought into what online media should look like if designed for kids.

    Digidayin Content How To's- 13 readers -
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