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While ad blocking has receded as the biggest issues facing publishers, German heavyweight publishers Axel Springer and Spiegel Online continue to focus on combating it. German publishers have been locked in legal battles with the owner of Adblock Plus, Eyeo, for years. Last week, German courts concluded Eyeo was a legal vendor, dealing a blow to media groups ProSiebenSat.
Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention.
For upscale gym brand Equinox, a mobile app is more than a service to customers; it’s a way to collect valuable data. Over the last year, the brand, which has 89 clubs in 12 different regions, has focused on bringing in as much data as possible from members and then targeting it across geographies, interest levels and more.
While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.
As sales and foot traffic decline, department stores are looking to new designers and brands to drive people back in. Last week, Neiman Marcus announced the arrival of Luxe Lab, a boutique-like collection of merchandise picked from a group of “forward-thinking” designers, including Simone Rocha, Nour Hammour and Francesco Scognamiglio.
The U.S. Federal Trade Commission has noticed celebrities and social stars are weaving branded content into their personal accounts without explicit disclosure, and it has started taking violations of its Endorsement Guides more seriously. The government agency requires social stars to clearly and conspicuously disclose their endorsement relationships with marketers.
Ladbible’s content is not for everyone. It doesn’t take long on the site to find content like a viral photo of a footballer’s bald patch resembling a penis right next to “Tinder Poo Date Girls Speaks Out and Gives Herself a New Nickname.” Might not be the type of fare a straitlaced brand would find, well, problematic. To allay such concerns.
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...
The relationship brands have with Amazon is tense. Brands have for some time complained about Amazon not handing over consumer data, but they also feel they have no control over unauthorized third-party retailers selling their products at cheaper prices on the platform. For the latest installment in our Confessions series, where we exchange anonymity for candor, we spoke with a ...
In August, we gathered a group of retail and brand executives in Vail, Colorado, for the Digiday Content Marketing Summit. The main topic of discussion: Where does content marketing go from here? During the summit, we asked speakers and attendees from brands like Reebok, Heineken and Urban Zen about the types of content they’re creating, whether they’re outsourcing work or kee ...
Bot reviews continue to be a growing concern for retailers and brands selling on Amazon. Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad grammar, coupled with remarks like, “Great product satisfaction guaranteed.” The problem seems to run across both the first-party and third-party sellers on the platform.
After years of resistance, eHarmony is ready to commit to social media. The brand is recruiting marketers to turn the medium, which it has previously used for brand building, into a direct-response channel. The popular matchmaking site’s CEO, Grant Langston, plans to expand its marketing team in a bid to reassert eHarmony’s credentials in an online dating market enamored with ...
To many brands, a verification badge on a social media platform represents that they are legitimate businesses. Out of all platforms, a verification badge on Instagram has become the most exclusive. Agency executives say Instagram is only becoming more secretive and selective. The main way agencies and brands get verified is by proving to a rep their Instagram accounts are bei ...
Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data.
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