Digiday - Posts from August 2015

  • From The New York Times to Quartz, which publisher is king of the visual web?

    Millennials don’t read, they scan. A generation of readers is caught in a perpetual scroll, so it’s no surprise that publishers that aim to capture that coveted demographic are leaning toward images to catch (if not hold) their attention. “You’re not reading every article, you’re reading across articles,” said Kyle Outlaw, group experience director and UX expert at Razorfish.

    Digiday- 19 readers -
  • 3 reasons mobile programmatic makes too little money — and one unhappy exec

    By Eric Cohen, Senior Account Executive, Programmatic, D360 During a recent competition in South Africa, Australian surfer Mick Fanning faced every surfer’s worst nightmare: the gleaming fangs of a Great White shark. What ensued was a classic man versus beast test that left the shark with a bruised ego and an empty belly.

    Digiday- 19 readers -
  • The next battle in the programmatic wars: direct response vs. brand advertising

    By John Snyder, CEO, Grapeshot Previously in this space I introduced the notion of the “perfect impression,” as coined by Harry Kargman, CEO of Kargo, and jointly developed by MOAT CEO Jonah Goodhart and yours truly over cocktails at the recent Cannes Lions festival. The basic notion was that in a programmatic media environment, we couldn’t simply rely on the latest data-drive ...

    Digiday- 17 readers -
  • 8 signs that it’s time to rewrite your search ads

    By the Boost Media team. You put a lot of time into your search campaigns. But do you know when to write a new ad or refresh your existing ad copy? Most marketers don’t. Here are eight triggers that indicate that it’s time to gain the competitive advantage. When your product catalog or the season changes.

    Digiday- 12 readers -
  • Beyond RTB: A programmatic primer

    Real-time bidding (RTB) still devours the lion’s share of programmatic budgets. But as audience marketing strategies mature, advertisers are getting adventurous, looking beyond RTB and tumbling into a variety of new and confusing programmatic channels. Getting nervous? Don’t worry. We’re here to clear the fog and help you see how these new classes of programmatic are defining the future.

    Digiday- 20 readers -
  • The holidays are coming: Two steps to avoid ad waste this season

    By Pete LaFond, vice president of marketing, TruSignal The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked them twice? As usual, these marketers are looking for two main thi ...

    Digiday- 14 readers -
  • Inside Deloitte’s $1.5 billion ad agency

    A few years ago, a chief marketing officer at a big brand showed Mike Brinker a diagram that depicted all the different marketing partners he worked with. There were creative people, supply-chain and logistics people, a consulting company (or two). In all, there were 75 different spokes and wheels. “It was crazy,” said Brinker.

    Shareen Pathak/ Digiday- 33 readers -
  • Google bans Flash ads from autoplaying starting Sept. 1

    If we needed more evidence that Flash is living out its final moments, this might be it. Google announced yesterday it will stop Flash video ads from displaying in its popular Chrome browser starting Sept. 1. It’s a major blow for the beleaguered Adobe-created technology because Chrome is the world’s most popular browser, controlling 63 percent of the market.

    Digiday- 20 readers -
  • Confessions of agency interns: ‘I’ve aged 10 years, but in the greatest way’

    As summer enters its dog days, agency internships are beginning to wind down. Some interns may already have their offer letters in hand, others might be planning to head back to school in the fall — if they’re lucky. Either way, any enterprising young person should be able to say they’ve broadened their skill set and gained a better understanding of the field.

    Tanya Dua/ Digiday- 13 readers -
  • 10 agency Instagram accounts worth checking out

    Agencies may spend most of their time sprucing up their clients’ Instagram feeds, but several of them spend a considerable amount of time adding a good dash of creativity to their own accounts. Here’s a roundup of 10 of them. Huge Friday! A photo posted by Huge (@hugeinc) on May 1, 2015 at 4:05pm PDT Huge’s creative department treats its Instagram account as a play ...

    Tanya Dua/ Digidayin Social- 23 readers -
  • Opinion: 10 tips for a true leap to digital

    Hannah Mirza is global head of media partnerships of MediaCom For years businesses have been boasting of their digital credentials. Digital we’ve been told is no longer a department, but a companywide ethos. The reality in all sectors, however, is that many organizations are still working to making that a reality.

    Digiday- 11 readers -
  • The search is on: 3 ways to get the most out of your search strategy now

    Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015 Search remains the cornerstone of most marketing budgets. With its strong ROI, easily measured metrics, and maturity as a digital marketing channel, it’s poised to become even more of an important strategy for online advertisers – especially in the expanding world of mobile.

    Digiday- 8 readers -
  • How brands can add consumer value to wearables

    Selina Petosa is founding principal, executive creative director of Rational Interaction I was recently visiting New York and traveling to Central Park when I was surprised by an unexpected rainstorm. Caught off guard and unprepared, I arrived looking a bit worse for the wear and disappointed that I hadn’t caught the morning news, missing the warning of intermittent thunderstorms.

    Digidayin How To's- 17 readers -
  • #JonVoyage, RIP 301+, Time’s VR cover: What was in and what was out

    Jon Stewart delivered his final moment of zen, capping off a week goodbyes. This week, YouTube finally ditched its weird 301+ view count on viral videos in favor of an actually accurate number, much to the relief of creators looking to get off on their virality. Arby’s knocked out Whataburger for winning over Twitter by wedging itself into the ‘Daily Show.’ The biggest h ...

    Digiday- 16 readers -
  • 38 new emojis are under consideration, including avocado, bacon and a selfie

    With the introduction of the avocado emoji, we’re a turkey slice away from making a complete sandwich. The Unicode Consortium released 38 candidates for new emojis it’s considering for next summer’s release, Unicode 9. Based on popular requests from the Internet, the emojis under consideration include a pregnant woman, a terrifying clown face and a selfie-taking arm.

    Digiday- 13 readers -
  • ‘Not apologetic': Channel 4 doubles down on snackable digital video

    No apologies: Davidson-Houston Five months ago, Channel 4 undertook a radical overhaul of its video-on-demand (VoD) service 4oD, rebranding it as All4 and introducing original digital content commissions. The centerpiece for its original content is what it calls its Shorts, mini-programs designed to cater to the millennial demand for mobile-friendly, snackable content.

    Digiday- 9 readers -
  • The traffic LinkedIn drives to publishers has dropped 44 percent this year

    LinkedIn used to be a steady referral source for many publishers. But that’s changed as the social network for professionals has prioritized its own media and its contributor network. For the first eight months of the year, referral traffic to SimpleReach’s 1,000 publisher base declined 44 percent, according to the firm, which provides industry content performance measurement and distribution.

    Lucia Moses/ Digidayin Social- 18 readers -
  • 5 ways brands are using Periscope

    Live streaming app Periscope attracted a range of brands almost immediately when it launched in March. Nearly six months in, the Twitter-owned live streaming app has been downloaded 10 million times — making it an attractive space for brands to experiment in. Periscope, which gives users 24 hours to catch a live stream and encourages engagement through likes, provides brands n ...

    Tanya Dua/ Digidayin Mobile- 20 readers -
  • The state of retail mobile apps in 5 charts

    Retailers are facing a challenge when it comes to mastering mobile commerce. Consumers are spending more time on their smartphones and companies are seeing more mobile traffic than ever before, but people just aren’t downloading and using retail mobile apps. “We found that while everyone is seeing way more overall traffic via mobile, retailers are having trouble getting tracti ...

    Digiday- 16 readers -
  • The state of global ad fraud and viewability in 5 charts

    U.K. advertisers saw an estimated £277 million ($344 million) of their online budgets disappear due to online ad fraud in the second quarter of 2015 alone, according to a new study on global ad fraud. Some analysts suspect that number is actually significantly higher. Analysts at the media valuation platform Integral Ad Science came to this figure by tracking hundreds of billions of U.K.

    Digidayin Display- 13 readers -
  • How people laugh on Facebook in 5 charts

    It’s a “haha” world and “LOL” is just living in it. Facebook published a blog post last Thursday that dissected how people on the social network articulate their laughter with words and emoji since the behavior can’t be expressed using noises. Using posts and comments that it from the last week of May, Facebook poured through the data — which was rendered anonymous — to see wh ...

    Digidayin Social How To's- 14 readers -
  • 50 Cent performing at tech events: A brief timeline

    When you think of corporate gigs, the first person that comes to mind may not be 50 Cent. Tomorrow, the recently bankrupt rapper/actor/water enthusiast is playing for a bunch of wild advertising tech people (“including luminaries”) at the 212 NYC Summer Beach Party on Governor’s Island. The bash, formerly known as the “Boat Cruise, “is sponsored by way too many tech and media ...

    Digiday- 6 readers -
  • We grabbed @Media__Steph for 6 quick questions, and her responses were perfect :)

    It takes a parody Twitter account to realize how terrible bloggers really are. For the past few weeks, Media Steph (@Media__Steph) has been sending out perfect tweets encapsulating the tired turns of phrase that Internet writers (Digiday included!) while lightly mocking the mechanics that goes into our day-to-day jobs.

    Digiday- 17 readers -
  • AOL plans to train more than 600 Microsoft salespeople on programmatic

    AOL’s global head of media sales, Jim Norton, has an interesting task ahead of him. The company has extended job offers to roughly 1,200 Microsoft employees, according to a spokesperson, and it’s “safe to say” the majority have accepted. Norton’s job: Make sure those 600-plus new employees are effectively trained on the entire AOL ad tech stack, which includes an expertise that ...

    Digidayin Display- 18 readers -
  • How GQ cut its webpage load time by 80 percent

    It used to be that publishers measured their success in audience size. Now, with the rise of reading on mobile devices, it’s page load time that they’re crowing about. Before GQ relaunched its website July 1, pages took a painfully long seven seconds to load. With GQ’s mobile visitor at 53 percent of its traffic and growing, that was an unacceptable lag.

    Lucia Moses/ Digidayin How To's- 14 readers -
  • 9 weird tweets from brands celebrating #NationalUnderwearDay

    It’s National Underwear Day, a day that everyone observers except for Lenny Kravitz. Although it seems like one of those made-up days that doesn’t exist outside of Twitter, it actually doesn’t have a brief history. Freshpair, an online retailer, established the day on August 5, 2003 as a way to “publicly shine light on unmentionables.

    Digiday- 6 readers -
  • Epsilon has the biggest agency you might not know

    Last month, the smoking-cessation gum Nicorette rolled out a campaign that focused on the reasons people quit smoking. The campaign used celebrities like ballroom dancer Shirley Ballas in long-form films that detailed their quitting journeys. John Immesoete, chief creative officer at Epsilon, gives this as an example of “data-driven creative,” since for years, smoking campaign ...

    Shareen Pathak/ Digiday- 11 readers -
  • What would Kant do? Ad blocking is a problem, but it’s ethical

    Ethicists have a message for publishers who condemn ad blockers: take a look in a mirror. Publishers like to trot out the ethical argument when debating the harms of ad blocking: Reading an article while blocking its ads is effectively stealing and violates the implicit contract between publishers and readers.

    Ricardo Bilton/ Digiday- 13 readers -
  • Opinion: Forget open, ad tech’s future is closed

    Marco Bertozzi is president of global clients at VivaKi. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking about the past and the present and the fact that there is this view that all companies must make everything equal to everyone.

    Marco Bertozzi/ Digiday- 16 readers -
  • Listen to Howard Stern discover ad-blocking software for the first time

    “I hate ads on the Internet.” That’s Howard Stern speaking for us all. During his SiriusXM morning show yesterday, the alleged King of All Media was discussing how websites make money, complaining that the only ads he sees online are the pre-roll ads on YouTube, much to his annoyance. “You gotta get AdBlock, man,” a caller chimed in, alerting Stern of AdBlock Plus.

    Digiday- 12 readers -
  • Opinion: Mobile ad blocking is a good thing for advertising

    Guillaume Lelait is general manager of Fetch, a mobile agency in San Francisco. Mobile advertising has hit a roadblock — or rather an ad block. Mobile adblock originated from European mobile carriers that felt threatened by search engines like Google. AdBlock software’s popularity has spread rapidly a testament to the proliferation of stagnant, uncreative and downright annoyin ...

    Digidayin Mobile- 20 readers -
  • Spotify apologizes for its aggressive new privacy policy, an explainer

    Spotify is a music streaming service, but for some reason it told users that it wants access to everything on their phones, from contacts to photos to their location. Today, following widespread user outrage, the app apologized for the August 17 update to its privacy policies that asked for broad permission to use this personal data to improve its service.

    Digiday- 12 readers -
  • Hey Fat Jew, steal these ads from Copyranter!

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. In April 2014, I was asked by an editor at Vice to create ads for a video project to be called “The Protest Show,” starring Josh “The Fat Jew” Ostrovsky.

    Digiday- 6 readers -
  • LinkedIn now gets 45 percent of its ad revenue from native ads

    LinkedIn has gone from being a supplier of traffic to publishers for a rival for their readers. Now, LinkedIn is growing as a competitor for native advertising, too. Since it got its start as a recruiting site 12 years ago, LinkedIn has tried to get in on the platform game by getting professionals and companies to spend more of their time and money there.

    Lucia Moses/ Digidayin Affiliate Social- 15 readers -
  • Flipboard offers advertisers both autoplay and user-initiated video ads

    Depending on the video platform, advertisers generally have to choose between autoplay or user-initiated video. Flipboard wants to offer both in the same unit. The company is rolling out a new video-ad product called “Cinema Loop,” which is a silent, animated excerpt of a full video ad that automatically starts playing when a user comes across it on the magazine app.

    Digiday- 6 readers -
  • McDonald’s apologizes for stealing photos to use for its ads

    McDonald’s admitted to pulling a Fat Jew, but at least it’s apologizing. A few weeks ago, the fast food chain launched a Twitter campaign promoting its $2.50 double cheeseburger combo with a series of photos, including one in which a model declares her love in chalk for the meal deal. The pictures looked awfully familiar to Kristina Bakrevski and David Sikorski.

    Digiday- 6 readers -
  • ‘A gusher of money': Google is testing promoted video ads in search results

    Google is testing promoted video ads in search results, a format that could bring more brand dollars to marketing there, according to a number of sources familiar with the company’s product road map. The search video ads are in a limited test right now and have come up in discussions between Google and the ad industry, according to these sources.

    Digidayin Google- 14 readers -
  • Vogue’s September issue ads didn’t go digital — except for Target’s

    The 832 pages of Vogue’s September 2015 issue — which is fronted by a pink-sequined Beyoncé — are stubbornly, defiantly analog. Target, however, is an exception. This year, the retailer sprung for an imaginative 11-page spread that recreated classic Vogue ads from the past 100 years — using only Target products.

    Digiday- 6 readers -
  • Content marketers: It’s time to kill adverbs. Literally.

    Kenneth Hein, Global Marketing Director at gyro. There are certain words and phrases that pass from person to person like some terrible linguistic virus. The only known cure is awareness. Content marketers take heed: Adverbs have infiltrated our language and are proliferating at an alarming rate. “Literally” is now not such a literal term.

    Digidayin Content- 8 readers -
  • Opinion: Advertisers must adapt for a ‘frictionless’ age

    Tom Goodwin is svp, innovation and strategy at Havas. Thanks to Seamless, the entire market for food delivery has mushroomed. It seems that picking up the phone was all too much for many people. Thanks to Uber, I go out even when hailing a cab felt far from guaranteed. I buy totally unnecessary stuff from Amazon on a whim; the app YPlan prompted me go to events I never would have considered.

    Digiday- 6 readers -
  • How Bloomberg Media is selling advertisers on the news

    To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content. To do that, it’s pitching a new product called Trendr. Not to be confused with Trendrr, the Twitter-owned company that tracks social media enga ...

    Lucia Moses/ Digidayin How To's- 10 readers -
  • Podcasting embraces native advertising

    Last weekend, more than a thousand podcasters converged in Fort Worth to discuss business of podcasting at the Podcast Movement 2015 conference. The event featured a variety of marquee speakers, including “Serial” host Sarah Koenig, Marc Maron of “WTF,” and Roman Mars of “99% Invisible.” If there was one common theme in their keynotes, it was that no one should get into podcasting to make money.

    Digiday- 7 readers -
  • Why advertising can’t quit Flash

    The Flash zombie will not die. It’s been half a decade since Steve Jobs penned an open letter explaining why Apple’s mobile devices didn’t support the technology. And yet Flash, which is still plagued by security holes like the one hackers used to attack Yahoo users last month, has proven to be more resilient than expected.

    Ricardo Bilton/ Digiday- 6 readers -
  • How Twitter more than doubled its advertising audience

    Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted Tweets are firing more widely and accurately. Today, Twitter introduced new tools to target ads to its users and so-called “lookalikes” (non-Twitter users who have similar interests to those on Twitter) on outside a ...

    Digidayin Social How To's- 17 readers -
  • Online music videos get official age ratings in UK, the US could be next

    If you want to watch the new Dizzee Rascal video online in the U.K., you’d better be older than 18. Raunchy and violent online music videos are getting age-ratings there, and Rascal’s “Couple of Stack” got slapped with the equivalent of an R rating. The new ratings system is a government-led initiative to prevent children’s exposure to inappropriate content.

    Digiday- 14 readers -
  • UK agencies react to Instagram opening its API

    Agencies have welcomed Instagram’s move to open its platform up to all advertisers, though some are raising concerns that dropping the minimum entry fee will see the platform saturated with rubbish advertising and put the squeeze on agency margins. Until yesterday Instagram had cherry picked a handful of agencies and brands to run bespoke advertising on the platform for which ...

    Digidayin Affiliate Social- 10 readers -
  • Mentors to millennials: ‘Excitement is contagious; drop f-bombs!’

    Ask any successful leader in media or marketing and they’ll tell you they didn’t — they couldn’t have — done it all on their own. Behind every great agency executive you’re likely to find a mentor. That’s why we’ve gathered some of the brightest young minds in the the digital advertising space in Vail, Colorado, this week for the annual Digiday Agency Innovation Camp.

    Digiday- 4 readers -
  • Agencies tell us which video platform they believe is best for brands

    When it comes to branded video on the Web, agencies are willing to experiment everywhere. To be sure, YouTube is still the king for branded video content. According to recent data from video analytics firm Tubular Labs, 15 percent of the top 100 videos on YouTube in June came from brands. This far outstripped rivals like Facebook and Vine, both of which only had one branded vi ...

    Digiday- 15 readers -
  • A copywriter decodes agency rituals and jargon for newbies

    If you work at an agency, chances are you hear the terms “disruptive,” “content” and “surprise and delight” a lot. But these jargony buzzwords can often leave a newcomer feeling like a deer in headlights. That was Sam Bartos’s experience, anyway. A copywriter at MRY in New York, Bartos has been working in the agency business for a little over a year. There was a steep learning curve.

    Tanya Dua/ Digiday- 12 readers -
  • Copyranter: Deep inside an agency all-nighter

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. As the day progressed, the two creative teams on the account had hoped against hope that their creative director would be cool with their two campaigns he had loved and approved when they presented to him that morning.

    Digiday- 4 readers -
  • The creative’s guide to the art of the vacation

    Vacation is a time to reset. And few things needs that break more than the precious creative mind. We asked agency creatives on how to vacation to its fullest degree. Step one: Take a vacation. The hardest part of taking a break is taking a break. Matt Dowshen, president at Partners & Spade New York, said when he was telling his partner Ted Florea he was going to take a b ...

    Shareen Pathak/ Digiday- 5 readers -
  • The viewability disconnect: Finding agreement between buyers and sellers

    David McMurtrie is head of publishers U.K. at Google. The viewability debate continues. While the majority of advertisers and publishers support the MRC/IAB standard, progress has been too slow and some well publicized statements from a few large players has created uncertainty, preventing the industry from achieving broad agreement and advancing beyond the viewability discussion.

    Digiday- 11 readers -
  • One thing David Droga thinks is true: ‘There’s a lot of bullshit’

    David Droga has no patience for talented assholes. Asked what he believes that few others do, the founder and creative chairman of Droga5 said “Only very few agencies have good intentions in everything they do in the work they produce.” His solution? Find the “sweet spot”: t ...

    Digiday- 7 readers -
  • What agency execs are reading on the beach

    One of the key accessories for a good vacation is a good book. We asked agency executives what they’re reading this summer as the sands of time (and beach) slip through their toes. They answered: If you have a client that’s inches away from a Twitter fail … Will Pyne, co-founder and global ECD at U.K.

    Shareen Pathak/ Digiday- 6 readers -
  • What does ‘innovation’ mean anyway?

    “Innovation” is one of those words that has been used so often it has been completely stripped of its meaning. What does it mean to be an innovative brand in 2015? What are agencies really talking about when they talk about “innovating?” Asked point blank, they probably couldn’t answer. That is, unless they were truly … innovative.

    Brian Braiker/ Digiday- 14 readers -
  • Facebook top videos are by ‘aggregators,’ which is a problem

    It’s easier to scale viewership on Facebook through aggregation of other people’s videos than by producing original content. At least, that seems to be the message based on new data from video analytics firm Tubular Labs, which found that the top 10 “compilation channels” (i.e., Facebook pages offering a mix of original and other people’s content) generated 7.

    Digidayin Social- 15 readers -
  • The New Yorker is ambitious about video, but has a long way to go

    In the past year, The New Yorker has grown its internal video team from two to four employees, most recently with the addition of Cath Spangler from The New York Times as its new senior editor of video. It’s also producing a lot more content, rolling out at least one new video per day. The Condé Nast title is growing its video business — but a lot of work still remains.

    Digiday- 7 readers -
  • Channel Mum looks ahead after ITV takes a stake

    Cybermum: Freegard The mommy blogging phenomenon is not confined to U.S. borders. Channel Mum, a YouTube community for millennial British moms, only launched in January but in true millennial fashion it has scaled quickly — claiming an average of 400,000 views in June. This has not escaped the attention of U.K.

    Digiday- 10 readers -
  • Know your influencer: For CaptainSparklez, gaming is not a game

    As part of a new series, called “Know Your Influencer,” we will be spotlighting some of the top personalities on YouTube, Vine, Snapchat, Instagram and other online video platforms — and looking at the different ways they work with brands and publishers. Shine on, you CaptainSparklez PewDiePie may be the biggest gamer on YouTube, but Jordan Maron is no slouch.

    Digiday- 11 readers -
  • Twitter reacts: Google to restructure as a new company called Alphabet

    Google just re-invented the Alphabet. The Silicon Valley giant unexpectedly announced a massive restructuring effort that includes forming a new umbrella company, called Alphabet, to house its suite of organizations. On its newly launched website (accessible at abc.xyc, obviously), former Google CEO and now Alphabet CEO Larry Page said the transition will make the companies “c ...

    Digidayin Social- 11 readers -
  • Webinar: How to integrate user experience and content strategy

    Thursday, September 17th – 10 a.m. Pacific, 1 p.m. Eastern Content marketing has injected new life into brands and their digital marketing efforts. Unfortunately, the avalanche of published content has also led to poor user experiences that don’t allow for the consumption of the very content that has been published. The result has been $1 billion in ineffective and inefficient content.

    Digidayin Content- 15 readers -
  • Why brands should invest in their Amazon product pages

    In Amazon’s vast sea of retailers, the product page doubles as both the point of purchase and a brand’s online storefront on the marketplace. It’s also an opportunity to shine. When a customer is researching a purchase on Amazon, the website provides run-of-the-mill product detail and reviews. The “From the Manufacturer” section of the product page, however, is where the brand ...

    Digiday- 11 readers -
  • Amazon puts another nail in Flash’s coffin

    Adobe Flash is having a rough month. Amazon said this week that starting in September, it will no longer accept Flash ads on Amazon.com or on Amazon Advertising Platform, which lets advertisers target Amazon Shoppers on Amazon’s sites and across the Web. Amazon said the move is a reaction to the recent anti-Flash tweaks from browser makers, which have taken aim at the softwar ...

    Ricardo Bilton/ Digiday- 12 readers -
  • Why Amazon is outsourcing its lifestyle content

    Amazon is an anomaly in the retail space in that, unlike other retailers, it doesn’t publish its own lifestyle blog meant both to inspire and influence purchases. Still, the importance of such content isn’t lost on the retailer. This year, Amazon began experimenting with outside articles specifically written for Amazon by niche publishers — The Wirecutter, GoodGuide and PureWo ...

    Digidayin Content- 11 readers -
  • How Walmart.com differentiates from Amazon

    Even for a $260 billion commerce giant like Walmart, Amazon is a foe best not approached head-on. Instead, Walmart has crafted an e-commerce strategy that’s decidedly un-Amazon: Walmart isn’t hung up on people buying things online. Instead, Walmart is flexing a resource that Amazon lacks: 11,000 global storefronts that can serve as online order pick up locations and shipping fulfillment centers.

    Digidayin How To's- 9 readers -
  • Inside Walmart-owned Asda’s big ambitions for video

    Walmart-owned U.K. retailer Asda has big ambitions for cementing its role as a media owner, and original video content sits right at the center. The supermarket and media owner, which has 525 stores across the U.K. and employs more than 170,000 people, can now boast its own in-store radio station, magazine, a grocery site that receives well over 3 million monthly impressions, ...

    Digiday- 9 readers -
  • Why AMC isn’t cutting the cord

    Unlike HBO, AMC is taking a cautious approach into creating a standalone streaming service. In July, AMC’s parent company, AMC Networks, launched Shudder, a subscription video service dedicated to fans of horror films and TV shows. Available for $4.99 per month, it’s the company’s second OTT product after the documentary-focused SundanceNow Doc Club, which charges $6.99 per month.

    Digiday- 12 readers -
  • How American Girl is crowdsourcing its new campaign

    Every little girl who has ever dreamed of being an “American Girl” may at least get to make an ad for one. The Mattel-owned doll brand is inviting girls between the ages of eight and 14 to star in a short video about two of its dolls: Julie Albright from the 1970s and Maryellen Larkin from the 1950s. Starting Aug.

    Tanya Dua/ Digidayin How To's- 12 readers -
  • Garett Sloane joins Digiday as platforms reporter

    One of the biggest shifts in media and marketing has been the rise of gigantic platforms like Facebook, Google, Twitter, Instagram and more. They’re having a profound effect on how both brands and publishers interact with their audiences. That’s why Digiday is pleased to welcome Garett Sloane as senior reporter to lead our platforms coverage.

    Brian Morrissey/ Digiday- 12 readers -
  • Watch the Digiday Content Marketing Summit today

    Digiday will provide a live video stream of Day 1 of the Digiday Content Marketing Summit today from 1pm ET to 2:30pm ET. The three-day event, held in Half Moon Bay, California, brings together top brands, agencies and publishers around the pressing issues involved in the creation, dissemination and measurement of content marketing.

    Brian Morrissey/ Digidayin Content- 13 readers -
  • Siri serves saucy answers when asked about Apple’s upcoming event

    Siri is being shady again. Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.

    Digiday- 8 readers -
  • #DisarmTheiPhone: Anti-gun group tells Apple to delete the gun emoji

    The gun emoji might not be loaded with bullets, but it’s filled with symbolism. New Yorkers Against Gun Violence (NYAGV) is calling on Apple to delete the gun emoji from users’ keyboards in an attempt to raise awareness about gun violence with the hashtag #DisarmTheiPhone. The nonprofit group, whose mission is spelled out in its name, is chastising Apple for including progressive emoji (i.e.

    Digiday- 12 readers -
  • Schwarzenegger isn’t selling you on California anymore, ‘JennxPenn’ is

    The state of California wants more tourists and believes AwesomenessTV and a couple of prominent YouTube stars can help make it happen. Golden State tourism board Visit California and AwesomenessTV, a teen-focused digital media company owned by DreamWorks Animation and Hearst, are behind a new branded Web series called “First Times with Jack + Jenn,” which will follow YouTuber ...

    Digiday- 23 readers -
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