Digiday - Posts from September 2015

  • “Is that our product placement?”: A brief history of native advertising

    In the beginning was the word. But pictures followed closely behind. Native advertising has a long and varied history, stretching across more than a century of multimedia formats. Wrapped in diverse packaging (classic novels, radio variety shows, music videos and, yes, digital ads), these marketing messages have continued to cross the front lines undetected, disarming consumers at every turn.

    Digiday- 15 readers -
  • Getting beyond weak lift metrics: A better deal for brand marketers

    By Manu Mathew, Co-founder & CEO, Visual IQ Tension is brewing in the marketing ranks. Erin, a direct response marketer, and Bruce, a brand marketer, both work on the same floor of Fabulous X and manage a similar budget. But until now their results have been anything but the same. While Erin can use advanced attribution to divine which channels, campaigns, and tactics are ...

    Digiday- 18 readers -
  • The programmatic sales team: How to build one, how to improve the one you have

    By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an endangered species. I can’t even tell you the number of articles I read featuring horrible robot imagery. Would we all lose our jobs? But now that “premium programmatic” is a term you hear 10 times a day, we ...

    Digiday- 21 readers -
  • Despite cleanups, platforms are still black boxes. Bespoke brand algorithms can pry them open

    By Martin Stockfleth Larsen, Chief Marketing Officer, Adform Amazon has one problem it’s been trying to solve for two decades: how to deliver physical goods to physical locations. It’s a “last mile” problem — the challenge of locking down the final stage of a supply chain. No matter how user-friendly its website, no matter how many robots are running the warehouse, those boxes ...

    Digiday- 20 readers -
  • How we cleaned up our platform and fixed more than “fraud”

    By Catherine Williams, Chief Data Scientist, AppNexus Last week, you read about AppNexus’ initiative to rid its platform of as much invalid traffic as possible. The undertaking was complex, but through a combination of aggressive policy enforcement and sophisticated data science measures, we did it.

    Digidayin How To's- 19 readers -
  • How native grapples with mobile’s weaknesses (and turns them into strengths)

    Andrew Stark, SVP, Content Solutions, PulsePoint You’ve probably heard of jiu jitsu, the martial art with a more cerebral approach. Rather than opposing an enemy’s threats with the usual show of force, it teaches you to turn those threats to your own advantage. The same wisdom, of turning strengths into weaknesses (and vice versa), applies to the media channels and platforms we use everyday.

    Digidayin How To's- 16 readers -
  • Publishers and programmatic: How discontent is giving rise to header bidding

    By Shani Higgins, CEO, Technorati If you’re a publisher it’s no wonder you think today’s programmatic playing field tilts a little too much in favor of buyers. The survey on programmatic buying and selling that Technorati recently completed in partnership with Digiday definitely gives publishers grounds to think so.

    Digidayin How To's- 16 readers -
  • Fraud, viewability, ad blocking…and let’s not forget brand safety

    By John Snyder, CEO, Grapeshot Fraud, viewability, and, more recently, the rising threat of consumer ad blocking have consumed much of the industry debate. You might be surprised to know there is another troubling issue, brand safety, that has not received enough attention and, if not addressed, can have harmful implications for marketers.

    Digiday- 17 readers -
  • Is offline data the dark horse of digital marketing?

    By Pete LaFond, vice president of marketing, TruSignal We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do online is still only a sliver of the picture.

    Digiday- 22 readers -
  • From blink to buy to virtual chicken: A designer imagines the future of native

    The future is here. Well, almost. Native advertising has staked its claim in the digital ecosystem. But as the Internet of Things becomes less of a pipe dream and more of our (augmented) reality, the number of platforms and settings for native ads and sponsored content is about to explode. To find out what that means for the consumer experience, we talked to Adam Kleinberg, d ...

    Digiday- 14 readers -
  • Why Jet.com spends most of its ad money on traditional media

    Jet.com’s founder Marc Lore said during an Advertising Week panel Monday that his e-commerce startup differentiates from Amazon by appealing to millennials. To raise brand awareness, however, the company is pouring 90 percent of its ad spend into decidedly traditional mediums: TV, print and radio.

    Digidayin Mobile- 14 readers -
  • Facebook says an ad can be 100 percent viewed even in a split second

    When scrolling through social media, are consumers actually seeing the ads? Brands want to know how much impact their messages are having in that environment, where their ads compete with content that is just a quick swipe away. That’s why advertisers are putting pressure on platforms to deliver higher thresholds for what counts as an ad view.

    Digidayin Social- 15 readers -
  • Vocativ is nearing 100 million Facebook video views a month

    For new publishers, Facebook is quickly becoming the best — and easiest — way to go from zero to 100 million in video views. Take Vocativ, the millennial-focused publisher that boasts tech for finding stories on social networks before they go mainstream. It has gone from 1.6 million views on Facebook in January to 95.8 million in August.

    Digidayin Social- 20 readers -
  • Hulu users can finally watch ad-free programs for $11.99

    Hulu is pitting itself against Amazon Prime and Netflix with a new, ad-free tier. For $11.99 a month, users can watch the streaming service’s slate of shows without having to sit through ads, the company announced today. The new option is $4 more a month than its existing pay tier, formerly known as Hulu Plus, that has limited commercials.

    Digiday- 10 readers -
  • MTV drew 12 million views on Snapchat during VMAs

    Snapchat proved a worthy second screen for MTV’s Video Music Awards: A full 12 million people watched the Live Story from the event, according to sources. The Snapchat audience technically exceeded the actual ratings of the broadcast and shows why networks and brands are supporting these alternative viewing options.

    Digiday- 16 readers -
  • Gamers’ view YouTube Gaming and Twitch: ‘The 1992 console wars all over again’

    YouTube Gaming has the potential to truly compete with Twitch, but it won’t be easy, according to multiple gamers active on both YouTube and Twitch. On Aug. 26, Google officially launched YouTube Gaming, a streaming site and app dedicated to gaming-related content on YouTube. A direct response following Google’s failed acquisition of Twitch, which ultimately sold to Amazon, Yo ...

    Digidayin Social- 20 readers -
  • Facebook: Fast-scrolling millennials consume ads 2.5 times faster

    Facebook is out to prove that there is no three-second rule in advertising. While many ad buyers want guarantees that their ads get seen for X amount of time, Facebook has its own formula for what constitutes a valuable impression. It has to do with how fast people normally scroll on their phones and whether they hover on an ad for longer than their normal dwell time.

    Digidayin Social- 21 readers -
  • Carat revises U.S. ad spend growth forecast down to 4.2 percent in 2015

    It has been a tougher year in advertising than expected, at least in the U.S. Media agency network Carat’s updated global ad expenditure forecasts have revised the spending outlook in the U.S. While growth is decent, it’s slower than expected. Carat’s analysts had initially forecast a 4.5 percent growth rate for the year, but revised that down to 4.2 percent.

    Shareen Pathak/ Digiday- 21 readers -
  • Instagram video ads called ‘highly efficient’ at 2 cents a view

    Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for video ads. “CPMs [cost per thousand views] are averaging close to $3,” said an ad tech source at a firm that helps brands advertise on Instagram. “It’s been highly efficient compared to marketing on Facebook proper.

    Digidayin Social- 23 readers -
  • Advertising Week 2015: How brands can remain relevant today

    There has been no dearth of posts and prophecies in recent months declaring that brands are, at best, becoming irrelevant and, at worst, dying. This topic also seemed to be on the minds of brands and marketers on Monday, the opening day of Advertising Week 2015. Ogilvy & Mather shared the stage with Coca-Cola and Facebook at Liberty Theater Monday to unveil new, multinati ...

    Tanya Dua/ Digidayin How To's- 13 readers -
  • Get inside the minds of millennials at Advertising Week 2015

    If there’s one thing that millennials can’t even with, it’s their jobs. During Advertising Week 2015, Digiday brands editor Shareen Pathak will sit down with four millennials working in ad agencies for a live version of “Ask a Millennial” to discuss their experiences in the trenches of advertising today.

    Caroline Bottger/ Digiday- 16 readers -
  • 5 charts: The 2015 back-to-school season saw record mobile search, spending

    September is underway, meaning kids’ days are busier and parents’ wallets a little emptier. For retailers, the 2015 back-to-school shopping season is largely in the books — Deloitte data shows that 74 percent of back-to-school shopping is completed by the time the semester starts. This year, cross-channel shopping and researching reached a peak.

    Digiday- 14 readers -
  • The $30 billion summer: A new normal for agency reviews?

    Steve Fajen is a founding and managing partner at Drexler/Fajen & Partners, a management consulting firm specializing in media and digital agency reviews and client/agency compensation. At the moment there are 16 major media agency reviews being conducted, with roughly $30 billion at stake. They began in the late spring and should be winding down very soon.

    Digiday- 17 readers -
  • Facebook rolls out 360-degree videos to the public with Vice, Star Wars

    Facebook has finally unveiled its 360-degree videos to the public after teasing them for months. The social network showed off panoramic videos from Star Wars, Vice, NBC’s Saturday Night Live, LeBron James and GoPro today. Without the need for a clunky piece of head gear, the virtual reality videos work by users dragging around their cursors while it plays, letting them “explore” the scene.

    Digidayin Social- 20 readers -
  • Staples wants to bring 3D printing to the masses

    Staples is working to apply its signature “That was easy” motto to a new sector: 3D printing. Last week, the office supplies chain rolled out a new online platform where users can upload customized designs to be transformed into 3D models. Powered by online 3D printing company Sculpteo, the service also helps novices learn how to use the technology, fixes any errors and provid ...

    Digiday- 17 readers -
  • Why Channel 4 is adopting targeted video ads

    Channel 4 is moving away from traditional linear ad feeds across its digital properties, including All4, in favor of dynamically served, targeted ads. The U.K. broadcaster will replace the usual pre-scheduled blocks of inventory across all online content with targeted video ads, which will be available to buy programmatically by the end of the year.

    Digiday- 11 readers -
  • The 5 stages of Advertising Week

    It’s Wednesday, so congratulations. You’ve made it halfway through Advertising Week, which despite its name, is only four days long. As with any event that spans 26 venues and includes 200 panels and sessions, there is bound to be some emotional upheaval. Here are the five stages most Advertising Week attendees tend to go through. Euphoria It’s finally here. You’ve bought your $400 pass.

    Shareen Pathak/ Digiday- 12 readers -
  • 5 charts: How brands and publishers are using DMPs globally

    A much-discussed topic in digital advertising is how data management platforms (DMPs) can benefit marketers’ and media owners’ businesses. Given it’s still a relatively fledgling area, there hasn’t been much cross-industry understanding of what advertisers have done with them, beyond simply investing in them, or how they are performing.

    Digidayin Paid Search How To's- 6 readers -
  • 5 things to know about the Meredith-Media General deal

    Media General and Meredith Corp. announced today they’re combining to form the third biggest TV broadcaster, reaching 30 percent of U.S. television households. The $2.4-billion deal, expected to close by next June, will result in a new company, to be called Meredith Media General. Meredith brings widely known national magazine brands and longstanding digital marketing expertise.

    Lucia Moses/ Digiday- 8 readers -
  • How digital and TV are converging, in 5 charts

    This article is part of a series on “Video’s Cross-Platform Imperative,” a look at how the Web video and TV industries are converging as eyeballs spread across platforms. Since Wall Street hammered a few major media stocks last month, it has become fashionable to say the end of TV is nigh. But as the real world continues to show, while the TV business is undergoing massive cha ...

    Digidayin How To's- 16 readers -
  • How 5 brands have used facial recognition technology

    In the 1956 sci-fi novella “Minority Report,” Philip K. Dick predicted technology advances that are now commonplace, such as personalized advertising and facial recognition software; foreshadowing the future of marketing and branding. In 2015, much from the fiction — and the 2002 movie adaptation of it — doesn’t seem so far fetched.

    Digidayin How To's- 9 readers -
  • AppNexus filters 65 percent of impressions as fraudulent

    Ad fraud is top of mind in programmatic advertising, and the only debate is about the extent of the problem. Rather large, if you go by a bracingly frank presentation by AppNexus chief data scientist Catherine Williams at ExchangeWire’s ATS London event on Monday. According to Williams, filters deployed earlier this year by AppNexus flagged two thirds of its inventory (65 percent) as fraudulent.

    Digiday- 9 readers -
  • 7 charts on the behaviors of today’s mobile audience

    The mobile Web is exploding, on average growing twice as fast as traffic to apps, according to comScore’s latest mobile report. Monthly visitors to the top 1,000 mobile Web properties rose to 9 million people on average, from fewer than 6 million a year ago, the report shows. “Total digital audiences have grown 22 percent year-over-year, which is crazy if you think about it, b ...

    Digiday- 12 readers -
  • Just in time for back to school: A primer on the ABCs of programmatic

    A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to ...

    Digiday- 6 readers -
  • You can now replay Snapchats for 99 cents, if you’re into that sort of thing

    Snapchat is figuring out a new way to make money since selling Snap swag apparently won’t pay the bills. Today, the photo messaging app started selling three extra replays of friend’s snaps for 99 cents. Snapchat says in a blog post that the one free replay each day was “sometimes frustrating” to the users who receive several snaps a day. Ten replays can be bought for $2.

    Digiday- 7 readers -
  • Advertising Week doubles as recruitment drive for agencies

    If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to 30 percent, agencies are using this week to not only make sure people know they’re serious about revamping their approaches to talent — they’re even using this time to actually hire some.

    Shareen Pathak/ Digiday- 16 readers -
  • ‘People want to play with this thing': ABC News embraces virtual reality

    ABC News says its experimentation with virtual reality is no gimmick. But it’s still treating the technology with an abundance of caution. This week, the news organization launched its first virtual reality documentary. Tied to a larger report that aired on “Nightline” and “World News Tonight,” the film follows reporter Alexander Marquardt as he explores the city of Damascus a ...

    Digiday- 14 readers -
  • Snapchat and Uber: How outsiders are getting into NYFW events

    Sorry, fashion snobs. This year, New York Fashion Week is more accessible than ever to normals. Designers like Givenchy, Rag & Bone and Alexander Wang are taking a more open-door approach to their fashion shows this season by welcoming in civilians, and they’re using tools like Snapchat and Uber to get them there.

    Digidayin How To's- 6 readers -
  • Instagram’s cool ad party may be over now that Walmart’s here

    Instagram ads have lost some of that gloss and glamour. It was bound to happen, considering almost anyone can buy an ad there now, but in some cases the change has been dramatic. A recent Walmart campaign featured a photo of nacho dip that might have been more fitting as a coupon in a newspaper, not Instagram’s stylish feed.

    Digidayin Social- 7 readers -
  • Marissa Mayer’s take on ad blocking: ‘It hurts the Web experience’

    Marissa Mayer has a message for ad blockers: You’re missing out. The Yahoo CEO told an Advertising Week audience that ads, particularly those tied to people’s interest and browsing history, actually improve the experience of using the Web rather than hurt it. “I think that for anyone that uses their browser’s incognito mode and starts getting untargeted ads or no ads at all, ...

    Ricardo Bilton/ Digiday- 10 readers -
  • Tim Armstrong on ad blocking: ‘We have to get our butt in gear.’

    If Yahoo’s Marissa Mayer thinks ads make people’s Web surfing experience better, her publishing rival Tim Armstrong takes a harsher view of his industry. The AOL chief took the stage for an hour-long interview at Advertising Week in New York City today, was especially energized by ad blocking. Rather than cast about for villains, as the Interactive Advertising Bureau has cast ...

    Lucia Moses/ Digiday- 10 readers -
  • Ad blocking caused Nylon to combine marketing and editorial

    Ad blocking’s rapid rise is bad news for just about every publisher, but few are reorganizing in response to it. Pop culture and fashion publisher Nylon has seen the writing on the wall when it comes to ad blocking and says that the solution isn’t to go toe-to-toe with readers but rather to put more focus on low-tech advertorials.

    Ricardo Bilton/ Digiday- 9 readers -
  • What Digiday staffers know about ad blockers

    Those annoying ads and pesky pop-ups are the bane of our digital lives. But how many of us actually use ad blockers? Digiday regularly covers ad blocking and how the phenomenon has ...

    Digiday- 4 readers -
  • The ‘topic du jour’ for publishers and ad tech companies: Ad blockers

    Everyone is battling ad blockers, from publishers to ad tech companies. At last week’s Digiday Publishing Summit, Complex Media’s CEO Rich Antoniello says ad blocking is “a really serious thing” for him in particular: Up to 21 percent of his audience uses ad blockers, an increase from just 8 percent a year ago. (The company even fines its ...

    Digiday- 7 readers -
  • Ad blocking could spell the end of the intrusive ad

    The downward spiral of digital ad rates and need for advertisers to get their message noticed has turned many publishers’ sites into the online equivalent of the Las Vegas strip, with overlay, interstitial and pushdown ad units. But with more consumers using ad blockers, enabled by Apple’s recent move to enable the function on its mobile phones and tablets, some publishers and ...

    Lucia Moses/ Digiday- 12 readers -
  • The winners and losers of the ad blockalypse

    The rise of ad blocking marks either a bitter end or a new beginning, depending on which side of the fence you’re on. Ad-dependent publishers almost universally dread it, while vocal ad blockers applaud it as the inevitable hastening to a flawed, dying business model. In other words, no one is impartial. Here’s who will come out on top, and who is likely to get buried.

    Ricardo Bilton/ Digiday- 9 readers -
  • Snapchat publishers want ad sharing to return

    Snapchat has turned off ad sharing on Discover channels run by major media companies, and brands want the option back, according to sources. Ad sharing is one of the points Snapchat is discussing in ongoing negotiations over how Discover operates with media partners like BuzzFeed, IGN, Cosmopolitan and ESPN, among others, the sources said.

    Digiday- 9 readers -
  • Ad blocking may save digital marketing from itself

    Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.

    Ben Kunz/ Digiday- 34 readers -
  • Apple is automatically refunding buyers that bought axed ad-block app Peace

    In what’s a rare move for Apple, the company is automatically refunding people who downloaded ad-block app Peace, which was abruptly pulled less than 24 hours after it debuted on the App Store last week. “As far as I know, this effectively never happens,” developer Marco Arment wrote on his blog saying that Apple is taking the initiative in issuing refunds, rather than having ...

    Digiday- 5 readers -
  • Agencies and brands shrug off ad blocking: ‘This is not on my radar’

    While publishers scramble to figure out what ad blocking is going to do their businesses, those creating and buying the ads — brands and agencies — couldn’t care less. RAPP chief creative officer Frank Iqbal said that while privacy is something that many in the agency are always discussing, he has never heard clients or brands bring up ad blockers specifically.

    Shareen Pathak/ Digiday- 18 readers -
  • Sales of vinyl surpass ad-supported streaming music services

    Vinyl’s comeback continues to break records. Vinyl music sales have increased by 52 percent year-over-year to $222 million, according to a new midyear report from the Recording Industry Association of America. Vinyl’s continued growth brought in almost $60 million more than ad-supported streaming services during the first half of 2015, according to the report, which underscore ...

    Brian Braiker/ Digiday- 12 readers -
  • WTF is ad blocking?

    This summer has been one big coming-out party for ad blocking. The tech, formerly within within the domain a small percentage of power users, hit the mainstream in a big way, first with Apple’s high-profile entry into the space and then with Howard Stern’s on-air discovery of ad blockers. But while ad blocking is reaching more people (198 million globally, by last count), far f ...

    Ricardo Bilton/ Digiday- 16 readers -
  • Three of the top five apps in the Apple iOS store are adblockers

    The adblockalypse has begun. Just one day after Apple released iOS 9 into the wild, users are flocking to the App Store and downloading adblockers. According to AppAnnie.com, three of the top five apps are adblockers — meaning people are paying from 99 cents to $2.99 a download. Taking the top slot is Peace for $2.99.

    Digiday- 17 readers -
  • Gmail adds new ‘block’ button to eliminate annoying senders

    Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from specific email addresses into the user’s Spam folder, a feature that was once tucked away in its myriad of settings.

    Digidayin EMail- 6 readers -
  • I work in advertising, but I still block ads

    Barry Lowenthal is president of The Media Kitchen. I hardly watch regular TV these days. But when I do, it’s usually recorded using my DVR so I can skip the commercials. Even when I want to watch the Oscars or the Superbowl, I’ll watch it on a 15-minute delay so I can skip the ads. It’s just a better experience. Since half of America has DVRs, most people watch the way I watch.

    Digiday- 17 readers -
  • The British Vogue guide to making people pay attention to ads

    Even in the midst of the current the ad-blockalypse, there is a glimmer of hope for publishers, according to research from Vogue UK, exclusive to Digiday. A new study, carried out by YouGov, found that 82 percent of the Condé Nast’s titles’ target readership pays attention to ads on magazine sites.

    Digiday- 9 readers -
  • Snapchat viewers are quick to skip video ads if brands don’t impress

    Advertisers that want to run ads on Snapchat should make them snappy, because the app’s millennial audience can be quick to hit skip, according to stats from sponsors. One agency shared a chart with Digiday showing how well Snapchat video ads performed for one of its clients, and about 70 percent of users moved on by the three-second mark.

    Digiday- 23 readers -
  • The FT has 13 brands on board for time-based ad campaigns

    The Financial Times has been at the forefront of an industry trend toward time-based ads: The time a consumer is exposed to an ad matters more than the standard cost per impression, the thinking goes. And after nine months of selling on its so-called cost-per-hour basis, the publisher said that (surprise!) it has proof that they work.

    Lucia Moses/ Digiday- 47 readers -
  • Opinion: Why Tinder is about to become the most coveted platform for advertisers

    Max Marine is a junior partner and director of business development at Venture1st, a marketing and PR firm. Marketing managers and agencies worldwide are poised to swipe right for an advertising love-match in Tinder. With 50 million users, 1 billion-plus daily swipes and one in five users swiping right on brands, according to Tinder co-founder and CEO Sean Rad, demand for the ...

    Digiday- 5 readers -
  • Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

    If scarcity is dead on the Web, the Charlotte Agenda didn’t get the memo. Charlotte Agenda is a North Carolina-based news site that launched earlier this year with a simple, if counter-intuitive advertising model: Rather than work with large group of advertisers on low-CPM display deals, the site plans to pursue big partnerships with a handful of local and regional brand advertisers.

    Ricardo Bilton/ Digiday- 6 readers -
  • The Financial Times readies paid posts for advertisers

    The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more options. The publisher is uniting its existing content marketing packages and launching a sponsored content offering “paid posts,” under a newly branded unit, FT Squared, dedicated to these kinds of advertiser partnerships.

    Digiday- 11 readers -
  • Cindy Gallop: The white men at the top have zero interest in re-inventing advertising

    Subscribe: iTunes | RSS | To find the root cause of the problems in the ad industry, look to the top. The ad industry suffers from a lack of diversity in its people, while people are finding less value in marketing messages. Cindy Gallop, the former chair of BBH and now an entrepreneur and consultant, says on the Digiday Podcast that the problem lies with agency leaders who ...

    Shareen Pathak/ Digiday- 41 readers -
  • Inside Verizon’s plan to seal off its data (and conquer advertising)

    Verizon is going to keep all of its precious consumer data to itself, creating another walled garden in advertising, which, the company hopes, helps it rival Facebook and Google. Verizon has been telling ad tech partners they will no longer have access to its interest- and location-based data about consumers, according to sources familiar with Verizon’s plans.

    Digidayin Display- 22 readers -
  • Advertising Week: By the numbers

    It’s the time of the year again when tens of thousands of people in the advertising and media industries are compelled, like it or not, to go to Times Square. It’s Advertising Week, the moshpit of seminars, panels, workshops and parties that happens in New York City every September. It’s a gigantic event, nearly impossible to understand in its entirety — which is why we’ve bro ...

    Shareen Pathak/ Digiday- 12 readers -
  • This agency wants its interns to eat, breathe and sleep advertising — literally

    Advertising aspirants who are looking to eat, breathe and sleep advertising — literally — may want to look no further than Havas Boondoggle’s internship program. The Amsterdam-based agency is using Airbnb as a recruiting tool, asking aspiring interns to submit their portfolios via the platform. Those who are chosen for the one- to two-week program will get to stay in the agenc ...

    Tanya Dua/ Digiday- 11 readers -
  • 4 big lessons from The Huffington Post’s redesign

    When you’re as old (in Internet terms, that is) and big as The Huffington Post, it’s risky tampering with your site. The HuffPost gave its mobile and international sites a fresh look in conjunction with its 10th anniversary last May but has continued to work on a full mobile and desktop redesign. The work isn’t expected to be ready until early 2016, but the publisher, along wi ...

    Lucia Moses/ Digidayin Social- 6 readers -
  • Facebook starts to talk like TV

    Facebook wants TV ad dollars, so it took a page from YouTube’s playbook — and started behaving like TV. The company has partnered with Nielsen to launch a new ad product called Total-Point Ratings Buying, which it said will enable buyers to plan, buy and measure campaigns that span both TV and Facebook.

    Digidayin Social- 15 readers -
  • Why agencies take Glassdoor seriously

    For agencies, which often like to proclaim how valued their people are and say that their biggest resource “goes down the elevator at night,” Glassdoor can be a a major priority. The anonymous workplace review site is rife with current and ex-employees (and in many cases, people who’ve never worked there at all) offering the pros and cons of working at various companies.

    Shareen Pathak/ Digiday- 10 readers -
  • Creative is as creative does: What agencies can learn from management consultants

    Paddy Griffith is CEO at Havas Work Club. What’s the difference between management consultancy firms and advertising agencies? Easy, right? Money & Creativity. They got money. We got creativity. Well, maybe not. I was surprised to discover that the money thing is a myth. Comparing the top firms in each market: Accenture’s 336,000 employees generate $31.

    Digiday- 8 readers -
  • A local exec’s guide to Brazilian creativity

    This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world through the eyes of an established local creative. Along with a booming economy, Brazil has also has gained a reputation for being one of the world’s hottest and most creative markets for advertising.

    Tanya Dua/ Digiday- 12 readers -
  • Opinion: Location profiling is the next frontier in audience insights

    Andy Stevens is svp of research, insights & analytics at outdoor advertising company Clear Channel Outdoor. “I know that half of my advertising dollars are wasted,” the king of modern advertising John Wanamaker once said. “I just don’t know which half.” Now, thanks in part to location-based data, out-of-home (OOH) advertisers are getting ever closer to deciphering which of ...

    Digiday- 12 readers -
  • AOL’s Bob Lord: Creative has been underserved by ad tech

    It’s been a busy year for AOL. The headline, of course, is its own $4.4 billion acquisition by Verizon. But there’s also a series of acquisitions AOL itself has made that have helped make it a key player in advertising technology: Video marketplace Adap.tv, attribution firm Convertra, native ad platform Gravity, video exchange Vidible, and mobile ad network Millennial Media.

    Digiday- 8 readers -
  • ‘We lost a titan': Remembering Curt Hecht, digital media and advertising veteran

    The digital media and marketing world was shocked last week by news that longtime exec Curt Hecht had passed away from lung cancer at the age of 47. Hecht, chief global revenue officer at The Weather Company, was known for his early work in the adoption of programmatic advertising technology, first at Publicis Groupe’s Starcom MediaVest and later at its VivaKi unit and then Weather.

    Brian Morrissey/ Digiday- 13 readers -
  • A day in the life of an agency job — in emojis

    It’s fairly common to get emails lined with emoji characters these days. Text messages and social media feeds are increasingly full of them. Since emojis are the new lingua franca, we asked some ad creatives, strategists and account managers to describe a day in their lives using emojis. Here are our favorites: Matt Johnson, director of strategy and invention, GoKart Labs ...

    Tanya Dua/ Digiday- 12 readers -
  • Agencies are sending employees to Snapchat school

    The rise of Snapchat as a viable advertising platform means creative agencies are scrambling to figure it out. Some agencies take the obvious route: rely on young employees who are avid Snapchat users to double as resident experts. But others, like Huge, BBDO and Havas, are treating Snapchat as just another creative channel to master.

    Tanya Dua/ Digiday- 17 readers -
  • Agencies share their most memorable eBay bids

    Twenty years since its inception, eBay is the go-to e-marketplace for buying, selling and bidding for used goods, rare finds and niche collectibles. As the San Jose company celebrates its two-decade mark this week, it’s looking back on its self-described reign as the “most vibrant and unique” online shopping center.

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    This week, the heart of the ad tech industry has descended on Cologne, Germany, for the annual Dmexco conference. Digiday caught up with Starcom Mediavest Group’s (SMG) global CEO Laura Desmond ahead of her session entitled “The New Brew: Data, Content and Relevancy” to discuss some of the biggest trends and pressure points in the industry.

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  • What Cindy Gallop’s jewelry says about her

    Cindy Gallop visited our office last week for our podcast, and one of the first things we noticed was her jewelry. So naturally, we asked her about it. Tune in tomorrow for our ...

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    Subscribe: iTunes | RSS | Marketers are suffering from an identity crisis, struggling to cope with the rapid changes in digital media and wonder if they (and their partners) are still relevant. That’s what Publicis Groupe chief strategist Rishad Tobaccowala has found as he travels the world and counsels some of the top brands.

    Brian Morrissey/ Digiday- 13 readers -
  • A pleas to agencies: let designers get back to designing

    Stewart is a co-founder at Work & Co, a digital product design and development company. My friends and I have this running joke: “I got so good at designing, I never get to do it anymore.” Admittedly, it’s not all that funny. It’s sad. A bit scary. And indicative of a huge, never-discussed problem for the agency world.

    Digiday- 4 readers -
  • Why data mined from social media alone is garbage

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    Digidayin Social- 6 readers -
  • Ad buyer to ad sellers: Please pay for our summer party

    Agencies often get a lot of free stuff from ad sellers in return for nothing more than perhaps goodwill. (And hopefully some I/Os). But there is a line, however thin, that most sellers will not cross. U.S. Open tickets, rounds of golf, even jeans-shopping is considered OK. After all, on some level, you are spending real networking time with the agency that you might be selling stuff to.

    Shareen Pathak/ Digiday- 5 readers -
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