Digiday - Posts from February 2016

  • 3 tips for building better audiences and conquering programmatic

    Claire Alexander, vp, head of marketing at AddThis While some organizations are just starting to get a taste of what’s possible with programmatic marketing, others have already set up their own kitchens — testing, experimenting and learning about what methodologies will work best for them. Programmatic is supposed to deliver more efficiency through faster time-to-market and ...

    Digiday- 12 readers -
  • Programmatic Best Practices: 2016 is the Year of Global Standards

    by John Snyder, Grapeshot CEO As the programmatic media wave sweeps the world, it’s clear that multinational marketers are pursuing an aggressive global agenda. What’s surprising, to me, is how disjointed most of these efforts are. It stands to reason that our industry should be working together to standardize programmatic media best practices across the world, particularly a ...

    Digidayin Display- 18 readers -
  • Inside IBM’s $1.9 billion digital ad agency, iX

    IBM’s internal digital agency Interactive Experience (iX) went on an acquisition spree last week hoovering up three digital agencies: two in Germany and one in the U.S. It’s the first time iX — the biggest global digital agency network, according to AdAge’s Data Centre report, with 2015 revenues at $1.

    Digiday- 30 readers -
  • How social curation helps publishers master every news cycle

    Social media is changing the news As social media networks reshape news telling & sharing, their impact goes beyond news consumers. News creators and distributors must evolve in response, leading to the need for social media curation solutions. In this ebook, you'll learn: How social media is changing the news The impact on journalism & publishing How social curation ...

    Digiday- 9 readers -
  • Writings on the wall: 10 more of the coolest agency murals

    Earlier this month, we took a look at 10 of our favorite agency office murals. Turns out, people like looking at inspirational (or just plain cool) wall art. We were inundated with submissions from agencies that didn’t make the first round, so we figured it would only be fair to highlight some more of our favorites.

    Tanya Dua/ Digiday- 17 readers -
  • Writings on the wall: The 10 coolest agency murals

    It’s little surprise that so many agencies feature murals: Creative wall paintings can evoke the ethos of a group in a way that words often cannot. From Leo Burnett in Chicago to RPA in Santa Monica, agency murals share common characteristics while also uniquely showcasing the spirit and philosophy of an individual shop.

    Tanya Dua/ Digiday- 17 readers -
  • ‘I’m not a 14-year-old': How 5 agency Gen X’ers Snapchat

    Send multiple snaps in a day. Get at least 150 views on each story. Indulge in “streaks” and win trophies. These are just a few rookie moves straight from the teen Snapchat playbook. Not that you’d know it from peeking at the accounts of middle-aged ad agency execs, who, well, don’t quite get it. That doesn’t mean they aren’t trying.

    Tanya Dua/ Digidayin How To's- 17 readers -
  • How 16 Handles scoops out cool content on Snapchat

    FroYo monger 16 Handles was on Snapchat back when most adults assumed it was for sexting. Back in 2013, 16 Handles asked Snapchat users to snap them a photo of them tasting its yogurt in exchange for a coupon. (Users had to open the snap at the register since it would disappear in 10 seconds.) The effort was heralded as the first brand to use the app.

    Shareen Pathak/ Digidayin Content How To's- 17 readers -
  • AOL expands ‘Build’ video series, which did 80 million views in 2015

    If you build it, will they come? That’s what AOL is hoping, anyway. “Build” is an afternoon talk show, and so far people are coming: It did 80 million views last year. But the company wants more — and the revenue that comes with it — so it is expanding the show’s distribution footprint to make it happen.

    Digiday- 15 readers -
  • Walled gardens, falling inventory and how video will change in 2016

    by Eric Hoffert, SVP Video Technology, AppNexus Walled gardens and greater compression of supply are the state of play in video advertising this year. The question is: What can be done to combat these trends? If you’ve been paying attention to the digital advertising business lately, you’d be well within reason to suspect that Google intends to dominate the industry in the s ...

    Digidayin How To's- 21 readers -
  • Get the scoop on Digiday’s upcoming publishing events

    At Digiday Publishing Summits at home and in Europe, legacy publishers and young storytellers assemble to discuss the biggest trends, opportunities and challenges facing them in the digital space. We tackle themes ranging from platform monetization to ad blocking to mastering video. The following is a rundown of our key publishing events — and a few notable speakers at each — ...

    Caroline Bottger/ Digiday- 29 readers -
  • It’s get better: How digital media will improve in 2016

    Colin Nagy is executive director of media and distribution, The Barbarian Group Small things have snowballed. The Web became a fairly ugly place in 2015: Incentives to employ pageview bait and annoying advertising experiences have been too strong. Sticky, clunky experiences have become the rule. The root of the problem is that the needs of the publisher have been out of whack with the consumer.

    Digidayin How To's- 17 readers -
  • Facebook ads actually work? Click rates doubled in 2015

    SOCIAL MEDIA HAS BECOME THE PILLAR OF THE ONLINE EXPERIENCE. With over 1.55 billion monthly active users, hundreds of millions of people are consistently interacting and engaging on Facebook. This represents a huge pool of potential customers for Facebook advertisers. But, there are inherent challenges to gleaning insights from the latest trends, maximizing revenue, and keepi ...

    Digidayin Social- 12 readers -
  • Google is banning Flash ads beginning in 2017

    The long, dark night of Flash’s soul just got a little bleaker. Google announced that it’s banning the technology from its advertising network. Advertisers won’t be allowed to upload display ads using Flash to the Google Display Network beginning June 30 of this year, and on Jan. 2, 2017, the company will stop displaying ads using Flash, essentially eradicating the network of ...

    Digidayin Google- 14 readers -
  • ‘She’s not plus:’ Forever 21 faces backlash over its plus-sized Instagram account

    It only took two days for people to find something to be mad about on Forever 21’s new Instagram account for its plus-sized clothing line. On Tuesday, the retailer opened the “Forever 21 Plus” Instagram page in a well intentioned attempt to showcase the collection. How foolish of them: A vocal minority of its 10,000 followers are taking umbrage with the models on the page, cri ...

    Digidayin Social- 15 readers -
  • Girl Scouts’ mention in the Oscars was worth $5.5 million in free advertising

    And the award for best random brand exposure goes to … the Girl Scouts. During last night’s Oscars ceremony, the three-and-a-half-hour program was filled to the brim with commercials from Samsung, Android and Cadillac, but it was a non-profit organization that didn’t spend a penny advertising that raked in millions in free exposure.

    Digiday- 20 readers -
  • Snapchat is now selling filters to anyone for $5

    Snapchat is going to make custom filters the latest bat mitzvah party craze. In its continuing quest to monetize, the ephemeral photo messaging app is selling “on-demand geofilters” to people, shifting away from it being a brand-centric feature. Now, anyone can submit a filter design to Snapchat to be approved within a day, which then can appear in a designated area between t ...

    Digiday- 17 readers -
  • What a $5 million Super Bowl ad can buy you in digital media (tl;dr: a lot)

    Every year, marketing pundit-types ask themselves the question: “Is the Super Bowl worth it?” And when the price tag is $5 million for 30-seconds of airtime, it’s a pretty good question — especially when you begin wondering what you can get for that money in digital. Turns out, a lot. On social media and on websites, $5 million can cover, in some cases, your entire budget for the year.

    Shareen Pathak/ Digidayin Social EMail- 26 readers -
  • How 5 agencies are celebrating Super Bowl 50

    With millions of advertising dollars riding on the Super Bowl, you can find most marketers at the edge of their seats leading up to this weekend. But that doesn’t mean agencies aren’t having a little fun in the spirit of the game. Agencies are going beyond Super Bowl squares and pools this year, hosting everything from football food-themed lunches to viewing parties.

    Tanya Dua/ Digidayin How To's- 14 readers -
  • 5 brands that are going all-in on election year

    Election season isn’t just time for candidates to get out there, but brands, too. With political engagement at its peak, politically themed messages can stand out. Many brands don’t want to advertise around political news, lest they become associated with a polarizing topic like immigration or religion.

    Shareen Pathak/ Digiday- 20 readers -
  • The brand winners and losers of Super Bowl 50

    The Denver Broncos lifted the Lombardi trophy last night, their victory over the Carolina Panthers certain and decisive. But there wasn’t a clear winner in the other big game — the one being played off-field. Brands were out in full force hoping to capture the attention of a highly-engaged second screen audience that spent just about as much time checking Twitter, Facebook o ...

    Shareen Pathak/ Digiday- 23 readers -
  • The Digiday Super Bowl 50 live blog: Brands go crazy

    It’s Christmas morning for the nation’s brands, who will spend the day eagerly trying to one-up on another before, during and around the Super Bowl. Welcome to Digiday’s 2016 Super Bowl live blog, our annual tradition where we rate brand’s digital activity during the big game. We’ll get going around 6 p.m. EST. 1 p.m.

    Digiday- 49 readers -
  • Subway enrages Twitter after it hikes the footlong’s price to $6

    Nothing angers people more than a $1 increase on an already cheap sandwich. Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history. It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in ...

    Digidayin Social- 7 readers -
  • 6 strengths of video marketing and how to master them

    The Hero’s Guide to Video Marketing The Journey Begins: Chapters 1-3 Video marketing magic doesn’t just happen. It requires time, dedication, and a plan. Extracting the essential elements of video, it becomes apparent that video marketing can solve challenging business issues by connecting with audiences on a deeper level than other content mediums.

    Digidayin How To's- 14 readers -
  • Cam Newton’s $850 Versace jeans sold out online in just a few hours

    When a star athlete dons a pair of statement-making Versace jeans, the public reacts. Carolina Panthers quarterback Cam Newton was photographed on Sunday boarding a plane to the Super Bowl in a pair of Versace Barocco zebra print pants with gold detailing. They were loud, tight, and now they’re totally sold out online, last retailing for $849 at MatchesFashion.com.

    Digiday- 8 readers -
  • Abercrombie & Fitch is America’s most hated retailer

    Abercrombie & Fitch is once again finding itself hated. Once the purveyor of clunky cargo shorts and moose-embossed hoodies, the brand’s declining fortunes took another hit in a new survey that ranked it the most-hated retailer in the U.S. last year, scoring a 65 in a new American Customer Satisfaction Index, which measures people’s happiness with brands.

    Digiday- 13 readers -
  • How luxury brands try to straddle the accessible-exclusive divide

    There’s a fine line for luxury brands balancing a tradeoff between the accessibility of digital and the exclusivity of something that’s meant to be special. “Many luxury brands have a 200-year-old heritage,” said Dan Hagen, chief strategic officer at Carat, who notes that the biggest challenge for incumbents is keeping up with digital media channels.

    Digidayin How To's- 12 readers -
  • Amazon revamps its Snapchat account to show people how its smart speaker works

    Alexa, the female persona behind Amazon’s Echo smart speaker, was the star of the retailer’s Snapchat account this weekend. Amazon ran its first Super Bowl campaign this year, with ads starring Alec Baldwin, Dan Marino and Jason Schwartzman on air as well as on Snapchat’s Live Super Bowl story. The spots were also paired on Snapchat with Amazon’s own, unpaid account story, sta ...

    Digidayin How To's- 11 readers -
  • Newsweek sites in Europe get a refresh

    Newsweek’s European business became profitable for the first time this past quarter. Now, parent IBT Media is hoping to keep the edition in the black with new designs for Newsweek International along with sibling title International Business Times. With fewer ads and less clutter, the redesigns launching Feb. 1 are aiming for an easier reading experience and better ad viewability.

    Digiday- 12 readers -
  • How European publishers are using Google AMP

    Google’s anticipated Accelerated Mobile Pages (AMP) launched yesterday, and publishers globally have been working to get their article pages ready for it — in spite of having a few lingering questions about it. In the U.S., The Washington Post, The Wall Street Journal, Daily Mail and Mic are launch partners, while in the U.K.

    Digidayin Google How To's- 14 readers -
  • Faced with Twitter outrage, StreetEasy is pulling a ‘sexist’ ad

    StreetEasy is apologizing for a new ad that some are blasting as sexist. Last week, the estate website rolled out a new campaign called “Find Your Formula” campaign in New York City that parodies the compromises people make in order to find a semi-decent place. The ads consist of jokingly drawn stereotypes of the city’s neighborhoods, like rats and roaches in the East Village ...

    Digidayin Social- 10 readers -
  • People already love T-Mobile’s ‘genius’ Super Bowl ad with Drake

    It took six months, but a mobile phone brand finally realized that Drake’s “Hotline Bling” is perfectly suitable for a marketing tie-in. T-Mobile revealed its Super Bowl 50 ad this morning on Twitter starring the rapper, whose song became a massive hit bolstered by his viral music video. The 30-second spot replicates Drake recording the music video and singing the lyric “you ...

    Digiday- 10 readers -
  • Dutch publisher Voetbal is trying to convert ad-block users into subscribers

    Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its subscription model. The publisher is seeing roughly 20 percent of its desktop traffic affected by visitors with ad blockers enabled. It had 554,000 monthly visitors on desktop in December 2015, according to comScore, ...

    Digiday- 12 readers -
  • Nickel and dimed: Micropayments won’t solve ad blocking

    Publishers have flirted with micropayments as a revenue stream for years, mostly unsuccessfully. Now, with the continued rise of ad blocking, new hope again is pinned on pay-per-article schemes for ad-blocking readers. Fat chance. German publisher Gruner + Jahr, which publishes 285 magazines and newspapers across 22 countries, serves messages to ad-blocking visitors to its site Geo.

    Digiday- 13 readers -
  • How The Economist plans to grow attention-based ad sales

    The Economist is one of the publishers that’s at the forefront of attention-based buying. Now the question is how to make the practice more widespread. As a start, the publisher revealed the results of its first campaign while working toward a measurement standard in hopes of getting more ad buyers to shift from impression buying.

    Digidayin How To's- 17 readers -
  • Gatorade’s Super Bowl Snapchat filter got 160 million impressions

    One of the most innovative Super Bowl ads this year didn’t run on TV, and it hardly even explicitly mentioned the brand. That said, the brand was hard to miss. Gatorade came out with an animated filter on Snapchat, which allowed users to dunk a virtual Gatorade cooler over people’s video selfies. The only branding consisted of a single “G” on the cooler, which flashed onscreen ...

    Digiday- 19 readers -
  • Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

    As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy. The messaging app wants to have more control over the ad inventory in the Discover section of the app, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions. As it stands, some of the publishers have exclusive deals to sell their own ads.

    Digiday- 28 readers -
  • How Snapchat plans to include commerce ads

    Snapchat is taking a deeper step into direct response marketing with ads that are billed based on consumer actions, not just views. The new approach to billing is another sign that shopping is coming to the platform, according to sources briefed on the plans. First, starting in April, Snapchat will start selling its app-install ads on a cost-per-install basis, a source close to Snapchat said.

    Digidayin Social How To's- 13 readers -
  • Agencies are using emotional reactions to gauge ad effectiveness

    For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate. One possible solution is facial-recognition tech. Omnicom’s data group, Annalect, spent Super Bowl weekend with a group of 134 people who watched Super Bowl television ...

    Shareen Pathak/ Digiday- 11 readers -
  • How Germany’s Gruner + Jahr is winning the fight against ad blocking

    German publishing giant Gruner + Jahr’s tough line on ad blocking appears to be working. Since November, the parent of news title Stern and hundreds of consumer magazines has been barring ad-blocking software users from desktop content on its special-interest title, Geo (its equivalent to National Geographic).

    Digidayin How To's- 13 readers -
  • Why Twitter keeps getting cozier with Google to improve its ad reach

    Twitter is betting that even if people don’t log in, it can still target them with ads — with Google’s help. In an interview with Digiday, Twitter head of U.S. ad sales Matt Derella discussed Twitter’s deepening relationship with Google. He said that Twitter is in beta tests with some big advertisers, which he wouldn’t name, to show improved direct-response marketing, which ha ...

    Digidayin Social Google- 11 readers -
  • How Instagram polices its growing ad business

    Facebook has created an ad monster, again. Instagram announced this week it has topped 200,000 advertisers. Despite that growth, there are few signs that users have been turned off by the rapid expansion of ads — Instagram also recently topped 400 million users. However, there has been a noticeable drop in ad quality from glossy, magazine-style posts to ones that look more li ...

    Digidayin Social How To's- 8 readers -
  • Confessions of an ad ops vet: ‘A lot of people think we’re grumpy’

    Digital advertising had a bad 2015, due to questions about fraud, ad blocking and the online travails of ad tech companies. But in our latest Digiday Confession, in which we grant anonymity in exchange for honesty, we talk to an ad ops vet who said that advertising’s existential threats are a good thing for the industry — and that this is actually a good time to be in ad ops.

    Ricardo Bilton/ Digiday- 15 readers -
  • Day in the Life: An American ad exec in Tokyo

    Back in May 2014, ad veteran David Rittenhouse moved to Tokyo for what was to be a three-month gig at Ogilvy & Mather Japan. It has turned into a longer stay. He was recently named representative director for Neo@Ogilvy in Tokyo. For Rittenhouse, Tokyo is his second assignment abroad. It meant moving his family across the world to a place very different from their home.

    Brian Morrissey/ Digiday- 15 readers -
  • The (somewhat sad) state of Europe’s ad viewability

    The state of online ad viewability is bad and possibly getting worse, at least judging by a clutch of recent reports. The percentage of ads that are technically viewable in Europe — 50 percent viewed for longer than a second — has fallen from 63 percent in the third quarter to 58 percent in the fourth quarter of 2015, according to ad verification company Meetrics.

    Digiday- 13 readers -
  • Ad tech is trying to bring analytics to emoji marketing

    Now that emojis are all over digital marketing, there’s growing demand to measure their impact in brands’ campaigns, just like the rest of their media. This demand is spawning a cottage industry: A number of companies are starting to put science and data behind the seemingly frivolous emoji market.

    Digidayin EMail- 23 readers -
  • Fashion brand adds ‘non-negotiable’ eating clause to models’ contracts

    British fashion brand Rose and Willard is making it part of its business to watch its models eat. It’s not part of a voyeuristic marketing campaign, rather the luxury fashion brand is adding the clause to models’ contracts in an attempt to promote healthy standards and combat the negative perception of models starving themselves to stay thin for photo shoots.

    Digiday- 9 readers -
  • Report: 67 percent of marketers feel they lack control when building audiences

    Despite the rise in system-gaming dating apps like Tinder, the chances of finding your soulmate remain astronomically low. Digital marketers might not be looking for a love connection, but they are definitely seeking consumers with whom they can make solid connections. To get a sense of how marketers from all corners of the industry approach audience building, both in terms of ...

    Digiday- 13 readers -
  • Pro-gay Adidas post draws ire of bigots on Instagram

    The best way to get your brand to go viral on Instagram: make it about gay rights. Adidas drew the furor of anti-gay activists on Valentine’s Day with an image showing two pairs of obviously female legs, with one on tip-toes, apparently reaching up for a kiss. The caption read: “The love you take is equal to the love you make.

    Shareen Pathak/ Digidayin Social- 16 readers -
  • PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads

    Subscribe: iTunes | RSS | Women’s lifestyle publication PopSugar is nearing a decade old. In that time, founder Brian Sugar has seen the ebb and flow of digital media. One early bet he’s glad he made: Don’t rely on display advertising. “Coming from e-commerce, we didn’t spend money in display,” said Sugar, a former J. Crew executive, on this week’s Digiday Podcast.

    Brian Morrissey/ Digidayin Affiliate Display- 14 readers -
  • Suitsupply is getting slammed on social media for sexist ads

    Surprising as it may be, some brands still have not accepted that objectifying women’s bodies isn’t the way to sell a product. Amsterdam menswear brand Suitsupply is under fire for its latest ad campaign, titled “Toy Boys.” The spring/summer campaign shows a series of images that depict tiny men in suits frolicking among disproportionally gigantic female bodies.

    Digidayin Social- 13 readers -
  • Twitter launches First View: Autoplay video ads at the top of your feed

    Get your earbuds ready: Autoplay video ads on Twitter will soon be unavoidable. Twitter is rolling out a new ad unit called First View, which is a single video ad that straddles the top of users’ timelines and automatically plays every time the app or website is opened. Brands can buy the slot for a 24-hour period meaning it will become inescapable.

    Digiday- 7 readers -
  • Forbes guarantees its native ads will work

    The native ad market is getting more crowded, and advertisers are starting to demand to know that their ads actually work. Enter the performance guarantee. Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice. Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000).

    Lucia Moses/ Digiday- 13 readers -
  • Instagram launches minute-long video ads with T-Mobile’s Drake spot

    Instagram is opening minute-long video ads today, joining the trend toward longer creative on social media. New T-Mobile spots are showing up on Instagram. The company showed its Drake Super Bowl commercial there using the extended format. Instagram had been doing mostly 15-second promoted videos, with some 30-second ads. Instagram charges advertisers based on views after three seconds.

    Digidayin Social- 11 readers -
  • Condé Nast launches GQ Video in the UK, with plans to open its CMS to advertisers

    Condé Nast Britain’s first video channel for men’s fashion magazine GQ debuted today as part of a broader mobile-centric redesign, which will include opening the GQ content management system (CMS) to advertisers. The publisher has been steadily increasing its focus on native advertising over standard display, and the video channel will open up a new avenue for advertisers look ...

    Digiday- 24 readers -
  • Stickers and GIFs: How Twitter’s pitching advertisers on its comeback plan

    Twitter’s user-base growth has stalled despite a series of product tweaks, but along with an algorithm change, CEO Jack Dorsey is pushing a batch of new products to jumpstart the platform — and convince advertisers the company is going in the right direction. Twitter is also doubling down on stickers, GIFs and videos to keep people more engaged, according to advertising source ...

    Digidayin How To's- 14 readers -
  • Copyranter: The one secret to all great advertising, revealed

    It is — and always has been — the unexpected visual. The medium does not matter. Print. TV. Video. Online. Billboard. Mobile. Matchbook. Native. Yes, even native. A mistake most civilians make about advertising is that they think it is a writing profession. Wrong! Even for copywriters, it is an idea profession. This is why Ivy honors grads fail and fail again at ad careers.

    Digiday- 15 readers -
  • Brands bring surprise back to Super Bowl advertising online

    Pepsi is not waiting for halftime at the Super Bowl to put on a marketing show. The brand is building up to the moment when Coldplay will take the field with a social media campaign splashed across every platform from its own website to Twitter to Facebook. Instead of just putting a commercial on YouTube ahead of time, like in years past, this year is all about the slow burn.

    Digidayin Social- 10 readers -
  • Sydney Finkelstein on superbosses, and why he found few in advertising

    Subscribe: iTunes | RSS | There’s often the feeling that the advertising industry is missing true leaders as the agency business has become one of meeting quarterly targets for giant holding companies. According to Sydney Finkelstein, author of “Superbosses: How Exceptional Leaders Master the Flow of Talent,” there’s probably some truth to it.

    Brian Morrissey/ Digiday- 17 readers -
  • Copyranter’s advice to aspiring female copywriters

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Ladies. Get a sex change. I wish I was kidding. All the trades keep reporting that there’s a “talent crisis” at ad agencies. So why haven’t they hired you yet? The most likely reason is probably because about 95 ...

    Digiday- 15 readers -
  • Now there’s an ‘Uber for minorities’

    It’s hard to find minorities. So why not just rent them? A new side project by a partner at ad agency Cummins & Partners, called RentaMinority.com, is a satirical website that will help people organizing an awards show jury or a conference panel find themselves a minority to bolster diversity. Tagline: “Get ethics with our ethnics.

    Shareen Pathak/ Digiday- 17 readers -
  • The best agency employee welcome kits

    Agencies don’t do much half-heartedly (except perhaps make Powerpoint decks.) So the arrival of a new employee is often a big deal. Most agencies provide some sort of “onboarding kits” to help new hires acclimate — and they take them seriously enough that two agencies who were contacted for this story said they were in the process of “re-designing” them and that Digiday should ...

    Shareen Pathak/ Digiday- 21 readers -
  • Five old British commercials better than anything you’ll see Super Bowl Sunday

    Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Yes, the “Creative Revolution” in advertising started in America, specifically in New York City in the late 1950s and early 1960s. When we got to the 1970s, American agencies were still good, but British ones were a little better.

    Digiday- 12 readers -
  • You can still dunk in the dark, but you don’t need a war room

    RIP, brand war rooms. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York City offices and set the gold standard for what quickly came to be known as “real-time marketing.” The brand’s quick-witted tweet timed with the third-quarter blackout –“Power out? No Problem. You can still dunk in the dark”– struck viral gold.

    Tanya Dua/ Digiday- 19 readers -
  • Breaking bread and bonding: At agencies, lunch is the new happy hour

    Ad agencies take their lunches very seriously. To be sure, many agency staffers still eat their lunches like most of us do: scarfed down in 15 shameful minutes, hunched over our desks like caged animals while maniacally checking Facebook. But for a growing number of the lucky ones, full-fledged programs dedicated to breaking bread are popping up at offices everywhere.

    Tanya Dua/ Digiday- 22 readers -
  • Inside the agency: Posterscope brings its out-of-home vision indoors

    Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. The agency’s New York City space in the Tribeca neighborhood is more high-tech lab than advertising shop, complete with beacons, glass smart-screens that double as whiteboards and digital facial recognition screens that track the user’s gaze and gage age ...

    Tanya Dua/ Digiday- 14 readers -
  • ‘It’s a mess': Agencies fall behind in parental-leave policies

    Lindsay Cavaluzzo’s second maternity leave was a godsend. Sure, she had less sleep, more work and less money, but Cavaluzzo, a media director at WPP-owned Maxus, got 12 weeks paid leave and came back to work through a transition program that let her work part-time temporarily. In talking with sources throughout the industry, though, it becomes clear that Cavaluzzo was lucky.

    Shareen Pathak/ Digiday- 34 readers -
  • The dark side to unlimited vacation policies at agencies

    Unlimited vacation is a growing trend in the agency industry. The idea of limitless paid time off is the product of a work-culture shift toward, ostensibly, treating employees like adults who can be trusted to get their work done. It is also an answer to the generous perks from around Silicon Valley, where agencies find themselves competing for talent more every year. But there is a dark side.

    Shareen Pathak/ Digiday- 23 readers -
  • Sharing is caring: Roar and Saatchi re-organize Chase business

    Late last year, in an effort to break down silos between agency offices, Publicis underwent a major reorganization that brought its creative agencies together under one group, called Publicis Creative. Now there is a tangible product of that move: Two agencies, Saatchi & Saatchi and Roar, will now effectively share the JPMorgan Chase business.

    Shareen Pathak/ Digiday- 16 readers -
  • DDB’s Wendy Clark: Agencies have an org-chart problem

    Subscribe: iTunes | RSS | One of the biggest re-adjustments Wendy Clark has had to make since taking the North America CEO position at Omnicom-owned DDB is getting used to having Pepsi in the office. For Clark, a previous top marketer at Coke, moving to Omnicom, a Pepsi agency, has meant heading out to the local bodega to get herself a Coke.

    Shareen Pathak/ Digiday- 19 readers -
  • How five sets of agency co-founders found each other

    Launching an agency is not for the faint of heart. Having a co-founder can ease the burden — someone to weather those stressful pitches with, a sounding-board for ideas, someone to throw under the bus — and can be the difference between success and failure. We caught up with a few agency founders and their better halves-in-business to learn their secrets.

    Tanya Dua/ Digidayin How To's- 11 readers -
  • ‘Three sides to every story': Behind Trinity Mirror’s news-aggregation app

    When launching a mobile news app, publishers don’t usually start by aggregating other publishers’ news. But that’s what Trinity Mirror is doing with its latest app, Perspecs. The publisher, which already has 30 tablet editions and 14 news apps (Android and iOS) across its national and regional titles — including its biggest, Daily Mirror app — is now testing audience appetite ...

    Digiday- 10 readers -
  • How Time Out Group aims to hit 350 million monthly uniques

    Time Out Group has tapped global travel site TripAdvisor business chief Christine Peterson to be its new non-executive board director. During her 10 years at TripAdvisor she helped grow the company from a few dozen people to 2,500 people. The site’s traffic increased from around 8 million monthly unique users to well over 350 million, she said. Now, she wants to help Time Out do the same.

    Digidayin Affiliate How To's- 13 readers -
  • With a new campaign aimed at millennials, Clarins is finally going big on digital

    Barring the occasional banner ad or digital takeover, skincare brand Clarins has been conspicuously absent on digital. But with a campaign tailored around a new range of creams targeting older millennials, that’s changing. “We never played in the digital space much, never pushed money behind it to the degree most marketers are doing today,” said Maria Bertorelli, vp of sales a ...

    Tanya Dua/ Digiday- 10 readers -
  • Brands expect (and don’t mind) an Instagram algorithm

    It’s the age of the algorithm, and brands are just living in it. Facebook’s algorithm made free reach a thing of the past, and Twitter is now moving toward an algorithm as a defining part of its user experience. The question for many brands: When does an algorithm come to Facebook-owned Instagram? There are already signs that the conditions exist arguing for an Instagram algorithm.

    Digidayin Social- 28 readers -
  • News publishers are going all-in on Google’s answer to Instant Articles

    Google’s Accelerated Mobile Pages is set to launch Wednesday, and while some publishers took a cautious approach to Facebook’s Instant Articles, they’re going all in with Google’s fast-loading article initiative. AMP is Google’s open-source code to speed up the mobile Web pages and is seen as its answer to the walled garden of Facebook’s Instant Articles, which launched last spring.

    Lucia Moses/ Digiday- 10 readers -
  • Publishers have eagerly embraced autoplay video, but advertisers have concerns

    Autoplay video is invasive, controversial — and immensely popular. Blame Facebook. Thanks to the embrace of autoplay video by Facebook and sibling Instagram, automatically playing video, with the sound off thankfully, is the new normal. Publishers like Bloomberg, CNN and ESPN have rushed to embrace the tactic, which has the advantage of goosing view counts and helping them mil ...

    Digiday- 14 readers -
  • What kind of dog are you? Microsoft’s Fetch answers the question you never had

    The Internet + dogs = viral success for Microsoft. Once again, people are willingly using a Microsoft app and it can’t get enough of it. Fetch is a free Web and iOS app that identifies dog breeds from pictures of dogs and even humans. There’s two ways to use it: Search a description of an ideal breed (i.e.

    Digiday- 10 readers -
  • With its new ‘Taste the Feeling’ anthem, Coke attempts to revive its musical past

    A week ago Coca-Cola ditched its 7-year-old “Open Happiness” slogan and launched a new brand campaign to unite all of the brands — Diet Coke, Coke Zero, and so on — under a single umbrella. The package comes wrapped up in a decidedly retro bow: A new jingle, called “Taste the Feeling.” Hilda Clark and a bump of Coke To be fair, we’re not supposed to call it a jingle.

    Brian Braiker/ Digiday- 33 readers -
  • AOL wants TechCrunch and Engadget to reach beyond tech readers

    Arianna Huffington has big ambitions for The Huffington Post, including being in 50 countries by 2020 and expanding its network of 100,000 contributors to 1 million. But parent company AOL’s plans extend to its tech portfolio, which includes TechCrunch and Engadget. Jimmy Maymann, president of content and consumer brands at AOL, talked with Digiday ahead of his keynote at Mobil ...

    Digiday- 9 readers -
  • Quartz’s new app speaks in emojis

    This is the second article in a series called “Mobile Monetization for Publishers,” where we look at how publishers are tackling the challenge of making money from their mobile audiences. With its new app, Quartz is betting that business globetrotters speak emoji. The business news publisher’s first app, set to launch for iPhone users today, takes its inspiration from two p ...

    Lucia Moses/ Digiday- 11 readers -
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