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David Gaines, chief planning officer at Maxus Global, was elbows-deep in a campaign with a seemingly straightforward objective: Selling a car to women. And, when it comes to television programmed for that particular 50 percent of the population, TV buyers are spoiled for choice. But then this is the digital age and a deeper insight was needed.
by Scott Brandt, chief marketing officer, Sprout Social When it comes to social media, too many brands are embracing the “media” side of the equation and forgetting the “social.” Of course there’s glamour and acclaim to be had in putting on a good show on social media, but the real opportunity here is in the conversation brands are able to have with their customers on the regular.
by Bruce Falck, CEO, Turn In 2013, a survey of 1,000 CMOs showed that 76% agreed that the title had changed more in the previous two years than in the preceding 50. If you ask those same executives about the next two years, I bet that most would say they just went through another half-century’s worth of upheavals. That’s because in technology, change doesn’t happen incrementally.
by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run North American sales for AppNexus.
by Tom Herman, CEO of DashBid. Premium publishers are finally tailoring their videos to match the way people actually consume media on their phones – vertically. However, vertical ad formats are still lagging behind. The Washington Post is not only creating video news stories and documentaries optimized for vertical viewing, it has also launched its own vertical video player.
It’s April, and spring is right around the corner, which means that so are the Upfronts. Programmatic TV will be a major discussion topic this year. Both NBCU and Fox announced programmatic TV offerings over the past few weeks, with more news likely to come. Furthermore, these announcements are quite different from prior ones that focused on just advanced data for television; t ...
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You can’t improve conversion rates with gut instincts, no matter how experienced, robust or impressive your gut may be. Fortunately, we’ve made guesswork obsolete. It’s time to start convincing more people to opt-in and stick around with ten techniques you can put to work today–like, right now. ...
Tastemade isn’t just experimenting with Facebook Live, it’s going all in. The digital food and travel publisher, already one of the biggest video publishers on Facebook, plans to do 100 live shows a month on the platform. Show formats will include recipe tutorials, cooking programs with on-camera talent, travel shows and other new formats designed specifically to be watched in ...
With a combined audience of around 1.5 million, BuzzFeed U.K.’s social reach has some way to go to catch up to the publisher’s U.S. flagship. Helping to engage that audience, particularly on Facebook and Twitter, is the job of BuzzFeed U.K. social news editor, Andy Dangerfield. Right now, there’s a lot of attention on video, specifically of the live variety: Facebook pushes li ...
At the Digiday Brand Summit this week in Key Biscayne, we asked a room of brand-side marketing executives how they communicated internally. “Conference calls” was the unanimous answer. Indeed, for brands, conference calls are a fact of life. Ivonne Kinser, head of digital at Avocados from Mexico, said that she’s tried hard to move away from conference calls in favor of one-on- ...
Ad blocking isn’t going anywhere in the U.K. By 2017, over a quarter (27 percent) of Brits will be blocking ads — 14.7 million people — across desktop and mobile, according to eMarketer’s first U.K. forecasts on the trend, released today. Although those figures include mobile, that’s not where the crisis is.
by Amber Tiffany, Sr. Content Marketing Manager, Invoca Mobile is a lifestyle. We track our fitness, read emails, Google everything, and update our social profiles. There’s incredible marketing potential in the tiny supercomputers we tote around all day, and as marketers, we’ve only scratched the surface.
As Facebook rolls out Instant Articles to all publishers, those who have been testing the feature for close to a year say it’s still too soon to discuss whether it’s working. Still, there are some, Car Throttle in particular, that have seen some alarming drops in pageviews. In an admittedly short test, Car Throttle ran all its content for one week on Instant Articles in early ...
Hewlett Packard’s latest launch stunt marries fine art to high tech for a social cause — one of a number of recent initiatives in the digital world to collaborate with artists and build creative cachet. The tech giant recently teamed up with influencer marketing company Collectively to tap prominent LA-based fine jewelry designer Jess Hannah to design a one-of-a-kind custom no ...
Most agencies have one brand’s egos to soothe. MiresBall had 195. MiresBall was tasked December with coming up with the branding for AirFuel, a global, nonprofit consortium of 195 companies that is developing new wireless charging standards. AirFuel, the members of which include Dell, Intel, Starbucks and AT&T, needed a new logo.
Media companies, notably at the local level, are deeply competitive. So it stands as something of an oddity that the publisher co-operative has gained traction in the U.K. and Europe. The reason for their resilience — even when co-operatives don’t work out for everyone involved — is simple: Sometimes it’s easier to grow when you have a little help.
French daily newspaper Le Figaro will extend its ad blocker ban after being encouraged by the initial results of its weeklong trial, in which 20 percent of ad blocker users switched off their blockers. The second-largest newspaper in France after Le Parisien, Le Figaro was one of several major French publishers to run a trial ad blocker ban last month.
The U.K. advertising market seems to have had a fairly resilient 2015 in terms of ad spend, despite weathering some difficult market challenges: ad blocking and rising consumer privacy fears chief among them. Digital ad spend grew 16.4 percent year on year to £8.6 billion ($12.2 billion) in 2015, predominantly driven by (surprise!) mobile, which accounted for almost 80 percent ...
by Tom Peacock, Group Commercial Director, Adslot 2016 seems to be the year that automated guaranteed (AG) is finally entering the industry’s consciousness in a tangible way. Major trading desks have announced their ambitions in this area, in some instances publicly stating that they see it as a central part of their future offering.
This is a scary time to be a brand. From content studios to the growing influence of hyper-speed video production to social listening, the digital marketing landscape has never been evolving more rapidly. At the Digiday Brand Summit, taking place next week in Key Biscayne, the brightest minds in the business will convene to discuss the nuts and bolts of what it takes to build a ...
Perhaps the “B” in NBA should stand for brands, not basketball. The league approved today a three-year test program that lets team sell advertisements on basketball jerseys. Starting in 2017, NBA teams can sell brands a tiny 2.5-by-2.5 inch space under the player’s left shoulder. While it’s a small space, it has the potential to bring in big revenue for the NBA.
Programmatic advertising is still growing in popularity, although at a decreasing pace. More than two-thirds of digital display advertising will be bought using the technology, according to a new report from eMarketer, which forecasts programmatic spending to surpass $22 billion this year. That’s a whopping 40 percent increase over last year.
Most publishers would like to minimize their dependence on programmatic advertising. After all, it still tends not to be as lucrative as direct-sold advertising, which has the added benefit of giving a site a premium sheen. LittleThings is a 2-year-old viral site based on inspirational, feel-good stories like Earth Day Cupcakes Are The Perfect Way To Celebrate Mother Nature th ...
It’s been a while since 3 Musketeers chocolate had a marketing campaign; there’s a whole new generation that hardly knows the classic brand. The nougat-y candy bar, named for Alexandre Dumas’ 18th-century French guardsmen with feathery hats, doesn’t exactly scream teen culture. That’s why Mars has had to rethink the brand to introduce it to Gen Z, the age group even younger than millennials.
Policing online advertising in the U.K. is becoming an increasingly complex affair. Around 60 people out of the 110 Advertising Standards Authority (ASA) staff wade through a sea of around 30,000 complaints a year related to about 20,000 different ads — both TV and online. Last year, the ASA ruled that over 4,500 ads must be changed, or were banned outright, the most infamous ...
YouTube beat Facebook to the live 360-degree video market. YouTube announced today that it would start allowing content creators to stream the virtual reality-style videos in real time, taking viewers right into concerts like Coachella. “Today’s kids dreaming of going to a basketball game or a concert can access those experiences firsthand, even if they’re far away from the court.
With the rise of e-commerce come associated challenges: Retailers must not only increase customer engagement but also drive sales in a highly competitive online environment. Data — historical and real-time — is key. And there’s never been more of it to go around. The problem is that most retailers aren’t using it right.
Publishers were quick to jump on Facebook Live when it launched in December, but brands, being brands, have taken more of a wait-and-see approach. Despite a timid start, a number of them — from The Metropolitan Museum of Art to Benefit Cosmetics — have begun playing with the social network’s live offering recently, streaming everything from tours to red-carpet sneak peeks and celebrity takeovers.
Hailey Knox live streams herself singing both original compositions as well as some of her favorite popular songs at least twice a week. Frank Giola often dishes out funny yet touching advice to young adults in his live broadcasts. Zach Clayton pulls pranks and executes dares on a weekly basis, earning him hundreds of gifts and handwritten — handwritten! — letters to his P.O. box.
ClassPass sent an email this morning that raised its members heart rates faster than the most intense CrossFit session: It’s raising its prices by a lot. Customers of its monthly unlimited package in New York will soon have to pay $200, a whopping $75 hike over the current $125. That’s even more of staggering of an increase when you consider in 2013, when the company launched, ...
2016 looks to be a game-changing year for social, on the heels of tremendous growth in 2015— the kind of growth that requires numbers to fully wrap your head around. For example: In 2015, social media users rose by 176 million Facebook now adds a new user profile approximately every six seconds WhatsApp gained 300 million u ...
As much as the USA Today Network is into social video and virtual reality, it digs podcasts, too. The media network, which includes the flagship USA Today publication as well as 92 local newspapers, said its 22 podcasts generated 52.3 million downloads or streams in 2015. This year, its podcasts are averaging 7 million listens per month, putting it on track to score 84 million ...
About.com came of age — and thrived — in the time of portals. But as big one-stop-shop sites lose relevance, it’s embracing the power of focus in verticals in categories like health, home and finance. It’s begun unbundling the About portal, starting with a health vertical site called Verywell, with plans to roll out a couple more new verticals by the end of the year.
Go to The Home Depot and you’ll find yourself in a vast building full of tall shelves featuring hundreds of widgets, gadgets and geegaws. It can be overwhelming for anyone just looking to buy a stud finder. Look for it on the the company’s app, though, and you’ll find an interactive map that’ll lead you right to the product.
While whiskeys are booming — sales were up 8 percent last year, according to Distilled Spirits Council — vodka sales were flat. Absolut, in particular, saw a 5 percent sales decline in its biggest market, the U.S., its 2014-2015 annual report shows. Now, Absolut is boosting marketing to combat this spend, with an eye on the twin forces of mobile and social.
Shoppers who want to mimic the looks of Karlie Kloss and Taylor Swift can now hop online to purchase the latest denim offerings by Frame Denim, courtesy of the company’s new e-commerce efforts. Frame, a denim and ready-to-wear company based in Los Angeles, announced the launch of an e-commerce site, in addition to opening its first brick-and-mortar store on Melrose Place, with ...
This week, Jaguar debuted its “New Generation of Jaguar” campaign designed to promote the carmaker’s new XE compact luxury sedan and F-PACE performance SUV, available this spring. With the campaign spanning TV, display ads, paid social, programmatic and native ads, Jaguar is swerving from its longstanding image as a maker of cars affordable by the few. “The No.
Apple News really wants people to use it, so it’s taking to Twitter. The fledgling news app opened a Twitter account Tuesday to share stories with links that opens the app when viewed on mobile. @AppleNews has racked up 12,500 followers and, according to its bio, is run by editors in the U.S. There’s also an Australian-centric account with 118 followers.
Don’t be too surprised if you catch Alanis Morissette or Bill Maher taking a peek at you from a billboard as you zoom by on the highway today. The two are among a group of celebrities and brands participating in a PSA campaign by non-profit Recycle Across America, which will stream their photo shoot from Los Angeles on 500 digital billboards across the U.S. today.
MAC wants to drive a little social change along with its lipstick sales. The makeup giant is developing a video series that offers viewers a peek into the lives of transgender and nonconforming individuals, due out this June. The series is being directed by Silas Howard — who has directed episodes of acclaimed Amazon series “Transparent” and is a member of the trans community ...
In the battle against ad blocking, more evidence emerges for publishers that the tougher approach gains better results. During a weeklong test by a collective of publishers in France last month against ad blocking, publishers took various approaches to combating ad blocking, ranging from blocking users altogether to imploring them to turn off their blockers.
Once again, media companies are at the receiving end of ad-blocking news this week: It seems that those publishers using scripts to detect whether people visiting their websites have ad blockers installed could be in breach of European Privacy Law. At least, that’s the case put forward by privacy campaigner Alexander Hanff, who said last week that he’d asked the European Commi ...
Hard to believe another week has gone by, but here we are. Chances are you weren’t able to get to all of our stories this week. That’s ok, we understand. Here’s a rundown of some of the best stuff you may have missed while you were busy living life: “Seems more like an echo chamber.” This, anyway, is what commenter geoffobvs had to say about Yuyu Chen’s look at the social medi ...
Gap Kids is finding itself in a swirl of controversy for an ad that some on Twitter are saying projects a racist subtext. At first glance, the tweet sent Saturday, looks ordinary: Four girls from the children’s acrobatic group Le Petit Cirque pose for the brand’s Ellen Degeneres line of clothing, GapKids X ED, with the caption “meet the kids who are proving that girls can do anything.
Sprint has long been in a heated battle with its competitors, like AT&T and T-Mobile, for customer’s cash, but now people are saying the company took its hits to a new low. In a new ad, Sprint CEO Marcelo Claure plays a game of word association with a group people (“not actors,” it says at the start) asking them what they think of its competitors.
Six months since its creation, the FT’s content marketing unit, FT Squared, is giving paid posts a new look. The FT’s branded content unit has been improving, since the first paid post it ran in October, the publisher is seeing the time spent on these posts increase by 123 percent (although it wouldn’t disclose what the actual time was). And engagement is rivalling that on its editorial pieces.
For many publishers, ad blocking is outright theft — and they’re mad about it. But when it comes to explaining to ad-block software users the bargain of free content (it’s free because it comes with ads), they typically tip-toe around the issue, relying, in essence, on “pretty please turn off that ad blocker, if you don’t mind” rather than something more, well, direct.
Le Figaro Group, owner of French national newspaper Le Figaro, has spent heavily on digital over the past four years, an investment it’s now starting to see pay off: A full 70 percent of Le Figaro Group’s operational revenue now comes from digital. (Annual revenue was €500 million, or $725 million, in 2014.) This growth is no accident.
Yahoo has about 40 companies looking over its assets, seeing what it’s got that might be of any value for a sale that is all but inevitable at this point. The main frontrunner is Verizon, the company that has already bought AOL last June for $4.4 billion to give it a digital advertising and technology core.
Google’s biggest ad tech rivals, the companies that compete with the search giant serving ads to websites, have always feared it was too powerful. Its hold over so much buying and selling power in online advertising meant it could set the rules under which websites and advertisers would operate. Google has been accused of bundling ad tech services and other potentially monopolistic practices.
by Phil Schraeder, CFO and COO, GumGum All tech is not created equal. That’s why you need to forget what you think you know about in-image advertising and focus on the tech behind it. Technologists will break your brain with the details, but it really comes down to smarts. Smart tech means smart ads, so we let our tech speak for itself.
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. To glom or not to glom, that is the question for brand folk when a celebrity dies or a tragedy happens. The answer — always — is of course shut up and say nothing.
AOL would like you to know that it, too, has a live-streaming app. And it’s rolling out live event coverage today in search of custom sponsorships. The app, Kanvas, looks like a mishmash of Periscope, Snapchat and Phhhoto (an app that lets users capture moving images). It was born a photo-editing app but jumped into the live-streaming fray last October, two months after it was acquired by AOL.
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized their site, where there is an entire subreddit devoted to shower thoughts. Axe’s new campaign fittingly picks up the shower motif, and the first installment features this bit of wisdom: “If you’re criticized for bein ...
Publishers once looked to Facebook as their best hope to serve as a counterweight to Google’s power in the key advertising technology market. Maybe not so much anymore. Facebook is overhauling ad tech unit LiveRail, leading to the departure of former LiveRail CEO Mark Trefgarne and 40 employees, according to Business Insider.
When BuzzFeed went live on Facebook with an exploding watermelon trick, 800,000 viewers watched at one point. What it didn’t do was bring in a penny in advertising dollars. Now, a number of publishers say that Facebook is telling them the money will come. In fact, Facebook is considering testing commercials right in the live stream.
Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching for a new lipstick, eyeshadow or foundation. To try out a product, customers have to make a purchase and hope for the best.
Don’t be alarmed by the new envelope button on Twitter. Today, Twitter is rolling out a new Message option on its mobile app to make it easier to share tweets privately through Direct Message. Instead of holding down a tweet to prompt the “Send via Direct Message” tab to appear, the envelope button sits next to the heart button in every tweet.
For the Class of 2020 at New York University’s Tandon School of Engineering, not even the sky is the limit. The school is taking its latest crop of newly admitted students on a virtual tour of Mars. All 2,000 admitted students in the U.S. will receive a VR cardboard device, called Tandon Vision, along with their admission packets, accompanied by instructions for downloading a ...
When Google was creating its fast-loading mobile pages initiative, AMP, it gathered together a group of big-name publishers to ask what their needs are. In fact, big publishers like The New York Times contributed their own code — which, naturally, addressed their specific interests — to what became the AMP framework. They were, in that sense, part of the creation.
The mobile web is getting faster thanks to Google’s Accelerated Mobile Pages scheme, and it’s about to get faster still. AMP articles now appears within Google News, giving media companies another high-traffic channel for speedier content delivery. But publisher complaints about slow loading ads have yet to be resolved.
Trying to get rid of that old leather jacket at the back of your closet? Dolph Lundgren will sell it for you. A new interactive feature on second-hand marketplace app letgo lets users instantly create and share customizable Hollywood-style commercials, seamlessly incorporating the item they’re selling with just a few clicks.
Facebook finally has a copyright management tool, launched last week, a critical step to making money off the 500 million people watching video on the platform every day. The rights manager product lets video content owners sniff out who is pirating their clips on Facebook, a common problem known as “freebooting.
Think of them as like “little haikus of video ads.” That’s how YouTube is spinning its forthcoming, unskippable pre-roll ad format in an announcement today. Called Bumpers, the ad units are six-second spots that appear in shorter videos on mobile devices where people tend to watch more “snackable,” or shorter, videos.
The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes no sense to approach a group of some 80 million Americans as a single monolith. Millennials, the demographic cohort to follow Generation X, by definition are 18- to 35-year-olds.
A Facebook photo is worth a thousand data points. The social network’s image-recognition tool, introduced this week as a way to read photos to blind people, has given marketers — they’re marketers, after all — ad targeting dreams dancing in their heads. Facebook’s service, called Automatic Alternative Text, was built to give blind people an audio breakdown of what’s in photos, ...
Pinterest’s pitch to brands is getting more sophisticated, with targeting tools, fancier ads, and more robust e-commerce tie-ins. A pitch deck obtained by Digiday shows that the social media site, where people digitally scrapbook their IRL aspirations, is going after big-money brands with a full suite of ad offerings.
London business-focused newspaper City AM is launching a new native product, called City Talk, that’s designed to let advertisers to publish content directly to the site, using the same content management system and tools that its own editorial staff and contributors use. Starting next month advertisers will have their own log-ins for the site a la Forbes and soon Condé Nast.
(You’re about to see way more “scare quotes” than you’ve ever seen in your life. If you’re already feeling queasy, please, close tab.) We all know by now that advertising is no longer “advertising.” It’s “content.” But it’s not just “content.” It’s “organic” content. Or “authentic” content. Or “holistic” content — which is apparently different than “integrated” content. Or “optimized” content.
In an era when fashion brands and publications are flooding the zone with influencer posts on Instagram, one brand is taking the reverse approach and bringing Instagram into its traditional television spots. Menlook, a men’s lifestyle and e-commerce site based in Paris, is launching a television advertisement today composed entirely of Instagram photos shared by fashion influe ...
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair color brand for black women. The online and social campaign, launched last week, consists of a microsite LoveMyColor.com and a branded video that features a number of black females defining their hair color with phrases like “l ...
Digital agency Fuel has gamed Instagram — literally — by turning its portfolio into a gamified treasure hunt on the platform. Fuel’s Instagram page looks and feels like a pinball machine, with 15 different images stitched together into one big picture. Six of these 15 image tabs are visual easter eggs, that users can click through to see the agency’s work and projects.
The vendor-client relationship is often murky. Vendors complain that agencies and brands often take undue advantage of them by asking them to pay for swag, breakfast sandwiches, or Christmas gifts. On the agency side, the complaints are that it’s hard to actually vet vendors before signing them. A new project by a bunch of marketing and agency-side employees is hoping to solve the disconnect.
There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by tech company Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while t ...
It can get lonely for a guy in PR. One senior exec with more than 15 years experience has often found himself to be the only man in the room. He recalls one meeting in particular when, while waiting for things to get started, a female colleague gushed about Tory Burch. Others joined in. “I had no idea what in the world they were talking about,” he said.
McDonald’s just trademarked “The Simpler The Better” as a possible new tagline. The move was met with much confusion. Late in 2014, it trademarked “Lovin’ Beats Hatin’,” which was met with much derision. One can only imagine what these tagline meetings have been like. So let us imagine, shall we? Here’s an entirely made-up transcript of the latest conversation, probably held ...
The strangest thing about walking into an agency these days is that you can hear a pin drop. The confluence of open-floor plans, rampant headphone use, and a generation of phone-averse millennials has created a workplace where silence, not noise, is the new normal. Ironically, the library-like environments can be traced, in no small part, to agencies latching onto trendy ideas ...
The word “creative” might be overused in the ad industry. But people working at agencies who actually fit the bill can’t confine their creativity to the workplace. For many, it’s a drive that spills outside of their day jobs and into passion projects on the side. Below are some of our favorites recent side hustles of note.
Amit Gurnani is associate creative director for Publicis Hong Kong You’ve read about it: the JWT scandal that’s kicked off a public relations battle royale over sexism in the ad industry. Martin Sorrell conceded sexism is a widespread problem. Maurice Lévy thinks agencies are making progress. And you can damn well guess what Cindy Gallop says about the situation.
As the campaigning for the EU referendum gains momentum, ad executives are getting nervous. On June 23, the U.K. will vote on whether it will leave the European Union. The vote has a cute name — “Brexit,” a contraction of British Exit — but challenging implications. While Britain’s departure from the union would mean the trading of goods and the movement of people between the U.K.
As clients’ desire to cozy up to the youthful Snapchat audience increases, agencies are mastering the platform with varying degrees of success. Clearly no longer just a channel for sexting, some are using it as a substitute to reality TV, while others are struggling to get past the impenetrably abstract user face. Here’s how five agency execs are using Snapchat at home and at work.
Break the agency performance barrier. A guide to the everyday management practices that sap talent, and the organization and support that can unleash it again. In 2001, several software developers created a set of methods known as Agile Software Development – now often referred to as agile – and started a bit of a revolution in the industry.
Glance at a list of the most popular Facebook video pages, and you’ll quickly come across media entities you’ve never heard of outdrawing marquee brands. Vlechten met Daan, Funk You, SoFlo Comedy, Fortafy Fans — publishers that boast a combined 2.2 billion views on Facebook last month. Vlechten met Daan bills itself as an “online magazine” focused on lifestyle topics, beauty and health.
A lot has changed in the 18 months since Business Insider made its 2014 U.K. debut. The U.S.-based digital media company has seen its U.K. traffic grow from 2 million monthly uniques to more than 5 million monthly readers, according to comScore. It beefed up its London staff from 11 to 35 people and generated “triple-digit growth” in advertising revenue.
Wow Air is giving people an incentive to actually make a creative Snapchat story. The Icelandic budget carrier is looking for four people with half-decent Snapchat skills for its new contest, called “SnapTraveler.” Lucky winners will first head to Iceland to meet with the airline’s marketing team and then be whisked off on an all-expense paid trip to one of its 28 destinations for up to a week.
Instagram’s new top-secret algorithm is soon to bring order to people’s news feeds based on engagement. The impending shift has publishers reconsidering how they post to the platform. The photo-sharing app has said it would order photos in feeds based on “the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
It’s Alien Day. In case you’ve been living on another planet, today is a day where fans commemorate the classic 1979 sci-fi thriller “Alien,” starring Sigourney Weaver. The connection to today is tenuous: The planet’s name in the movie is LV-426, and today is April 26, or 4/26. To mark the occasion, Reebok is releasing a limited edition shoe based on the pair Weaver’s characte ...
BBC News launched a Snapchat Story today, banking off a news story that doesn’t air until tomorrow. Both stories are tied to the an announcement that the country will be getting a new, high-tech £5 banknote later this year. On TV and online, the BBC will play the new banknote news straight. On Snapchat today, however, the BBC takes a more playful approach, examining how money ...
With his background predominantly rooted in entertainment and having an eccentric haircut, Allan Wai doesn’t fit the traditional Bloomberg mold. But nine months after joining as Bloomberg Media’s first-ever creative director for global ad sales, he’s settling in just fine. Wai is in the midst of building an in-house creative agency that produces branded content for companies a ...
Anastasia Beverly Hills, a family-owned beauty company, is proof that when it comes to building a social media presence, small can be beautiful. Anastasia is not only the top beauty brand on Instagram but also the most active beauty brand on Snapchat. According to a new report from L2, California-based Anastasia represents 28 percent of the share of beauty brands’ snaps on th ...
Amazon is funneling resources into its fashion business, but to attract luxury brands to its platform, it’s going to have to undergo a major overhaul. The e-commerce company launched its fashion vertical, Amazon Fashion, in 2012 as a destination for customers shopping for apparel, shoes and accessories from designer names.
Cara Delevingne has established herself as a bonafide model-actress double threat, and now will continue to enhance her celebrity as a brand ambassador for Rimmel London. In tandem with the announcement, the cosmetics company will host a Snapchat press conference on April 15, in which Delevingne will answer user-submitted questions sent to the brand’s account with the hashtag #RimmelxCara.
AMC Theaters is considering caving to millennials’ needs to constantly be on their phones and allowing texting in some of its theaters. In an interview with Variety, the chain’s CEO Adam Aron proposed the idea of incorporating “mobile-friendly” theaters at some of its locations, or breaking out a texting section to allow people to stare at their phone instead of the feature presentation.
It’s three full hours before the puck drop between the New York Rangers and Pittsburgh Penguins for game four of their 2016 Stanley Cup Playoff matchup. But two NBC Sports staffers are huddled by the ice at Madison Square Garden, hashing out a new choose-your-own-adventure-style Facebook Live series that NBC Sports is launching as part of its coverage of the NHL playoffs.
We had a good week here at Digiday. And next week promises to be even better. Five days ago we launched Pulse, a new quarterly magazine. That’s right: Digiday is embracing print. Devoted to the future of media, the first issue of Pulse takes a look at what the rise of platforms, from Facebook to Snapchat, means for publishers.
Move over OK Go, a spunky Japanese girl group has officially made the coolest music video of the moment. For its new signal “Run and Run,” J-pop girl band Lyrical School produced a mesmerizing video, produced in a vertical format, to make it appear as though they’ve hacked into your iPhone. (And, yes, the video is iPhone-specific. Sorry, Android users.
Subscribe: iTunes | RSS Publishers are going podcast crazy. We’re not immune. For the past 15 months, we’ve recorded a weekly interview series, the Digiday Podcast, which features leaders from the media and marketing industries. Now, we’re complementing the Digiday Podcast with Digiday Live, a compilation of the best sessions from the 18 summits we’ll put on this year.
Showtime has offered some of the most popular TV shows in recent memory: “Californication,” “Dexter,” “Nurse Jackie,” “Homeland” and “Weeds,” to name just a few. Despite the quality of the programming, it still faces the challenge that all massive cable networks have to contend with: having a primary distribution channel and millions of people trying to figure out how to get around it.
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