Digiday - Posts from May 2016

  • OMD, MEC, and Essence share their optimization recipes

    Ask any brand or agency and they’ll tell you they’re optimizing their campaigns. It’s table stakes for anyone trafficking digital ads, they’ll say. The thing is, practices vary from party to party — sometimes wildly. And so do the results. To improve the odds, agencies still need to apply the human touch to optimization.

    Digiday- 16 readers -
  • A luxury retailer increased sales 171% with smart retargeting

    by Richard Robinson, Managing Director, EMEA, Turn Outlaw Willie Sutton was once asked why he robbed banks. His reply? “Because that’s where the money is.” Straightforward common sense like that is unusual in digital advertising. For instance, we often fail to consider the type of device, the day-part and seasonal changes in consumer behavior that might substantially boost results.

    Digidayin Retargeting- 9 readers -
  • Don’t let a sports scandal deflate your brand

    by John Snyder, CEO, Grapeshot Professional sports inspire a passion and engagement in fans that is rarely seen elsewhere. That’s what makes them a perfect media vehicle for global marketers and a perfect target for their brand budgets. But what happens when a sports scandal erupts and your brand is left holding the deflated ball? The rough-n-tumble world of global profession ...

    Digiday- 14 readers -
  • How media buyers break down an NBA defense with a data driven offense

    by Pat McCarthy, SVP, Marketing, AppNexus In 1922, an AT&T-owned radio station in New York City, WEAF, executed what was arguably the world’s first radio ad, offering 10 minutes of airtime to any advertiser willing to pay $100. A Long Island real estate firm jumped at the chance, promptly running a radio spot extolling the virtues of a new apartment building being develope ...

    Digidayin How To's- 16 readers -
  • How programmatic is putting planners and buyers on the same page

    by Walt Horstman, President, AudienceXpress At most media agencies, traditional TV planning and buying are separate and distinct functions. This is largely due to the long-term planned nature of TV. Planners look out over the long-term horizon and bridge the marketing strategy with all the research information available to make key decisions on media channels, media mix, flighting, and the like.

    Digidayin How To's- 14 readers -
  • Thirty-six percent of consumers are ready to shame you on social

    by Scott Brandt, chief marketing officer, Sprout Social We’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the rug? Too many brands take the latter path, ignoring any message they ...

    Digiday- 20 readers -
  • How one company used call intelligence to connect clicks to conversations

    by Amber Tiffany, Sr. Content Marketing Manager, Invoca Marketers love to throw around the term omnichannel, but if we’re being honest, don’t we really mean omniDIGITAL? How many of us are actually including offline interactions and data when we talk about omnichannel marketing? Cvent is a company that understands the unique intersection online and offline interactions.

    Digidayin Paid Search How To's- 19 readers -
  • A chicken in every pot: How AG benefits the demand-side too

    by Kumar Shah, director of business development, Adslot According to the market study released by Technavio earlier this week, the growth potential of the automated guaranteed (AG) technology sector is “tremendous.” The study predicts that the sector, which addresses the direct sale of ad inventory between buyers and sellers via automation, will represent 22 percent of all pro ...

    Digiday- 16 readers -
  • Beyond Instagram and impressions: 4 social tips for travel marketers

    Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand castle in the Carribean. Seventy-six percent of travelers post their vacation snaps to social networks, and while the endless display of friends and family having the time of their lives unleashes the green-eyed mon ...

    Digidayin Social- 16 readers -
  • Video: Parse.ly CEO Sachin Kamdar on big data and personalization

    by Parse.ly Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum.

    Digiday- 15 readers -
  • How Time reversed 10 years of revenue declines

    Time magazine may have its iconic red border and proud journalistic history, but as a newsweekly magazine, it’s swimming against the tide of history (see: Newsweek, U.S. News & World Report). For much of its recent history, revenue has been declining at the Time Inc. namesake title. So when print revenue grew 4 percent last year and digital 36 percent, it was a cause for some celebration.

    Lucia Moses/ Digidayin How To's- 18 readers -
  • Twitter revamps its 140-character limit in (sort of) sweeping changes

    Twitter’s cramped 140-character will soon feel roomier. The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.

    Digiday- 14 readers -
  • How The Washingtonian grew homepage traffic by 18 percent

    With their traffic increasingly coming from search and social, publishers are feeling freer to take risks with the homepage. So when the Washingtonian redesigned its site in January, it went all in, replacing its old-school homepage with a simplified, newsfeed-like one. What happened caught them off guard: Four months later, unique visitors to the homepage jumped 18 percent, w ...

    Lucia Moses/ Digidayin How To's- 23 readers -
  • Facebook Reactions make up 16 percent of total publisher likes

    Leave it to Fox News to stoke the outrage. It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions (928,000).

    Lucia Moses/ Digidayin Social- 11 readers -
  • Inside Privé Porter’s $18 million Birkin reselling business

    This story was first published on Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. Every so often, a piece of news about an ultra-expensive, rare handbag appears in the mainstream press. Two weeks ago, it was a Birkin that sold to an unidentified buyer for the record amount of $298,000.

    Shareen Pathak/ Digiday- 19 readers -
  • Brands want in on your teen’s 2016 ‘promposal’

    In 2012, Kaelen Walsh surprised his high school girlfriend by writing “Prom?” on 500 ping-pong balls and subsequently stuffing them in her locker. The moment she opens the locker, as well as the planning that went in beforehand, has been captured in a YouTube video with over 1.6 million views — one of the thousands of other videos across social media that document cutesy prom antics.

    Tanya Dua/ Digiday- 18 readers -
  • The best ads of 2016, so far

    Here you go, ad-marketing-tech-PR-brand-digital people: something for you to read on the beach this weekend on your stupid smartphones. (Though I hope your kids bury them in the sand.) I committed myself to doing this post after rounding up the worst ads of 2016, so far, last week. But collecting terrible ads is ridiculously easy: I chose the five worst out of about 1,000 horrendous ads.

    Digiday- 19 readers -
  • Follow the money: Mobile advertising around the globe [2016 Report]

    EVERYTHING’S COMING UP MOBILE. From clicks and ad spend, to consumer behaviors on desktop, to increasingly driving conversions – mobile usage and advertising show no signs of slowing down. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the w ...

    Digidayin Mobile- 16 readers -
  • Copyranter: The worst ads of 2016, so far

    It’s time to give sponsored content architects and native advertising scribes a break, even though the stuff y’all create amazingly continues to be completely useless. This week is about “traditional” ads — terrible, appalling, dreadfully offensive traditional ads. May 20 just seems as good a time as any to survey the turdliest turds I’ve seen so far this year.

    Digiday- 16 readers -
  • Why publishers are teaming up to explore time-based selling

    The trend of selling ads based on time, rather than click-through rate, is gaining momentum among publishers: More than two dozen of them, including Dow Jones and The Telegraph, have teamed up to actively explore trading in this way. The strategy is meant to combat the wider problem of viewable ads.

    Digiday- 50 readers -
  • Carrot and stick: How Ars Technica cut its ad-block rate from 40 percent to 25 percent

    For Condé Nast-owned tech site Ars Technica ad blocking isn’t new: It has been dealing with the issue for more than a decade. The digital media brand was in a position where ad-blocking rates had reached as high as 40 percent around five years ago. Now it has beaten that figure down to 20-25 percent by deploying what’s increasingly become the standard mix of approaches for pub ...

    Digidayin How To's- 17 readers -
  • Incisive Media sees 40 percent drop in ad blocking after banning access

    Publishers often wring their hands about how tough to get with ad blocking. U.K. business publisher Incisive Media decided late last year to block access to its tech publications The Inquirer and V3, both of which had ad-block use rates of over 20 percent. The result: Within 48 hours, the number of page impressions ad-blocked dropped by 40 percent.

    Digiday- 10 readers -
  • Snapchat wants a $40 CPM for new video ads

    Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders. The app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). The interactive part is new and means the ads are clickable; people can swipe up on them to watch a longer video, install an app, shop.

    Digiday- 22 readers -
  • Burberry wants to monetize its 40 million social followers

    This story first appeared on Glossy, Digiday’s sister publication devoted to all things fashion, tech and luxury. Burberry is widely recognized as a digitally sophisticated luxury brand, but it’s been hard to translate that into sales. The British fashion house has been an early adopter of a long list of digital platforms: Snapchat Discover, Apple TV, Apple Music, Japan’s Lin ...

    Digiday- 15 readers -
  • TheScore has a 45-person editorial team covering eSports

    ESports is going mainstream as ESPN and Turner devote precious TV time to air competitions. But while the TV networks and platforms like Twitch are vying to be the broadcast home for eSports, Toronto-based theScore is building a one-stop shop for all the news and stats about the booming industry. In fact, of the 230 people employed by theScore, 45 are dedicated solely to covering eSports.

    Digiday- 7 readers -
  • 7 brands that are getting Instagram video ads right

    Facebook may still have a lead when it comes to brands pushing out video ads on the platform, but its visual social network Instagram is slowly catching up. From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks. Instagram has been making efforts to court advertisers.

    Tanya Dua/ Digidayin Social- 22 readers -
  • Publishers’ Facebook videos are shared 7 times more than links

    Publishers are cramming more video onto their Facebook pages as the platform rewards them in the form of exposure and in some cases, even financial incentives. A look at the data makes it easy to see why publishers are addicted to the format: they get much higher engagement on video posts than they do on article links.

    Lucia Moses/ Digiday- 17 readers -
  • 76ers sell the first NBA ad on players’ jerseys to StubHub

    StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of the NBA’s new rules that allow teams to sell advertisements on player jerseys. A 2.5-by-2.5 inch StubHub logo will appear on players’ left shoulders beginning in the 2017 – 2018 season.

    Digiday- 9 readers -
  • Close reading: The most insufferable vodka ad ever produced

    It’s called “La Pursuit,” for Grey Goose, and it first aired Tuesday night on AMC during the “The Night Manager.” It’s called “La Pursuit” because Grey Goose is all about “pursuing the remarkable”— even though “pursuing” Grey Goose couldn’t be easier seeing as every liquor store in America carries it.

    Digiday- 6 readers -
  • The UK’s NewStatesman to ad blockers: Keep it up, we’ll put up a paywall

    British politics and culture weekly NewStatesman is hoping the threat of a paywall entices ad block users to stop blocking ads. NewStatesman has started running pop-up messages asking people to turn off their blockers or donate to stop getting the pop-ups. The message appears on the first few articles a reader clicks on, but the reader can close it and continue to read the con ...

    Digiday- 16 readers -
  • ICYMI: The week in ad blocking, Snapchat and clueless influencers

    You made it to Saturday, so to reward you, here’s the most self-unaware pull quote of the week. We asked a Snapchat influencer to justify the existence of Snapchat influencers. The answer? “Just like people fell in love with Tom Cruise, they fall in love with influencers.” Right! If you missed that Q&A, now’s your chance to read it.

    Brian Braiker/ Digiday- 9 readers -
  • Ad tech is having a premature midlife crisis

    This article is from Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.

    Yuyu Chen/ Digiday- 23 readers -
  • Facebook’s using its muscle to remake the ad tech world

    Ad tech ate the world, but Facebook is eating ad tech, at least from the perspective of the industry that was born before the social network began dominating internet advertising. Last week alone, Facebook shut down its last pure programmatic ad exchange FBX, put the final nail in the LiveRail platform, and expanded its Facebook Audience Network, which is a closed platform.

    Digidayin Social- 46 readers -
  • Epicurious is the latest publisher to crack down on ad blockers

    Publishers continue to get tough with ad blockers. For a new, six-week test, Condé Nast site Epicurious is serving a pop-up to ad blockers, requiring them to disable their ad blocking software or register in order to continue using the site. Publishers have taken a variety of approaches to ad blocking, with more moving to tougher approaches than run-of-the-mill guilt trips.

    Lucia Moses/ Digiday- 10 readers -
  • The New York Times is surveying 700,000 readers who use ad blockers

    Off the heels of blocking a “relatively small” amount of adblock users from accessing The New York Times’ website, the newspaper is ratcheting up its efforts anti-ad blocking campaign with a massive reader survey. Digiday first noticed the website’s survey yesterday. The Times told us that the survey is being sent out to 200,000 digital subscribers and 500,000 non-subscribers, ...

    Digiday- 5 readers -
  • ‘Another way to tax’: Publishers scoff at the Adblock Plus micropayment scheme

    Adblock Plus and Swedish micropayment startup Flattr have created a new payment system so readers can pay the publishers they visit the most, without relying on signing up to a publisher subscription service or seeing ads. To sign up, users download the Flattr Plus browser extension and specify how much money they want to pay each month to their favorite sites.

    Digiday- 10 readers -
  • Report: Usage of mobile ad blockers jumped 90 percent last year to 419 million

    Installation of ad blocking software on mobile devices has jumped 90 percent in the last year to 419 million devices, according to startling new data from analysis firm PageFair. Almost all of ad block users — 408 million — do so with the aid of browsers that come with ad blocking baked in automatically.

    Digiday- 11 readers -
  • Samsung is adding more ads to its smart TV menu bar

    While it’s not unusual for ads to appear on a television, Samsung is kicking the concept up a notch — and igniting some ire in the process. The South Korean electronics maker is reportedly adding more ads to its smart TV menu bar in an effort to make up the losses from sagging TV sales — and in the process threatening to alienate the people who actually do buy their sets.

    Digiday- 10 readers -
  • How Adidas Originals is using Snapchat

    Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat. “We’re at a moment where the classic mechanism of launching a product isn’t always working. It’s a global world and one where everyone with a mobile phone can capture a picture that’s under embargo,” S ...

    Digidayin How To's- 15 readers -
  • New York magazine penalizes advertisers for data-hogging ads

    New York Magazine is getting real with its advertisers, telling them the website can’t guarantee viewability of their ads if they don’t consume less data. “If the advertiser provides creative that does not load in a certain time, then there cannot be viewability conversation,” said Ron Stokes, executive director of client advertising solutions.

    Digiday- 7 readers -
  • Inside Forbes’ plan to scale its native ad business across Europe

    Forbes’ native ad program BrandVoice is well-established in the U.S., though it’s got a way to go before it can boast the same scale internationally. That’s the mission of the publisher’s London-based commercial team, led by European director Paul Mikailhoff, who stepped into the newly created role after former managing director of international Charles Yardley left for City AM four months ago.

    Digiday- 7 readers -
  • Instagram’s carousel ads now play video

    What’s more profitable than one video ad? Multiple video ads at the same time. Instagram is expanding its ad carousel unit to now include five separate videos, up to 60 seconds long. The photo-sharing app launched the carousel last fall, letting brands add multiple images into a swipeable format along with a link that directs people to the company’s website.

    Digiday- 10 readers -
  • Thirsty brands are #adulting now

    In an effort to sound like your younger, cooler cousin, brands are #adulting. The hashtag is showing up in tweets and social media posts by companies from Reese’s Peanut Butter Cups to Starbucks in what seems to be the latest attempt to speak to the coveted millennial demographic. Proficient in: devouring Reese’s and spreadsheets. At least one of these is true. #Adulting pic.twitter.

    Shareen Pathak/ Digiday- 15 readers -
  • What advertisers think about Facebook’s alleged anti-conservative bias

    Facebook is beating back accusations of bias in its trending topics, and while that does concern some in the ad industry, it’s not for the obvious reasons. Facebook’s editorial staff was accused by anonymous former staffers of suppressing trending topics if they promoted conservative media sources while artificially boosting more liberal stories.

    Digidayin Social- 11 readers -
  • What Twitter’s new rules on character limits mean for advertisers

    The copywriters of the world are giving a collective sigh of tweet relief now that Twitter has given them a few more precious characters to play with. Twitter’s move to loosen its strict 140-character limit is meant to make the platform more user-friendly and less confusing for the uninitiated. The new rules make advertisers’ lives easier, too.

    Digiday- 22 readers -
  • Remember digital advertising pioneer Ari Bluman

    Ari Bluman, a digital agency pioneer known for a no-BS attitude and a combative spirit unique in the industry, passed away this week of cancer. He was 44. Bluman, who was most recently chief digital investment officer at GroupM, was widely known as a creative and ambitious mind in the industry. He leaves behind a legacy of pushing the industry towards more reliable programmati ...

    Shareen Pathak/ Digiday- 13 readers -
  • Challenge Board Confessions: When programmatic gets problematic

    Sometimes programmatic can be problematic. At the Digiday Programmatic Summit this week in New Orleans, we asked top brands to anonymously write their biggest challenges with programmatic advertising and place them on the Digiday Challenge Board. Here’s a sampling of what brands submitted anonymously, with their explanation of the challenge.

    Brian Morrissey/ Digiday- 9 readers -
  • Snapchat’s newest power users: Entrepreneurs with advice for startups

    Snapchat has already established that it’s not just for teens: Brands have spent big on it during the Super Bowl, while colleges and agencies have turned to geofilters for recruitment. Now, the platform can add a new type of power user to its growing list of acolytes: advice-giving tech bros. Navid Nathoo, product manager for cloud story company Box and investor for online all ...

    Yuyu Chen/ Digiday- 10 readers -
  • Inside Double Dutch, the agency that puts teenage girls in charge

    Major brands like Mattel, Barbie and Zara are all trying to break gender stereotypes in their ad campaigns. But Molly Logan, co-founder of agency Double Dutch, plans to take women’s empowerment to the next level. She wants to change the way agencies themselves are run. “Ad agencies tend to privilege men and youth.

    Yuyu Chen/ Digiday- 14 readers -
  • Agencies say new Snapchat audience ratings will boost spend

    This week, Snapchat partnered with Nielsen to offer deeper audience metrics in the U.K., and now agencies expect the advertiser cash to flow. Previously, the social network had offered advertisers few insights into the habits of its 130 million daily users. Now, with the addition of Nielsen mobile Digital Ad Ratings (mDAR), brands and agencies are able to measure its “3V” vide ...

    Digidayin Social- 10 readers -
  • Bloomberg’s data-driven content studio entices UK agencies

    Bloomberg Media has rebranded its branded content division this week, calling itself Kinection and making its data offering more accessible to U.K. advertisers. Bloomberg Media has previously created content for companies like insurance brand Zurich, Lamborghini and Glenmorangie, as Bloomberg Media Studios.

    Digidayin Content- 9 readers -
  • Agency creates meme-based voting game for the election

    If you still don’t know who to vote for in the current election, a new meme-voting game making the rounds probably won’t help. But it will at least make things more fun. Brooklyn-based agency Big Spaceship has created Electmeme.lol, a site that asks users to vote for their favorites from among a collection of 200 of the funniest election memes, be it Sanders-inspired #BirdieSa ...

    Tanya Dua/ Digiday- 10 readers -
  • Marketers and publishers rush into VR, but grumble about cost and consumer awareness

    WTF is Virtual Reality conference in New York City Virtual reality and close cousin augmented reality are projected to become a $150 billion market in revenue by 2020, according to consulting company Digi-Capital. But they’re still new. At Digiday’s WTF is VR conference in New York City, we asked executives what the biggest challenges for VR are as a consumer medium.

    Yuyu Chen/ Digiday- 14 readers -
  • Inside ‘Creators League,’ Pepsi’s in-house content agency

    Before this week, if Pepsi needed to get an edit made to an online film or piece of content, it would involve sending the piece off to an agency, who then in turn would perhaps send it an editor — a process that took, on average two weeks. Today it takes an hour. This week the soda brand announced the opening of “Creators League,” a 4,000-square foot content studio in New Yor ...

    Shareen Pathak/ Digidayin Content- 17 readers -
  • Inside Thomas Cook Airline’s efforts to fly out from under its parent company’s shadow

    Thomas Cook is best known for its package holidays, but its U.K. airline now plans to operate separately from Thomas Cook’s tours. Having started out selling solely to the travel group’s tour operators, Thomas Cook Airlines is now on a mission to become a brand in its own right — letting consumers know they can book a seat without committing to a Thomas Cook package deal.

    Digiday- 20 readers -
  • Publishers and brands, get ready for the Snapchat algorithm

    Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an ...

    Digiday- 17 readers -
  • How to sell insurance to young people on Snapchat

    There are certain youth-focused brands that no one is surprised to see on Snapchat, whether it’s behind the scenes footage from Marc Jacobs, or sponsored lenses from Taco Bell. What you don’t expect to see, though, are snaps from insurance companies. Snapchat is sexy, insurance isn’t. But Danish insurance company Alka has had success on the platform, having just finished a thr ...

    Digiday- 19 readers -
  • No athleisure allowed: Tracksmith targets old-school runners

    This story was first published on Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. The U.S. is in the midst of its second running boom, a movement that has made the sport more democratic and participatory. But for many old-school, serious runners, something’s been lost in the process.

    Shareen Pathak/ Digiday- 19 readers -
  • The mixed, early impact publishers are seeing from Facebook Instant Articles

    Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully.

    Digidayin Social- 24 readers -
  • Amazon is opening its video platform and YouTube creators are seeing dollar signs

    By opening up its video platform to more publishers, Amazon has some YouTube networks and creators seeing dollar signs. The new self-serve program, called Amazon Video Direct, allows video owners to distribute directly on Amazon’s video platform. The program could be a boon for YouTube networks struggling to create new revenue streams outside of YouTube, which takes a 45 perce ...

    Digiday- 31 readers -
  • To combat image issues, Walmart bets big on its own newsroom

    At some point last year, Walmart’s senior director Chad Mitchell noticed that the only way the world’s biggest company spoke to its customers was through a stale website that was only updated once or twice a year. That’s a problem for anyone, but doubly for Walmart as it deals with persistent brand problems: Walmart routinely ranks at the bottom of the retail sector when it co ...

    Shareen Pathak/ Digiday- 6 readers -
  • Like it or not, Anne Frank’s story is getting the VR treatment

    The virtual reality era is upon us and nobody is safe — not even Anne Frank. Her story is one of the twentieth century’s most well-known tragedies, but that hasn’t stopped filmmakers from announcing a new VR film, titled “Anne,” that recreates the Dutch attic she hid in with her family during World War II in 1942 from Nazi persecution.

    Digiday- 8 readers -
  • Get Digiday’s quarterly magazine, Pulse

    In April, we launched a print magazine: Pulse. The first issue dove deep into the changing world of publishing. The June issue will go even further into an area that touches every aspect of digital media: data. The first issue was a limited run; only a lucky few got their hands on a hard copy. Missed out? This time, the magazine will be delivered exclusively to a new breed of ...

    Digiday- 10 readers -
  • Connect with employers in digital media at the Digiday Career Fair

    In the new digital economy, companies across media and tech are looking to hire individuals who can thrive in a constantly evolving space. The Digiday Career Fair will be held this Friday in New York, connecting job seekers with digital media outlets and marketers looking for talent. Through one-on-one interviews, discussions led by industry veterans on how working in media ha ...

    Caroline Bottger/ Digiday- 18 readers -
  • Introducing Glossy, Digiday Media’s new fashion and luxury publication

    Digiday was founded eight years ago in order to help publishers make sense of how digital technology was upending their businesses. The modernization of media and marketing, driven by digital, is one of the stories of our times. Now, we’re expanding with a new publication to cover another industry in the midst of similar change: fashion and luxury.

    Digiday- 8 readers -
  • Anomaly sweeps its first Digiday Content Marketing Awards with three wins

    New York City-based agency Anomaly swept the 2016 Digiday Content Marketing Awards this evening with three wins: Best Agency/Client Collaboration for its work with MMRx on the Bedstock Festival in support of children with cancer and other life-threatening illnesses; Best Use of Real-Time Streaming Video for its Live Alternative Super Bowl Commentary with Key & Peele for client Squarespace; a.

    Caroline Bottger/ Digidayin Content- 17 readers -
  • AOL is joining the live-video gold rush

    When AOL-owned TechCrunch hosts its fifth Disrupt NY conference next week, people interested in following the event will be able to do so for the first time on Facebook. The tech publisher will live stream the entire multiday conference, which spotlights emerging startups, to its Facebook audience of 2.1 million followers.

    Digiday- 11 readers -
  • How Marriott uses WeChat in China

    With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La to stay connected with customers in the Asia. Marriott has two WeChat accounts that it uses, one to communicate with customers and the other for employee retention and recruitment.

    Yuyu Chen/ Digiday- 15 readers -
  • How Condé Nast’s Ars Technica tweaks its approach for the UK

    While many publishers aim for scale, Condé Nast-owned tech site Ars Technica goes the other way, proving there’s value in niche titles when it comes to differentiating overseas. The technology title has been around for 17 years in the U.S. (bought by Condé Nast for $25 million in 2008) but only celebrated its one-year U.K. anniversary last week.

    Digidayin How To's- 15 readers -
  • Why The Economist and the Guardian are betting on their own VR apps

    The Economist and the Guardian are simplifying the challenges of virtual reality by launching their own apps, which offer 360 video as well as a scaled down VR experience. The Economist first VR experience used computer graphics to reconstruct a destroyed museum in Mosul, Iraq. The content has been repackaged as an app that can be viewed with or without Google Cardboard.

    Digiday- 11 readers -
  • WTF are Progressive Web Apps?

    Google is telling publishers they can get all the benefits of the mobile web with all the functionality of mobile apps with a product called Progressive Web Apps. This relatively new standard for building mobile websites was highlighted at the Google I/O developer conference this week, where The Washington Post showed off a new mobile web-app hybrid site.

    Digiday- 17 readers -
  • Day in the life: What InStyle’s editorial director Ariel Foxman does

    This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know what a woman wants, ask Ariel Foxman. InStyle’s editorial director oversees the 22-year-old fashion and beauty magazine as well as its family of websites, the InStyle Collection, featuring StyleWatch, xoJane, xoVain and beauty website Mimi.

    Digiday- 4 readers -
  • ‘Useless artifacts’: Why brands keep making emoji keyboards

    In recent months, more and more brands have been hoping that during a casual conversation with friends, people will forego hearts and smiley faces in favor of a Burger King chicken-fries emoji or maybe one of a curly-haired woman using Dove’s shampoo. Turns out, that might not really be how regular people speak. In the past year, 250-plus brands have made their own emoji keyboards.

    Shareen Pathak/ Digiday- 8 readers -
  • LinkedIn adds autoplay video to the dismay of its users

    In addition to dodging requests from exes and a cleaning out a clogged inbox, LinkedIn users are battling another annoyance: Autoplay video. The feature crept onto the platform months ago, but a flurry of complaints on Twitter show that its users are anything but thrilled about the addition: *signs in to LinkedIn* .. *75 videos autoplay* ..

    Digiday- 7 readers -