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Ask any brand or agency and they’ll tell you they’re optimizing their campaigns. It’s table stakes for anyone trafficking digital ads, they’ll say. The thing is, practices vary from party to party — sometimes wildly. And so do the results. To improve the odds, agencies still need to apply the human touch to optimization.
by Andrea Wilson, vice president, strategy director & luxury practice lead, iProspect As people, we naturally crave comfort. We seek stability and even predictability sometimes. But, as marketers, we have to fight that impulse with everything we’ve got. A marketer needs to know how to read the data tea leaves, spot opportunities, and be flexible enough to pounce on them when they arise.
by Richard Robinson, Managing Director, EMEA, Turn Outlaw Willie Sutton was once asked why he robbed banks. His reply? “Because that’s where the money is.” Straightforward common sense like that is unusual in digital advertising. For instance, we often fail to consider the type of device, the day-part and seasonal changes in consumer behavior that might substantially boost results.
by John Snyder, CEO, Grapeshot Professional sports inspire a passion and engagement in fans that is rarely seen elsewhere. That’s what makes them a perfect media vehicle for global marketers and a perfect target for their brand budgets. But what happens when a sports scandal erupts and your brand is left holding the deflated ball? The rough-n-tumble world of global profession ...
by Pat McCarthy, SVP, Marketing, AppNexus In 1922, an AT&T-owned radio station in New York City, WEAF, executed what was arguably the world’s first radio ad, offering 10 minutes of airtime to any advertiser willing to pay $100. A Long Island real estate firm jumped at the chance, promptly running a radio spot extolling the virtues of a new apartment building being develope ...
by Walt Horstman, President, AudienceXpress At most media agencies, traditional TV planning and buying are separate and distinct functions. This is largely due to the long-term planned nature of TV. Planners look out over the long-term horizon and bridge the marketing strategy with all the research information available to make key decisions on media channels, media mix, flighting, and the like.
by Scott Brandt, chief marketing officer, Sprout Social We’ve all struggled with the same dilemma: An angry customer Tweets you a less-than-positive message, irked about customer service or perhaps just wanting to throw you some shade. Then, the question looms: Should we respond—or sweep the issue under the rug? Too many brands take the latter path, ignoring any message they ...
by Amber Tiffany, Sr. Content Marketing Manager, Invoca Marketers love to throw around the term omnichannel, but if we’re being honest, don’t we really mean omniDIGITAL? How many of us are actually including offline interactions and data when we talk about omnichannel marketing? Cvent is a company that understands the unique intersection online and offline interactions.
by Kumar Shah, director of business development, Adslot According to the market study released by Technavio earlier this week, the growth potential of the automated guaranteed (AG) technology sector is “tremendous.” The study predicts that the sector, which addresses the direct sale of ad inventory between buyers and sellers via automation, will represent 22 percent of all pro ...
Cue the selfie of your deskmate bungee jumping in New Zealand, the photo of your hot neighbor surfing the North Shore, and the video of your nephews building a sand castle in the Carribean. Seventy-six percent of travelers post their vacation snaps to social networks, and while the endless display of friends and family having the time of their lives unleashes the green-eyed mon ...
by Parse.ly Parse.ly CEO Sachin Kamdar traces his career in tech to an unlikely beginning: teaching inner-city kids at Brownsville High School in one of New York City’s tougher neighborhoods. Plagued by the gun and gang violence around them, students displayed a range of skills, making it difficult to impose a one-size-fits-all curriculum.
Time magazine may have its iconic red border and proud journalistic history, but as a newsweekly magazine, it’s swimming against the tide of history (see: Newsweek, U.S. News & World Report). For much of its recent history, revenue has been declining at the Time Inc. namesake title. So when print revenue grew 4 percent last year and digital 36 percent, it was a cause for some celebration.
Twitter’s cramped 140-character will soon feel roomier. The platform announced several tweaks today to how people use it, including the ability to let people cram more characters in a tweet since URLs, pictures and GIFs won’t be counted toward the 140-character limit, in an attempt to make Twitter less confusing.
With their traffic increasingly coming from search and social, publishers are feeling freer to take risks with the homepage. So when the Washingtonian redesigned its site in January, it went all in, replacing its old-school homepage with a simplified, newsfeed-like one. What happened caught them off guard: Four months later, unique visitors to the homepage jumped 18 percent, w ...
Leave it to Fox News to stoke the outrage. It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions (928,000).
This story was first published on Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. Every so often, a piece of news about an ultra-expensive, rare handbag appears in the mainstream press. Two weeks ago, it was a Birkin that sold to an unidentified buyer for the record amount of $298,000.
In 2012, Kaelen Walsh surprised his high school girlfriend by writing “Prom?” on 500 ping-pong balls and subsequently stuffing them in her locker. The moment she opens the locker, as well as the planning that went in beforehand, has been captured in a YouTube video with over 1.6 million views — one of the thousands of other videos across social media that document cutesy prom antics.
Here you go, ad-marketing-tech-PR-brand-digital people: something for you to read on the beach this weekend on your stupid smartphones. (Though I hope your kids bury them in the sand.) I committed myself to doing this post after rounding up the worst ads of 2016, so far, last week. But collecting terrible ads is ridiculously easy: I chose the five worst out of about 1,000 horrendous ads.
EVERYTHING’S COMING UP MOBILE. From clicks and ad spend, to consumer behaviors on desktop, to increasingly driving conversions – mobile usage and advertising show no signs of slowing down. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the w ...
Last year, we laid bare the fact that technology kills creativity — in architecture, fashion, advertising — in all artistic fields. And technology is only getting more, well, technological every day. But you’re a “creative” gosh darn it (well, not you, readers of the tech, digital, marketing, strategy, media, editorial, C-level, and account persuasion), and creatives gotta create.
It’s time to give sponsored content architects and native advertising scribes a break, even though the stuff y’all create amazingly continues to be completely useless. This week is about “traditional” ads — terrible, appalling, dreadfully offensive traditional ads. May 20 just seems as good a time as any to survey the turdliest turds I’ve seen so far this year.
The trend of selling ads based on time, rather than click-through rate, is gaining momentum among publishers: More than two dozen of them, including Dow Jones and The Telegraph, have teamed up to actively explore trading in this way. The strategy is meant to combat the wider problem of viewable ads.
For Condé Nast-owned tech site Ars Technica ad blocking isn’t new: It has been dealing with the issue for more than a decade. The digital media brand was in a position where ad-blocking rates had reached as high as 40 percent around five years ago. Now it has beaten that figure down to 20-25 percent by deploying what’s increasingly become the standard mix of approaches for pub ...
Publishers often wring their hands about how tough to get with ad blocking. U.K. business publisher Incisive Media decided late last year to block access to its tech publications The Inquirer and V3, both of which had ad-block use rates of over 20 percent. The result: Within 48 hours, the number of page impressions ad-blocked dropped by 40 percent.
Snapchat is feeling emboldened with its latest ad offering, doubling prices for views of its new interactive videos, according to industry insiders. The app is charging a minimum of 4 cents a view for what it calls 3Vi ads (vertical video views and interactive). The interactive part is new and means the ads are clickable; people can swipe up on them to watch a longer video, install an app, shop.
This story first appeared on Glossy, Digiday’s sister publication devoted to all things fashion, tech and luxury. Burberry is widely recognized as a digitally sophisticated luxury brand, but it’s been hard to translate that into sales. The British fashion house has been an early adopter of a long list of digital platforms: Snapchat Discover, Apple TV, Apple Music, Japan’s Lin ...
ESports is going mainstream as ESPN and Turner devote precious TV time to air competitions. But while the TV networks and platforms like Twitch are vying to be the broadcast home for eSports, Toronto-based theScore is building a one-stop shop for all the news and stats about the booming industry. In fact, of the 230 people employed by theScore, 45 are dedicated solely to covering eSports.
With publishers under pressure to distribute their content straight to social media platforms, the nagging question for many of them is what impact this has on their brands. As people flick through their feeds, do they even know who the host publisher is of the headlines that blur by them? New research from Digital Content Next, a trade association for premium publishers, foun ...
Facebook may still have a lead when it comes to brands pushing out video ads on the platform, but its visual social network Instagram is slowly catching up. From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks. Instagram has been making efforts to court advertisers.
Publishers are cramming more video onto their Facebook pages as the platform rewards them in the form of exposure and in some cases, even financial incentives. A look at the data makes it easy to see why publishers are addicted to the format: they get much higher engagement on video posts than they do on article links.
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of the NBA’s new rules that allow teams to sell advertisements on player jerseys. A 2.5-by-2.5 inch StubHub logo will appear on players’ left shoulders beginning in the 2017 – 2018 season.
Welcome to an ever-expanding club, Chick-fil-A. The chicken chain is the latest brand to swat at Beyoncé’s collective of fans, known as the Beyhive, and end up getting stung. Fans aren’t thrilled with signs in front of several Chick-fil-A locations reading “Lemonade fresher than Beyoncé’s,” a reference to her latest album.
Great Big Story, the distributed-video network funded by CNN, does not want you to think of it as just another publisher gaming Facebook. “We’re not a social video network; we’re a video network that makes content that is highly social,” said Chris Berend, co-founder of Great Big Story and vp of video development for CNN, in an interview following the network’s first-ever NewFront.
This article is from Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. Yes, Noah Callahan-Bever knows Kanye West.
Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google, together with Facebook, controlled 64 percent of the digital ad market last year. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard.
Some publishers are all about Snapchat Discover, the section on the messaging app where digital media and TV networks have dedicated channels. With its prominent real estate, Discover has the potential to capture big audiences, which is why MTV relaunched its vaunted news program there. Other publishers and brands — either by choice or by default — have sought exposure on the ...
“Call of Duty” is more than just a game; it’s a massive entertainment franchise. The blockbuster videogame series has made over $11 billion dollars for its parent company Activision since the first installment came out in 2003, according to shareholder reports last December. Industry estimates place earnings at a slightly lower $9.7 billion.
It’s called “La Pursuit,” for Grey Goose, and it first aired Tuesday night on AMC during the “The Night Manager.” It’s called “La Pursuit” because Grey Goose is all about “pursuing the remarkable”— even though “pursuing” Grey Goose couldn’t be easier seeing as every liquor store in America carries it.
For once, the internet’s collective outrage at something is right. A commercial for Qiaobi, a Chinese laundry detergent, is jaw droppingly racist. The commercial shows a woman loading clothes into a washing machine when a paint-splattered black man approaches her. She then stuffs him into washer where he pops out as an Asian man.
Moderators of Reddit’s popular technology subreddit, which boasts more than 5 million subscribers, are considering banning links from publishers, specifically Wired and Forbes, that force users to disable ad-blocking tools to access their sites. In a message posted yesterday, r/technology moderator “cerq” signaled out Forbes for reportedly serving users malware when ad-blocker ...
British politics and culture weekly NewStatesman is hoping the threat of a paywall entices ad block users to stop blocking ads. NewStatesman has started running pop-up messages asking people to turn off their blockers or donate to stop getting the pop-ups. The message appears on the first few articles a reader clicks on, but the reader can close it and continue to read the con ...
You made it to Saturday, so to reward you, here’s the most self-unaware pull quote of the week. We asked a Snapchat influencer to justify the existence of Snapchat influencers. The answer? “Just like people fell in love with Tom Cruise, they fall in love with influencers.” Right! If you missed that Q&A, now’s your chance to read it.
This article is from Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.
Ad tech ate the world, but Facebook is eating ad tech, at least from the perspective of the industry that was born before the social network began dominating internet advertising. Last week alone, Facebook shut down its last pure programmatic ad exchange FBX, put the final nail in the LiveRail platform, and expanded its Facebook Audience Network, which is a closed platform.
Publishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s content and spying on users’ reading habits, which Wired also hopes will in turn give people one less reason to ad block.
Publishers continue to get tough with ad blockers. For a new, six-week test, Condé Nast site Epicurious is serving a pop-up to ad blockers, requiring them to disable their ad blocking software or register in order to continue using the site. Publishers have taken a variety of approaches to ad blocking, with more moving to tougher approaches than run-of-the-mill guilt trips.
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a different way to talk to those people. Digital Content Next, a trade group for premium publishers, has released a set of recommendations and takeaways for publishers and advertisers with that group in mind.
Time.com is joining the ranks of publishers that are trying to combat ad blocking. But while an increasing number of publishers, including The New York Times and Wired, are taking the hard-nosed route and preventing people from accessing the site if they’re using an ad blocker, Time is taking a much softer approach.
The Wall Street Journal has become the latest big-name publisher to ask people to turn off their ad blockers. Visitors to the financial news publisher’s site are being greeted with a polite message asking them to turn off their ad blockers and to subscribe to the publication. A rep for the Journal said it’s showing the messages to some WSJ.com readers in the U.S.
Off the heels of blocking a “relatively small” amount of adblock users from accessing The New York Times’ website, the newspaper is ratcheting up its efforts anti-ad blocking campaign with a massive reader survey. Digiday first noticed the website’s survey yesterday. The Times told us that the survey is being sent out to 200,000 digital subscribers and 500,000 non-subscribers, ...
Adblock Plus and Swedish micropayment startup Flattr have created a new payment system so readers can pay the publishers they visit the most, without relying on signing up to a publisher subscription service or seeing ads. To sign up, users download the Flattr Plus browser extension and specify how much money they want to pay each month to their favorite sites.
Installation of ad blocking software on mobile devices has jumped 90 percent in the last year to 419 million devices, according to startling new data from analysis firm PageFair. Almost all of ad block users — 408 million — do so with the aid of browsers that come with ad blocking baked in automatically.
While it’s not unusual for ads to appear on a television, Samsung is kicking the concept up a notch — and igniting some ire in the process. The South Korean electronics maker is reportedly adding more ads to its smart TV menu bar in an effort to make up the losses from sagging TV sales — and in the process threatening to alienate the people who actually do buy their sets.
Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat. “We’re at a moment where the classic mechanism of launching a product isn’t always working. It’s a global world and one where everyone with a mobile phone can capture a picture that’s under embargo,” S ...
Google put another nail in Adobe’s coffin with newly announced plans to block the buggy software from loading automatically to Chrome users by the end of this year. Chrome, now the world’s most popular web browser, is phasing out plans to support Adobe’s Flash Player to all but 10 websites by the end of the year.
New York Magazine is getting real with its advertisers, telling them the website can’t guarantee viewability of their ads if they don’t consume less data. “If the advertiser provides creative that does not load in a certain time, then there cannot be viewability conversation,” said Ron Stokes, executive director of client advertising solutions.
Tumblr is trying to restart its ad sales team after Yahoo’s micro-management strategy failed last year. The parent company, run by Marissa Mayer, has given Tumblr back its independence to pitch Madison Avenue, and Arnie Gullov-Singh, the former COO of Polyvore, is in charge of the newly reconstituted Tumblr sales team.
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed the best Digiday stories this week, this ICYMI roundup has your back. So lay out a dad-bod towel and enjoy. *** What’s more enjoyable than a well executed ad? (Don’t answer that.
Forbes’ native ad program BrandVoice is well-established in the U.S., though it’s got a way to go before it can boast the same scale internationally. That’s the mission of the publisher’s London-based commercial team, led by European director Paul Mikailhoff, who stepped into the newly created role after former managing director of international Charles Yardley left for City AM four months ago.
What’s more profitable than one video ad? Multiple video ads at the same time. Instagram is expanding its ad carousel unit to now include five separate videos, up to 60 seconds long. The photo-sharing app launched the carousel last fall, letting brands add multiple images into a swipeable format along with a link that directs people to the company’s website.
In an effort to sound like your younger, cooler cousin, brands are #adulting. The hashtag is showing up in tweets and social media posts by companies from Reese’s Peanut Butter Cups to Starbucks in what seems to be the latest attempt to speak to the coveted millennial demographic. Proficient in: devouring Reese’s and spreadsheets. At least one of these is true. #Adulting pic.twitter.
Facebook is beating back accusations of bias in its trending topics, and while that does concern some in the ad industry, it’s not for the obvious reasons. Facebook’s editorial staff was accused by anonymous former staffers of suppressing trending topics if they promoted conservative media sources while artificially boosting more liberal stories.
The copywriters of the world are giving a collective sigh of tweet relief now that Twitter has given them a few more precious characters to play with. Twitter’s move to loosen its strict 140-character limit is meant to make the platform more user-friendly and less confusing for the uninitiated. The new rules make advertisers’ lives easier, too.
Ari Bluman, a digital agency pioneer known for a no-BS attitude and a combative spirit unique in the industry, passed away this week of cancer. He was 44. Bluman, who was most recently chief digital investment officer at GroupM, was widely known as a creative and ambitious mind in the industry. He leaves behind a legacy of pushing the industry towards more reliable programmati ...
Sometimes programmatic can be problematic. At the Digiday Programmatic Summit this week in New Orleans, we asked top brands to anonymously write their biggest challenges with programmatic advertising and place them on the Digiday Challenge Board. Here’s a sampling of what brands submitted anonymously, with their explanation of the challenge.
Snapchat has already established that it’s not just for teens: Brands have spent big on it during the Super Bowl, while colleges and agencies have turned to geofilters for recruitment. Now, the platform can add a new type of power user to its growing list of acolytes: advice-giving tech bros. Navid Nathoo, product manager for cloud story company Box and investor for online all ...
Major brands like Mattel, Barbie and Zara are all trying to break gender stereotypes in their ad campaigns. But Molly Logan, co-founder of agency Double Dutch, plans to take women’s empowerment to the next level. She wants to change the way agencies themselves are run. “Ad agencies tend to privilege men and youth.
Influencers are the biggest buzzword of the moment, with an entire ecosystem devoted to these rising social media stars that is finally coming of age. But the relationship between brands, agencies and influencers is starting to get rocky. In this edition of Confessions, a social media executive lays out how this relationship soured.
This week, Snapchat partnered with Nielsen to offer deeper audience metrics in the U.K., and now agencies expect the advertiser cash to flow. Previously, the social network had offered advertisers few insights into the habits of its 130 million daily users. Now, with the addition of Nielsen mobile Digital Ad Ratings (mDAR), brands and agencies are able to measure its “3V” vide ...
Bloomberg Media has rebranded its branded content division this week, calling itself Kinection and making its data offering more accessible to U.K. advertisers. Bloomberg Media has previously created content for companies like insurance brand Zurich, Lamborghini and Glenmorangie, as Bloomberg Media Studios.
If you still don’t know who to vote for in the current election, a new meme-voting game making the rounds probably won’t help. But it will at least make things more fun. Brooklyn-based agency Big Spaceship has created Electmeme.lol, a site that asks users to vote for their favorites from among a collection of 200 of the funniest election memes, be it Sanders-inspired #BirdieSa ...
WTF is Virtual Reality conference in New York City Virtual reality and close cousin augmented reality are projected to become a $150 billion market in revenue by 2020, according to consulting company Digi-Capital. But they’re still new. At Digiday’s WTF is VR conference in New York City, we asked executives what the biggest challenges for VR are as a consumer medium.
From universities to agencies, Snapchat geofilters are emerging as the recruiting tool of choice — if you’re hunting for the type of employee likely to be active on the platform. And now, a college student from San Diego has created his own on-demand geofilter to help him land his dream agency job.
Jerry Seinfeld once said that public speaking is people’s top fear and death is No. 2. “This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy,” Seinfeld said. Afflicted marketers are hindered from progressing in their career as they need to present campaign ideas to brand clients.
Virtual reality is hot right now. But while the technology has the attention of many brands, it hasn’t gotten them to open their wallets quite yet. Agencies, convinced of the need to be playing in the VR space, are beefing up their portfolios by taking on some of the costs themselves. “Agencies need portfolio to work with clients.
As more and more brands try their hand at virtual reality, many are working directly with production companies. Agencies, for their part, are feeling the need to beef up their own VR capabilities. “Brands are absolutely continuing to reach out to and work directly with production companies,” said Jonathan Shipman, head of integrated production for Framestore.
The purpose of marketing is to drive sales, which is why brands hire agencies. But many times, when a new technology comes out — be it QR codes, wearables, augmented reality or virtual reality — agencies push clients to jump onto a shiny project even while fully aware that it will not lead to return on investment.
Before this week, if Pepsi needed to get an edit made to an online film or piece of content, it would involve sending the piece off to an agency, who then in turn would perhaps send it an editor — a process that took, on average two weeks. Today it takes an hour. This week the soda brand announced the opening of “Creators League,” a 4,000-square foot content studio in New Yor ...
Thomas Cook is best known for its package holidays, but its U.K. airline now plans to operate separately from Thomas Cook’s tours. Having started out selling solely to the travel group’s tour operators, Thomas Cook Airlines is now on a mission to become a brand in its own right — letting consumers know they can book a seat without committing to a Thomas Cook package deal.
Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience. Users currently see all the messages from accounts they follow in chronological order, but with an ...
There are certain youth-focused brands that no one is surprised to see on Snapchat, whether it’s behind the scenes footage from Marc Jacobs, or sponsored lenses from Taco Bell. What you don’t expect to see, though, are snaps from insurance companies. Snapchat is sexy, insurance isn’t. But Danish insurance company Alka has had success on the platform, having just finished a thr ...
This story was first published on Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. The U.S. is in the midst of its second running boom, a movement that has made the sport more democratic and participatory. But for many old-school, serious runners, something’s been lost in the process.
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. They have been treating the new format as an experiment to see what it means for their businesses to give their distribution over to Facebook so fully.
By opening up its video platform to more publishers, Amazon has some YouTube networks and creators seeing dollar signs. The new self-serve program, called Amazon Video Direct, allows video owners to distribute directly on Amazon’s video platform. The program could be a boon for YouTube networks struggling to create new revenue streams outside of YouTube, which takes a 45 perce ...
At some point last year, Walmart’s senior director Chad Mitchell noticed that the only way the world’s biggest company spoke to its customers was through a stale website that was only updated once or twice a year. That’s a problem for anyone, but doubly for Walmart as it deals with persistent brand problems: Walmart routinely ranks at the bottom of the retail sector when it co ...
The virtual reality era is upon us and nobody is safe — not even Anne Frank. Her story is one of the twentieth century’s most well-known tragedies, but that hasn’t stopped filmmakers from announcing a new VR film, titled “Anne,” that recreates the Dutch attic she hid in with her family during World War II in 1942 from Nazi persecution.
In April, we launched a print magazine: Pulse. The first issue dove deep into the changing world of publishing. The June issue will go even further into an area that touches every aspect of digital media: data. The first issue was a limited run; only a lucky few got their hands on a hard copy. Missed out? This time, the magazine will be delivered exclusively to a new breed of ...
In the new digital economy, companies across media and tech are looking to hire individuals who can thrive in a constantly evolving space. The Digiday Career Fair will be held this Friday in New York, connecting job seekers with digital media outlets and marketers looking for talent. Through one-on-one interviews, discussions led by industry veterans on how working in media ha ...
Digiday was founded eight years ago in order to help publishers make sense of how digital technology was upending their businesses. The modernization of media and marketing, driven by digital, is one of the stories of our times. Now, we’re expanding with a new publication to cover another industry in the midst of similar change: fashion and luxury.
New York City-based agency Anomaly swept the 2016 Digiday Content Marketing Awards this evening with three wins: Best Agency/Client Collaboration for its work with MMRx on the Bedstock Festival in support of children with cancer and other life-threatening illnesses; Best Use of Real-Time Streaming Video for its Live Alternative Super Bowl Commentary with Key & Peele for client Squarespace; a.
When AOL-owned TechCrunch hosts its fifth Disrupt NY conference next week, people interested in following the event will be able to do so for the first time on Facebook. The tech publisher will live stream the entire multiday conference, which spotlights emerging startups, to its Facebook audience of 2.1 million followers.
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La to stay connected with customers in the Asia. Marriott has two WeChat accounts that it uses, one to communicate with customers and the other for employee retention and recruitment.
While many publishers aim for scale, Condé Nast-owned tech site Ars Technica goes the other way, proving there’s value in niche titles when it comes to differentiating overseas. The technology title has been around for 17 years in the U.S. (bought by Condé Nast for $25 million in 2008) but only celebrated its one-year U.K. anniversary last week.
The Economist and the Guardian are simplifying the challenges of virtual reality by launching their own apps, which offer 360 video as well as a scaled down VR experience. The Economist first VR experience used computer graphics to reconstruct a destroyed museum in Mosul, Iraq. The content has been repackaged as an app that can be viewed with or without Google Cardboard.
Google is telling publishers they can get all the benefits of the mobile web with all the functionality of mobile apps with a product called Progressive Web Apps. This relatively new standard for building mobile websites was highlighted at the Google I/O developer conference this week, where The Washington Post showed off a new mobile web-app hybrid site.
This is a story from Glossy, Digiday Media’s new publication devoted to how technology is changing the fashion and luxury industries. If you want to know what a woman wants, ask Ariel Foxman. InStyle’s editorial director oversees the 22-year-old fashion and beauty magazine as well as its family of websites, the InStyle Collection, featuring StyleWatch, xoJane, xoVain and beauty website Mimi.
In recent months, more and more brands have been hoping that during a casual conversation with friends, people will forego hearts and smiley faces in favor of a Burger King chicken-fries emoji or maybe one of a curly-haired woman using Dove’s shampoo. Turns out, that might not really be how regular people speak. In the past year, 250-plus brands have made their own emoji keyboards.
The influencer-brand relationship is experiencing some uncomfortable growing pain. For brands, most of the problems stem from not knowing how to pick or pay influencers, or even how to measure returns on investment. But the influencers themselves are often stymied by how little brands really know about them.
Google, of all companies, should’ve searched the drawbacks of letting the internet name things. During yesterday’s I/O developer conference, Google showed off its latest, untitled Android operating system. In keeping with the tradition of naming its operating systems in alphabetical order, this latest version will begin with the letter N. And Google wants the Internet’s help.
In addition to dodging requests from exes and a cleaning out a clogged inbox, LinkedIn users are battling another annoyance: Autoplay video. The feature crept onto the platform months ago, but a flurry of complaints on Twitter show that its users are anything but thrilled about the addition: *signs in to LinkedIn* .. *75 videos autoplay* ..
Digital Content, Digital Advertising, Digital Marketing