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by John Snyder, Grapeshot CEO Unlike traditional Olympic marketing efforts, which have taken a sledgehammer approach to the audience, 2016 Rio will be remembered as the Olympiad that truly ushered in the era of personalized moment marketing. The rise of data driven marketing has allowed brands to take a scalpel-fine approach to reaching individual consumers with targeted messa ...
by Jason Fairchild, CRO & Co-Founder OpenX As the first decade of programmatic comes to a close the industry is looking ahead to what’s next. The commoditization concept of independent exchanges continues to short-change publishers and buyers. In fact, minor differences have a major effect on exchange performance, materially impacting participants’ bottom line.
The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves. The 2016-2017 network television season will also feature more programmatically sold ad inventory than any broadcast season before.
Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts. The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertisi ...
The narrative is familiar. Brands are becoming publishers and publishers are scrambling to serve brands, but on a web that’s increasingly personalized it takes more than a publisher’s megaphone for brands to reach an audience. Social media platform Odyssey has built a network of influential creators to bridge the gap.
Affordable beauty brand Wet N Wild struck gold on Instagram when it announced its new rainbow highlighter. Selling for $5, the Wet N Wild version was a cheap riff on the viral beauty trend that hit YouTube tutorials earlier this year. The product — a shimmery, pearlescent com ...
French daily newspaper Libération has shifted its approach to its paywall, loosening it up for its most loyal readers, and the publisher reports that the new iteration is seeing results. Since July, visitors to the news site have been served a message saying they have seven more visits before they need to subscribe to access more content.
Being an influencer (well, a big one) pays. Last week, agency Captiv8 told the New York Times last week that social stars with over 3 million fans charge advertisers an average of $187,500 per YouTube post or $75,000 per Instagram post. For many, “influencer” is now a bona fide career choice. And now, mainstream education has taken note.
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a few font changes. With a slew of new features and software updates to messages, emojis, fonts and the lock screen, Apple is calling the update the biggest overhaul of its mobile operating system to date.
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online. “In the past decade Marie Claire has been a narrower property online than in print, so we’re investing in a bigger team and redesigning the site to b ...
LaneTerralever is a 100+ person full-service marketing and advertising agency with offices in Phoenix and Denver. Formed by a 2014 merger, the business had numerous challenges, including work being performed in "silos." They knew they had to do better but lacked a holistic view of what "better" actually looked like.
After toying around with a gift guide newsletter and a few months of experimenting with affiliate links, BuzzFeed is getting serious about e-commerce. In the past month, the digital publisher has nearly doubled the size of the editorial team focused on gift-based content, and it will dramatically increase the frequency and output of its gift guide newsletter while looking for w ...
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.
Business Insider landed on Japanese messaging app Line two weeks ago. Since then, it has grown its following to nearly 230,000, amassing 35,000 followers in the first 24 hours. According to BI, Line said this was the most successful publisher launch on the platform: Earlier this summer, The Financial Times got to 26,000 in its first day; for Time, it was 25,000 in 24 hours.
One of the biggest changes introduced with Apple’s new iOS 10 was letting users access third-party apps in iMessage. On cue, companies including Disney and Burger King flooded its Message store with branded stickers on Sept. 13. Global charity World Wildlife Fund was one of the brands in on the ground floor.
When you read The New York Times’ technology section today, you will see an ad from Google at the top of the page featuring a 360-degree video clip on the left and a still image with a “Come Explore” button on the right. Clicking on the button, you will be directed to an in-browser 360-degree series titled “The Hidden Worlds of the National Parks.
On the surface, Indian online retailer Flipkart’s first foray into Facebook 360-degree video is a tour of the company’s Bengaluru headquarters. But it’s also a treasure hunt for viewers looking to land deals at its annual flagship sale. The four-minute video, posted early Wednesday morning, features the company’s own employees taking viewers on a tour of the office’s lobby, me ...
For a little over a year, the Associated Press has produced 20 virtual reality and 360 videos across a broad range of topics. From breaking news like the terrorist attacks in Nice, France, in July this year, to the Rio Olympics, to lifestyle-feature stories on luxurious hotels and apartments, and science and technology stories on Alzheimer’s disease, the AP has aimed to put its ...
Tech publisher IDG can’t ignore ad blocking. On average, a quarter of its visitors block ads on its tech publications, which include CIO, Computerworld, Macworld and PCWorld. That’s roughly in line with the industry. But the ad blocking percentage can go as high as 45 percent on its sites in Germany, where it’s been estimated that 30 to 50 percent of internet users employ an ad blocker.
Bad news for mobile operators wishing to block ads at the network level: On Tuesday the EU’s Body of European Regulators for Electronic Communications (Berec), officially said that doing so raises net neutrality issues. This is bad timing for mobile network Three, which ran an ad blocking trial in June in the U.K. with around 20,000 of its customers.
Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.” More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too.
Digital publishers hoping to move their readers from social and search channels onto their own websites would do well to take a look at what The Daily Beast has been up to. The IAC-owned news brand lures 40 percent of its 22 million monthly readers to its homepage, and it drives 44 percent of its traffic every month from direct visits, up from just 28 percent two years ago.
Dutch subscription site The Correspondent is adding around a thousand new members each month. With this growth, it’s on track to reach the 50,000 subscriber milestone by the year’s end. Rather than follow the hype cycle of daily news, it covers topics that have an ongoing daily impact on readers. “Instead of the weather, we cover climate change,” explained Ernst-Jan Pfauth, pu ...
By the end of this year, two-thirds of digital display advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described.
Snapchat just announced a new product that is somewhat less ephemeral than its disappearing photos: This weekend the company surprised observers by revealing it will “soon” be selling its first piece of hardware, Snapchat Spectacles. The $129.99 glasses allow users to capture videos hands-free. By tapping a button, they can record videos in 10-second bursts.
Like many publishers, Slate has a Facebook problem. “There was a traffic gold rush, and we participated in it,” said editor Julia Turner. “But this year, when the algorithm seemed more fickle, we began to feel there were diminishing returns for the industry overall. To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to fee ...
Boohoo, an online retailer for fast, affordable, fashion, has shifted to become mobile-first. Boohoo’s business is dependent on customers frequently checking in for new product launches. Five hundred new products debut on the site each week, with about 100 pieces available for each. The Boohoo team then responds to what’s selling well by adding more inventory to popular produc ...
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the court. The 76ers have not only become the first pro sports team in North America to own an eSports team, they bought two: Team Dignitas and Team Apex. With the deal, which was for an undisclosed amount, the 76ers have merged both eSports ...
Any sports marketer knows that there are many types of fans to reach, not just one. Some fans love statistics and starting lineups. Some love the dancers and the t-shirt toss. At the Digiday Content Marketing Summit last month, Jason Wiley, vp of integrated marketing and content for the Philadelphia 76ers, spoke about the role of tailored content in getting both audiences to the arena.
Subscribe on iTunes or Stitcher. It’s a truth as old as the hills: people hate talking about money. In this episode of Digiday Live recorded at the Digiday Content Marketing Summit, Lani Hayward, evp of creative strategies for Umpqua Bank, shared how her team started a conversation about money in a format that hasn’t caught on for most brands yet: the podcast.
Subscribe: iTunes | Stitcher | RSS A decade ago, Huge was a bootstrapped startup agency in a 200-square foot room in Brooklyn with about 10 employees. Now, it’s 1,400 people with offices around the globe growing 30 percent a year. Aaron Shapiro, Huge’s CEO who joined the company in its early days, said on this week’s Digiday Podcast that each year brings both growth and a ne ...
Facebook Live sessions at festivals and free Jamie T cupcakes. Life for Charlotte Gunn, NME’s digital editor, is not without its perks. It’s been one year since the Time Inc. music title made the decision to become a free weekly magazine. Gunn was brought onboard in November to build digital reach on social and its own platform. Like a lot of publishers, this means upping the video content.
Absolut Vodka is taking a break from the bar to get into the art dealing business. Absolut Art, an online retail platform for small-batch original edition artworks by global artists created for Absolut, will launch in the U.S. on October 5. Collectors can shop for pieces, which c ...
When Nabiila Bee first saw fellow YouTuber Amena Kin on an advertisement for L’Oréal’s True Match foundation, she — like many other Muslim women — was over the moon. “I personally think it’s so amazing they are using Hijabi girls. When I first started out six years ago, I never thought this would happen,” she said.
The Huffington Post U.K. is tapping into readers’ fascination with the Labour leadership race, having Labour leader Jeremy Corbyn take over its Snapchat account for 24 hours this week. Stephen Hull, editor-in-chief at the HuffPost, said the experiment tied in with the publication’s philosophy of being an open platform.
After working at a trade publication for more than two years, an editor who asked for anonymity for this article decided to take a new role of content strategist at a big agency. For him, it’s a huge relief. In his previous job, he was one of the few who had survived the publisher’s massive layoffs but regularly worried that he would lose his job.
Booze is a big part of British culture, and it’s a big part of advertising and media culture. Black-tie awards, boozy lunches and dinners with clients, work “jollys” abroad or at home, have been a staple in British agency and media life for years. For many, alcohol is an important part of unwinding and bonding with colleagues and clients.
Holding companies have all been on the defensive since the June release of the Association of National Advertisers’ media-transparency report, while big ad spenders like J.P Morgan Chase, Allstate and AT&T are all reportedly auditing their media contracts. For this Digiday Confessions, we talked to an ad tech veteran who said that most agencies are involved in rebates and t ...
Social media blew up last night with Donald Trump Jr.’s tweet that features an image of a bowl of Skittles, comparing Syrian refugees to poisoned candy. No surprise, this Skittles tweet sparked outrage for refugee comparison on social, and some agency executives wasted no time in giving it a fun twist.
Buyers and sellers generally agree: The days of buying and selling nonviewable digital ads should be over. But what if solving for viewability is indirectly causing that other industry scourge du jour, ad blocking? Because the best way to make sure an ad is seen by humans is to run a really obnoxious one — the v ...
Ad blocking company AdBlock Plus caused waves this week, announcing plans to start selling ads itself through an ad exchange — only to have announced partners Google and AppNexus declare they want no part of it. The news was timed to coincide with Dmexco, the biggest global at tech event in Cologne, where the media world comes together each fall.
German publishing giant Gruner + Jahr has one of the more sophisticated ad blocking strategies in the market. When it first took action last November, it followed in Axel Springer’s footsteps with a hard ban on ad blocker users accessing its special-interest magazine sites. But it held back on running a hard ban across its main news brand Stern.
In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals.
Swap the French Riviera for Cologne; the rosé for beer and Wienerschnitzels; opulent yachts for gargantuan stands, dial up the ad tech, and you’ve got Dmexco. Dmexco, which wrapped up its two-day run yesterday, has transformed from a niche European ad tech trade show to a regular stop in the media world’s seemingly never-ending global circuit of gatherings.
London business newspaper City AM is applying the same ad-blocking rules to its brand content as to its editorial: a full-on ban. The daily publisher was the first in the U.K. to get tough on ad-blocker users, deploying a ban last October. Months after, it revealed that more than 25 percent of those using ad blockers had switched them off.
In December 2015, Forbes became took an aggressive approach to its ad-blocking visitors . In this episode of Digiday Live, recorded last week at the Digiday Publishing Summit in Key Biscayne, Florida, Forbes Media CRO Mark Howard Howard describes the four-stage process that Forbes has undergone to better understand its ad-blocking readers, and ultimately reach its sales goals.
Many of the woes digital media faces can be tracked back to one thing: how ads are counted. Generally, ads are based on clicks or views. For digital publishers, both present problems. Relying on clicks is a recipe for disaster in competing with Google and Facebook, and the view means churning out more pages, no matter how.
In France, publishers are taking to the barricades to fight ad blocking. After what publishers believe to be a successful trial of blocking ad-blocking users in March, more news publishers are joining forces against ad blockers and taking a tougher stance in September. Out of France’s top 40 publishers, 80 percent of them are part of this operation, more than the number that t ...
The shift to native ads that more closely resemble site content has proven effective for publishers, but the predicted marriage of native advertising and programmatic buying techniques has so far largely failed to materialize. The promise of programmatic native — other than combining two industry buzzwords — was the best of both worlds: the efficiency and targeting of programm ...
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Summer’s over; it’s time to reflect. This has been the absolute worst year in advertising creativity I’ve ever seen. Yes, I said the same thing last year and the year before that and so on.
The man tasked with bringing Time Inc. into the 21st century is moving on. On Tuesday, the media world woke up to reports that Joe Ripp, the company’s chairman and CEO, was stepping down. Ripp will be replaced by Rich Battista, a fast-rising executive who had served as president of Time titles People and Entertainment Weekly. Explanations for the departure differ.
There’s no shortage of sites catering to people who have lots of money and want advice on how to spend it. So with a new personal finance site, About.com is going for the “adulting” market. Half the audience that comes to About.com for financial-related articles are aged 18-34 and skew female. So with its new vertical, The Balance, it’s aiming at young adults making big financ ...
Subscribe: iTunes | Stitcher | RSS The article of faith underpinning much of advertising technology is the idea that data can be collected to “improve” advertising by making it more relevant. Dog owners will see dog food ads, cat owners will get cat food. But David Carroll, an associate professor of media design at The New School’s Parsons, believes this has never come to fruition.
With 257 billion text messages sent every day, messaging apps have surpassed social networks, both in terms of active users and number of sessions. But even while the space presents a huge opportunity for marketers to engage with their audiences, it isn’t without its challenges. Marketers from brands like Marriott, Coach and Cleveland Hustles, as well as technologists from Kik ...
Marketers invest a remarkable amount of money – more than $22 billion in 2016 – to create a meaningful dialogue with their most valuable customers. Yet most digital marketing platforms fail to get the job done. In spite of its data-driven promises, the impression-based market still isn’t great at getting a meaningful message to the right person. .
Digital and experiential agencies are old news. Pet influencer agencies are where it’s at right meow. When Kyla Brennan launched influencer network HelloSociety in 2012, she would only get a handful of requests from brands looking for pets to star in their social campaigns. Today, she fields anywhere between 30 and 50 requests a month, for pet social influencers like Esther th ...
When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What’s your favorite television show? He answered: “’Scandal.’ Or any Shonda Rhimes show.” The creative director balked because he liked “Breaking Bad.” The copywriter didn’t get the job. In another instance, a strategist was asked where she liked to shop.
Deutsche Telekom is two years into a massive digital transformation project. The goal: to take control of its media-buying practice and ensure it’s getting the transparency it wants on digital-media trading, a strategy driven by the continuing process of arbitrage. That’s fundamentally changed how it works with its agencies.
Brands like General Mills and HP are both exhorting agencies to improve diversity numbers — by leveraging client dollars. In the past week, General Mills told Advertising Age that it now requires agencies competing for its business to meet quotas: 50 percent of the creative department must be female, while 20 percent must be people of color.
David Smith is CEO of Mediasmith, an independent media-buying agency in San Francisco. Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it.
The notion of great ideas being handed down from western countries to emerging markets doesn’t hold true anymore, at least in China where local brands are growing while international conglomerates are struggling, according to Bessie Lee, CEO for WPP China. Now, with Chinese brands like Baidu, Huawei and Xiaomi taking the global stage, marketing is evolving in China.
AKQA’s São Paulo office aspires to be a home away from home — for those living like a 1 percenter, that is. Nestled between the bohemian neighborhood of Vila Madalena and the green Alto de Pinheiros, AKQA Casa (home in Spanish), was designed by Brazilian boutique architecture studio Estúdio Penha to be a community-focused workplace that’s open and inviting.
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. READ THIS FIRST: This post is only for actual creatives who create creative creatively. It is NOT for social media managers, digital content “creators” or native ad writers, for two reasons: 1.
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Bravo, fellow creative ad bros. We continue to make art and write poetry, and we continue to be the reigning kings of content. And sex still sells — when the content executed with confident male panache.
This week food manufacturer General Mills, which makes cereals like Lucky Charms and Cheerios, set a bold ambition for agencies it works with to hit specific diversity quotas. General Mills CMO Ann Simonds told Ad Age that the food giant will only accept pitches from agencies with at least 50 percent women and 20 percent people of color within their creative departments.
Scott Fisher, who runs an agency that represents social media influencers, recently received an email from a brand client with some disconcerting news: One of the bigger social media influencers on his roster is listed by three different influencer technology platforms in their pitch deck. “We found lots of instances that influencer technology platforms are pitching our talent ...
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven’t read it yet, it’s still news to you. Here’s a roundup of a few of our best stories for the week ending Sept. 16: About Facebook The social network is building an ad network that is a $1 billion business with 3 mill ...
Today, we launch Custom, Digiday Media’s creative content agency. When we launched its first iteration the Digiday Content Studio four years ago, our mission was clear: Help tech companies drowning in colorless marketing speak and technical jargon to communicate in a more human way. Back then, Digiday Media was still in its infancy, nine people in a tiny office on Greenwich St ...
There’s one feature of Ogilvy & Mather’s new London office that’s pretty hard to ignore: the view. Overlooking the River Thames on the Southbank, the floor-to-ceiling windows reveal a procession of river taxis, barges and occasionally tourists in bright orange canoes. “We’ve all turned into river bores,” said Charlie Rudd, CEO of Ogilvy & Mather Advertising.
Subscribe: iTunes | Stitcher | RSS Most publishers today see native advertising as the path to a sustainable online business. While each publisher’s approach to this model differs, T Brand Studio, The New York Times’ brand marketing unit, describes itself as an agency rather than an in-house creative unit. T Brand pulled in $35 million in revenue in 2015, up from $13 million in 2013.
March saw the official launch of Upday, the news aggregating joint venture between Samsung and Axel Springer, designed so publishers can wrest back some control from platform players. While the unique-user numbers are growing, they’re not big enough to make a meaningful impact on the publisher’s bottom line.
In-N-Out Burger, the cult burger joint loved universally by Californians, came to London today. As the name of the chain may suggest, the visit was brief and its impact insubstantial. Inside Estancia Brasil, a steak house in North London, In-N-Out was scheduled to serve a limited number of its famous burgers for four hours only, starting at 11 a.m.
Johnnie Walker wants to chat with you. The Diageo-owned whisky brand is the latest marketer to launch on Amazon’s smart speaker Echo, giving you everything from personalized whisky-tasting tours to cocktail recipes. All you have to do is tap Echo’s voice service Alexa and say “Alexa, open Johnnie Walker.
Two months on, the hand-over of Politico’s free daily newsletter, Playbook, appears to be going well. Politico journalists Anna Palmer, 34, and Jake Sherman, 30, took over writing the daily email newsletter in July, after its star editor Mike Allen, 52, left. The newsletter is well known for dishing out political scoops and behind-the-scenes stories each day.
Yahoo’s massive data breach dealt yet another blow to the one-time internet star’s brand. Yahoo said Thursday that a recent investigation confirmed that personal details of at least 500 million users had been compromised in 2014. The hack by a “state-sponsored actor” may have included names, phone numbers, dates of birth, hashed passwords and even security question and answer ...
The Guardian is among the first publishers in the U.K. to jump on Amazon Echo, which debuted in the U.K. on Wednesday. Amazon’s Echo voice-controlled speaker allows people to call up information, music, even jokes. The Guardian is making its podcasts, news, opinion and reviews accessible. Echo users can get Guardian headlines or news on a particular topic, like sports or the U.S.
For the New York Times to meet the ambitious target of doubling its digital business in the next five years, it must become a global media company. That’s no easy task, even for a brand that commands such global recognition and respect as the New York Times. The challenges the Times faces are many. Europe alone has 44 countries and more than a few languages.
Did you recently throw your first-ever dinner party? Don’t be surprised if Tina Fey congratulates you on Facebook or Instagram for the achievement. The actress and comedian is the face of American Express’ humorous new social campaign “Everyday Congrats,” aimed at older millennials facing important life milestones, like getting a promotion or moving in with a significant other ...
With less than two months to go until Election Day, Gannett-owned USA Today Network is taking to Facebook Live to provide on-the-ground coverage of key races across 11 different states. The media network, which includes the flagship USA Today as well as local papers like the Arizona Republic, Detroit Free Press and Des Moines Register, plans to go live more than 100 times on F ...
Digital Trends, a tech news site, had mostly flown under the radar until it was reportedly in talks last month to sell to Condé Nast for $120 million (it didn’t come to fruition and neither side would comment). The 10-year-old company operates out of Portland, Oregon, far from the New York media epicenter.
Subscribe: iTunes | Stitcher | RSS Podcasts are having a moment. But with Apple providing limited data on their audiences, big brands are reluctant to throw a lot of money at the medium. Radio and podcast veteran Andy Bowers is the chief content officer at Panoply, Slate’s 1-year-old podcast network.
Slack, the instant messaging app, is invading offices around the globe. The productivity tool of the moment is valued at $3.8 billion and is the darling of tech and media companies. Part of Slack’s success has come down to its friendly interface and sense of whimsy that sets its apart from dour office-productivity tools.
For a growing number of web users, search is no longer confined to search engines and no longer confined to a single device. They’re hitting up social media, news, video and even messaging apps to find the answers they need. As consumers’ on-the-go connectivity surges, their device choices evolve along with it.
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality app. On Tuesday, Time Inc. will unveil Life VR, a virtual reality and 360-degree video app available on both iOS and Android devices, as well as all other commercially available virtual reality headsets.
The Financial Times has added Japanese messaging app Line to the number of platforms that it distributes to. For the past few weeks, the salmon-colored broadsheet has been publishing about four English-language stories per day on Line, along with a long article from its Arts and Culture section. Line’s users are concentrated in Japan, Indonesia, Thailand and Taiwan, so the FT ...
Several media outlets, some of them early adopters to Facebook’s fast-loading Instant Article format, are posting less and less there, according to a new analysis by analysis by Newswhip and confirmed in independent reporting by Digiday. Newswhip looked at several publishers’ posts to Instant Articles during a five-day period (Sept. 16-20).
Time Inc. is about to be the first publisher to integrate into Apple Pay. The biggest U.S. magazine publisher will announce today that iPhone users visiting the mobile sites of People, Sports Illustrated, Entertainment Weekly and Real Simple can subscribe to them using Apple Pay; other titles in the portfolio are expected to follow.
Apple’s iPhone 7 and iOS 10 announcement coming on Sept. 7 could mean new updates with high potential upsides for retail brands. It’s a long time coming: Retailers have had a hard time adapting to user behavior on mobile. While the customers are spending more time on their phones as they browse online and shop in stores, the devices haven’t become the bridge between the d ...
The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at Overstock.com, compared and contrasted how their companies create brand content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit in August. Overstock.
This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com. Fashion designer Prabal Gurung was sitting in a taxi on his way to a Victoria’s Secret ...
Marks and Spencer, the 132-year-old retail institution, has seen its fashion crown dulled. The British retailer was known in decades past for quality women’s clothing, but it has since lost its appeal with shoppers. Its clothing sales declined 8.9 percent in the three months leading up to July versus the same period a year ago, the biggest dip since the 2008 financial crisis.
Podcast publishers finally got the ground rules they need to sell advertisers on their medium. This week, the IAB published its first advertising guidelines for the decade-old format, establishing industry-wide definitions of listeners, ad delivery, and ad plays, moves that bring the primitive format one step closer to attracting elusive brand advertisers.
FOMO, the fear of missing out, is rife on social media. It’s also one of the secret ingredients powering Rimmel London’s success on Snapchat. In the six months since the beauty brand joined the platform, it has been experimenting with live, exclusive content. Elodie Levy, global digital director at Rimmel’s parent company Coty Inc.
The wide-ranging extent of fast fashion’s damaging ecosystem becomes clearer with each new headline it makes. This time, it’s British retailer Asos coming under fire for the poor treatment of employees at its distribution center in South Yorkshire, England, following an investigati ...
While still early, publishers are starting to gauge how beneficial posting fast-loading content directly to Facebook via Instant Articles can be to them, both in terms of traffic performance and revenue. Views in the U.K. are mixed. All the major U.K. publishers are publishing to Instant Articles to greater or lesser extents.
Publishing is still in the viral era, where content is made with sharing firmly in mind. In our latest confessions piece, where we trade anonymity for honesty, a former publishing exec for a well-known viral publisher reflects on the highs, the lows and the dark arts of viral publishing, and tells us the there’s still no proxy for scale. Excerpts lightly edited for clarity.
At the Digiday Publishing Summit Japan in June, publishers gathered to share their success and challenges in expanding into Asian markets. We made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations from the summits we host around the world, all downloadab ...
A man in an antebellum-era costume whispers at you, then folds a pocket square, over and over again. Slowly, he picks up a piece of fried chicken and bites into it. Do you feel anything? You may if you’re part of a somewhat select group of people, who will experience ASMR, a tingling, pleasurable feeling that relaxes the mind.
The Atlantic’s video business may not have the scale of a BuzzFeed or Vice, but it’s attracting sponsors for some of its more ambitious projects. In October, The Atlantic is rolling out three series: “Saturday Night in America,” sponsored by Microsoft, will explore different nightlife cultures across eight episodes.
The comments section of a website usually becomes either a desert or a toxic cesspool inhabitable only by trolls. Publishers big and small fret over them, and more than a few have simply closed theirs altogether. But at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point.
Digital Content, Digital Advertising, Digital Marketing