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Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.
Great advertising isn’t possible without great ad tech. At the end of the day, media is technology. The best ideas and communications only thrive when they are delivered to the right person, in the right context, at the right time. That’s why it’s ironic that most ad tech companies aren’t great marketers.
The demand for short-form video distributed over myriad platforms—Facebook, Instagram, Snapchat, Vine—has lit a fire even under the ecosystem’s fastest digital producers: publishers. How fast are they? MTVNews’ team turns out anywhere from five to 12 social videos a day, according to Rachel Zarrell, manager of social video for MTV News.
onFor publishers looking to diversify their revenue streams, experiential marketing is gaining momentum. In August, The New York Times got into the game with the acquisition of experiential marketing agency Fake Love to amp up the efforts of its T-Brand Studio. Bloomberg and Vox Media have also taken sharp turns into the space.
Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been undervalued for too long in a digital mark ...
Bringing advertisers to OTT platforms hasn’t been historically easy. “From the beginning…there really wasn’t a lot of demand from the buyer side,” said Kenna Ranson, the director of ad products and revenue at the anime focused Crunchyroll, which has been in the OTT space for an impressive 10 years.
This is the first in a series on “Agency Smarts” by George Swisher, a management consultant focused on helping agency creatives succeed in business. There’s a reason why we call them “suits.” They’re the starched collar, bottom line kind of men and women who sit on the other side of the shop and speak a different language than “creatives.
In 1648, the world’s first print advertisement appeared in the pages of an English newspaper. Since then, newspapers have depended on print advertising as a primary revenue source. Even today, with internet journalism poised to replace physical newspapers, 75% of newspapers’ advertising revenue still comes from non-digital sources.
When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals.
Premium publishers and broadcasters have been long aware that programmatic sales is an integral part of their ad strategy. Turner, for instance, has been more heavily focused on aligning its direct and programmatic sales teams “over the last eight or nine months,” said Nick Johnson, senior vice president of digital ad sales strategy for Turner Ad Sales.
It’s 2016, and the tools of distribution reflect our highly digital, data-rich reality. Marketing automation tools allow us to easily reach hundreds of segments with the appropriate content, and social automation tools help us stay on top of an ever-increasing number of social channels requiring multiple posts per day.
Robyn Lange has the job of every curator’s dream. The problem with dreams, though, is that they sometimes risk entering nightmare territory. At Shutterstock and sister site Offset, she’s the person charged with keeping the homepage fresh, filling 30 new image collections each month. Unlike a curator at, say, a boutique photo gallery, she has 100 million images at her fingertips.
Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut. In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.
The Economist and Financial Times are neck and neck with four finalist nominations each for the first Digiday Awards Europe. Both are up for Best Use of Multimedia and Best Use of Video Content: The Economist for its first virtual reality endeavor “Project Mosul” and its “Future Works” video series. It is also in the running for Best Mobile App and Best Use of Social.
Subscribe: iTunes | Stitcher | RSS Thought Catalog, a lifestyle and entertainment site geared to young people, began its life in 2010, a fortuitous time to begin a digital media business. Its identity-laced posts, from both staff writers and its community of contributors, were prime for the Facebook feed.
As part of its “Access Outdoors” campaign launched last month, outdoor gear retailer REI shot three two-minute long Facebook 360-degree videos to target urban, multicultural millennials in Austin, Chicago and Los Angeles. In the videos, REI documented eight artists working on installations in the three cities with the goal of making the outdoors more accessible to young urbanites.
The bar is somewhat higher for applicants looking for gigs at creative and design agencies. In order to stand out among a throng of other creative job seekers, applicants need a little something extra — a resume that stands out for its creativity while remaining appropriate to the agency. Crafting the perfect calling card requires skill and smarts, but also panache and a dash of wit.
Ad spend is forecast to hit $589 billion globally by 2018. And mobile is set to be its biggest source of growth over the next two years, making up 89 percent of the $93.1 billion growth forecast. The U.K. is seeing its share of mobile growth too. In the first half of 2016, the nation’s mobile ad spend was pegged at £1.7 billion ($2.1 billion), an increase of 59 percent since last year.
As the Trump campaign continues to implode, the Trump brand — which the GOP candidate has often pointed to as proof of his business acumen — is also taking a significant hit. The interesting thing about the Trump brand is that it’s actually worth a lot. A large part of Trump’s fortune has been made just from being Donald Trump.
Thursday, Oct. 27 @ 1PM ET/10AM PT From communication breakdowns to resource bottlenecks, the agency/client relationship can introduce considerable obstacles into an already delicate creative process. Fortunately, Hightail’s COO Mike Trigg has been on both sides of the conversation. Join us as he breaks down the most common points of failure and offers solutions for improv ...
Snapchat and Twitter are trending in opposite directions in the eyes of investors. Last week, Snapchat’s IPO was speculated to have a $25 billion value. Meanwhile, Twitter’s bidders have backed off. “Twitter has not succeeded in monetizing the platform,” said media analyst Rebecca Lieb. “And Snapchat is the darling of the moment.
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of Faustian dilemma: They can get rich, but they might lose their souls,” Grzegorz Piechota wrote in an International News Media Association (INMA) report released last week.
In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work. “Retailers and brands are finally realizing they need to think about mobile as a compl ...
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily.
MailOnline has been using header bidding, which lets multiple ad tech companies compete for its inventory simultaneously, for the last two years. In that time, it claims that programmatic revenues have risen 48 percent since the same period last year, on all display inventory sold using header bidding.
Speed is a battleground for publishers. And Trinity Mirror has just fired a shot across the bow: The publisher of over 50 news sites, including flagship national tabloid The Mirror, has spent nine months cutting the load time of its websites in half to two seconds. Five of its regional sites are running on the new design, including The Wharf and Get Reading.
Trolls have always been a nuisance for Twitter. But in recent weeks, they became particularly problematic for the platform when Disney and Salesforce each pulled their sale bids due to concerns over bullying. Although trolls are an obvious problem for Twitter, it’s difficult to quantify their pervasiveness.
The post Focus on the fringe ...
Hours before Hillary Clinton and Donald Trump savaged each other in their second presidential debate on Sunday night, North Korean leader Kim Jong Un offered a job on Twitter to whoever loses the election: If Clinton is defeated, she can serve as North Korea’s Minister of Foreign Affairs; if Trump loses, he is invited to be the country’s Minister of Labor.
The British vote to withdraw from the European Union led to an avalanche of predictions of economic doom. But it’s also been a boon to publishers as the public is transfixed by the wonky details of extracting the world’s fifth-largest economy from the world’s largest second-largest economic entity.
Time Inc. is the steward of some of the media’s oldest, most storied brands. But some of its recent moves have been driven by brands it’s owned for just a few months. The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim over 100 people from its payroll can all be traced ba ...
It’s a muggy summer day in London, and you’re feeling stuffed up from all the pollen in the air. As you browse Twitter, a video ad pops up — complete with a singing quintet — telling you to stay strong despite your hay fever. These are the kind of moments yogurt brand Actimel wants to own. It is taking targeting to new narrows by pinpointing specific groups of people at specif ...
The problems with chatbots is they tend to sound too robotic. That’s why companies hire comedians and scriptwriters to shape their bot personalities and give them that human edge. This week, Google announced it has hired writers from film studio Pixar and satirical site the Onion to help make Google Assistant, which powers its Home device, sound more human.
If you were watching the first game of the World Series on Tuesday night, you might have noticed something different happen in the middle of the third inning: Instead of cutting to the usual commercial break, Fox Sports went to its studio booth for some early in-game analysis from Alex Rodriguez, Pete Rose and Frank Thomas.
Publishers continue to gripe about ad tech’s complexity and transparency. And their frustrations were amplified earlier this month when the Guardian’s CRO, Hamish Nicklin, revealed that in some cases the publisher was only getting 30 percent of ad dollars spent programmatically. The Guardian case study raised a host of questions: Are these low yields common? Who is getting all ...
Brands and agencies have been experimenting with on-demand geofilters ever since they debuted earlier this year. And now tech companies are helping them scale their geofilter campaigns. Rather than having to manually provide Snapchat exact geographic data for each of their locations, brands can now outsource that task to tech companies.
E-commerce has been on the menu at British tabloid the Daily Mail for years, but today the publisher showed it’s got far greater ambitions for this particular revenue stream. The publisher has relaunched its online shop Mailshop.co.uk as a slicker proposition, with 80,000 product lines, compared to the 3,000 it previously had, and has beefed up its team of retail and e-commerce experts.
The Washington Post has started running its first interactive ad on Apple TV. The ad, for Jaguar, consists of a 30-second commercial. The interactive part is that below the commercial are panels that the viewer can click on using their remote to see photo galleries of the inside and outside of Jaguar’s F-Pace.
The Federal Communications Commission today voted to approve new privacy rules regarding how internet service providers, or ISPs, can use customer data, placing considerable limits on providers like Verizon and Comcast. The 3-2 vote along party lines requires that these providers obtain consumers’ consent before sharing and using their web browsing and app history data for ad ...
TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market. Such conversations can take place during TV Upfronts in May or from late summer throu ...
Relationships between ad tech vendors and publishers are more strained than ever. Over the last five years, programmatic trading has gone from being a peripheral way for publishers to monetize display inventory, to the dominant method for many. More than 60 percent of the £3 billion ($4 billion) digital ad spend in the U.K. was traded programmatically in 2015, according to the IAB.
Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop. It’s too soon for publishers to declare victory in the war on ad blocking.
It’s too bad there isn’t an app that lets companies change their business models every day. According to a New York Times report, daily fantasy sports titans DraftKings and FanDuel are nearing an $8 million to $12 million settlement agreement for a false advertising case with New York’s attorney general.
The recent focus on transparency in how agencies handle clients’ media budgets has led to further scrutiny of the opaque practices of so-called barter agencies, set up by holding companies to exchange extra goods for media space. The two Association of National Advertisers’ agency transparency reports mention the practice nearly 50 times.
For millennial-focused publisher Mic, platforms are the future. The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings.
For years, ad tech has been responsible for serving banner and display ads while also automating ad buying. Ad tech will continue carrying out these tasks, but the industry is also now turning newer techy communication features, such as geofilters and emojis, into scalable ad units. By the end of next year, ad tech will be virtually everywhere.
DDB creative chief Amir Kassaei is a man of the world. Kassaei was born in Iran, raised in Austria and educated in France. It was only after stints at agencies including TBWA, Barci & Partner and Springer & Jacoby, that Kassaei found himself at DDB, where he was entrusted with the task of reshaping DDB Germany back in 2003.
As Snapchat’s parent company — recently rechristened Snap Inc. — gets closer to a public offering, ad buyers and brands are questioning whether it can continue to provide a high level of service without becoming inflexible in its sales approach. It’s a familiar narrative. Before Snap, Google and Facebook started out as tech companies, too, with little outward interest in advertising.
Once or twice a week, Jen Soch, evp of commercial delivery for The Guardian, gets an email from a colleague alerting her to a problem ad on the site. It could be from anyone from a reporter all the way up to the North American CEO, Eamonn Store. They come by way of a special email address that the Guardian created a few months ago inviting the staff to report any ad they think ...
The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats. Most recently, The New York Times released Flex Frames ads, which are designed to be more harmonious with the look of NYTimes.com. But it’s hardly the only publisher.
If winter is coming for ad tech, it doesn’t seem all that bad of an autumn. There have been up to a dozen $100 million-plus acquisitions in the sector so far this year — the most recent was Salesforce buying Krux for between $650 million and $750 million — and the seller’s market has been helped by a new crop of acquirers: Chinese companies.
Ever since it debuted in 2011, the AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry. ABP’s parent company Eyeo pitches the whitelist as a revenue generator for publishers. While that might sound nice, the whitelist has also been called a “protection racket” by former U.K.
Virtual reality is hot right now, at least to hear production and media companies talk about it. The New York Times and DigitasLBi hosted an event on Wednesday, where the Times and four VR studios talked up VR and shared examples of their work. The word “amazing” got thrown around a lot. “All signs are, it’s coming into the mainstream,” said Scott Donaton, chief content officer at DigitasLBi.
Data can do a lot for advertisers, but it can’t solve everything. Last week, AT&T and Time Warner executives told investors that a mega-merger could benefit marketers because combining the companies’ viewer data will boost targeted advertising on TV. While that’s hypothetically possible, there are many obstacles aside from data access that prevent individualized television ...
In her first stage appearance on behalf of the company, Claire Valoti, gm of Snap Inc. in the U.K., is reinforcing the platform’s position in the U.K. — and making a play for the U.K.’s mobile ad dollars. “Brands are brands, people are people, brands are not people,” she said, speaking at the IAB’s Engage event in London.
It’s no secret that ad retargeting is a fairly blunt, if very effective, approach to customer conversion. Many internet users have wondered: Why in the world am I still chased around Facebook and the internet with ads for a pair of sneakers I purchased weeks ago? It would seem all sides lose in that all-too-familiar scenario.
After asking nicely, twice, French publisher Le Monde will get tough with ad-block users, blocking them from content unless they turn off their ad blockers. “We’ll give a more restrictive message that you can’t read an article without turning off the ad blocker,” said head of analytics at the publisher, Pierre Buffet.
Twitter’s pre-roll video ads have been open for business to influencers for a month now. But it appears they’re not being widely adopted yet. In August, Twitter announced that it was opening up pre-roll video ads to popular Twitter users. Previously, video ads were available to publishers, but not to influencers, or “creators” in the Twitter vernacular.
About two months ago, Pinterest rolled out video ads. While some marketers are intrigued, brands and agencies say that the ads only make sense for brands aligned with niche categories that are popular on Pinterest. Chris Tuff, evp of partnerships at 22squared, has worked on Pinterest video ads for a national retail brand whose video ads have been live for about a week.
Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit. GroupM has run carousel ads for NBC Universal, Pandora jewelry, Nestlé’s Lean Cuisine, AB InBev’s Stella Artois, Unilever’s Hellmann’s and Panera Bread, according to Kieley Taylor, GroupM head of paid social. Carousel ads featuring the NBC Universal film “The Secret Life of Pets” were clicked on 22 pe ...
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your “Stranger Things” costume ready? Here we go: Tasty has become a massive part of BuzzFeed’s video business. It generated 1.7 million views on Facebook in September, and its videos now average 22.
Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners, according to a report from Recode. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take.
Facebook’s accidental inflation of average video watch time will be used by advertisers as a bargaining chip to pressure Facebook into opening its platform to more third-party measurement providers. In fact, it has already begun. Last Friday, the Association of National Advertisers’ CEO, Bob Liodice, published a blog post calling on Facebook to have its metrics audited and acc ...
Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also have their measurement issues. While Facebook’s overcounting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind i ...
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not just the general public and “Banksy” anymore. Even most ad men and women hate it now. Even the “creatives” who like to shove that their job is “creative” — and yours isn’t — in your face, hate it.
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.
Slack is gaining a foothold in many offices as the center on their communications, leading Harvard Business Review to focus attention on how to get its content inside the app. HBR decided to use Slack’s “Slackbot” automated-assistant feature to deliver a collection of 200-plus best-practice articles on topics ranging from how to deal with a narcissistic boss to how to respond ...
The Digiday Awards Europe finalists — announced last week — demonstrate just how much tech has influenced every aspect of media and marketing. Dale Lovell, chief digital officer for native advertising solution Adyoulike and Digiday Awards Europe judge, shared his views on how technology has changed the creative process in marketing, why ad tech has to make its case as a creati ...
Ad agencies are doing their bit to increase voter turnout this Election Day, coming up with various flexible working arrangements to encourage staffers to get out and vote. A variety of agencies, from Edelman and Day One to AKQA and Walter Isaacson, are doing everything from letting employees work remotely to delaying opening their offices until later in the day in a bid to en ...
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does all the pictures?” “So, you work in law?” “So, you sell insurance?” “Oh, you’re not a real writer.
Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance. Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into t ...
With the pace of digital only mounting, so too are the worries on agencies’ minds. Clients are only getting more demanding even as the margins are shrinking; brands and publishers themselves are setting up agencies of their own; technology companies are steadily inching into agency turf, too; and the hunt for talent is getting as critical as ever.
If you’re an agile disruptor in the brand space — one that’s pivoted to target millennials with impactful authenticity — then Whit Hiler would like a word with you. Several words, actually, all of them jargon. Hiler is creative director at the Kentucky agency Cornett, and he’s on a mission to kill buzzwords.
Mindshare’s floor-to-ceiling windows overlook an area that’s in contention for the most polluted in London, as black cabs and double-decker buses cough out diesel fumes below. The GroupM agency operates in something of an eco haven, though. Since moving into Italian architect Renzo Piano’s mammoth Central Saint Giles development in 2011, Mindshare has made a marked commitment to sustainability.
For ad agencies, it’s never been harder to get paid. They forced to do more with less, even as margins and fees are getting squeezed. We asked attendees at the Digiday Agency Summit in Phoenix, Arizona, some of the new ways they are coming up with to combat the crunch. From embracing value-based compensation agreements to adding newer capabilities, here’s how agencies are getting paid.
For years, search consultants acted as middlemen, organizing agency reviews for marketers. But the role of a consultant has changed with the times — penny-pinching clients now question whether they need them at all, changing the very model of the business, which was, in theory at least, based on impartial objectivity. A lot has changed.
If you are in China, you may start your day with Baking Lang and then drive Treasure Horse to work. At night, you catch up with your professional circle on Leading Elite and perhaps read a few pages of Comic Power before you go to bed. Those phrases don’t make sense in English, but they are literal translations of Chinese brand names for belVita, BMW, LinkedIn and Marvel, respectively.
Agencies have a resources problem. Employees are being asked to do more with less time and less money. Clients demand more work, created for more platforms and need more KPIs and metrics to prove performance. At the same time, fees get squeezed. Put together, there is a considerable resource crunch when it comes to dollars, as well as people — and figuring out where to actually ...
EU companies need to shake up how they deal with customer data. The General Data Protection Regulation, which will take effect in 2018, requires EU companies to be more open about why — among other things — they are collecting user data and what exactly they are using it for. Despite Brexit, which was announced one month after GDPR, the U.K. is no exception.
When an employee at Unilever are called in for a review with their manager, first on the agenda is the employee’s feelings. At a company full of suits, senior executives have been encouraged to open up about their personal experiences with mental health, and employees are encouraged to do the same. The mindfulness boom hasn’t missed brands in the U.K.
AllSaints is expanding. Next week, the London fashion brand is adding Peru to its lengthy list of international stores, which include 47 in the U.S., 14 in Asia and two in the Middle East. Now that it’s wooing new customers overseas — and can deliver products to them — its biggest channel, Instagram, is acting more like a storefront for its 407,000 followers.
Skittles, you’re not alone. Over the course of his presidential campaign, Donald Trump hasn’t just made a mess of his own brand but brought down others as well. Here’s how the Trump brand has affected other brands and personalities, courtesy of data from Brandwatch. It’s interesting to note that it’s all negative, bar Skittles, whose non-committal, and yet perfectly worded st ...
Three months ago, Thrillist CEO Ben Lerer declared on the Digiday podcast that his company would be on TV within a year. A $100 million bet from Discovery Communications just gave that claim a lot more credence. On Thursday, Discovery’s digital network, Seeker, announced it has joined together with Thrillist and two other Lerer family-owned media businesses, NowThis News (co-f ...
Amazon hasn’t been shy about its ambitions in fashion. Since 2012, the company has sponsored Met Galas, fashion weeks and Vogue Fashion Funds, built a photo studio in Brooklyn, hired a former Vogue editor to lead fashion editorials, launched seven in-house fashion labels and recruited brands like Michael Kors, Calvin Klein, Coach and Theory to sell products on its platforms.
Digiday has joined Amazon’s program for publishers for audio updates on Amazon Echo. Through Echo’s Flash Briefings, users can subscribe to receive daily recorded snippets from Digiday stories. The flash briefing consists of abbreviated versions of Digiday’s top media and marketing stories, including coverage from our sister sites Glossy, covering fashion and luxury, and Trade ...
If the number of platforms that publishers have to distribute content to keeps increasing but the number of hours in a day remain the same, when is it worth being on a platform, and when is it worth sparing your reporters, producers and digital media staff? This problem is worth thinking about in the context of the Amazon Echo. The home assistant is the market leader in its category.
For years, CNN’s news brand has been synonymous with its hosts and anchors. Yet as it’s set up beachheads on the platforms where more and more people consume news, it’s had to leave its broadcast stars on the sidelines: You can get CNN news on Facebook and Snapchat and Twitter, but you won’t get Anderson Cooper or Fareed Zakaria or Erin Burnett.
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives clo ...
Many publishers wring their hands at the loss of control when it comes to publishing on platforms. But while that usually goes back to ad sales and data, there’s another big loss: Control over how people perceive a publishing brand. Even a program like Google AMP, which promised publisher’s more control than rival Facebook’s Instant Articles, there are hurdles for publishers w ...
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...
Addressing a room of 2,700 attendees at ANA Masters of Marketing in Orlando on Thursday, Bob Liodice, president and CEO for the Association of National Advertising, urged marketers, especially CMOs, to “take back the industry” that lacks transparency and viewability. “The current state is unproductive, unsustainable, and undesirable,” said Liodice in his opening remarks.
Japanese airline All Nippon Airways wants to attract more European customers and has picked CNN’s social video network Great Big Story to create and distribute its message. The result is a seven-part video series,“Ichigo Ichie,” which translates to “One Opportunity, One Encounter,” which focuses on Japanese cuisine, culture and hospitality.
A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sunday NFL games in the U.S. averaging 10 million to 20 million viewers, Yahoo seemed to have hit a TV-sized NFL audience. Except it didn’t.
Media companies are under pressure to stay relevant with mobile-addicted millennials and distribution companies are trying to diversify their revenue streams. That’s a key part of the rationale behind AT&T’s proposed $85 billion deal for Time Warner. “This is a completely defensive move,” said Dan Coates, president and co-founder of Ypulse, a youth-focused consulting firm.
The Wright stuff: ‘We’ve got to get a grip’ Brexit may have created a lot of uncertainties for businesses, but one thing is clear: British businesses will likely have to comply with the same data protection laws as Europe if they want to continue trading as a single market. And that means marketers need to start getting a handle on how to prepare for the General Data Protection ...
Apps remain an important channel for the Telegraph’s core audience of paying subscribers. Now, to better serve this small but engaged user base, the publisher has redesigned its main news app around speed and convenience. Previously, the mobile app was available only to paying subscribers and was a similar experience to the mobile website.
One of the hottest apps of the moment boasts camera filters that make its users look like a koala, a fried egg and even Minnie Mouse. You can send short, ephemeral messages and even share video snippets of your day in stories on it. No, it’s not Snapchat. Snow is a South Korean Snapchat clone that is tremendously popular among Gen Z in Asia, and particularly China, where Snapchat is banned.
A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it. Publishers say traffic has boomed since the mobile news aggregation app was refreshed as part of an iOS 10 update in mid-September. As part of that update, the app was designed to be bolder and include breaking news notifications ...
When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders. “We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios th ...
A little more than six months ago, Microsoft CEO Satya Nadella proclaimed that “bots are the new apps.” Like many tech-proclamations, it turned out to be breathless, partly true and strategically devoid of pesky details. And for most of the media business so far, bots — like live video, distributed content teams, virtual reality, augmented reality, AI and a dozen other doodads ...
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