Digiday - Posts from October 2016

  • How Kik is using chatbots to monetize mobile messaging

    Pat McCarthy, SVP Product Management, Publisher Technology Group, AppNexus There is no question that advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.

    Digidayin How To's- 29 readers -
  • The good, the bad and the bro-bots of ad tech

    Great advertising isn’t possible without great ad tech. At the end of the day, media is technology. The best ideas and communications only thrive when they are delivered to the right person, in the right context, at the right time. That’s why it’s ironic that most ad tech companies aren’t great marketers.

    Digiday- 15 readers -
  • First-party data will fuel the final frontier of digital marketing

    Jordan Cohen, CMO, Fluent We’re drowning in data. Ad tech scrapes up the tiny particles of information that digital consumers leave behind, then assembles them into an approximate picture of a person. But why bother using probabilistic data, making assumptions about the consumer when you can just ask them? Self-declared data has been undervalued for too long in a digital mark ...

    Digiday- 22 readers -
  • From OTT platforms to publishers: Here’s how to make money

    Bringing advertisers to OTT platforms hasn’t been historically easy. “From the beginning…there really wasn’t a lot of demand from the buyer side,” said Kenna Ranson, the director of ad products and revenue at the anime focused Crunchyroll, which has been in the OTT space for an impressive 10 years.

    Digidayin How To's- 19 readers -
  • How newsrooms can use tech to compete with Google and Facebook

    In 1648, the world’s first print advertisement appeared in the pages of an English newspaper. Since then, newspapers have depended on print advertising as a primary revenue source. Even today, with internet journalism poised to replace physical newspapers, 75% of newspapers’ advertising revenue still comes from non-digital sources.

    Digidayin Social Google How To's- 21 readers -
  • How the Washington Post and CNN are measuring branded content success

    When it comes to native content, how are brands measuring their success? If it’s in terms of page views, they’re a step – or several – behind. Branded content studios and their brand partners have shifted focus to analytics that they believe are more accurate in determining whether native content campaigns have met their goals.

    Digidayin Content How To's- 20 readers -
  • The new programmatic arsenal: How Turner, The Economist are beefing up their approach

    Premium publishers and broadcasters have been long aware that programmatic sales is an integral part of their ad strategy. Turner, for instance, has been more heavily focused on aligning its direct and programmatic sales teams “over the last eight or nine months,” said Nick Johnson, senior vice president of digital ad sales strategy for Turner Ad Sales.

    Digiday- 25 readers -
  • 100 million images: A Day in the Life of Shutterstock’s in-house curator

    Robyn Lange has the job of every curator’s dream. The problem with dreams, though, is that they sometimes risk entering nightmare territory. At Shutterstock and sister site Offset, she’s the person charged with keeping the homepage fresh, filling 30 new image collections each month. Unlike a curator at, say, a boutique photo gallery, she has 100 million images at her fingertips.

    Digiday- 17 readers -
  • Just 15 months old, Tasty is driving BuzzFeed video

    Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut. In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.

    Digidayin Social- 43 readers -
  • The Economist and Financial Times lead the Digiday Awards Europe finalist nominations

    The Economist and Financial Times are neck and neck with four finalist nominations each for the first Digiday Awards Europe. Both are up for Best Use of Multimedia and Best Use of Video Content: The Economist for its first virtual reality endeavor “Project Mosul” and its “Future Works” video series. It is also in the running for Best Mobile App and Best Use of Social.

    Digiday- 24 readers -
  • REI uses Facebook 360 video for multicultural campaign

    As part of its “Access Outdoors” campaign launched last month, outdoor gear retailer REI shot three two-minute long Facebook 360-degree videos to target urban, multicultural millennials in Austin, Chicago and Los Angeles. In the videos, REI documented eight artists working on installations in the three cities with the goal of making the outdoors more accessible to young urbanites.

    Tanya Dua/ Digidayin Social- 15 readers -
  • From Instagram collage to Lego miniature: 5 creative ad agency resumes

    The bar is somewhat higher for applicants looking for gigs at creative and design agencies. In order to stand out among a throng of other creative job seekers, applicants need a little something extra — a resume that stands out for its creativity while remaining appropriate to the agency. Crafting the perfect calling card requires skill and smarts, but also panache and a dash of wit.

    Yuyu Chen/ Digidayin Social- 24 readers -
  • The state of UK mobile ad spend in 5 charts

    Ad spend is forecast to hit $589 billion globally by 2018. And mobile is set to be its biggest source of growth over the next two years, making up 89 percent of the $93.1 billion growth forecast. The U.K. is seeing its share of mobile growth too. In the first half of 2016, the nation’s mobile ad spend was pegged at £1.7 billion ($2.1 billion), an increase of 59 percent since last year.

    Digiday- 17 readers -
  • 5 charts: Donald Trump’s damaged brand, by the numbers

    As the Trump campaign continues to implode, the Trump brand — which the GOP candidate has often pointed to as proof of his business acumen — is also taking a significant hit. The interesting thing about the Trump brand is that it’s actually worth a lot. A large part of Trump’s fortune has been made just from being Donald Trump.

    Shareen Pathak/ Digiday- 24 readers -
  • Learn 5 ways to improve collaborative creative work

    Thursday, Oct. 27 @ 1PM ET/10AM PT From communication breakdowns to resource bottlenecks, the agency/client relationship can introduce considerable obstacles into an already delicate creative process. Fortunately, Hightail’s COO Mike Trigg has been on both sides of the conversation. Join us as he breaks down the most common points of failure and offers solutions for improv ...

    Digiday- 19 readers -
  • 5 charts and 2 tales: The divergent states of Snapchat and Twitter

    Snapchat and Twitter are trending in opposite directions in the eyes of investors. Last week, Snapchat’s IPO was speculated to have a $25 billion value. Meanwhile, Twitter’s bidders have backed off. “Twitter has not succeeded in monetizing the platform,” said media analyst Rebecca Lieb. “And Snapchat is the darling of the moment.

    Digidayin Social- 28 readers -
  • 5 charts: The state of publishers and Facebook

    Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of Faustian dilemma: They can get rich, but they might lose their souls,” Grzegorz Piechota wrote in an International News Media Association (INMA) report released last week.

    Digidayin Social- 16 readers -
  • Pressing buy: The state of mobile commerce in 5 charts

    In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work. “Retailers and brands are finally realizing they need to think about mobile as a compl ...

    Digiday- 19 readers -
  • The 5 most god-awful taglines in America

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily.

    Digiday- 13 readers -
  • Trinity Mirror redesigns 50 of its sites to cut page load in half

    Speed is a battleground for publishers. And Trinity Mirror has just fired a shot across the bow: The publisher of over 50 news sites, including flagship national tabloid The Mirror, has spent nine months cutting the load time of its websites in half to two seconds. Five of its regional sites are running on the new design, including The Wharf and Get Reading.

    Digiday- 13 readers -
  • 6 charts: Twitter’s troll problem by the numbers

    Trolls have always been a nuisance for Twitter. But in recent weeks, they became particularly problematic for the platform when Disney and Salesforce each pulled their sale bids due to concerns over bullying. Although trolls are an obvious problem for Twitter, it’s difficult to quantify their pervasiveness.

    Digiday- 15 readers -
  • How Bloomberg is trying to own Brexit coverage

    The British vote to withdraw from the European Union led to an avalanche of predictions of economic doom. But it’s also been a boon to publishers as the public is transfixed by the wonky details of extracting the world’s fifth-largest economy from the world’s largest second-largest economic entity.

    Digidayin How To's- 21 readers -
  • What Time Inc. learned from the small sites it acquired

    Time Inc. is the steward of some of the media’s oldest, most storied brands. But some of its recent moves have been driven by brands it’s owned for just a few months. The publisher’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim over 100 people from its payroll can all be traced ba ...

    Digiday- 13 readers -
  • Yogurt brand Actimel is targeting miserable moments of people’s days

    It’s a muggy summer day in London, and you’re feeling stuffed up from all the pollen in the air. As you browse Twitter, a video ad pops up — complete with a singing quintet — telling you to stay strong despite your hay fever. These are the kind of moments yogurt brand Actimel wants to own. It is taking targeting to new narrows by pinpointing specific groups of people at specif ...

    Digiday- 13 readers -
  • Brands and publishers turn to actors and comedians to give chatbots personality

    The problems with chatbots is they tend to sound too robotic. That’s why companies hire comedians and scriptwriters to shape their bot personalities and give them that human edge. This week, Google announced it has hired writers from film studio Pixar and satirical site the Onion to help make Google Assistant, which powers its Home device, sound more human.

    Digiday- 14 readers -
  • Fox Sports is running native TV ads during the World Series

    If you were watching the first game of the World Series on Tuesday night, you might have noticed something different happen in the middle of the third inning: Instead of cutting to the usual commercial break, Fox Sports went to its studio booth for some early in-game analysis from Alex Rodriguez, Pete Rose and Frank Thomas.

    Digiday- 11 readers -
  • Internet mysteries: Where does the disappearing ad dollar go?

    Publishers continue to gripe about ad tech’s complexity and transparency. And their frustrations were amplified earlier this month when the Guardian’s CRO, Hamish Nicklin, revealed that in some cases the publisher was only getting 30 percent of ad dollars spent programmatically. The Guardian case study raised a host of questions: Are these low yields common? Who is getting all ...

    Digiday- 18 readers -
  • Ad tech smells opportunities in branded geofilters

    Brands and agencies have been experimenting with on-demand geofilters ever since they debuted earlier this year. And now tech companies are helping them scale their geofilter campaigns. Rather than having to manually provide Snapchat exact geographic data for each of their locations, brands can now outsource that task to tech companies.

    Digiday- 14 readers -
  • The Daily Mail wants to sell you bedroom furniture

    E-commerce has been on the menu at British tabloid the Daily Mail for years, but today the publisher showed it’s got far greater ambitions for this particular revenue stream. The publisher has relaunched its online shop Mailshop.co.uk as a slicker proposition, with 80,000 product lines, compared to the 3,000 it previously had, and has beefed up its team of retail and e-commerce experts.

    Digiday- 10 readers -
  • The Washington Post launches its first interactive TV ad

    The Washington Post has started running its first interactive ad on Apple TV. The ad, for Jaguar, consists of a 30-second commercial. The interactive part is that below the commercial are panels that the viewer can click on using their remote to see photo galleries of the inside and outside of Jaguar’s F-Pace.

    Lucia Moses/ Digiday- 13 readers -
  • Ad industry slams the FCC’s new privacy rules

    The Federal Communications Commission today voted to approve new privacy rules regarding how internet service providers, or ISPs, can use customer data, placing considerable limits on providers like Verizon and Comcast. The 3-2 vote along party lines requires that these providers obtain consumers’ consent before sharing and using their web browsing and app history data for ad ...

    Tanya Dua/ Digiday- 17 readers -
  • Broadcasters begin to embrace programmatic ad buying

    TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market. Such conversations can take place during TV Upfronts in May or from late summer throu ...

    Yuyu Chen/ Digiday- 17 readers -
  • ‘We’ve created a monster’: Publishers vent ad tech frustrations

    Relationships between ad tech vendors and publishers are more strained than ever. Over the last five years, programmatic trading has gone from being a peripheral way for publishers to monetize display inventory, to the dominant method for many. More than 60 percent of the £3 billion ($4 billion) digital ad spend in the U.K. was traded programmatically in 2015, according to the IAB.

    Digiday- 19 readers -
  • European publishers see ad-blocking rates stabilizing

    Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop. It’s too soon for publishers to declare victory in the war on ad blocking.

    Brian Morrissey/ Digiday- 23 readers -
  • With focus on transparency, barter agencies get more scrutiny

    The recent focus on transparency in how agencies handle clients’ media budgets has led to further scrutiny of the opaque practices of so-called barter agencies, set up by holding companies to exchange extra goods for media space. The two Association of National Advertisers’ agency transparency reports mention the practice nearly 50 times.

    Yuyu Chen/ Digiday- 9 readers -
  • Digiday Live: Cory Haik on how Mic builds stories for platforms

    For millennial-focused publisher Mic, platforms are the future. The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings.

    Digidayin How To's- 11 readers -
  • Ad tech is in everything now

    For years, ad tech has been responsible for serving banner and display ads while also automating ad buying. Ad tech will continue carrying out these tasks, but the industry is also now turning newer techy communication features, such as geofilters and emojis, into scalable ad units. By the end of next year, ad tech will be virtually everywhere.

    Digiday- 13 readers -
  • Growing pains: How agencies see Snapchat’s ad-sales approach

    As Snapchat’s parent company — recently rechristened Snap Inc. — gets closer to a public offering, ad buyers and brands are questioning whether it can continue to provide a high level of service without becoming inflexible in its sales approach. It’s a familiar narrative. Before Snap, Google and Facebook started out as tech companies, too, with little outward interest in advertising.

    Shareen Pathak/ Digidayin How To's- 19 readers -
  • To combat ad blocking, publishers ask staff and users to fight bad ads

    Once or twice a week, Jen Soch, evp of commercial delivery for The Guardian, gets an email from a colleague alerting her to a problem ad on the site. It could be from anyone from a reporter all the way up to the North American CEO, Eamonn Store. They come by way of a special email address that the Guardian created a few months ago inviting the staff to report any ad they think ...

    Lucia Moses/ Digiday- 13 readers -
  • The promise and peril of the custom banner ad

    The internet advertising pendulum is swinging again. With the price of banner ads as low as ever and readers consuming more and more content on mobile, publishers are ditching the standardized banner ads for custom formats. Most recently, The New York Times released Flex Frames ads, which are designed to be more harmonious with the look of NYTimes.com. But it’s hardly the only publisher.

    Digiday- 13 readers -
  • Untangling the AdBlock Plus whitelist

    Ever since it debuted in 2011, the AdBlock Plus whitelist program has been a lightning rod of controversy within the publishing industry. ABP’s parent company Eyeo pitches the whitelist as a revenue generator for publishers. While that might sound nice, the whitelist has also been called a “protection racket” by former U.K.

    Digiday- 10 readers -
  • Four main obstacles brands have to adopting VR

    Virtual reality is hot right now, at least to hear production and media companies talk about it. The New York Times and DigitasLBi hosted an event on Wednesday, where the Times and four VR studios talked up VR and shared examples of their work. The word “amazing” got thrown around a lot. “All signs are, it’s coming into the mainstream,” said Scott Donaton, chief content officer at DigitasLBi.

    Lucia Moses/ Digiday- 9 readers -
  • An AT&T-Time Warner merger won’t open floodgates for targeted TV ads

    Data can do a lot for advertisers, but it can’t solve everything. Last week, AT&T and Time Warner executives told investors that a mega-merger could benefit marketers because combining the companies’ viewer data will boost targeted advertising on TV. While that’s hypothetically possible, there are many obstacles aside from data access that prevent individualized television ...

    Digidayin Affiliate- 18 readers -
  • ‘People play with ads’: Snapchat ramps up courtship of UK advertisers

    In her first stage appearance on behalf of the company, Claire Valoti, gm of Snap Inc. in the U.K., is reinforcing the platform’s position in the U.K. — and making a play for the U.K.’s mobile ad dollars. “Brands are brands, people are people, brands are not people,” she said, speaking at the IAB’s Engage event in London.

    Digidayin Mobile- 12 readers -
  • With one in five users blocking ads, Le Monde cracks down

    After asking nicely, twice, French publisher Le Monde will get tough with ad-block users, blocking them from content unless they turn off their ad blockers. “We’ll give a more restrictive message that you can’t read an article without turning off the ad blocker,” said head of analytics at the publisher, Pierre Buffet.

    Digiday- 23 readers -
  • Twitter’s pre-roll ads are slow to take off with influencers

    Twitter’s pre-roll video ads have been open for business to influencers for a month now. But it appears they’re not being widely adopted yet. In August, Twitter announced that it was opening up pre-roll video ads to popular Twitter users. Previously, video ads were available to publishers, but not to influencers, or “creators” in the Twitter vernacular.

    Digiday- 6 readers -
  • Pinterest’s video ads show promise but not reach

    About two months ago, Pinterest rolled out video ads. While some marketers are intrigued, brands and agencies say that the ads only make sense for brands aligned with niche categories that are popular on Pinterest. Chris Tuff, evp of partnerships at 22squared, has worked on Pinterest video ads for a national retail brand whose video ads have been live for about a week.

    Digiday- 15 readers -
  • Ad buyers see promise in Twitter’s Instagram-like carousel ads

    Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit. GroupM has run carousel ads for NBC Universal, Pandora jewelry, Nestlé’s Lean Cuisine, AB InBev’s Stella Artois, Unilever’s Hellmann’s and Panera Bread, according to Kieley Taylor, GroupM head of paid social. Carousel ads featuring the NBC Universal film “The Secret Life of Pets” were clicked on 22 pe ...

    Digidayin Social- 7 readers -
  • “They have the advantage’: What Snapchat’s new deal means for media

    Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners, according to a report from Recode. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take.

    Digiday- 16 readers -
  • Advertisers seek leverage versus Facebook in metrics screw-up

    Facebook’s accidental inflation of average video watch time will be used by advertisers as a bargaining chip to pressure Facebook into opening its platform to more third-party measurement providers. In fact, it has already begun. Last Friday, the Association of National Advertisers’ CEO, Bob Liodice, published a blog post calling on Facebook to have its metrics audited and acc ...

    Digidayin Social- 13 readers -
  • Not just Facebook: Advertisers have measurement gripes with all platforms

    Facebook’s inflate-gate put a spotlight on the problem with a platform being a walled garden. But while Facebook may get more attention because of its size, other platforms also have their measurement issues. While Facebook’s overcounting of its video viewing was “a massive error,” said Benjamin Arnold, business director at We Are Social, “the other platforms are still behind i ...

    Lucia Moses/ Digidayin Social- 20 readers -
  • It’s official: Everybody hates advertising

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. It’s not just the general public and “Banksy” anymore. Even most ad men and women hate it now. Even the “creatives” who like to shove that their job is “creative” — and yours isn’t — in your face, hate it.

    Digiday- 10 readers -
  • We desperately need more ‘advertising assholes’

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.

    Digiday- 13 readers -
  • Harvard Business Review built a bot on Slack that delivers workplace advice

    Slack is gaining a foothold in many offices as the center on their communications, leading Harvard Business Review to focus attention on how to get its content inside the app. HBR decided to use Slack’s “Slackbot” automated-assistant feature to deliver a collection of 200-plus best-practice articles on topics ranging from how to deal with a narcissistic boss to how to respond ...

    Lucia Moses/ Digiday- 27 readers -
  • ‘Ad tech companies need to do more’: One ad tech executive on tech and creativity

    The Digiday Awards Europe finalists — announced last week — demonstrate just how much tech has influenced every aspect of media and marketing. Dale Lovell, chief digital officer for native advertising solution Adyoulike and Digiday Awards Europe judge, shared his views on how technology has changed the creative process in marketing, why ad tech has to make its case as a creati ...

    Digiday- 25 readers -
  • Agencies are giving staffers off on Election Day

    Ad agencies are doing their bit to increase voter turnout this Election Day, coming up with various flexible working arrangements to encourage staffers to get out and vote. A variety of agencies, from Edelman and Day One to AKQA and Walter Isaacson, are doing everything from letting employees work remotely to delaying opening their offices until later in the day in a bid to en ...

    Tanya Dua/ Digiday- 10 readers -
  • Copyranter: What is a copywriter, anyway?

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Before “Mad Men,” the word seriously confused people. “So, are you a writer-writer?” “So you write all the words and the artist does all the pictures?” “So, you work in law?” “So, you sell insurance?” “Oh, you’re not a real writer.

    Digiday- 16 readers -
  • Starting Out: Goodby Silverstein’s Rich Silverstein on acting like a pitbull

    Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance. Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into t ...

    Tanya Dua/ Digiday- 10 readers -
  • Inside Mindshare’s eco-friendly office

    Mindshare’s floor-to-ceiling windows overlook an area that’s in contention for the most polluted in London, as black cabs and double-decker buses cough out diesel fumes below. The GroupM agency operates in something of an eco haven, though. Since moving into Italian architect Renzo Piano’s mammoth Central Saint Giles development in 2011, Mindshare has made a marked commitment to sustainability.

    Digiday- 11 readers -
  • ‘More with less’: How agencies are combating the fee crunch

    For ad agencies, it’s never been harder to get paid. They forced to do more with less, even as margins and fees are getting squeezed. We asked attendees at the Digiday Agency Summit in Phoenix, Arizona, some of the new ways they are coming up with to combat the crunch. From embracing value-based compensation agreements to adding newer capabilities, here’s how agencies are getting paid.

    Tanya Dua/ Digidayin How To's- 17 readers -
  • Connect with me on ‘Leading Elite’: Behind the Chinese names of Western brands

    If you are in China, you may start your day with Baking Lang and then drive Treasure Horse to work. At night, you catch up with your professional circle on Leading Elite and perhaps read a few pages of Comic Power before you go to bed. Those phrases don’t make sense in English, but they are literal translations of Chinese brand names for belVita, BMW, LinkedIn and Marvel, respectively.

    Yuyu Chen/ Digiday- 8 readers -
  • Diversity and client education: Where agencies should invest their resources

    Agencies have a resources problem. Employees are being asked to do more with less time and less money. Clients demand more work, created for more platforms and need more KPIs and metrics to prove performance. At the same time, fees get squeezed. Put together, there is a considerable resource crunch when it comes to dollars, as well as people — and figuring out where to actually ...

    Shareen Pathak/ Digiday- 9 readers -
  • Why big brands are hiring mental-health aides to reduce stress at work

    When an employee at Unilever are called in for a review with their manager, first on the agenda is the employee’s feelings. At a company full of suits, senior executives have been encouraged to open up about their personal experiences with mental health, and employees are encouraged to do the same. The mindfulness boom hasn’t missed brands in the U.K.

    Digiday- 10 readers -
  • Fashion brand AllSaints uses Instagram as a sales channel

    AllSaints is expanding. Next week, the London fashion brand is adding Peru to its lengthy list of international stores, which include 47 in the U.S., 14 in Asia and two in the Middle East. Now that it’s wooing new customers overseas — and can deliver products to them — its biggest channel, Instagram, is acting more like a storefront for its 407,000 followers.

    Digidayin Social- 18 readers -
  • How Trump brought other brands down along with his own

    Skittles, you’re not alone. Over the course of his presidential campaign, Donald Trump hasn’t just made a mess of his own brand but brought down others as well. Here’s how the Trump brand has affected other brands and personalities, courtesy of data from Brandwatch. It’s interesting to note that it’s all negative, bar Skittles, whose non-committal, and yet perfectly worded st ...

    Shareen Pathak/ Digidayin How To's- 14 readers -
  • Fashion’s wary approach to Amazon

    Amazon hasn’t been shy about its ambitions in fashion. Since 2012, the company has sponsored Met Galas, fashion weeks and Vogue Fashion Funds, built a photo studio in Brooklyn, hired a former Vogue editor to lead fashion editorials, launched seven in-house fashion labels and recruited brands like Michael Kors, Calvin Klein, Coach and Theory to sell products on its platforms.

    Digiday- 6 readers -
  • Get Digiday read to you every day on Amazon Echo

    Digiday has joined Amazon’s program for publishers for audio updates on Amazon Echo. Through Echo’s Flash Briefings, users can subscribe to receive daily recorded snippets from Digiday stories. The flash briefing consists of abbreviated versions of Digiday’s top media and marketing stories, including coverage from our sister sites Glossy, covering fashion and luxury, and Trade ...

    Digiday- 17 readers -
  • How 3 publishers are staffing for Amazon Echo

    If the number of platforms that publishers have to distribute content to keeps increasing but the number of hours in a day remain the same, when is it worth being on a platform, and when is it worth sparing your reporters, producers and digital media staff? This problem is worth thinking about in the context of the Amazon Echo. The home assistant is the market leader in its category.

    Digidayin How To's- 12 readers -
  • CNN will bring Anderson Cooper to the Amazon Echo

    For years, CNN’s news brand has been synonymous with its hosts and anchors. Yet as it’s set up beachheads on the platforms where more and more people consume news, it’s had to leave its broadcast stars on the sidelines: You can get CNN news on Facebook and Snapchat and Twitter, but you won’t get Anderson Cooper or Fareed Zakaria or Erin Burnett.

    Digiday- 13 readers -
  • Platform publishing presents challenges to publishers’ mobile design

    Many publishers wring their hands at the loss of control when it comes to publishing on platforms. But while that usually goes back to ad sales and data, there’s another big loss: Control over how people perceive a publishing brand. Even a program like Google AMP, which promised publisher’s more control than rival Facebook’s Instant Articles, there are hurdles for publishers w ...

    Lucia Moses/ Digiday- 8 readers -
  • Best of the week: Publishers warm up to AMP, marketers cool on influencers

    As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...

    Brian Braiker/ Digiday- 15 readers -
  • ANA Confessions: Who’s to blame for transparency problems?

    Addressing a room of 2,700 attendees at ANA Masters of Marketing in Orlando on Thursday, Bob Liodice, president and CEO for the Association of National Advertising, urged marketers, especially CMOs, to “take back the industry” that lacks transparency and viewability. “The current state is unproductive, unsustainable, and undesirable,” said Liodice in his opening remarks.

    Yuyu Chen/ Digiday- 14 readers -
  • Apples and oranges: Why a TV viewer does not equal an online video view

    A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sunday NFL games in the U.S. averaging 10 million to 20 million viewers, Yahoo seemed to have hit a TV-sized NFL audience. Except it didn’t.

    Digiday- 18 readers -
  • ‘Biggest danger is apathy’: John Lewis data privacy boss on EU data protection laws

    The Wright stuff: ‘We’ve got to get a grip’ Brexit may have created a lot of uncertainties for businesses, but one thing is clear: British businesses will likely have to comply with the same data protection laws as Europe if they want to continue trading as a single market. And that means marketers need to start getting a handle on how to prepare for the General Data Protection ...

    Digiday- 13 readers -
  • The Telegraph overhauls mobile app to focus on speed

    Apps remain an important channel for the Telegraph’s core audience of paying subscribers. Now, to better serve this small but engaged user base, the publisher has redesigned its main news app around speed and convenience. Previously, the mobile app was available only to paying subscribers and was a similar experience to the mobile website.

    Digiday- 21 readers -
  • Apple News is sending publishers traffic, but not revenue

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