Digiday - Posts from November 2016

  • Measuring reader engagement using social media content

    INCREASE READER TIME-ON-SITE & CONVERSION Today, social media is the single most important factor in driving readers to publisher's digital sites. Unleashing social's power to maximize reader engagement begins with creating a social-rich environment on your website and understanding how to measure its effectiveness. The "Measur ...

    Digidayin Social Content- 18 readers -
  • Lost in translation: The journalist’s guide to agency speak

    As industry gurus are fond of saying, everything is content. Branded content shops are popping up everywhere to ensure that the web is in no short supply, and more and more journalists make the transition from fact-finders to “storytellers” everyday. But once they’ve settled down at their new desks and start listening to the agency buzz around them, those journalists are like ...

    Digiday- 28 readers -
  • For holiday marketers, the best gift of all is engagement

    by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate? What about gift buying? Do you see Black Friday as chance to show your strategic retail prowess or an unnecessary hoopla? These days good old Clark is more likely to do his gift buying online rather than to schlep his family round the stores.

    Digiday- 19 readers -
  • How MeetMe is growing its audience while growing its revenue

    Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the right swipes and chat conversations that lead to face-to-face meetings. But not all apps are created equal, nor are their monetization strategies – the element most important to the companies themselves.

    Digidayin Social How To's- 14 readers -
  • How The Guardian moved from the old world of media to the new world of programmatic

    by Nigel Gilbert, VP Strategic Development, AppNexus As the internet and digital advertising have matured to become increasingly programmable the relationship between technology, data and human interaction continues to evolve. Sophisticated programmatic technology has removed a great deal of human effort and error from the advertising process allowing marketers to finely tune ...

    Digidayin Affiliate How To's- 19 readers -
  • How brands are using fictional tales to foster real-world engagement

    Once upon a campaign, a big, popular brand was tired of having to choose from the same old marketing channels. The latest social media sensation was too hot. Television was too cold. But then the brand tried using fictional storytelling to entertain and engage consumers, and that was just right. Social media and television aren’t exactly stale porridge, no matter what Goldi-brand thinks.

    Digidayin How To's- 17 readers -
  • The political data game: How first-party data shaped the 2016 election

    Tomorrow Americans will vote in an historic presidential election featuring two of the most unconventional candidates ever to grace the national stage. If you strip away the surface you’ll find that the war wasn’t fought with rallies, stump speeches, or clever tweets. It was fought with data. Campaigns in 2016 featured the most sophisticated data operation in electoral history.

    Digidayin Social Display Mobile How To's- 19 readers -
  • Vertical first: How brands should actually be making mobile video

    Creating video for mobile used to be an exercise in repurposing horizontal video for vertical platforms. Now, with mobile as the first screen for most viewers, the logical next step is for brands to create videos expressly for the smallest screen. So why isn’t making videos for mobile as simple as taking a 16:9 horizontal video and sandwiching it into a vertical format? First ...

    Digidayin How To's- 19 readers -
  • Why Mic is going all-in on Instagram with a 10-person team

    Many publishers have focused on building audiences on Snapchat. But for those without one of the coveted channels in the app’s Discover section, Instagram is an attractive alternative. Millennial-focused Mic is one such publisher. In the past three months, it has reassigned 10 people to Instagram, away from Twitter, graphics and editing/writing.

    Lucia Moses/ Digiday- 18 readers -
  • Glossy 101: What the cheerleading-uniform case means for fashion

    The future of copyright protection in fashion may be decided by cheerleading uniforms. The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic ...

    Digiday- 17 readers -
  • Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

    Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue. This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015.

    Digidayin Display- 21 readers -
  • Inside FT Labs, the Financial Times’ skunkworks

    This article is from the third issue of Pulse, Digiday’s new print magazine examining the trends and shifts driving digital media and marketing. To get the full issue, subscribe here. Like many publishers, The Financial Times used to treat its error page as an afterthought. Readers would land on when an article couldn’t be found.

    Lucia Moses/ Digiday- 14 readers -
  • Solving for viewability might be a reason people are ad blocking

    This article is from the third issue of Pulse, Digiday’s new print magazine examining the trends and shifts driving digital media and marketing. To get the full issue, subscribe here. It’s hard to find many who argue that ads shouldn’t be viewable. The days of buying and selling digital ads that aren’t viewable by humans should be over.

    Lucia Moses/ Digidayin Mobile- 18 readers -
  • Tastemade’s getting 20 million monthly views (but no revenue) from its Instagram Stories

    After surging on Instagram in the past year, Tastemade is getting people to watch its Instagram Stories content. In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content, according to Oren Katzeff, head of programming for Tastemade. The account, which publishes three to four stories per week, is consistently getting more than a ...

    Digidayin Social- 20 readers -
  • Casper is this year’s Most Innovative Brand at the 2016 Digiday Awards

    Mattress company Casper, digital agency Huge and women’s lifestyle media company Refinery29 took home top honors at the 2016 Digiday Awards tonight, celebrating the best creative marketing and advertising being done today by brands, agencies, publishers and platforms. Casper won Most Innovative Brand for a whimsical marketing strategy and uses of tech that went beyond just selling mattresses.

    Digiday- 26 readers -
  • Travel marketers boost spend 106% in summer, clicks peak in the fall

    FOR TRAVEL CLICKS, FALL IS THE NEW SUMMER. For the travel industry, consumer search ad clicks peaked during autumn last year, while impressions and spend reached their highest point over the summer. Travel search advertisers stand to gain as they become more familiar with the click behaviors of their target travel audiences.

    Digiday- 19 readers -
  • 4 charts: How Scandinavian publishers perform on Facebook

    Digital-first media companies may be more likely to thrive on Facebook than stodgy older publishers, but in Scandinavia, legacy media companies are holding their own on the platform. Recent data from Newswhip analyzes the total Facebook engagements — likes, comments and shares — on top publishers’ web-based content from Sweden, Norway, Denmark and Finland during September.

    Digidayin Social How To's- 16 readers -
  • Black Friday, the UK’s divisive US import, in 5 charts

    Love it, hate it or mock it mercilessly: Black Friday is back with a vengeance this week. Since wreaking havoc for stores and police units in 2014, the one-day shopping extravaganza has evolved into a drawn-out, digital experience. In shifting their attention online, retailers are looking to maximize interest and minimize both injury and bad press.

    Digiday- 15 readers -
  • The global outlook for programmatic advertising in 5 charts

    The tentacles of programmatic are tightening their grip on digital advertising. Reports from multiple research firms indicate that programmatic will further embed itself into digital advertising. This year, programmatic will become the most popular method for digital display spend. And although open exchanges and the U.S.

    Digidayin Paid Search- 33 readers -
  • 5 charts showing why Cyber Monday is doomed

    Cyber Monday, the awkwardly named cousin of Black Friday, is fading into oblivion. R.I.P. Cyber Monday, invented by the National Retail Federation in 2005, was meant to get e-commerce into the frenzy of shopping activity that’s traditionally marked the start of the holiday shopping season on Black Friday.

    Shareen Pathak/ Digiday- 15 readers -
  • 5 charts: The state of Instagram advertising

    Instagram is proving Facebook is no one-trick pony. In upcoming years, Instagram’s ad revenue is projected to take off as it becomes a larger part of Facebook’s overall business. Agencies are increasingly turning to the platform and diversifying their spend as Instagram rolls out new products. And although Snapchat has emerged as a threat, Instagram’s projected revenues still ...

    Digidayin Social- 28 readers -
  • 5 charts on the growth of programmatic advertising in China

    Programmatic ad buying is growing in China, if a series of recent ad tech deals from Chinese buyers is any indication. This “will be the first year in which programmatic ad spending represents over half of digital display ad investment in China,” analyst Andria Cheng wrote in a recent eMarketer report. “By 2018, it will grow to more than three-fifths of such spending.

    Yuyu Chen/ Digidayin Paid Search- 28 readers -
  • Inside 5 publishers’ efforts to monetize virtual reality

    A flurry of PR announcements over the last week shows publishers are still experimenting in earnest with virtual reality. Some of the new projects, from the BBC and the Guardian, make use of Google’s latest VR platform, DayDream. And more are coming down the pike from the Financial Times and CNN International. Monetizing VR, though, is still tough.

    Digiday- 14 readers -
  • Confessions of a fashion designer: US production is ‘not a serious option’

    U.S. fashion brands that choose to remain “American-made” are becoming something of a rarity. While some brands try to produce solely in America, many clothing labels are turning to offshore factories, motivated by cheaper manufacturing and labor costs and the ability to easily scale production. The shift away from Amercian-made fashion has largely occurred in the past fifty y ...

    Digiday- 8 readers -
  • WTF is a GRP?

    Talk to enough ad buyers, and you’ll eventually hear a pretty common phrase: “No one loses their job buying GRPs.” It’s true. The GRP, which stands for “gross ratings point,” is a metric that plays a central role in the $70 billion U.S. TV advertising market. It’s what advertisers use to determine how and where to place commercials and what TV networks use to prove they’re worth all that money.

    Digiday- 11 readers -
  • Ad agencies accept the #MannequinChallenge

    Move over, Ice Bucket Challenge. Step aside Harlem Shake. The internet has discovered the mannequin challenge. As its name suggests, the mannequin challenge entails standing very still. These are videos of groups of people frozen in place — like mannequins! — often in elaborate poses, as a camera wanders through the scene and zooms in on the details.

    Tanya Dua/ Digiday- 8 readers -
  • Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point

    On Thursday, Adobe revealed its plan to acquire video demand-side platform TubeMogul for $540 million. Many point to the deal as the Platonic ideal of an ad tech transaction: TubeMogul has solid video technology that fits very well with Adobe’s creative and marketing cloud business, both companies have adopted software as a service business model (known as “SaaS”), and TubeMogu ...

    Yuyu Chen/ Digiday- 19 readers -
  • Breitbart and the ad tech complex that enables its brand of news

    Donald Trump is under fire for appointing Breitbart News chairman Steve Bannon to a top White House role, with many citing racist, sexist and anti-Semitic posts on Breitbart. But advertisers, thanks to programmatic ad systems, appear regularly on sites like Breitbart. Programmatic ads are bought and sold by machine at massive scale, often based on audience targeting rather than site environment.

    Lucia Moses/ Digiday- 17 readers -
  • Why site blacklists often fail in programmatic ad buying

    Programmatic ad buying theoretically has plenty of tools available for marketers to prevent their ads from showing up in contexts that aren’t brand safe, whether that’s porn, gambling, fake news or hate content. The simple site blacklist should solve much of this problem. But that’s not the case. Communication gaps exist between brand stewards and programmatic buyers.

    Digidayin Affiliate- 16 readers -
  • From warehouse worker to ad chief: David&Goliath’s David Angelo’s guide to an ad career

    David Angelo started his career as a junior art director in 1989 at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners before starting his own shop, David&Goliath, in 1999. The 55-year-old got a late start in advertising but has worked on a range of clients in his nearly 30-year career, including Coca-Cola, Lexus, Michelin, Reebok and the New York State Lottery.

    Tanya Dua/ Digiday- 11 readers -
  • Ad tech vendors: Publishers fail to do their programmatic homework

    While ad tech innovation has opened doors for media owners wanting to capitalize on the rise of programmatic ad trading, publishers have often felt mystified. But for ad tech vendors, that’s due to a simple factor: Publishers failed to do their homework from the start, whether it’s ceding too much control of inventory to SSPs or simply not vetting the ad tech vendors they’re ge ...

    Digiday- 27 readers -
  • Publishers love header bidding, but ad buyers have qualms

    Header bidding has become the ad tech implementation of choice for publishers, which see it as a way to make sure they’re getting the most they can in programmatic. But on the other side, ad buyers have issues with header bidding, with complaints that there’s still a lack of transparency and competing logic in how publishers organize their inventory, evidence that it is a big ...

    Yuyu Chen/ Digiday- 19 readers -
  • Are Facebook and Google really taking all the digital ad growth?

    Although it’s clear that most digital ad spend flows through Facebook or Google, it’s unclear how much of that money ends up in the pockets of other players. Recently, a few researchers have claimed that Google and Facebook are taking all of the upside in the digital ad industry’s growth, while the rest is actually shrinking.

    Digidayin Social Google- 16 readers -
  • Ad agencies’ new office hack: Sit wherever you want

    When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.

    Tanya Dua/ Digiday- 13 readers -
  • Netflix promotes ‘Black Mirror’ by targeting ad blockers

    Technology is great but people can always find the worst ways to apply it. Anyone who has watched Netflix’s darkly twisted science fiction series “Black Mirror” can tell you as much. Playing around with the theme, Netflix and its agency MullenLowe Mediahub came up with a smart way to promote the show’s new season this month, by targeting ad blockers.

    Yuyu Chen/ Digiday- 19 readers -
  • ‘Bloody annoying if you ask me’: The parents of ad tech execs explain what their kids do

    Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do. Nick Reid, UK managing director at Tubemogul What Nick’s dad Derek says he does: I left school at 14 and was in the scrap metal trade for decades until retirement, I miss it! I bought and sold actual products.

    Digiday- 16 readers -
  • Ad agencies are rushing out artificial intelligence services

    With Google, Microsoft and Facebook all pushing artificial intelligence, AI is becoming the next battleground for agencies, perpetually on the hunt for new service lines. AI basically gives machines the ability to think like humans. A simple example: You can have a one-on-one conversation with another person, but AI can talk to 500 people at the same time and make decisions ba ...

    Yuyu Chen/ Digiday- 27 readers -
  • Publishers adopt Facebook Live, but struggle with monetization and discovery

    Nine months since Facebook introduced live video, publisher adoption is climbing. But questions remain about how to get the most out of the feature — and how much to invest in a feature whose ability to monetize is still limited. According to Socialbakers, 51 percent of the top publisher companies posted to Facebook Live in September, up from 10 percent in January.

    Lucia Moses/ Digidayin Social- 15 readers -
  • BBC eyes vertical ads to boost mobile monetization

    The BBC became the latest publisher to introduce vertical video to its news apps this week, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own challenges.

    Digidayin Mobile- 14 readers -
  • Internet mysteries: Why do the same ads keep showing up when I stream video?

    Repetitive ads can drive a person insane, yet they still persist. Despite all the sophisticated ad tech that exists today, users still get hit with the same ads over and over again when they stream video online. Whether you’re watching the latest “South Park” episode on Hulu or Comedy Central’s website, it isn’t rare to see the exact same Geico ad pop up in the exact same spot ...

    Digiday- 18 readers -
  • German tabloid Bild’s ad cleanup cuts ad space by 20 percent

    At the beginning of September, Axel Springer tabloid Bild cut up to 20 percent of its more aggressive ads from article pages, including pop-unders, video and in-text overlays from its site. According to the publisher, the aim of its ad-quality initiative is threefold: to reduce the volume of ads, to cut out all intrusive ads to and introduce other custom formats.

    Digiday- 11 readers -
  • In response to complaints, some brands are pulling ads placed on Breitbart

    Brands and the agencies that work for them are caught in a tough place when it comes to ads on so-called alt-right websites like Breitbart, which have regularly published articles that stoke nationalist, racist and anti-Semitic sentiments. Thanks mostly to programmatic advertising, plenty of brands advertise on Breitbart, with advertising appearing next to stories like “Bill K ...

    Shareen Pathak/ Digiday- 4 readers -
  • How publishers are using Slack bots internally and externally

    Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April, and companies are getting more experimental with the bots they build. Slack itself comes with Slackbot, a built-in personal assistant that can perform simple question-and-answer tasks that ca ...

    Digidayin How To's- 9 readers -
  • Facebook is testing real-time ads for live videos

    Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts. At the moment, brands and publishers are promoting their Facebook Live content through sponsored posts prior to the broadcast o ...

    Yuyu Chen/ Digiday- 1 readers -
  • Fake-news furor won’t cost Facebook ad dollars

    It took less than a week for Facebook to cut fake-news publishers off from its display ad network. It was a swift display of damage control that does nothing to answer broader questions about whether Facebook is a media company or how it will decide to approach questions about whether it has an ideological bias.

    Digidayin Social Facebook- 10 readers -
  • Does programmatic advertising have an alt-right problem?

    The election introduced many Americans to the alt-right faction of the conservative movement and, right along with it, the growing influence of ad tech on online media. The alt-right is a loosely knit group of people with ideologies farther to the right than mainstream conservatism — one that critics like the Southern Poverty Law Center have claimed is little more than a glori ...

    Lucia Moses/ Digiday- 1 readers -
  • NBCU to sell Apple News advertising inventory

    Publishers have been frustrated with their ability to make money from their articles on Apple News. A new agreement may open up a new source of revenue for them, though, when NBCU starts selling ads for Apple News under an agreement both parties are announcing today. NBCU will be the exclusive seller for advertising in the U.S. in the year-old news aggregation app.

    Lucia Moses/ Digidayin Mobile- 8 readers -
  • Bon Appetit hunts for hungry millennials with spinoffs

    Nimble, upstart publishers like BuzzFeed’s Tasty have figured out how to game the food internet with overhead cooking videos featuring concoctions that seem every bit as easy to make as they are tantalizing. Now, stalwart Bon Appétit wants to get a piece of the pie, so it’s launching a digital expansion with three new verticals coming in 2017.

    Lucia Moses/ Digiday- 9 readers -
  • How Cynthia Rowley infuses tech into its office space

    Cynthia Rowley’s idea of accessible, entry-level luxury isn’t confined to sunglasses and fragrances. The New York City-based designer has attached her name and brand to a slew of products that bear her colorful and whimsical design, while being mundane themselves by nature: mouse pad ...

    Digidayin How To's- 8 readers -
  • Paltry pay at agencies leads to moonlighting millennials

    In May, Derrell Smith, an associate producer at R/GA, won a meatball-making competition. That success inspired him to launch 99 Meatballs, a pop-up meatball shop that serves limited-edition meatballs. (The project is inspired in equal parts by retro Air Jordan sneaker releases and Smith’s grandmother’s recipe.

    Shareen Pathak/ Digiday- 9 readers -
  • ‘It can’t be optimized’: Agency buyers see comScore’s value diminishing

    It’s a tale as old as digital media: Publishers don’t like comScore traffic metrics. Most of the time, comScore traffic is lower than publishers’ own internal metrics. Some call it the comScore haircut. Now, for buyers, who have more tools available than before and have more digital media buys designed for direct-response, its value as a way to decide what websites to spend mo ...

    Shareen Pathak/ Digiday- 16 readers -
  • ‘Everything was easier at the beginning’: Marketers vent programmatic frustration

    At the Digiday Programmatic Summit in Palm Beach, Florida, on Tuesday, we asked attendees from agencies and brands to jot down their biggest challenges in programmatic advertising. We then laid out their top concerns on the mind map below. Among the big programmatic issues for brands and agencies are the number of vendors, the gap between creative and programmatic, audience overlap and more.

    Yuyu Chen/ Digiday- 10 readers -
  • One agency is using an in-house robot to make remote workers feel more connected

    The newest resident employee at Red Interactive Agency isn’t an account executive or a creative director. It’s a walking-and-talking robot. The agency has introduced Double, a robot that helps its remote employees across the country communicate effectively with staffers at its Santa Monica digs. The bot is basically an iPad on a Segway, and combines the fun of a remote-contro ...

    Tanya Dua/ Digiday- 18 readers -
  • Notes from an ‘Old’: Ageism in the digital age

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I first found out I was an “Old” (as opposed to just old) in 2012 when I started working for BuzzFeed as an “ad critic.” At 52, I was by far BuzzFeed’s oldest employee.

    Digiday- 2 readers -
  • In praise of smart senseless commercials

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. What’s the difference between a smart senseless commercial and a stupid senseless commercial? It’s just one thing: whether or not the agency/brand has respected the intelligence of the viewer.

    Digiday- 12 readers -
  • ‘Clients don’t know the effort that goes into it’: Confessions of an agency PR pro

    Clients want good press — but they want it to be effortless and they’d like it to be free. Enter the PR professional, who has to manage those often unrealistic expectations. In the latest installment of our anonymous Confessions, an agency PR pro vents about how clients don’t understand the work that goes into getting that press, and why media companies are the worst at being t ...

    Lucia Moses/ Digiday- 9 readers -
  • Media agencies are tweaking their pricing models to win big clients

    Burned by hidden media fees and disappointing campaign performance, brands are increasingly asking for more transparency in their dealings with marketers. Media agencies are starting to tweak the way they charge clients, with some moving from the traditional fee basis to a revenue-sharing or performance-based model.

    Yuyu Chen/ Digiday- 19 readers -
  • Marketers like what they see in Snapchat Spectacles

    Snapchat’s Spectacles have been making the rounds. The company’s latest offering, which hit the streets just over a week ago, is a hit among marketers, with brands and agencies like Sour Patch Kids, Mountain Dew, VaynerMedia and Space150 already trying them out. The pair of sunglasses can take 10-second videos from the point of view of the wearer, which the wearer can then upload to Snapchat.

    Tanya Dua/ Digiday- 1 readers -
  • Op-ed: Time to retire the term ‘programmatic’

    Kolin Kleveno is vp, programmatic advertising at 360i I have a confession: I hate the term “programmatic.” It’s not only overused, but often misused. Industry trades, ad tech vendors, publishers, and agencies alike all use the term in whichever fashion that best suits their own needs. We need to agree to one uniform definition and start using it correctly.

    Digiday- 19 readers -
  • ‘It can only get better’: Agencies break down platforms’ APIs

    Although APIs are a critical part of scaling digital advertising, the way they work across platforms can be confusing. Some APIs are easy for marketers to navigate and require no assistance. Others are unwieldy and mandate third-party partners. Digiday talked to agencies to get their take on various platforms’ ads APIs.

    Digiday- 18 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens of thousands of pages online.

    Digiday- 9 readers -
  • ‘Business cards are anachronistic’: How agencies are sharing contact details

    Business cards may be becoming obsolete, but there will always be agencies wanting to make a good first impression, even if it’s not with a rectangular piece of cardboard. When it’s your job to stand out from the crowd, there are other ways of communicating your brand and your contact details. Here are some creative, useful and elaborate alternatives to regular business cards.

    Digidayin How To's- 11 readers -
  • ‘You can’t half-ass anything’: Agency execs on what their first jobs taught them

    The path to the top often starts in humble toil. Former pizza makers and carpet cleaners, senior ad execs of today talk about their first jobs — and what they learned from the experience. Jon Haber, co-founder, Giant Spoon I was a dancing cellphone outside of an All State Cellular retail store as a 17-year-old in San Diego. I am not even sure how cell phones worked back then.

    Tanya Dua/ Digiday- 12 readers -
  • The UK agency creatives you should follow on Instagram

    Instagram’s got a glut of agency folks on the platform. Some do it for the food porn; others show off their side hustle. We’ve rounded up some of U.K. adland’s most inspiring ‘grammers for you to copy — sorry — get inspired by. The concept guy This is the oldest known representation of Paddy.

    Digidayin Social- 8 readers -
  • Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

    Slack has never quite caught on at brands and agencies, but now Slack alternatives from Facebook and Microsoft are making in-roads among marketers. Facebook’s Workplace and Microsoft’s Teams are gaining adaption at marketers in ways Slack largely has not. This is owing to the fact that Slack, being a singular product, lacks the suite of enterprise tools that Microsoft and Face ...

    Tanya Dua/ Digidayin Social- 12 readers -
  • Brands and agencies on the pros and cons of private marketplaces

    At the Digiday Programmatic Summit in Palm Beach, Florida, this week, top marketers and publishers are on hand to discuss the trends, themes, challenges and opportunities posed by programmatic advertising. We asked four executives — two from brands and two from agencies — the same question: Are you moving from an open exchange to a private marketplace? Why or why not? Their an ...

    Yuyu Chen/ Digiday- 12 readers -
  • Man Repeller’s Leandra Medine doesn’t just post photos all day

    Man Repeller’s founder Leandra Medine didn’t set out to build a media company. As she worked toward a journalism degree in college, she thought she’d end up writing for New York Magazine. But in 2010, after recognizing a gap in fashion media, Medine started the blog Man Repeller to put a humorous spin on “seriou ...

    Digiday- 8 readers -
  • Best of the week: Programmatic’s alt-right problem and Facebook’s double edged sword

    This was a short week, so here’s a little something to chew on as the salt, protein and tryptophan haze begins to lift. Ad tech’s Breitbart dilemma Brands and the agencies that work for them are caught in a tough place when it comes to ads on so-called alt-right websites like Breitbart, which have regularly published articles that stoke nationalist, racist and anti-Semitic sentiments.

    Brian Braiker/ Digiday- 11 readers -
  • Amazon is becoming a moneymaker for video publishers

    Six months after launching a self-serve video distribution program, Amazon is a growing revenue provider for publishers and independent filmmakers alike. Launched in May, the Amazon Video Direct program helps publishers of varying sizes and types join the Amazon Prime video ecosystem. In terms of distribution, publishers have multiple options: They can make their content avail ...

    Digiday- 10 readers -
  • All eyes on America, The Independent plans to double U.S. edit staff

    For the first month, more traffic is coming to The Independent from the U.S. than the U.K., according to the publisher’s analytics figures. Previously, readers were split into roughly a third from the U.K., a third from the U.S., and a third from the rest of the world. Of course, the election has been a big driver in this. Social analytics firm Newswhip found that The Independent was the only U.

    Digiday- 10 readers -
  • Bacardi North American CMO: ‘We are transforming how we engage with consumers’

    This is the last installment of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand marketers who are driving the bottom line through digital innovation. Herrera: ‘Moving lots of ad spend’ Bacardi is used to shifting behaviors. Once most associated with its namesake rum, the brand was outpaced by whiskey when customers’ tastes changed.

    Yuyu Chen/ Digidayin How To's- 20 readers -
  • Google expands AMP, as it presents a friendly face to publishers

    Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s Accelerated Mobile Pages, its open-source effort to speed up the mobile web, but they’re not thrilled with their ability to make money from them. Google’s answer is AMP for Ads, which extends AMP to native and video ads.

    Lucia Moses/ Digidayin Google- 13 readers -
  • Riddle me this: The rise of paid question-and-answer apps

    Whale is a new Q&A app that charges users a flexible fee to have an expert answer a question in a short video. It could also be the subject of one of its own questions: How much demand is there for an app that charges people to get an answer to a topic-specific question? Justin Kan, the founder of startup accelerator Y Combinator, launched Whale just last week, but he may ...

    Yuyu Chen/ Digiday- 6 readers -
  • Mic is bringing video to push notifications

    Push notifications have gotten a lot of attention from publishers as people do more of their reading on their mobile phones but are reluctant to download new apps. But notification overload is becoming a risk, as they can pile up unread. Mic is attempting to solve that problem with its new Mic for iPhone app, released today.

    Lucia Moses/ Digiday- 16 readers -
  • McDonald’s is using a new McRib Locator app to inform future marketing

    Every year, McDonald’s releases the McRib sandwich. A limited-time offer, the menu item is only available for a few weeks, leading legions of McDonald’s fans to try and figure out which restaurants are carrying it and how many they have left. For the last few years, fan-created McRib locators have popped up on the internet.

    Shareen Pathak/ Digiday- 14 readers -
  • Epicurious remade its mobile app to show more ‘food porn’ video

    Epicurious thinks video will be the secret ingredient in its new mobile app. With audiences everywhere gorging on food-related digital video, the newly launched app features video tutorials, tricks, and even lifestyle content series, all updated on a daily basis, as part of a bid to move the app past its origins as a recipe and article repository.

    Digidayin Display- 10 readers -
  • Conservative trolls are attacking publishers’ app store ratings

    Two new fronts have opened up in the battle between the left and the right over media bias: the Apple App Store and Google Play. In the past couple weeks, a number of prominent news publishers, including CNN, Mic, Quartz and USA Today have been hit with a flurry of one-star reviews from people claiming that the apps have a liberal bias.

    Digiday- 11 readers -
  • Modelo taps its heritage to appeal to drinkers on Day of the Dead — and beyond

    Modelo is going all out to draw American consumers into the Day of the Dead this week with a series of social media executions that encourage them to join the Día de Muertos celebrations, including a Snapchat lens and live-streaming a festival on Facebook Live. “In the beginning we relied primarily on word-of-mouth marketing and our core Hispanic consumer base, but we’ve now b ...

    Tanya Dua/ Digiday- 13 readers -
  • The difficulty of driving subscriptions through Apple News

    Since September, publishers including The Wall Street Journal, the Economist, National Geographic and the Radio Times have been using Apple News’ subscribe feature. The service lets publishers sell subscriptions from within Apple News, with Apple taking a 30 percent cut of subscriptions it drives. Before the service, Apple frustrated publishers by driving traffic but not much i ...

    Digiday- 11 readers -
  • ‘Unique or newsworthy’: How the Philadelphia Eagles approach live video

    The Philadelphia Eagles have a message for any publisher looking to experiment with live video: Before going live, ask yourself if the content absolutley needs to be delivered in that way. The Eagles are no strangers to live streaming video. Between the team’s website, mobile app and social channels on Facebook and Twitter, the Eagles are streaming anywhere between 10 to 15 ho ...

    Digiday- 10 readers -
  • Why luxury brands still aren’t embracing sustainable fashion

    Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts. “We made a commitment that, by the year 2 ...

    Digiday- 11 readers -
  • Niche French art site Fubiz eyes international expansion on the strength of its video

    In the last year Fubiz has grown from niche French design blog to serious international contender on the back of its embrace of video. The Fubiz team of 10 aggregate the latest news on art, design, photography and pop-culture, publishing 45 pieces a day to its site, in French and English, from the hundreds of submissions it get from around the world, whether it’s someone point ...

    Digiday- 13 readers -
  • Racked shifts to Facebook and email in hunt for audience

    On Monday, Vox Media’s smallest property, fashion and shopping site Racked, started shifting its focus to its newsletter and Facebook channel. It was an acknowledgment that people are increasingly finding news and information in their in-boxes and on social media. While also getting a website and logo facelift, the site is making the articles and videos featured in its newslet ...

    Digidayin Social EMail- 8 readers -
  • UK digital audio landscape: ‘Audio is the new video’

    U.K. publishers are all ears when it comes to audio. News Corp completed the acquisition of Wireless Group in September for £220 million ($273 million), Monocle made early bets in this space, launching a 24-hour digital radio station in 2011, and more recently Bloomberg’s digital radio launched in London in October.

    Digiday- 2 readers -
IMGlance Facts
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  2. #2 in our ranking
  3. 5,451 posts, read by 90,187 readers
  4. 17 readers per post
  5. 120 Posts per month
Facts last updated: (2018-02-22 05:13:29 UTC). Update Frequency for posts: 10 minutes. Posts last updated: .
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