Digiday - Posts from April 2017

  • From smart bracelets to movies: FamilyShare goes all in on sponsored content play

    by Saul Leal, director of strategic brand partnerships, FamilyShare According to Business Insider Intelligence, sponsored content will be the fastest-growing native format driving digital ad growth over the next five years. The continued rise of mobile and social will fuel this transition. Unfortunately, native advertising’s “bespoke” nature, which is the great strength of sp ...

    Digidayin Content- 22 readers -
  • What Makes People-Based Marketing People-Based?

    eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale. People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device.

    Digiday- 26 readers -
  • The 80/20 rule: How to make the biggest impact with video

    It’s a tumultuous time to work in publishing. Running a successful brand not only requires the ability to quickly adapt to new technologies and platforms, but to quickly identify which has the most impact and prioritize it accordingly. Knowing what “works” is the first step, but knowing how to get the most value out of what works, and making it work as well as possible, is the ...

    Digidayin How To's- 22 readers -
  • Bridge the trust gap: Why ad exchanges need to be more like Amazon and AirBnB

    Here’s some news that might surprise you: Americans have a high level of trust in most of the advertising they encounter. A survey by Marketing Sherpa found that 80 percent or more of U.S. internet users place faith in print and television ads that promote the various products and services they’re looking to purchase.

    Digiday- 23 readers -
  • Click fraud, ad blockers and fake news: How programmatic became problematic

    by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person, right message, right time and place” are being crowded out by the invasive weeds o ...

    Digidayin How To's- 25 readers -
  • Mind-numbing metrics: How algorithms help marketers get back to being creative

    by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day are spent manually measuring mind-numbing metrics like viewability, completion and other important video KPIs. That doesn’t leave a lot of room for the creative or gratifying parts of the job.

    Digidayin How To's- 16 readers -
  • Everything is branding: The expanding influence of the CMO

    by Alicia Hatch, CMO of Deloitte Digital Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by how much, take a look at a few numbers: According to Forbes, customers who have the best past experiences spend 140 percent more compared to those who have the poorest past experiences.

    Digiday- 20 readers -
  • How Fox Sports uses automation to turn their editorial team into video pros

    Mike Foss joined Fox Sports in 2015 with clear marching orders. The network had a thriving broadcast audience, but its digital presence wasn’t living up to the network’s high bar. Foss, fresh from a stint launching USA Today’s viral sports vertical, “For The Win,” was tasked with developing Fox’s viral chops.

    Digidayin How To's- 23 readers -
  • Question of the Day: Are there too many metrics?

    Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheK ...

    Digiday- 16 readers -
  • How auto brands are connecting with customers on mobile

    Over 52 percent of all internet activity now takes place on mobile, with nearly 90 percent of that time passing in apps alone. By 2019, mobile advertising will represent 72 percent of all US digital ad spending. Leading brands know this and prioritize the power of mobile-first connections with their audiences.

    Digidayin Mobile How To's- 21 readers -
  • The Telegraph gets 1 million monthly readers from Google Play Newsstand

    Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play Newsstand has become a valuable channel for finding new readers: After publishing content to Newsstand for the last 12 months, The Telegraph has increased audiences by 78 percent to 1 million monthly readers.

    Digidayin Google- 23 readers -
  • Inside Aldo’s first website redesign in 10 years

    By scaling back promotions, integrating digital capabilities and focusing on global expansions, Aldo has been able to stay afloat in a market particularly hostile to mid-priced retailers with vast fleets of brick-and-mortar stores and a hefty mall presence. The footwear and accessories retailer, which has 2,000 stores globally, expanded this week by redesigning its website fo ...

    Digiday- 19 readers -
  • How Dennis Publishing has grown commerce revenue 60 percent in a year

    Most publishers have some sort of commerce play in motion, typically involving affiliate links. Dennis Publishing’s commerce strategy is far more ambitious. The magazine publisher has been selling new and used cars via its website Buy-a-car for the last 18 months. Now, that’s starting to really pay off.

    Digidayin How To's- 17 readers -
  • How Mon Purse makes $2 million worth of customizable handbags a month

    Nobody would say Mon Purse is lacking in options. The customizable handbag company — founded in 2014 by Lana Hopkins, after a shopping mission for a new purse proved unsuccessful — lets customers select from a variety of leathers and prints, colors, metal hardwares, fringes and monograms with their choice of letters and emojis.

    Digidayin How To's- 15 readers -
  • 3 big insights for fashion brands looking to compete with Amazon

    L2, the business intelligence platform that tracks brands’ digital performance, held a clinic yesterday in New York for fashion brands looking to compete with — or simply stay afloat amidst — Amazon’s rise. It’s a hot topic of late, and for good reason: Amazon has seen a $64 billion growth in overall sales since 2010. What’s more, 52 percent of Americans currently have Amazon Prime.

    Digiday- 25 readers -
  • With 40 in sales, Snapchat is building its UK ad business

    Snapchat parent company Snap is busy scaling its ad business in the giant U.S. market, while also building a global business. In the U.K., Snapchat’s first international market, the platform has doubled its headcount in the past six months, now boasting 40 sales people calling on agencies and brands in London, and around 115 people total, according to sources. The U.K.

    Digiday- 19 readers -
  • Why people complain online, in 5 charts

    Social media has provided brands with yet another avenue for customer service. But it is a double-edged sword. Just ask United. A new study by digital agency Corra asked 2,000 people about their poor customer service stories and found many details about why their customers post in the first place, and what they want out of it.

    Tanya Dua/ Digiday- 24 readers -
  • The current state of UK programmatic advertising in 5 charts

    Programmatic advertising may have been through the ringer in the last few months, but advertisers haven’t fallen out of love with the method of trading. Nor are they likely to, if the Interactive Advertising Bureau UK and PricewaterhouseCoopers latest annual digital spending report is anything to go by. Last year, £2.71 billion (£3.

    Digidayin Display- 23 readers -
  • 5 charts on how mobile payments are growing in China

    Social payments in China now reach almost $3 trillion, according to a United Nations report released Wednesday. China has been a world leader in mobile and social payments while the U.S. and Europe have been slow to adopt them. Payments on messaging and e-commerce platforms like WeChat and Alibaba are set to increase China’s GDP by $236 billion by 2025.

    Digidayin How To's- 23 readers -
  • ‘Change is hard’: Renault plans to double programmatic ad spending

    Renault wants to drastically cut waste from its digital advertising and believes programmatic targeting holds the answer. That’s why the French auto maker is doubling its programmatic spend from 30 to 60 percent of its digital media budget this year. The goal: to use the efficiencies provided by programmatic advertising to free up budget for big, creative branding campaigns, ...

    Digiday- 28 readers -
  • YouTube goes live with $35 internet TV service

    After years of boasting that it’s bigger than TV, YouTube has joined the TV business. The Google-owned video giant has launched YouTube TV, a live TV service that seeks to compete with other internet-based TV services such as Dish Network’s Sling TV, AT&T’s DirecTV Now and Hulu’s upcoming service — as well as the broader pay-TV ecosystem.

    Digidayin Social- 30 readers -
  • They’ve ‘sold out’: A Walmart acquisition could be damaging for fashion brands

    Walmart, through a series of recent acquisitions, is gunning to make up for lost time in a race against Amazon to flesh out its fashion business. But the company’s corporate overtaking of formerly independent brands is leaving a bad taste in the mouths of customers. Its latest target: Bonobos, the menswear retailer that specializes in affordably priced, upscale suits in the $ ...

    Digiday- 16 readers -
  • How P.E. Nation is tapping into today’s active-meets-streetwear zeitgeist

    As consumers gravitate more and more towards athleisure and streetwear, the Australian brand P.E. Nation is smartly offering up the best of both worlds. Founded in March of last year by industry veterans Pip Edwards and Claire Tregoning, the brand has seen impressive success in a short period of time, garnering attention from eternally pap’d celebrities like Kylie Jenner and ...

    Digidayin How To's- 18 readers -
  • #TheHustler: How Gary Vee became the ad industry’s lightning rod

    GE bigwigs Beth Comstock and Linda Boff had just finished a two-hour breakfast with Gary Vaynerchuk at SXSW in 2012 when they saw Vaynerchuk tweet about a party he was throwing. When they showed up, people were already lined up around the block. There was a DJ, and people were dancing while Vaynerchuk held court, pouring wine for guests.

    Shareen Pathak/ Digidayin How To's- 21 readers -
  • Publishers fear fallout of Google-backed ad blocker

    Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear. Officially — and on the record — publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising.

    Lucia Moses/ Digidayin Google- 31 readers -
  • Amazon is taking on Google and Facebook for ad tech dominance

    Take it from Martin Sorrell: He knows a threat when he sees it. The WPP chief famously coined the term “frenemy” for Google nearly a decade ago, later applying it to Facebook. Next up: Amazon. “Amazon’s penetration of most areas is frightening, if not terrifying to some,” Sorrell offered during WPP’s most recent earnings call.

    Digidayin Social Google- 27 readers -
  • UK ad agencies rethink the university degree as a job requirement

    Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on graduate schemes that take in groups of recent university grads. In January, Dentsu Aegis Network, JWT and CHI & Partners all welcomed their first ...

    Digiday- 29 readers -
  • Confessions of a fashion model: ‘I adopted a lot of unhealthy habits’

    Modeling is a notoriously tough industry to break into, given the outrageous standards and tough competition involved, and it’s not much easier once your foot’s in the door. Unhealthy expectations, biased casting and low wages can make it an unpleasant experience for anyone without the recognition of a Karlie Kloss or Gigi Hadid.

    Digiday- 13 readers -
  • Brands are testing shoppable videos on Instagram Stories and Snap Ads

    Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL.

    Tanya Dua/ Digidayin Social- 37 readers -
  • Agency exec on scarcity of LGBT people in ads: ‘People fear the bigoted minority’

    As Kendall Jenner’s ad catastrophe at Pepsi illustrates, those who hitch their wagon to socio-political causes (however vague) can, and do, get burned. Agencies’ fear of this, according to chief strategy officer at Karmarama and PrideAM founder Mark Runacus, is what’s holding the industry back from better representing its audiences, including those lumped together in the LGBT ...

    Digiday- 15 readers -
  • Snapchat is launching a self-serve platform for Snap ads

    After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product, according to sources. The platform is expected to roll out shortly and is expected to be timed to release alongside the IAB’s Newfronts conference, which kicks off in New York on May 1, said multiple agency executives interviewed by Digiday.

    Tanya Dua/ Digiday- 37 readers -
  • How Quartz brings editorial, tech and sales together for products

    When it comes time to push a news product into its next phase, sometimes it helps to consult with one’s advertisers. On Tuesday, the Atlantic Media-owned business news brand Quartz relaunched the Quartz Index, a product with card-style stories about statistics and data from the global economy. It includes contributions from Quartz editorial and the sponsor, financial services firm BlackRock.

    Digidayin How To's- 13 readers -
  • Scale matters: Advertisers are opting for Instagram over Snapchat

    Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 156 million) but is also increasingly attracting more ad dollars.

    Tanya Dua/ Digidayin Social- 31 readers -
  • Platforms make concessions on measurement, but not too many

    Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. Yesterday, IAS touted its partnership with YouTube to offer more brand-safety tools to marketers. These announcements come just a few months after YouTube and Facebook opened themselves up to Media R ...

    Digiday- 9 readers -
  • Myths of programmatic advertising debunked

    Programmatic advertising has run into its fair share of problems, from bad ad placement to data quality to slow-loading web pages. At Digiday’s Programmatic Summit in Dublin, Ireland, this week, we gathered over 100 programmatic experts from marketing and publishing to discuss and debunk some of the myths around programmatic.

    Digiday- 13 readers -
  • How Mars prods diversity in its advertising, agencies

    As Pepsi has discovered this week, wading into social causes is a risky business. But with risk comes reward. Mars is one brand who has succeeded in connecting with its audience on diversity issues. Its three lauded 2016 Maltesers campaigns — which featured actors with disabilities — increased sales by 10 percent, its biggest boost in eight years.

    Digidayin How To's- 17 readers -
  • Copyranter: Pepsi proves again culture-jacking is still the lowest form of advertising

    The Kendall Jenner Pepsi Max ad everyone hates is possibly the most perfect form of awful advertising. Somehow, it manages to combine the loathsome celeb-vertising, where the celebrity has no connection to the product, with obscene cultural appropriation. The resulting shit storm was well-deserved. Not all culture-jacking/news-jacking ads have been bad.

    Digiday- 29 readers -
  • Confessions of an advertising vet: ‘Obsession with newness is why we’re in such a mess’

    The speed of change in digital media has bred a magpie-like obsession with what’s new and shiny. And that’s been to the detriment of holding platforms to account, whether it be for effectiveness, measurement or ad serving. That’s the view of an advertising veteran we interviewed for the latest edition of our Confessions series, in which we grant anonymity in exchange for candor.

    Digidayin Display- 20 readers -
  • Investopedia now wants to ‘match’ financial advisers with readers

    Far from just a how-to guide to financial and investing terms, Investopedia has evolved into a media brand in its own right. With coverage ranging from bigger economic stories, advice on investments and budgeting, and entertainment with a finance lens (“Investopedia’s Guide to Watching Billion ...

    Digiday- 14 readers -
  • Reclaiming the word ‘old’: How fashion is fighting ageism

    Jacky O’Shaughnessy had just moved back to New York after a 20-year stint in Los Angeles and was staying with friends in the West Village when she stepped outside to have a cigarette. It was 9 p.m., and she was relishing the sights and sounds of her former home, when a woman walked out of a nearby restaurant and approached her.

    Digidayin How To's- 10 readers -
  • How agencies are marking Equal Pay Day

    The gender pay-gap is real, especially in advertising. And for Equal Pay Day, agencies are marking the occasion. Agency Doner is launched an internal wage audit and will stage an all-employee walkout across its offices in Detroit, Cleveland, Los Angeles and London today. At 3:24 p.m. local time, all of the network’s 500 employees will leave their respective offices.

    Tanya Dua/ Digidayin How To's- 22 readers -
  • Agencies turn to ‘returnships’ to narrow the gender gap

    Robin Sodaro was a marketing art director at UBS when she left in 2008, taking eight years off from her job to raise her kids. In 2016, when she returned to her career, she found herself at media agency Maxus, starting as a part-time freelancer before being hired full-time in August. It was a hard transition, and she struggled to catch up with everything from technology and c ...

    Tanya Dua/ Digiday- 24 readers -
  • How agencies are pushing voice technology

    Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend, digital agency Rain hosted a two-day hackathon for staffers and local developers at its Nicaragua office to play around with voice-driven experiences and one of the Alexa skills that came of the exercise was a menstrual calendar for women planning to get pregnant. Rain isn’t alone.

    Tanya Dua/ Digidayin How To's- 20 readers -
  • Digiday research: Agencies worry about stretched payment terms

    Last month, we gathered some of the agency industry’s biggest names in Nashville, Tennessee, for the Digiday Agency Summit, where they discussed the gripes, challenges and opportunities for the advertising agency industry. We surveyed them to get a pulse of the industry. Here’s what we found. Strategy talent is in high demand Agencies are certainly more focused on strategy, a ...

    Shareen Pathak/ Digiday- 21 readers -
  • Publisher gripe: Agencies treat us like banks with crazy payment terms

    Business can sometimes be a game of each company putting off paying the other company. Cash flow rules everything. But lately, hard-hit publishers have had enough with agencies extending payment terms even well after they’ve been paid by their clients. Agencies then use the money as float, according to multiple publishers and agencies interviewed by Digiday.

    Shareen Pathak/ Digiday- 16 readers -
  • Inside the agency: Jellyfish’s not-so independent shop

    While others rue Google’s dominance in advertising, Jellyfish relishes it. In just 12 years, Google has helped Jellyfish grow from a tiny IT consultancy in London’s Reigate to a 350-strong digital agency with seven offices globally. “If we could rename as Google Services Limited we would,” CEO Rob Pierre said at the agency’s new 9,500-square-foot space inside London skyscraper The Shard.

    Digiday- 15 readers -
  • In the shadow of the duopoly, media rivals are becoming allies

    If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely. Take the ad sales partnership announced by Condé Nast, Vox Media and NBCUniversal last month. Under the deal, Condé Nast’s titles, which include GQ, Vogue, Vanity Fair and The ...

    Digiday- 22 readers -
  • Pinpricks: Why Pinterest and publishers aren’t getting along

    Pinterest and publishers should be a match made in heaven. One wants to be a utilitarian hub for inspiration and ideas. The other wants to build, then monetize direct relationships centered around the passions of readers. Both should happily provide raw material for one another in a virtuous cycle. But it hasn’t quite worked out that way.

    Digidayin Social- 15 readers -
  • Why luxury remains far out of reach for Amazon and Walmart

    Amazon owns Zappos and Shopbop, and Walmart is suddenly scooping up e-commerce brands like Modcloth and Moosejaw, but the luxury sphere remains immune to the retail giants’ temptations. Although many brands and retailers worry about the continued rise of Amazon and Walmart — which are currently the two largest e-commerce platforms in the U.S.

    Digiday- 25 readers -
  • Walmart and Amazon emerge as fashion’s duopoly

    Although Walmart has long beat Amazon in overall U.S. apparel and accessories revenue, the mass retailer’s lack of an online fashion presence has made it less of a competitor in that space. But that’s bound to change with Walmart subsidiary Jet.com’s recent acquisition of the womenswear retailer Modcloth, the company’s largest push yet to connect with a younger, more fashion-savvy clientele.

    Digiday- 28 readers -
  • HowStuffWorks is going long — and making money — with Amazon video

    Thanks to Amazon, HowStuffWorks is investing in long-form video. In March, HowStuffWorks, the publisher best known for informational and nonfiction articles, videos and podcasts, released eight documentaries on Amazon Prime. This included a 55-minute film called “The Great North American Road Rally,” which features the hosts of HowStuffWork’s “CarStuff” video series as they ra ...

    Digiday- 15 readers -
  • How Boohoo is beating the rocky American retail market

    U.K. fast-fashion retailer Boohoo seems to be immune from the carnage currently rocking longstanding American retail brands. The online pure-play brand that quickly churns out trends targeting a Gen Z and millennial audience reported a 145 percent revenue growth in the U.S. in its financial year ending February 28, from $17 million to $43 million.

    Digidayin How To's- 20 readers -
  • Amid cutbacks, The Guardian pushes further into long-form documentaries

    Even as it trims costs to stem the tide of losses, The Guardian has increased the number of long-form documentaries it releases from one a month to one a week. Last week, Guardian Documentaries launched “Erica: Man Made,” a 15-minute film about an autonomous robot and the creators behind it. Over the weekend, it racked up 270,000 views on Facebook and over 100,000 views on Y ...

    Digiday- 17 readers -
  • Amid media stumbles, Facebook shows it’s human after all

    Publishers can be forgiven for having a Rocky IV moment recently as Facebook has been on the defensive over livestreaming a murder and what appears to be a dud of a product with Instant Articles. The Russian is cut. Facebook is kicking off its annual developer conference today at a time when it has never been stronger in media but is also showing clear signs of weakness.

    Brian Morrissey/ Digidayin Social- 18 readers -
  • Nat Geo teams up with Mashable, theSkimm and others for new digital venture

    National Geographic is partnering with multiple digital publishers and documentarians to create a digital network focused on science, adventure and culture content. The digital network, called “The National Geographic Further Community,” at launch will have three digital publishing partners — Mashable, theSkimm and Atlas Obscura — as well as video- and photojournalists that fr ...

    Digiday- 13 readers -
  • Startup Spotlight: How Andie Swim is rethinking the market for one-piece swimsuits

    Andie Swim, a new direct-to-consumer line of one-piece bathing suits launching today, is hoping to gain ground in a growing market by skirting the traditional ways swimsuits are produced and sold. “Swimwear is a personal purchase, and we found by speaking to customers that, while they hate the in-store experience, they don’t always trust buying online,” said Melanie Travis, ...

    Digidayin How To's- 15 readers -
  • Publishers are seeing another big decline in reach on Facebook

    The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, deputy editor for digital news at the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base.

    Lucia Moses/ Digidayin Social- 31 readers -
  • Marketers have begun eyeing up Clips, Apple’s new camera app

    As the Instagram-Snapchat battle continues to rage, a third competitor is creeping up into the space: Clips, Apple’s creative camera app. Clips, launched three weeks ago, lets users shoot and edit social videos by combining video clips, photos, and music and then share them seamlessly on all social networks as well as iMessage. Users can also overlay filters, titles and stickers.

    Tanya Dua/ Digidayin Social- 14 readers -
  • In the duopoly’s shadow, Apple News is finding favor with some publishers

    If publishers are down on Facebook Instant Articles, they’re increasingly effusive about Apple News as a platform partner. Apple News, a pre-installed app on Apple phones and tablets, has long been the distant No. 3 in platform publishing initiatives. Introduced in 2015, Apple News didn’t elicit the kind of excitement Facebook got with IA and Google with its Accelerated Mobile Pages.

    Lucia Moses/ Digiday- 18 readers -
  • The Guardian pulls out of Facebook’s Instant Articles and Apple News

    Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.

    Digiday- 24 readers -
  • The Economist’s go-slow approach to its site redesign

    For most publishers, there are two phases to a site redesign. The first happens behind closed doors, with user testing and internal work, with the grand public unveiling coming later. The Economist took a different approach over the past year. Choosing to draw out the introduction of its new site in order to gather feedback and make tweaks. A year ago, The Economist had a new design ready to go.

    Digiday- 17 readers -
  • The Times of London sees success in an editions approach to digital publishing

    The Times is enjoying a mobile windfall. Users of the British newspaper’s paid-for mobile app are up 30 percent since this time last year, and people are viewing three times as many pages per visit as they were a year ago. The average number of pageviews on the app is up 300 percent since last March, and tablet traffic hasn’t been cannibalized in the process, according to the publisher.

    Digiday- 17 readers -
  • How CNN is getting TV viewers to use its apps

    CNN is trying to turn its existing TV subscribers into video streamers on its app. On CNN’s mobile app, the network has been offering daily previews of its live TV feed in an effort to get existing TV subscribers to sign in and watch for longer. Once users open up the app, they can access the TV feed and watch for free as a clock counts down from 10 minutes.

    Digidayin How To's- 21 readers -
  • How the Daily Dot uses Facebook video to sell aquariums and flux capacitors

    Two big trends with publishers are video and commerce, and Daily Dot is combining the two. The Austin-based digital media company has built a multi-pronged commerce operation focused on videos distributed through Facebook. A small team pushes out over 20 videos per month, and it’s learned enough from the videos that it’s now having conversations with brands about doing branded video with them.

    Digidayin Social How To's- 19 readers -
  • How top digital publishers are set up to get into show business

    As more platforms seek TV-like programming, big digital publishers are more than happy to oblige. In fact, they’re already set up to make episodic shows and long-form video content. Within BuzzFeed Entertainment, BuzzFeed has the 40-person BuzzFeed Motion Pictures Group, which is responsible for developing and producing original shows and films.

    Digidayin How To's- 36 readers -
  • We Are Social wins Best in Show at the Digiday Video Awards Europe

    Global agency We Are Social won Best in Show at the inaugural Digiday Video Awards Europe gala held at The Brewery in London’s this evening. The agency took home the award for Best Social Video campaign for Pogba X Stormzy for Adidas. Featuring Manchester United fan Stormzy and Paul Pogba, a current player for Manchester United, the video announced the most expensive football transfer in history.

    Digiday- 25 readers -
  • Facebook faces increased publisher resistance to Instant Articles

    Facebook’s Instant Article push is in danger of fizzling. Many publishers are deeply unhappy with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform. In response, Facebook is making making concessions to publishers, including new subscription options, ...

    Lucia Moses/ Digidayin Social- 22 readers -
  • How Bild uses Facebook Instant Articles to drive subscriptions

    Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take when signing up for a subscription through Instant Articles from nine to three. The Axel Springer tabloid was among the first wave of publishers using Facebook Instant Articles when it launched in July 2015.

    Digidayin Social How To's- 18 readers -
  • Facebook Instant Articles: ‘The effort-to-revenue ratio wasn’t there’

    Welcome to the newly rebranded Digiday+. We’ve changed our identity from Pulse to better reflect the value proposition of our membership program. What’s on offer is Digiday and more — exclusive content, original research and intimate events. Facebook Instant Articles in the spotlight I’m spending this week and next in Europe, starting with our Digiday Programmatic Summit in I ...

    Brian Morrissey/ Digidayin Social- 21 readers -
  • Facebook’s Instant Articles are falling out of favor with publishers

    A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works. And as they continue to do so, new roles are popping up. Facebook’s Instant Articles are falling out of favor As subscription growth becomes more to ...

    Digidayin Display- 14 readers -
  • Uh-oh, United’s now under attack on Chinese social networks

    A core military doctrine is: Never fight a two-front war. Unfortunately for besieged United Airlines it is now under siege in America and has a new Chinese front to deal with. Within 24 hours after a 30-second video — that features a man being dragged off a United Express flight from Chicago — went viral on Twitter, Facebook and YouTube in the U.S., the incident has become the No.

    Yuyu Chen/ Digidayin Social- 13 readers -
  • The Telegraph launches audio show for Google Home

    The Telegraph is using audio more often to pull in new readers and, in time, convert them to paying subscribers. The British newspaper launched two audio series in the last two weeks: a standard weekly podcast and an audio show designed for Google Home. Audio has become a focus for the publisher over the last six months, partly thanks to devices like Amazon Echo and Google Hom ...

    Digidayin Google- 18 readers -
  • How Austin has become an unlikely media hotbed

    Publishers are staffing up in Austin, and they’re not just doing it for the breakfast tacos. With data scientists and software engineers in short supply amid unprecedented demand among media companies, publishers including Condé Nast, Vox Media and BuzzFeed are setting up offices in the Texas capital or growing them, looking to snap up the developer talent that’s been flowing ...

    Digidayin How To's- 16 readers -
  • The Beat: Publishers push back on Facebook’s dominance

    Last month, we went to Vail, Colorado, for the first-ever Digiday Moguls event, where 30 C-level media executives discussed the biggest challenges and opportunities their companies face. The event was followed by the Digiday Publishing Summit, which gathered hundreds of high-level media executives to discuss similar issues in the media business.

    Digiday- 14 readers -
  • Inside Netflix’s new partnership with Baidu-owned iQiYi

    Netflix had been exploring the possibility of entering the Chinese market for years, and it finally made it happen on Tuesday through an original content licensing deal with iQiYi, a Baidu-owned Chinese online streaming service that has over 20 million paid subscribers. While Netflix declined to give out much detail, the deal will help Netflix reach China’s 731 million interne ...

    Yuyu Chen/ Digidayin Paid Search- 16 readers -