Digiday - Posts from July 2017

  • The living room big screen: How marketers reach audiences with connected TV

    byEric Hoffert, SVP video technology, AppNexus By the end of this year, 58% of the US population will own a connected TV (CTV) device, according to eMarketer. This market adoption represents a significant opportunity for marketers: they can target digital audiences at scale with customized messaging on the big screen in the living room.

    Digidayin How To's- 20 readers -
  • Disconnecting from display: Mobile apps need tailored quality solutions

    by Maggie Mesa, vice president of mobile, OpenX For all that publishers have done to tailor their advertising game plans for mobile apps, it’s shocking that many of them are still combatting in-app inventory quality issues with the same strategies they use in desktop advertising. Though brand safety, viewability and fraud are problematic for both desktop and mobile publishers ...

    Digiday- 24 readers -
  • How AI will transform every job in media, not just the ones you expect

    Artificial intelligence has been part of the zeitgeist for decades. But now that the technology is moving into the media and marketing mainstream, industry professionals may wonder if they’re about to be phased out by an army of machines. At least that’s been the fait accompli. An upcoming study on how the industry is incorporating artificial intelligence, says the new technol ...

    Digidayin How To's- 21 readers -
  • Exo embraces its No. 1 ingredient: crickets

    Health-conscious Americans are beginning to come around to the idea of eating crickets, which 2 billion people around the world regularly eat as an excellent source of protein. The trend is taking off in the U.S., so much so that Exo, a brand that sells cricket-infused protein bars, is no longer hiding the insect from its branding.

    Digiday- 23 readers -
  • Bauer Xcel Media increased its ad rates by 20 percent with server-side bidding

    Bauer Xcel Media has been on a programmatic sugar high since it started using server-to-server connections to sell its display inventory. About two months ago, Bauer Xcel Media, the U.S. offshoot of European women’s magazine publisher Bauer Media, started using server-side bidding. Since the publisher — whose titles include Life & Style, In Touch Weekly and J-14 — sells al ...

    Digiday- 19 readers -
  • Politico now has 20,000 paid subscribers that account for half of its revenue

    On Monday, Politico is expected to announce a series of updates and a new product for Politico Pro, its subscription service, including a legislation compass that tracks the progress of bills making their way through Congress and a data-visualization product called DataPoint that now looks out across a wider variety of verticals.

    Digiday- 12 readers -
  • The global state of consumer trust in advertising in 5 charts

    It’s been a year of turmoil in digital advertising. Ugly issues have surfaced, like how fake-news sites spouting hate speech, can prevail due to the automated set-up of programmatic advertising. Brand safety issues came to a head in March, resulting in advertisers boycotting YouTube; while transparency remains an unsolved problem in digital ad trading.

    Digiday- 21 readers -
  • The New York Times’ ‘Game of Thrones’ newsletter already has over 60,000 subscribers

    In just three weeks, a pop-up newsletter The New York Times launched around “Game of Thrones” has already garnered over 61,000 subscribers, the company said. The newsletter, produced by staffers at the New York Times’ Watching, is also being forwarded and read so much that its open rates have exceeded 100 percent through the last two weeks, according to Elisabeth Goodridge, ema ...

    Digiday- 15 readers -
  • The newest place to premiere shows: Amazon Prime

    As Amazon recruits video companies to distribute content on its platform — and make money from day one — some companies are beginning to use Amazon Prime to premiere new programming. Earlier this week, Funny Or Die premiered a new eight-episode, short-form comedy series called “The Real Stephen Blatt” on Prime.

    Digiday- 14 readers -
  • How Elisabeth Murdoch is trying to crack Snapchat

    One of Snapchat’s most prominent original series partners is a Venice, California-based media startup founded by a scion of the Murdoch media empire. Earlier this week, Snap greenlit an eight-episode unscripted comedy series from Vertical Networks, a mobile-focused media startup from Elisabeth Murdoch, and U.K.

    Digidayin How To's- 16 readers -
  • Accenture is touting an AI-driven programmatic video ad

    Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.

    Yuyu Chen/ Digidayin Display- 45 readers -
  • How MTV does Facebook Live across Europe

    Some publishers may have cooled a little on using Facebook Live, but MTV International still sees big value in using the feature and plans to use what it’s learned to inform future blueprints for branded-content Lives. The Viacom-owned broadcaster has produced hundreds of Lives over the last 18 months, testing a range of formats, some of which have worked well and others less so. Unlike its U.K.

    Digidayin Social How To's- 15 readers -
  • How Adore Me used AI to double its active customers

    Adore Me is tapping artificial intelligence to win over lingerie shoppers online. The four-year-old brand is part of a recent e-commerce boom in the bras and underwear space, which has seen the rise of modern, digital players set on eating into Victoria’s Secret’s market share. As Adore Me took on the likes of other online-born lingerie companies like True & Co.

    Digidayin EMail How To's- 22 readers -
  • Confessions of a new mother in an ad agency: ‘It’s all lip service’

    Even as agencies try really hard to course-correct when it comes to diversity and inclusion, many have fallen behind when it comes to working with parents. With parental leave a hot topic across other industries, agency staffers frequently bemoan that agencies haven’t seemed to have caught up: The nature of the business itself makes it near impossible to sustain a job with long ...

    Shareen Pathak/ Digiday- 19 readers -
  • The rise of self-service in ad tech

    As media buyers are calling for more transparency, ad tech seems to be moving toward a self-service model for media spend. Self-service allows media buyers to have their own bidding tool and manage their own data in-house. The most recent ad tech acquisitions show self-service is progressing well in the industry, at least from a consolidation perspective.

    Yuyu Chen/ Digiday- 28 readers -
  • But did it work? Ad measurement companies are thriving

    Although ad tech vendors are perpetually cratering and getting acquired for pennies on the dollar, ad measurement companies are having a moment. The rise of ad measurement companies is best exemplified in the $850 million that Oracle is reportedly paying to purchase Moat. But the demand for ad measurement can also be seen in the fact that ad measurement startups are raising mo ...

    Digiday- 13 readers -
  • ‘Beware of the kinks’: Confessions of an ad buyer swindled by fraudsters

    Ad fraud remains a persistent problem for everyone in the ad industry aside from the fraudsters themselves. For the latest installment of our anonymous Confessions series, we talked to an ad buyer who had to clean up the mess left by scammers. The source said there’s no standard procedure for how brands try to recoup money they’ve lost, agencies should be more upfront about the ...

    Digiday- 12 readers -
  • Ad buyers see promise in Snapchat shows, grumble at prices

    In March, Digiday reported Snap was talking up a “Snapchat Shows Initiative” to agencies, an effort to bring more exclusive, TV-style programming to Discover. It’s gotten a warm welcome from video production partners like A+E Networks, NBCUniversal and Elisabeth Murdoch’s Vertical Networks. For buyers, it’s still a wait-and-see game.

    Shareen Pathak/ Digiday- 17 readers -
  • Artificial intelligence is infiltrating ad tech

    Ad tech has AI fever. Programmatic platforms like Rocket Fuel and Huddled Masses are increasing their use of AI and machine learning to determine which impressions they’re unlikely to win and should avoid bidding on to reduce their infrastructure costs. Last week, Rubicon Project agreed to pay nearly $40 million to acquire nToggle to solve this very problem.

    Digiday- 21 readers -
  • Advertisers warm to Amazon’s increasing ad pitch

    The prospect of Amazon emerging as the main rival to Google and Facebook’s duopoly over digital media seems increasingly plausible, now that some of the world’s biggest brands are starting to consider it for their budgets. Interest has built since the turn of the year, with RBS Group chief marketing officer David Wheldon and WPP boss Martin Sorrell almost willing the online re ...

    Digidayin Paid Search- 29 readers -
  • How Adidas is using micro-influencers

    Adidas has its share of celebrity football endorsers, from Lionel Messi to Zlatan Ibrahimovic, but it’s also using so-called micro-influencers. These influencers may not have the reach that comes with the brand’s top talent, yet smaller influencers do have resonance, said Marc Makowski, director of business development at Adidas, speaking at the MMS Mobile conference in London yesterday.

    Digidayin How To's- 28 readers -
  • Get your fake Yeezys: Counterfeit ads are all over Instagram

    The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram.

    Shareen Pathak/ Digidayin Social- 23 readers -
  • The Economist is helping advertisers find Economist readers off its properties

    The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting. The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, the publisher’s conversations with advertisers are pivoting toward how to use its subscriber ...

    Digiday- 31 readers -
  • Publishers forge ahead with VR, even if users and advertisers lag behind

    When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per day, showcasing curiosities like the inside of a fireworks factory and far-flung places.

    Lucia Moses/ Digiday- 23 readers -
  • What’s new in condom advertising?

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Millennials reportedly are having the least amount of sex of any generation ever, apparently because they’re all walking around pretending like they don’t care about anybody else so they won’t get hurt. Aww.

    Digiday- 18 readers -
  • How blockchain is used in media and advertising

    It suddenly feels like blockchain is everywhere — and that includes media and advertising. Here’s what to know. What it is Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and a ...

    Shareen Pathak/ Digidayin How To's- 33 readers -
  • Publishers are switching affections from Snapchat to Instagram

    Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s Bazaar has 3 million. But when it comes to their organic Snapchat accounts, Lewis, Hearst’s svp and editorial director of digital media, hesitates. “This is how little we use Snapchat — I don’t know the number of followers of [the accounts].

    Lucia Moses/ Digidayin Social- 31 readers -
  • Brands eye new ways to foster innovation with agencies

    The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Brands are starting to exert more control over how their agencies commercialize their innovation briefs amid the industrywide push for greater transparency in advertising.

    Digiday- 17 readers -
  • The reverse Vice: Why agencies are becoming media companies

    In late June, a bright, neon yellow digital billboard appeared on 33rd Street and Seventh Avenue in New York, right outside Madison Square Garden. It read “Don’t Trade Porzingis,” beseeching then-Knicks president Phil Jackson to keep the Latvian basketball player at all costs. “We’re not affiliated with Porzingis. We just want him to stay,” the billboard read in smaller letters.

    Shareen Pathak/ Digiday- 22 readers -
  • Confessions of a platforms exec: Marketers beware of handing over data to agencies

    Given customer data is a brand’s most valuable asset, data ownership and control has long been a talking point in digital media. With clients pushing for ever more advanced data-driven marketing strategies and agencies under pressure to evolve their business models, big agency groups are touting more scaled people-based data solutions.

    Digiday- 21 readers -
  • Music festivals, buffets and nautical parties: How agencies are beating the summer slump

    For agency folks, summer is the time of year when work tends to slow down. It’s the season for agencies to disrupt their own workflows to keep their cultures alive and their employees’ creative juices flowing. This summer, agencies are beating the summer doldrums by hosting events that celebrate the diversity of their employees with food, music and outdoor activities.

    Digidayin How To's- 26 readers -
  • ‘Elephant in the room’: Agencies are rolling out Amazon service units

    No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant in the room.” And that means there’s a perfect opportunity for agencies to roll out Amazon-focused services to clients. The most recent one was a collaboration between WPP’s Possible and Mindshare, which two weeks ago said they would work together to create an Amazon services partne ...

    Shareen Pathak/ Digiday- 26 readers -
  • Agency execs share their favorite podcasts

    Finding proper downtime to switch off from work and general life stresses can be tricky. But podcasts can be a great antidote, with agency execs listening to tune out other commuters on the subway or take a break from parenting duties. Here are some agency execs’ favorite podcasts: Alastair Boyle, head of strategy, Essence “‘How I Built This‘ features company founders tellin ...

    Digiday- 18 readers -
  • ‘Block, delete and report’: Productivity hacks from agency execs

    Everyone is strapped for time. “Keep busy” is a standard mantra. Joanna Coles, chief content officer at Hearst, watches TV at double speed and wears heels on the treadmill. While digital tools like Slack commands, shared Google Docs, open calendars, artificial intelligence meeting assistants and connected offices have shaved off wasted minutes at work, agencies have their own ...

    Digiday- 23 readers -
  • ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

    Two months ago, Bloomberg Media announced its plans to move up the digital-content food chain. Rather than simply join the ranks of publishers now building out small content studios, its newly hired chief commercial officer, agency veteran Andrew Benett, placed the emphasis squarely on offering brands strategic services, a growing area of focus for a small number of publishers ...

    Digiday- 18 readers -
  • Announcing the Digiday AI Marketing summit

    At Digiday, our mission is to chronicle the biggest changes in media and marketing. Perhaps no emerging technology is going to be as momentous as artificial intelligence. For example, take Albert, an artificial intelligence platform created by AI company Adgorithms that has, for the last year, done all the media planning and buying for Dole’s Asia arm.

    Shareen Pathak/ Digiday- 21 readers -
  • How brands are using AI to close the social commerce loop

    At David’s Bridal, senior director of global marketing Callie Canfield faced a pressing problem when trying to drive people from the brand’s social channels to its online store. When the brand would post an image of new bridesmaid dresses to its Facebook or Instagram, for instance, customers who clicked on it would be dumped into the full online catalog for the bridesmaid dress category.

    Digidayin EMail How To's- 20 readers -
  • Inside the development of Erica, Bank of America’s AI-powered bot

    Brands talk a lot about artificial intelligence and its potential to change the way they interact with customers, but few really understand what exactly that potential is or what it takes to make it real. However, when Bank of America got a sense of the vision for its AI-enabled “digital assistant,” called erica, it didn’t take the bank long to gather the resources necessary to make her real.

    Digiday- 19 readers -
  • For publishers, Amazon Alexa holds promise but not much money (yet)

    There’s no shortage of reasons for publishers to be excited about on-demand audio as the next platform frontier. But at this point, monetization is probably not one of them. Even though most publishers don’t yet have audiences big enough to sell on their own, they are finding Amazon to be a relatively permissive partner with Alexa, provided they stay in the lane of delivering ...

    Digiday- 17 readers -
  • Look out, YouTube and Facebook: Amazon’s coming for video publishers

    YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one. Last year, Amazon opened up its Prime streaming platform to video publishers and cr ...

    Digiday- 21 readers -
  • The folly of publisher alliances vs. the duopoly

    This week’s non-Trump news in media was the concerted effort by major newspaper companies to pressure Google and Facebook. The idea: an antitrust exemption to allow competitors to form a united front in wringing concessions from the duopoly. Many have panned the idea, and rightfully so, seeing as it’s too little, too late.

    Brian Morrissey/ Digiday- 17 readers -
  • ‘Playing defense’: Allied or not, news orgs face uphill battle against the duopoly

    The media industry backlash to Facebook and Google has taken a number of forms. Now the News Media Alliance, the newspaper trade association, is trying another tack, leading an effort to try to bargain with the duopoly for better terms around data, ad revenue and subscription offerings. “There are more people that are consuming our news content than ever,” said David Chavern, ...

    Lucia Moses/ Digiday- 14 readers -
  • Facebook always wins: Data shows publishers are buying far more Facebook traffic

    Publishers may have bones to pick with Facebook over declining organic reach and monetization issues. But that hasn’t stopped them from buying a lot more traffic from the platform lately. According to analysis of over 1 million dark posts, or paid posts targeted at a specific audience segment on a platform, shared by more than 400 publishers, the average number of paid monthly ...

    Digidayin Social- 22 readers -
  • Amazon as frenemy: What’s on the minds of top retailers today

    Last week, nearly 200 executives from retail startups and long-standing brands joined us in Napa, California, for the Digiday Retail Summit to talk through their biggest challenges. In town hall-style discussions and small-group meetings, they discussed the issues weighing on their minds: Amazon, internal roadblocks, conversion, customer acquisition and conquering “cross-channel.

    Digiday- 15 readers -
  • Marketers find a new video platform: Amazon Echo Show

    When Amazon’s Echo Show officially launched on June 28, publishers rapidly announced video-optimized skills for the device, while Amazon only partnered with a handful of brands to do the same. Reviewers swiftly critiqued the device for not having enough visual skills. But it seems the fever is building for the $230 audio and video device.

    Digiday- 16 readers -
  • Amazon looks ready to tip-toe into fashion editorial

    As Amazon continues to build its retail empire, it is reportedly considering a partnership with Violet Grey, an effort to both expand its beauty product roster and develop an editorial point of view. Violet Grey operates as an e-commerce site featuring a wide swath of beauty products, but asserts it is first and foremost an “editorial endeavor, exclusively.

    Digiday- 13 readers -
  • Best of the week: Amazon makes push for video publishers

    This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. As always, a full list of these articles appears at the bottom. Amazon courts video publishers with money, free help … Amazon continues to make moves that support the idea that it could turn the duopoly into a triopoly.

    Digiday- 17 readers -
  • Best of the week: Publishers are embracing Amazon

    This week, our top stories covered magazine publishers’ relationship with Amazon, consumer trust in advertising and life as a new mother at an ad agency. As always, a full list of these articles appears at the bottom. Amazon is getting along with publishers, for now Amazon’s relationship with magazine publishers goes back years, with it handling their print and digital magazi ...

    Digiday- 15 readers -
  • Cheatsheet: What to know about Amazon Pay

    Amazon Pay, which has been around since 2007, made a leap into physical retail last week with the launch of Amazon Pay Places, which lets customers pay with Amazon at participating brick-and-mortar stores. It’s a move that’s caused speculation as to whether this is another nail in the coffin for physical retail stores.

    Digiday- 16 readers -
  • How Rent the Runway is pulling off deliveries at the speed of Amazon

    Rent the Runway is gaining speed to take on industry competitors from Amazon to Zara. The company, which rents one-time occasion wear as well as everyday items by subscription, rolled out a same-day delivery service last week that guarantees orders placed by noon will arrive by 5 p.m. The service is currently available only in New York City, but Rent the Runway plans to expan ...

    Digidayin How To's- 17 readers -
  • With Echo, Amazon is emerging as a friend to publishers

    In the panoply of platform giants, Amazon is scoring big with publishers, at least for now. Amazon’s relationship with magazine publishers goes back years, with it handling their print and digital magazine sales and serving as a retail partner that helps publishers turn their editorial content into commerce.

    Lucia Moses/ Digiday- 25 readers -
  • ‘Trapped’: How Amazon is cornering fashion brands into wholesale

    Fashion is stuck between a rock and a hard place when it comes to working with Amazon. Brands have the option of either selling to Amazon directly, via its wholesale model, or joining the company’s third-party marketplace as a seller. But brands and industry execs say Amazon’s rigged the game so that it’s not much of an option at all.

    Digidayin How To's- 27 readers -
  • How Best Buy is holding its own in an Amazon world

    Tom Stockham needed to buy a wireless router. He searched the term on Amazon, where he found thousands of search results with ratings but couldn’t find answers to his specific questions, like how the devices stacked up in range, signal strength and bandwidth. So he headed over to a Best Buy store, where, after a sales rep answered his questions and confirmed Best Buy’s price fo ...

    Yuyu Chen/ Digidayin How To's- 20 readers -
  • Amazon’s Prime Wardrobe leaves lingerie brands hanging

    When Amazon announced the launch of Prime Wardrobe, a try-before-you-buy service for Prime customers, the immediate implication was that the retailer had eliminated the friction around returns and customer service in its clothing department. The program, which has yet to launch, lets customers shop from eligible brands — to be included, brands must be Amazon wholesale partner ...

    Digiday- 21 readers -
  • Publicis boss Arthur Sadoun on why staff turnover is among his chief concerns

    More than one in 10 people at Publicis Groupe could leave the business over the next two years but CEO Arthur Sadoun won’t let them go without a fight. Speaking at the annual lunch hosted by the U.K trade body ISBA yesterday, the agency boss revealed that talent retention was one of the biggest challenges he faces just months into his role as chief of the group.

    Digiday- 28 readers -
  • ESPN is linking with Tencent to live stream the ESPYs in China

    For the first time, ESPN will livestream its annual awards show, the ESPYS, in China. The livestream, which will be available on QQ Sports, an online sports portal owned by Chinese internet giant Tencent, will begin at 8 p.m. ET — or 8 a.m. local time in Beijing. A one-hour pre-show, which will include a studio presentation from Tencent’s studios in Beijing as well as red-carp ...

    Digiday- 17 readers -
  • Why Conde Nast, with the help of Anna Wintour, is turning to hackathons to innovate

    Squirreled away in a glass-enclosed conference room at the Condé Nast Entertainment office on Wednesday, a group of ten employees hailing from different publications and departments were feverishly brainstorming ways to improve e-commerce infrastructure across the media conglomerate’s 20 brands. A hush fell over the group as Fred Santarpia, Condé Nast’s chief digital officer, ...

    Digidayin Social- 23 readers -
  • How to become a speaker at a Digiday event

    Digiday mixes deep industry knowledge and experience with an emphasis on honesty over spin and quality over quantity, and that is no different with our events. Our events bring the Digiday content you read every day to life. We look for people who are making change happen, leading the conversation when it comes to challenges the industry is facing and have new innovative idea ...

    Digidayin How To's- 20 readers -
  • Publishing industry leader Drew Schutte joins Digiday Media

    Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the company’s three media brands (Digiday, Glossy, Tearsheet) and content agency Custom.

    Digiday- 15 readers -
  • ‘They need new blood’: Wells Fargo is in another reputational crisis

    Wells Fargo has found itself in the midst of yet another PR fire — a minor flareup compared to last year’s phony accounts scandal, but a cringeworthy development nevertheless. On Monday, the bank disclosed that earlier this month the bank had “inadvertently” released a trove of confidential data about at least 50,000 of its wealthiest clients in an email exchange between lawyers.

    Digiday- 13 readers -
  • CNN’s mobile app is under siege from Trump supporters

    CNN’s mobile app has a problem, and it’s not getting any help from the platforms that host it. Over the past week, waves of one-star reviews written by users accusing CNN of disseminating fake news, propaganda and falsehoods have battered the broadcaster’s mobile app. Calls to leave those reviews, which are being encouraged everywhere from message board 4chan to conservative n ...

    Digiday- 20 readers -
  • BuzzFeed is developing an app for Tasty

    BuzzFeed is developing a separate app for Tasty, the online publication known for its viral recipe videos. According to people with direct knowledge of it, the app will contain those same recipe videos as well as separate side-by-side visuals and instructions and a favorites list. The publication has shopped around a list of eight taglines for the new app, asking users which they like the best.

    Digidayin Social- 29 readers -
  • The NowThis approach to launching new Facebook channels

    If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied. But growth has its limits on Facebook, which has its own rules.

    Lucia Moses/ Digidayin Social- 16 readers -
  • Why video ad fraud remains a persistent problem for ad buyers

    Where there’s great demand, there’s also great incentive for fraud. That’s a problem for ad buyers looking for new sources of video ad inventory. While bots and domain spoofing remain a threat to programmatic, there’s another type of fraud scheme eating up video ad dollars. Middlemen — typically ad networks and unscrupulous publishers they work with — are making money by arbit ...

    Digiday- 33 readers -
  • Bauer Xcel Media finds Facebook Instant Articles converts to email

    After leaving Facebook Instant Articles a year ago since the monetization wasn’t great, Bauer Xcel Media returned to the platform and has found a fringe benefit: IA is really good at driving newsletter subscriptions. Since May, Bauer Xcel Media, the U.S. digital offshoot of European magazine publisher Bauer Media, has published about 20 percent of its content on IA, said Mike ...

    Digidayin Social EMail- 23 readers -
  • Digiday Research: Is augmented reality a sleeper hit?

    This is the second part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on virtual reality. “Up until very recently, I would have said that AR is even further behind than VR because it requires so much innovation at the level of imaging and recognition so things can be overlaid [on the physical world] realistically,” ...

    David Amrani/ Digiday- 32 readers -
  • Inside Axel Springer’s WhatsApp experiment to get teens into politics

    Germany is less than three months away from a national election, and publishers there are pushing for new ways to engage first-time voters in the run-up. That’s why Axel Springer’s in-house journalism school’s latest project was to figure out what new editorial formats engage 18- to 22-year-olds in politics, specifically via WhatsApp.

    Digiday- 16 readers -
  • ‘We don’t want to throw noodles against the wall’: Axios sees video as a complement, not focus

    As some publishers go all-in on video, Axios is taking a more measured approach. The 7-month-old publisher now has 77 full-time employees, but just three in editorial devoted full time to video. Meanwhile, Axios has rolled out 10 email newsletters, with plans for an upcoming subscription product. Rather than one-off videos, Axios is zeroing in on series. “Trump 101″ explains all things Trump.

    Digiday- 15 readers -
  • A Poughkeepsie bank is putting on its own morning show

    It’s like Good Morning America, but it’s produced by a bank. Every Monday at 8 a.m., the Wake Up with Rhinebeck Bank online video show targets Hudson Valley, New York residents highlighting interesting people and issues in the area. Episodes run from 5 to 15 minutes, and topics include a profile of a millennial chef, a trip to a local distillery and a chat with the head of a m ...

    Digidayin Social- 15 readers -
  • How banks are using customer data for personalized experiences

    If you’re a Capital One customer, an alert from the bank no longer just means there could be fraud on your account. It could actually mean the bank is trying to tell you that your cable company has increased the charges — and your bill has gone up. Capital One’s Second Look program, a service the bank offers to monitor customer spending habits, can give detailed insights into ...

    Digidayin How To's- 12 readers -
  • Send flowers: How banks are wooing customers with personal gifts

    Talking to a bank customer service representative is something many customers dread — except when they help chip in for your broken bike, host your wedding or send flowers after a break up. Banks are increasingly trying to forge a human connection with customers through what they call a “surprise and delight” customer experience strategy. This means empo ...

    Digidayin How To's- 17 readers -
  • Barstool Sports puts its own frat-house spin on sports documentaries

    Barstool Sports is adding some polish to its frat-house sensibility by producing short documentaries covering sports and culture topics that traditional sports media giants largely — and logically — ignore. On June 20, Barstool released a 10-minute documentary short called “#BillsMafia,” which dives into the drunk, rowdy and passionate world of Buffalo Bills fans.

    Digiday- 22 readers -
  • How BBC iPlayer is trying to burst filter bubbles

    In the last few weeks, visitors to BBC iPlayer, the public service broadcaster’s video and audio on-demand platform, have been met with notices that mandatory registration including home address is coming soon. A number of publishers and broadcasters have employed required registration to offer more relevant content to audiences.

    Digidayin How To's- 15 readers -
  • Conde Nast is using Instagram and Facebook to sell mugs and beach towels

    For its new digital storefront, Condé Nast has thrown out its old marketing playbook. The legacy magazine publisher, which launched a new digital store offering hundreds of products this month, is moving past the direct mail and email newsletters it sent to its print subscribers in favor of targeting subscribers on platforms like Instagram, driving people to purchase directly ...

    Digidayin Social- 15 readers -
  • Beauty publishers are widening their scope to focus on inclusivity

    As they say beauty is more than skin deep. A shift is taking place across women’s publications today, in which beauty content has evolved from focusing on the strictly superficial to delve deeper into makeup, skin care and fitness as they relate to race, size, religion and sexuality. In short, it’s infinitely more inclusive.

    Digiday- 21 readers -
  • Wimbledon to localize its bid to become a digital media brand

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