Digiday - Posts from August 2017

  • Spring 2.0: The shopping app looks to reinvent

    As Spring approaches its third anniversary, the mobile commerce platform is turning to personalization, with the help of influencer marketing, to rebuild its image and solidify its formerly uncertain identity. To complement the launch of the company’s updated app in July, Spring is promoting its new look with a video released today in partnership with fashion influencers Coco ...

    Digiday- 18 readers -
  • Your mom’s a gamer: 5 things we learned at Tremor Video’s Gaming Summit

    You know this guy. The scruffy, male, Mountain Dew-powered ne’re-do-well playing Halo from dawn (okay, noon) ‘til dusk. But what if you didn’t know this guy. Maybe he’s not in a basement. Maybe he’s not even a guy. And maybe he (or she) is sitting on a six-figure salary playing Candy Crush on his way to a job in the Financial District. The gamers we once knew have evolved.

    Digiday- 21 readers -
  • Programmatic’s next challenge: The need for more transparency

    by Alex Chatfield, VP sales & account management, AppNexus At first glance, the future of programmatic advertising looks bright. Advertisers this year are set to spend a whopping $33 billion on the channel – nearly 80 percent of all display spending. But most of that money goes to private marketplaces and programmatic direct deals, suggesting that marketers remain wary of ...

    Digiday- 19 readers -
  • Augmented advertising: The new concept you need to know now

    by Ken Weiner, chief technology officer, GumGum The most powerful new trend in advertising needs a name. You’ve doubtless seen it in action. The AI-driven special effects that are being used to embellish digital photos and videos, especially on social media platforms. The technology isn’t brand new, but it’s mostly been used by consumers for entertainment and sharing.

    Digidayin Social- 17 readers -
  • Has your business already violated the world’s strictest anti-spam law?

    The Canadian Anti-Spam Legislation (CASL) is one of the toughest electronic messaging laws in the world. The Canadian Radio-television and Telecommunications Commission (CRTC), the law’s main enforcement body, can fine businesses up to $10 million per violation. Several businesses and even one individual have already been fined for failure to comply with CASL.

    Digidayin EMail- 20 readers -
  • With new mobile site, Forbes boosted impressions per session by 10 percent

    Forbes has been known for a cumbersome user experience. Earlier this month, the business news publisher appeared on a Google list of sites with “failing” ads. In a recent Digiday poll of publishing execs, Forbes was flagged for having a poor user experience. Even job applications on Forbes are split into multiple webpages. The publisher is making headway, though.

    Digiday- 21 readers -
  • Warner Bros. digital studio Stage 13 is making shows for emerging platforms

    The market for short-form digital series is booming, with a growing number of video-streaming and social platforms seeking entertainment content to attract young viewers that spend a lot of their time on mobile devices. Warner Bros., one of the most prolific TV producers in the world, wants a piece of that action. Two years ago, Warner Bros.

    Digiday- 26 readers -
  • How Ranker doubled its viewability rates in 15 months

    Since advertisers are demanding that ads be seen, listicle publisher Ranker made several tweaks to its webpages to boost its number of viewable ads. The publisher made its ads more viewable by removing slideshows, running ads that only load once they are in view and getting stricter about the ad creatives and exchanges it will allow on page, which led to a 60 percent increase in page-load time.

    Digiday- 18 readers -
  • How Bustle plans to drive $3.5 million through commerce this year

    Bustle’s Meghan Muntean will speak at the Digiday Publishing Summit in Key Biscayne, Florida, next month. For information on how to attend or sponsor the summit, click here. By publishing articles chockfull of Amazon links for products like chafe-free leggings and shampoo with ginseng extract, Bustle has built another line of revenue by taking a cut of the sales it sends to the retail giant.

    Digidayin Affiliate How To's- 23 readers -
  • How The Outline used 3-D to increase time spent per session by 30 percent

    The Outline is making the most of having its own proprietary content-management system. Along with comics, video games and Snapchat-like “card” stories, The Outline is venturing into other flashy areas like 3-D and choose-your-own-adventure-style content to get people to spend more time on-site. Over a month, developers built a 3-D tool for The Outline’s CMS.

    Digidayin How To's- 15 readers -
  • Shake Shack’s new chatbot can answer 300 customer questions

    Shake Shack has launched a chatbot that will answer customers’ most burning questions, such as whether their local Shake Shack is open at 10 p.m. or if its burger patties are organic. The chain rolled out the chatbot to Facebook Messenger and Twitter Direct Message. It can answer the 300 most-asked questions by customers.

    Digiday- 25 readers -
  • How 4 of the priciest content subscriptions stack up

    Many publishers are turning to subscription products to drive revenue. For publishers focused on professionals in politics, energy or finance, that has meant high-priced subscriptions, costing all the way up to $24,000. Here’s a look at what some of the priciest subscriptions out there cost and what their members get in return.

    Digidayin Content How To's- 19 readers -
  • The state of header bidding in 4 charts

    Header bidding has had an uptick in popularity in the past two years, and is now used by the majority of the internet’s most popular sites. Header bidding allows publishers to simultaneously offer inventory to multiple exchanges before making calls to their ad servers — giving most of its adopters a 20-30 percent bump in CPMs, according to separate studies by Prohaska Consulting and Sonobi.

    Digiday- 19 readers -
  • How live video is evolving, in 4 charts

    The explosion of live video means anyone can become a broadcaster, which often results in varying degrees of quality. While still nascent, live-streaming video is becoming more cluttered as more platforms join the fold. Here’s a look at how live streaming is changing. Facebook Live grabs headlines, but YouTube is still the front-runner Facebook’s massive reach and financial i ...

    Digidayin Social How To's- 21 readers -
  • How Estee Lauder grew sales 40 percent in China

    Estée Lauder Cosmetics is watching its sales in China climb faster than any other market, thanks to a savvy local strategy that includes a 50-person dedicated team, branded Tmall storefronts, and freestanding e-commerce sites. Esteé Lauder reported its full year results for 2017 on Friday, announcing an overall sales growth of 40 percent in China with e-commerce sales increasing by 50 percent.

    Digiday- 23 readers -
  • The state of mobile programmatic in 5 charts

    Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast.

    Digidayin Display Mobile- 29 readers -
  • How people spend time on social platforms globally, in 5 charts

    Facebook and Google may suck up the majority of audience and digital advertising share, but they’re not the only social platforms showing growth. Here’s a look at how and where people spend their time, across a range of countries. Facebook dominates worldwide Facebook is the leader in 119 of 149 countries analyzed by social media strategist Vincenzo Cosenza, using traffic dat ...

    Digidayin Social How To's- 36 readers -
  • How Asos gets 50 percent of customers to buy on mobile

    To see where British fast-fashion retailer Asos is spending the most of its resources, download its mobile app. Built in-house, the app has 10 million downloads according to the company, and it’s also the focus of the retailer’s latest technology investments, coming from its 900-person tech team, which Asos plans to grow by another 200 next year.

    Digidayin How To's- 16 readers -
  • Group Nine reduced its reliance on viral videos and saw its views soar 59 percent

    Since publishers are at the mercy of algorithms when it comes to making articles and videos catch fire, Group Nine Media has focused on limiting its duds rather than trying to make videos go viral. Viral videos used to be a bigger part of Group Nine’s views. In June 2016, videos with more than 10 million views drove 37 percent of the publisher’s total social video views, accor ...

    Digiday- 19 readers -
  • Inside Spiegel’s 70-person fact-checking team

    German media company Spiegel-Gruppe has had a separate fact-checking team since the 1950s, several years after its print weekly magazine, Der Spiegel, published its first issue. Unlike other media organizations that are launching their own fact-checking sub-brands in a complicated political climate, Spiegel-Gruppe’s 70-person fact-checking team has integrated the process into i ...

    Digiday- 16 readers -
  • USA Today’s Facebook-like mobile site increased time spent per article by 75 percent

    The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized homepages. Since April, USA Today has tested a personalized site design on its mobile website that serves users different content depending on whether they regularly visit the site or not, landed on the homepage organically or via search, the ...

    Digidayin Social- 16 readers -
  • How Quartz achieved a 90 percent renewal rate for branded content

    Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands. To formalize this approach, Quartz launched the Quartz Innovation Lab in January, where creative staffers spend a certain portion of their time working on projects like this about every six weeks.

    Digiday- 25 readers -
  • Driven by fast fashion, millennials choose luxury accessories over clothing

    The latest It bag is a bigger draw for millennials in the luxury shopping space than clothing. In the first half of 2017, full price sales of luxury handbags increased 22 percent, while scarf and hat sales rose as well, at 20 percent and 83 percent respectively, according to a report by retail analytics firm Edited that examined 30 major U.S. retailers that sell more than 5,000 brands.

    Digiday- 17 readers -
  • Snapchat warms up to social stars, extending verified accounts to influencers

    With more than 100,000 followers on Snapchat, graphic designer Cyrene Quiamco (known as CyreneQ on social) has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parent Snap hasn’t been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following and views.

    Yuyu Chen/ Digiday- 22 readers -
  • Why microinvesting app Acorns is trying to become a publisher

    In the age of infinite content, every financial brand has a content marketing strategy. But Acorns, the popular microinvesting app, insists its online magazine is part of a much deeper mission to educate customers. In late 2015, Acorns hired Jennifer Barrett — who came from CNBC and has held various editorial roles covering personal finance at Daily Worth, Newsweek and the Str ...

    Digiday- 21 readers -
  • What you need to know about Walmart’s e-commerce acquisition spree

    Amazon poses a threat to brick-and-mortar stores that are having trouble getting shoppers to visit their stores. For Walmart, that means fighting back against Amazon by beefing up its digital portfolio. The chain has been on an acquisition spree lately, snapping up Jet.com, Bonobos, Moosejaw, ShoeBuy and ModCloth, and it is now reportedly in talks to acquire Birchbox.

    Yuyu Chen/ Digidayin How To's- 22 readers -
  • The Amazon effect echoes across the industry

    If there’s a word that’s echoing through the media and marketing industry these days, it’s Amazon. The e-commerce giant, which has made moves everywhere from content, to advertising, to all sides of the retail coin, is top of mind for most brands. Amazon was mentioned in over 100 company quarterly earnings calls in the past 90 days, from McDonald’s and Ralph Lauren to CVS and ...

    Digiday- 14 readers -
  • ‘Not a geeky stereotype’: What a publisher programmatic analyst actually does

    “Programmatic analyst” is a new, increasingly important role in publishing as companies struggle to wring more value from their digital media. Programmatic analysts need a mix of skills that have traditionally been found in different people. They need to be able to scrutinize data from data-management platforms, demand-side platforms and ad servers to viewability and CPM audit ...

    Digiday- 17 readers -
  • How Moat mastered the art of the ad tech pivot

    Fresh off an $850 million acquisition by Yahoo, Right Media board members Michael Walrath and brothers Noah and Jonah Goodhart thought their next big ad tech venture was a search engine for display ads meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest, the gro ...

    Digiday- 18 readers -
  • Confessions of a female ad tech exec: ‘I fear being a token hire’

    Diversity and inclusion movements have attempted to tackle issues like unequal pay and prejudice in ad tech. But what companies say publicly doesn’t always align with the internal reality — as evidenced by the high-profile firing of a Google engineer over a controversial memo on gender diversity. For this installment of our Confessions series, where we grant anonymity for cand ...

    Digiday- 13 readers -
  • How Food52 is trying to cure the native ad growing pains

    Seemingly every publisher has a content studio to chase branded content revenue. Food52 is among the publishers trying to find ways to differentiate, like BuzzFeed with its sponsored quizzes and Bloomberg with sponsored interactive features. One of Food52’s challenges is that food content is everywhere now.

    Lucia Moses/ Digidayin How To's- 16 readers -
  • Why few ad buyers are satisfied with their programmatic training

    Ad tech changes quickly, leaving education courses scrambling to keep up. In an Adobe survey of 600 brands and agencies, due out Aug. 7, only 18 percent of respondents were “very satisfied” with their programmatic training. About half of the participants said they probably wouldn’t recommend the training courses they took.

    Digiday- 20 readers -
  • Transparency demands are pushing ad tech companies into specializing

    Focus is coming to ad tech. Ad tech companies have reaped huge profits by serving publishers and media buyers alike. But with the increased demand for transparency, companies are finding they’re better off choosing one side. This month, Tremor Video agreed to sell its demand-side platform to Taptica for $50 million.

    Yuyu Chen/ Digiday- 17 readers -
  • ROI-focused ad buyers see progress on Snapchat’s measurement shortcomings

    Advertisers have long lamented Snapchat’s lack of third-party data to track return on ad spend. But now that Snapchat is adopting a marketing mix modeling program, which measures the value of all marketing inputs, media buyers are more willing to guide clients to open their purse strings. On Tuesday, Snap announced The Snap MMM Partner Program, which gives marketers access to ...

    Digiday- 20 readers -
  • Digital ad concerns have an unlikely winner: emerging markets

    Some of the real winners in advertising’s pullback on digital ads are immature markets, which are less transparent than mature markets but offer better returns at far lower costs for advertisers. It’s a decision many marketers are making as they attempt to shed any media in markets such as Europe and North America that aren’t growing their businesses in the short term, accordi ...

    Digiday- 17 readers -
  • ‘It’s just like ad tech’: Why some people in media can’t get enough Phish

    For the past two weeks, media Twitter has filled the breaks between snarky Donald Trump rants with references to the band Phish, which just finished a 13-night run at Madison Square Garden. Phishheads have created their own subculture out of their shared loyalty to the band, which has prompted some onlookers to call the band’s fans a cult, insult their intelligence and turn th ...

    Digiday- 19 readers -
  • Amazon grows its programmatic ad business

    Amazon is growing its ad business, most recently making two big moves that will bring it more revenue. Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works similarly to programmatic advertising to serve ads to people off Amazon.com.

    Shareen Pathak/ Digiday- 33 readers -
  • Ad buyers blast Facebook Audience Network for placing ads on Breitbart

    The volatile political environment has led many programmatic buying platforms to shun Breitbart, but the Facebook Audience Network is still placing ads on the controversial publisher’s website. One ad buyer recently discovered that FAN, which uses Facebook data to sell ads on apps and websites outside the social network, placed its client’s ads on Breitbart.

    Digidayin Social- 18 readers -
  • How big sporting events become magnets for ad fraud

    Ad fraud follows the money, and this past weekend, the money was on the fight between Floyd Mayweather Jr. and Conor McGregor. Such fights that are only legally accessible via pay-per-view are heavy targets for illegal watching. Pirated events are problematic for ad buyers because the illegal streaming sites users flock to are hotbeds for ad fraud.

    Digidayin How To's- 20 readers -
  • Mindshare, Bleacher Report, AdColony execs and more win this year’s Digiday Top Boss awards

    This year’s Digiday Top Boss Awards go to senior executives from Mindshare, Bleacher Report, AdColony and others who are building positive relationships with their employees. The Top Boss Award recognizes managers who go above and beyond to deliver results, build a strong team dynamic and provide mentoring. Winners range from founders and directors to the C-suite.

    Digiday- 23 readers -
  • Best of the week: Brands add mainstream news outlets to their blacklists

    This week, our top stories covered changes to brands’ blacklists, Snapchat’s Official Stories expansion and more. As always, a full list of these articles appears at the bottom. Brands blacklist mainstream news outlets Brands blacklisting spoofed domains and problematic sites like Breitbart is nothing new.

    Digiday- 18 readers -
  • ‘A grandiose idea’: Inside TrustX’s grind to gain adoption

    Following a slew of Facebook measurement errors, a bombshell ad fraud report by White Ops and an uproar over ads on YouTube appearing next to extremist content, many advertisers remain flummoxed by programmatic advertising. About a year ago, Digital Content Next, a trade association for premium publishers including News Corp, Hearst and The Washington Post, offered a solution ...

    Digiday- 17 readers -
  • The Washington Post brings artificial intelligence to its native ads

    Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into publishers’ profit margins.

    Lucia Moses/ Digiday- 31 readers -
  • Brands are now blacklisting mainstream news sites, including Fox News

    Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values.

    Yuyu Chen/ Digiday- 26 readers -
  • Virtual reality ads are still more hype than reality

    Any medium is an advertising medium, so the industry is now waking up to the prospect of advertising in virtual reality. A growing number of experimental technologies are trying to place advertising in VR, a technology that still lags behind augmented reality (think Pokémon Go) and mixed reality (a 3D version of AR).

    Shareen Pathak/ Digiday- 23 readers -
  • 4 of the worst agency self-promo ads ever produced

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Would you hire a broke stock broker? How about a hacked hacker? Then why would you hire an ad agency that sucked at advertising itself? Surprisingly, most agencies are bad at promoting themselves.

    Digiday- 27 readers -
  • A user’s guide to advanced TV jargon

    Ad tech linguistics change about as frequently as Donald Trump’s advisers, which confuses people trying to understand the nascent field of advanced TV. “The majority of the folks in the industry do not understand the terms very well,” said Dave Morgan, CEO of Simulmedia, a TV ad-targeting firm. “The specialists understand them.

    Digiday- 20 readers -
  • Coming soon to Facebook Watch: sponsored shows

    Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform. Business Insider’s lifestyle brand Insider, for instance, has already premiered two shows for Watch, including “The Great Cheese Hunt” and “It’s Cool, But Does It Really Work?” Insider is now talking to advertising clients ...

    Digidayin Social- 18 readers -
  • With Amazon looming, Walmart quietly grows as an advertising force

    With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant. It is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of in-store sales data that its biggest rival Amazon lacks. Walmart wouldn’t provide executives to comment on this story, but conversations wit ...

    Yuyu Chen/ Digiday- 31 readers -
  • Why fintech startups love advertising on the New York City subway

    For the last two months, money transfer startup TransferWise has been trying to connect with people stuck on the train during the New York City subway’s “summer of hell.” For a consumer fintech startup, it’s the perfect place to put some advertising dollars. TransferWise has built its business around the ability to let people send money overseas at a low cost.

    Digiday- 17 readers -
  • Inside the growth of Coca-Cola’s music TV show in Africa

    Coca-Cola is propelling high growth for its weekly music TV show “Coke Studio Africa.” The show started broadcasting in 2013 in four countries in Africa. In just four years, the brand has expanded the reach to 30 countries across East, Central and southern Africa to a estimated potential half a billion viewers. In South Africa alone, the average weekly viewership has been 958,600 people.

    Digiday- 18 readers -
  • Move over, millennials: Gen Z agencies are on the rise

    Millennials, which have been called the most studied generation to date, have gotten so much of the spotlight that Gen Zers, those born in the mid-1990s and early 2000s, are often left out of marketers’ target audiences or bundled with millennials. That’s evolving. As Gen Z heads to college, marketers are realizing they’re a whole different animal than millennials.

    Digiday- 15 readers -
  • What’s in a name? What’s behind the names of UK agencies’ meeting rooms

    Agency offices often display their culture and creativity throughout their offices, from murals on their walls to bathroom reading material to what they call their meeting rooms. Here are the stories behind some U.K. agencies’ meeting room names. Agency: Essence Names: Oolong, Darjeeling, Lady Grey, Lapsang Souchong Essence’s global offices name their meeting rooms to reflec ...

    Digiday- 17 readers -
  • Seeping sewage and malfunctioning elevators: Agencies reveal their real-life nightmare pitches

    As if pitching a client isn’t hard enough, sometimes things just get in the way. We asked top agency execs to share their pitching horror stories. Luckily, most of them still won the accounts. Matt Williams, CEO, Martin Agency Things are going incredibly well. Toward the end of the meeting, the client team did what they sometimes do and asked for a small meeting room so they ...

    Digiday- 25 readers -
  • The inventive ways agencies are helping brainstorm for the fall

    Keeping the creative juices flowing can be tough for agencies. Here are some of the inventive ways agencies are prepping for the fall, when the work starts piling on. Marcus Thomas Marcus Thomas, an independent shop based in Cleveland, has created its own choose-your-own-adventure style app. “The Sparkinator 4000″ offers 20 brainstorming prompts such as “Make the problem hard ...

    Digiday- 22 readers -
  • Vice Media UK reorganizes agency team Virtue to go after creative work

    Vice Media U.K. is separating the Virtue team, its in-house agency, from its Vice Media team. Virtue, with 70 staffers in the U.K., used to centralize its creatives, strategists and account managers so they could work on Vice digital work that’s distributed on Vice Media’s own channels, and Virtue work that can also be distributed on clients’ own platforms.

    Digiday- 27 readers -
  • Confessions of an ex-creative agency exec: ‘Guys think they are already feminists’

    While agencies publicly push for more workplace diversity, the story is a different one internally. In our latest Confessions, where we trade anonymity for honesty, a female former creative agency executive says young creative agencies still have much to improve from a diversity standpoint. Ultimately, says our confessor, it’s up to shareholders to fix the gender imbalance.

    Digiday- 21 readers -
  • How GiveMeSport is using AI in the newsroom

    U.K. sports publisher GiveMeSport has used its proprietary technology to help grow its Facebook audience to an impressive 25 million followers. Now, it’s integrating artificial intelligence from its new owner, Breaking Data Corp, to give it an advantage over competitors. The publisher is using AI to play at both ends of the news spectrum — analysis and reaction pieces as well as breaking news.

    Digidayin How To's- 14 readers -
  • ‘We are not that dusty aisle’: Boxed uses social media to elevate grocery shopping

    Boxed, the e-commerce site that sells grocery and home products in bulk, wants to change the way people think about shopping for the home, and it’s leaning on social media to convey this. “We are not that dusty aisle full of traffic and screaming families anymore,” said Jessica Rotondi, senior social media manager at the 3-year-old company. “We are this beautiful online streaming service.

    Digiday- 19 readers -
  • How Alibaba plans to win over luxury brands

    Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit sellers that continuously pop up on the site, hawking cheaply made imitations of luxury goods.

    Digidayin How To's- 21 readers -
  • ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

    Even sex apps want to be seen as brand-safe these days. On Tuesday, gay hookup app Grindr launched a digital magazine called Into, which had been in pilot mode since March. Because Into’s content is less about having sex and more about pop culture, fashion and travel, Grindr hopes its new publishing arm can win over big brands that are otherwise pretty nervous about preventin ...

    Digiday- 14 readers -
  • Digiday Research: Retail is feeling the ‘Amazon Effect’

    Last month, we gathered executives from retailers large and small in Napa, California, for the Digiday Retail Summit, which focused on the changing state of retail. During the summit, we asked speakers and attendees from retail brands including Tiffany & Co., Macy’s and M.Gemi their views on Amazon as a retail partner, a current competitor and a threat to retail’s future.

    Digiday- 19 readers -
  • L’Oreal UK is shifting some of its search budget to Amazon

    As brands circle Amazon’s advertising business, L’Oréal is eyeing its fast-growing search business in a bid to capitalize on the online retailer’s emergence as the preferred entry for internet shopping. Thirty-eight percent of all beauty searches start on Amazon, according to Nick Buckley, L’Oréal’s digital director in the U.K.

    Digiday- 33 readers -
  • Brands bristle at third-party sellers on Amazon, but have little recourse

    Whether a retailer wants its products to be sold on Amazon or not, the brand will most likely end up being listed on the platform by third-party sellers. Those independent vendors — which are typically unauthorized by brands — are becoming a headache for many retailers. In late July, Amazon reportedly contacted thousands of third-party vendors about participating in its Fulfil ...

    Yuyu Chen/ Digiday- 27 readers -
  • Amazon pushes new header solution in UK, but publishers are wary

    Amazon is more aggressively pitching its server-side header solution to U.K. publishers, but many are confused or unimpressed by its approach. The e-commerce giant has provided publishers with header-bidding products for more than four years and revealed it was taking its header tag server-side late last year. U.S.

    Digiday- 20 readers -
  • The Rundown: In Japan, all eyes are on Amazon

    Last week, I went to Japan for the inaugural Digiday Brand Leaders summit. I spent time in both Tokyo and Fukuoka, chatting with brand marketers of all shapes and sizes. The one big thing on their minds: Amazon. Brand marketers are getting interested in how Amazon is rewriting marketing, from its e-commerce capabilities to its use as an advertising platform.

    Digiday- 18 readers -
  • Amazon is a threat to banks — just not in the way you think

    For Amazon, it’s more about disrupting banks, not necessarily displacing them. To date, the Seattle-based e-commerce giant has a foot in payments, cash, small business lending, consumer credit and an initiative to get people to shop with Amazon using their debit cards. Research also shows millennials have no love for traditional banks and would rather manage their money with a ...

    Digiday- 18 readers -
  • Amazon’s long private-label game

    I recently had coffee with an agency that works with a retailer that sells on Amazon. While there are many, many issues with how Amazon works with brands, this one caught my attention. “When you work with Amazon, it is a good thing. But it’s also a bad thing. They’ll milk you out of info about your business and category.

    Digiday- 20 readers -
  • Behind Amazon’s push into sports broadcasting

    Sports broadcasting is the latest industry to catch Amazon’s eye, but its interest will only turn into intent once it knows whether the likes of tennis and American football can give its video service an edge in its tussle with Netflix. It’s why the e-commerce giant has pursued sports streaming rights in recent months, particularly those with international appeal such as rugby, golf and tennis.

    Digiday- 22 readers -
  • Amazon’s fashion charm offensive moves to London Fashion Week

    Amazon Fashion continues to make attempts to get in good with the global fashion industry. On Monday, its European arm announced it will collaborate with London Fashion Week this September. Amazon Fashion will team with designer Nicola Formichetti to make his six-piece unisex, see-now-buy-now collection available to London residents within 60 minutes of placing an order after ...

    Digiday- 18 readers -
  • Messaging app Line is bringing its retail stores to America

    On Tuesday morning, people waited in line to get into the Line Friends store in Times Square in New York City. There, visitors were greeted by a larger-than-life-size emotionless stuffed bear and an exuberant rabbit. This was the scene at the first U.S. store opened by Line, which is known as the hottest messaging app in Japan.

    Yuyu Chen/ Digiday- 24 readers -
  • Inside Amur, a new sustainable line inspired by a career in ‘harmful’ fashion

    Sofia Shannon, creative director of Amur, didn’t set out to create a run-of-the-mill sustainable fashion company, but rather a brand with a collection of one-of-a-kind pieces. Though Amur — which stands for A Mindful Use of Resources — launched its first collection in spring, it’s already found its way into the closets of celebrities and fashion influencers, including Vanessa ...

    Digiday- 16 readers -
  • Anand Sanwal is bringing love to finance data

    Every evening at around 6 p.m., over 300,000 people get a love letter in their inbox. After some charts, random news bits and some snark, it ends with an overfamiliar (and some might say downright creepy) sign off: “I Love You.” That’s the trademark of Anand Sanwal, the 44-year-old CEO and co-founder of a B2B data company, CB Insights, and self-proclaimed introvert.

    Digiday- 18 readers -
  • SapientRazorfish leads the third annual Digiday Signal Awards with three wins

    Interactive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration wit.

    Digidayin Mobile EMail- 27 readers -
  • Faced with retail apocalypse, department stores focus on beauty and off-price outlets

    Faced with the power of e-commerce giants such as Amazon, department stores have closed stores in record numbers across the country — what has become known popularly as the retail apocalypse. Last week, Macy’s, Kohl’s, Nordstrom, Dillard’s and JCPenney reported their second-quarter earnings, and overall, the future still looks bleak for department stores.

    Digiday- 19 readers -
  • How The Meet Group battles header bidding’s mobile app problem

    Header bidding’s got a mobile app problem, but that hasn’t stopped The Meet Group from trying to bring together a unified auction within its apps. The Meet Group — a publicly traded company that owns social networking and dating apps MeetMe, Skout, Tagged and hi5 — started doing header bidding within its apps eight months ago using OpenX and AppNexus.

    Digidayin How To's- 22 readers -
  • Behind Chipotle’s in-app ordering strategy

    Chipotle, once the darling of fast-food chains, is working to revamp its reputation after battling food-safety concerns. In the fall, Chipotle will introduce a redesigned app for iOS and Android that aims to cut the time it takes for customers’ orders to be ready for pickup. “We realize our guests are on the go more than ever before,” said Curt Garner, chief digital and infor ...

    Digiday- 39 readers -
  • How wannabe Instagram influencers use bots to appear popular

    Jason Wong founded a clothing store called Fifthtee this year that pledges a fifth of its proceeds to nonprofit Best Friends Animal Society. Wong used a bot service for his business account @fifthtee to automatically like and comment 24/7 on posts that included dog-related hashtags. While the provider didn’t get @fifthtee — which has a little over 6,000 followers — as many foll ...

    Yuyu Chen/ Digidayin Social How To's- 27 readers -
  • Vogue takes ‘hub and spoke’ approach to Snapchat editions in Europe

    Every publisher is figuring out what to centralize. Condé Nast is breaking down some of the walls that previously existed between its international editorial teams in order to better create content for Vogue Paris and Vogue Britain, publications that traditionally have operated very autonomously. That’s meant a centralized six-person Snapchat Discover team in London, with prod ...

    Digiday- 23 readers -
  • How small sports leagues are using Facebook to drive tune-in

    Small sports leagues are using Facebook video to drive tune-in to live games. To get people to watch Major League Soccer’s second Heineken Rivalry Week of the year on TV, MLS created 12 video ads for Facebook and Instagram, where they’re being targeted to soccer fans, team-specific MLS fans and other likely sports viewers across both social platforms.

    Digidayin Social How To's- 16 readers -
  • Ariel Foxman on taking a break from fashion media and his new role at Olivela

    Ariel Foxman hasn’t left fashion media behind, he’s just seeing what else is out there. “I wanted to explore other ways to get the fashion and style message across, outside of a primarily print brand,” the former InStyle and StyleWatch editorial director told Glossy this week. Foxman is now chief brand officer at Olivela, a NYC-based charitable luxury shopping site, a role he ...

    Digiday- 19 readers -
  • How H&M is using Instagram to drive buzz for its latest brand, Arket

    As the H&M Group prepares to launch the newest retailer in its arsenal, it’s enlisting the help of social media — namely Instagram — to build up buzz. Arket, the Swedish company’s seventh brand, officially launches on August 25 with a brick-and-mortar store in London and an e-commerce site available to 18 countries in Europe.

    Digidayin Social How To's- 24 readers -
  • To turn around sales declines, Pizza Hut is stepping up its digital ordering and delivery

    Ordering pizza doesn’t mean calling Pizza Hut anymore. You can go to the company’s website or download an app, then track your delivery. You can speak your order to Amazon Echo by saying, “Alexa, ask Pizza Hut for a pizza.” You’ll soon able to do the same on Google Home. The Yum! Brands-owned pizza chain with 13,000 restaurants in 130 countries has been playing tech catch-up a ...

    Yuyu Chen/ Digiday- 18 readers -
  • Game Digital is looking to esports to turn around retail sales

    Gamers don’t want to buy games in stores, but they will pay to play games in them, according to retailer Game Digital. That’s the thinking at the heart of Game Digital’s latest attempt to kick-start its business, which has been hit hard by online competitors and came close to bankruptcy in 2012. The retailer expects sales for the 53 weeks that ended on July 29 to decline 5 per ...

    Digiday- 18 readers -