Digiday - Posts from September 2017

  • The X Factor: What the new iPhone could do for mobile app and ad UX

    Last week, Apple celebrated the iPhone’s 10th birthday by debuting its newest incarnation, the iPhone X. The X’s new edge-to-edge screen is a mobile developer’s dream: No longer is it a phone that can play media; it’s now definitively a media platform that happens to include a phone. In 2007, consumers vastly underutilized the iPhone’s capabilities.

    Digiday- 17 readers -
  • Combating fraud and poor quality must be on the front burner at Advertising Week

    by John Murphy, Head of Marketplace Quality, OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses.

    Digiday- 12 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing.

    Digiday- 27 readers -
  • Is trading technology poised for a header bidding-style disruption?

    by Alex Chatfield, VP Sales & Account Management, AppNexus Over the past two years, AppNexus has written in these digital pages about the ways in which header bidding has transformed the publisher business model. We’ve discussed how this emerging technology enables publishers to work around Google’s closed and opaque auction system to earn the fairest prices for their inventory.

    Digiday- 17 readers -
  • Data: The 4-letter word underpinning artificial intelligence

    by Rishi Dave, Chief Marketing Officer, Dun & Bradstreet It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way. AI is the future. So is the cloud. And SaaS. Plus DaaS. Throw in machine learning and you’ll change the world. But what is actually holding these tools together on the back-end? More often than not, it’s data.

    Digiday- 13 readers -
  • The Podcast Payoff

    Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new aud ...

    Digiday- 26 readers -
  • How Bauer Media’s auto sites grew e-commerce revenue by 10 percent

    Bauer Media has run classified ads for cars on its digital auto sites for about a decade, taking a modest cut of the sales. In the last year, it’s switched gears to keep up with growing competition, adding more tools that generate useful data and adapting the way its editorial team communicates to audiences.

    Digiday- 13 readers -
  • ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

    Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. As it prepares to open to the public on Thursday, the challenge now is finding a way to scale. While fellow luxury retailers The RealReal and Vestiaire Collection were founded with the infra ...

    Digiday- 12 readers -
  • The Atlantic launches $100-a-year membership program

    The Atlantic is introducing a membership program to get more revenue out of its most loyal readers. Starting on Sept. 6, the politics and ideas magazine will introduce the plan, called The Masthead, to subscribers at an introductory price of $100 a year. (The cost will go up nominally in October.) Benefits include a digital subscription to the magazine (which is now being advertised for $24.

    Lucia Moses/ Digiday- 18 readers -
  • How Le Figaro gets people to spend 15 minutes watching live video

    French newspaper Le Figaro is getting people to spend more time watching its live videos by adding interactive features. The right-leaning daily rebooted its video player and has been running most of its videos on the new player since September, including about 60 hours of live video a month. With the new player, viewers can comment (after logging in on Facebook), and post rea ...

    Digidayin How To's- 33 readers -
  • Water is now a luxury beauty product with a $185 water bottle

    We’ve reached peak wellness. Green juices cost $15, spin classes cost $45, and a brand of water bottles can get away with selling a version of its glass-and-silicone vessels for $185 a pop. The nearly $200 bottle is from the trendy Bkr (pronounced “beaker”) brand, which collaborated with Swarovski to create a version of its water bottles topped with a Swarovski crystal-bedazzled lid.

    Digiday- 15 readers -
  • With $2 million in funding, Birdies hopes to scale the luxury slipper market

    It took an email from Andy Dunn, the CEO of Bonobos, to convince Bianca Gates to quit her cushy job as a sales executive at Facebook to devote all her time to Birdies, the luxury slipper company she founded in 2015 with Marisa Sharkey, a former group vice president of strategy at Ross Stores. She had been wavering on the idea for months, when he wrote both women in January, ur ...

    Digiday- 14 readers -
  • Hilton gets 20 percent of bookings through its mobile app

    At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. The hotel chain’s Hilton Honors app, part of the brand’s loyalty program, is now a fundamental driver of hotel bookings. In fact, it is now bringing in 20 percent of all bookings across the company’s 14 brands, including Waldorf Astoria Hotels ...

    Digiday- 12 readers -
  • Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards

    As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech earnestness with a heavy pinch of salt. Digiday has just the ticket for attendees reeling from the two-day bonanza. Below is a list of who we think are the real Dmexco award winners: Most bizarre ad tech company name: This is one ...

    Digiday- 20 readers -
  • How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event

    On Sept. 11, Refinery29 will wrap up the third year of 29Rooms, a pop-up event that’s grown from a party for staff into a profitable linchpin of the company’s growing events business. The event, which involved musicians, designers, brands and non-profits, sold tickets for the first time this year, at $19 apiece.

    Digidayin How To's- 20 readers -
  • How Reader’s Digest cut its page-load time by 40 percent this year

    Your grandmother’s favorite magazine is getting a makeover to ready itself for the digital age. Trusted Media Brands, the publisher of titles including Reader’s Digest, Taste of Home and The Family Handyman, cut down the average time users have to wait before they can scroll on its webpages from 3.5 seconds a year ago to 2 seconds today, said Nick Contardo, vp of product and tech at TMB.

    Digidayin How To's- 11 readers -
  • The state of news subscription bundles, in 5 charts

    With ad-supported digital media companies in choppy waters, more publishers are trying paid subscription models. On Tuesday, Chartbeat founder Tony Haile revealed more specifics about Scroll, a startup he launched quietly at the beginning of 2017, using a $3.1 million seed round he raised from a number of publishers, including The New York Times.

    Digiday- 20 readers -
  • The pivot to authentication: Inside Fox News’ first site redesign in 5 years

    As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in. On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years. The revamp is designed to push more notifications of live and breaking video news to readers, and above all, get visi ...

    Digiday- 21 readers -
  • The Independent and Evening Standard are doubling their video team to 50

    After shuttering its print paper in March 2016, The Independent is profitable again and can spend more on what its audience wants — and that’s video. Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists, and a central team of five works ...

    Digiday- 18 readers -
  • Introducing the Glossy 50, honoring those transforming fashion and luxury

    Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. The industries are being turned on their heads. The heat is on to ship faster, lower prices and be first to market with trends. Those driving these modern strategies are the people we’re recognizing.

    Digiday- 12 readers -
  • The Washington Post’s robot reporter has published 850 articles in the past year

    It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s used Heliograf to cover congressional and gubernatorial races on Election Day and D.C.-area high school football games, producing stories like this one and tweets like this: ...

    Lucia Moses/ Digiday- 28 readers -
  • People launches a $60-a-year subscription program

    Time Inc.’s People is getting into the rewards business. On Sept. 27, the celebrity magazine will unveil People Perks, a digital rewards program offering users deals at over 1,000 retailers, ranging from electronics retailers like Best Buy to restaurant chains like TGI Fridays. Members also can win tickets to Time Inc. events like Oscar red carpets and Tony Awards rehearsals.

    Digiday- 11 readers -
  • Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets

    Running programmatic ad operations across multiple countries can be an operational nightmare. Spanish- and Portuguese-language media group Prisa, which owns major national newspapers like El País and spans 22 markets, thinks it’s found the answer with server-to-server integration. Programmatic advertising accounts for between 25 and 40 percent of Prisa’s advertising revenue, d ...

    Digiday- 16 readers -
  • Publishers continue to see monetization problems with Apple News

    Apple’s Safari update that limits ad trackers isn’t the only sign of the company’s disdain toward advertising. In January, after all but giving up on selling ads itself, the tech giant started having NBCUniversal sell ads in Apple News, Apple’s news aggregation app. Nine months later, the deal has borne little fruit, according to publishers and sources close to them.

    Lucia Moses/ Digiday- 12 readers -
  • Bleacher Report is producing a show for Facebook Watch with NFL star Marshawn Lynch

    Bleacher Report and Marshawn Lynch are coming to Facebook’s Watch. Later in September, Bleacher Report will debut a 10-episode video series called “No Script,” in which Bleacher Report’s cameras will follow the Oakland Raiders running back as he interviews celebrity guests and tries activities such as riding military tanks and testing virtual reality.

    Digidayin Social- 13 readers -
  • Working with Amazon is a ‘one-way street’: A Slack town hall with Caraa CEO Aaron Luo

    On Thursday, Aaron Luo, CEO and co-founder of luxury bag and accessories brand Caraa, stopped by the Digiday+ Slack for our latest town hall. We discussed Caraa’s partnership with Amazon, Instagram’s importance for the brand and data. We hold Slack town halls every two weeks with change-making digital media, marketing and retail executives.

    Digiday- 18 readers -
  • Investopedia launches online finance and investing academy

    As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products.

    Digiday- 18 readers -
  • Stay tuned: Ad-free TV is on its way

    TV viewers have long accepted a simple trade-off: To watch your favorite shows, you’re going to have to sit through commercials. Even though you’re paying a fee for every channel as part of your cable TV bundle subscription, commercials are part of the ballgame. The rise of DVRs put a dent in this bargain, showing that people were willing to take matters into their own hands to avoid ads.

    Digiday- 22 readers -
  • GDPR is coming, and many U.S. ad tech firms aren’t ready

    In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year. For many visiting American executives, the drumbeat of warnings could serve as a wake-up call of sorts.

    Digiday- 29 readers -
  • Programmatic is finally figuring out a basic flaw in ad auctions

    Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...

    Digiday- 31 readers -
  • Pernod Ricard takes more ad buying in-house — and sees the benefits

    Pernod Ricard is part of a wave of marketers taking more media buying in-house. The spirits maker has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. For instance, the business now asks that media agencies use client-preferred DSPs that allows its market ...

    Digiday- 28 readers -
  • Pitch deck: How Amazon is selling ad buyers on its growing advertising business

    Amazon is ramping up its advertising pitch to agencies and brands. The company recently expanded its self-serve programmatic advertising offering so agencies can now buy ads on their own through Amazon Media Group. It also extended some of the AMG offerings to third-party sellers on the platform, going as far as to offer them discounts and incentives to advertise on the platform.

    Shareen Pathak/ Digiday- 22 readers -
  • ‘We are not going to give up’: German publishers continue war with ad blockers

    While ad blocking has receded as the biggest issues facing publishers, German heavyweight publishers Axel Springer and Spiegel Online continue to focus on combating it. German publishers have been locked in legal battles with the owner of Adblock Plus, Eyeo, for years. Last week, German courts concluded Eyeo was a legal vendor, dealing a blow to media groups ProSiebenSat.

    Digiday- 18 readers -
  • Overheard at Dmexco: Ad tech vendors are ‘selling fear’

    Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech vendor consolidation is needed.

    Digiday- 21 readers -
  • YouTube tries to lure brands with ad-supported original series

    YouTube is hoping to pull from TV ad budgets by offering advertisers sponsorship and custom brand-integration opportunities for its growing slate of free-to-watch video series. During its Brandcast event in May for advertisers, YouTube announced plans to fund seven original long-form video series, which would be available for free on the platform.

    Digidayin Social- 15 readers -
  • The FT warns advertisers after discovering ad fraud on its site

    The Financial Times is cracking down on domain spoofing on its site after discovering the fraud is costing advertisers more than £1 million ($1.3 million) a month. The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even though the FT doesn’t even sell video ads programmatically, with 300 accou ...

    Digiday- 22 readers -
  • Copyranter: How to write a great ad headline

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Although the secret to great advertising is the unexpected visual, sometimes — because of execution or strategy or budget — you just need a kick-ass headline.

    Digidayin How To's- 14 readers -
  • How SSPs use deceptive price floors to squeeze ad buyers

    Header bidding is unloading a symphony of destruction on ad tech, and supply-side platforms are adjusting by jacking up their price floors in hidden ways. Rather than setting price floors as a flat fee upfront, some SSPs are setting high price floors after their bids come in as a way to squeeze out more money from ad buyers who believe they are bidding into a second-price auct ...

    Digidayin How To's- 13 readers -
  • Ad tech eyes connected TV, but media buyers find limitations

    Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV. CTV was designed to replicate traditional 15- or 30-second TV commercials on smart TV, gaming consoles or devices like Roku, Apple TV, Google Chromecast and Amazon Fire TV. It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video ...

    Yuyu Chen/ Digiday- 31 readers -
  • How ad industry vets tackle Dmexco

    Digital marketing’s global tentpole event Dmexco begins next week, and more than 50,000 people from around the world will descend on Cologne, Germany, for a whirlwind of meetings, networking, panels and presentations, along with heavy consumption of beer, bratwurst and pork knuckles. We asked Dmexco veterans to share their best hacks for the festival.

    Digidayin How To's- 16 readers -
  • ‘It’s the gut of ad tech’: Inside the rise of Dmexco

    Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.

    Digiday- 26 readers -
  • Best of the week: YouTube’s new ad policies are still causing creators to lose out on revenue

    This week, our top stories covered the lingering effects of YouTube’s brand-safety crackdown, e-commerce brands’ move into brick-and-mortar stores and more. As always, a full list of these articles appears at the bottom. Fallout from YouTube’s new ad policies YouTube started disabling ads on videos in March in response to the so-called “YouTube adpocalypse,” during which adve ...

    Digiday- 15 readers -
  • An open letter to publishers on ads.txt: Adopt or be blocked

    Liane Nadeau is vp, director of programmatic at DigitasLBi Dear Publishers, It has come to our attention that most of you have yet to adopt the ads.txt protocol on your site. As valued partners of ours, we wanted to extend a few words of motivation and explain why this is so important to our relationship moving forward. As you likely (read: hopefully) know, the IAB launched ads.

    Lucia Moses/ Digiday- 16 readers -
  • Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

    Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that they rely on unauthorized ...

    Digiday- 21 readers -
  • UK publishers also lag in adopting ads.txt

    Publisher adoption of ads.txt — the tool designed to clean up ad fraud — has been slow in the U.K. The Interactive Advertising Bureau Tech Lab launched ads.txt in May as a tool to help crack down on unauthorized reselling of inventory and domain spoofing. Reports have shown adoption everywhere has been slow, but the U.K. has lagged behind other countries like the U.S.

    Digiday- 11 readers -
  • Clinique is turning print ads into six-second videos

    Clinique is working with Google to get more bang for its advertising buck. Earlier this month, the beauty and skin-care brand turned its print ad campaign for a new line of lipsticks into six-second bumper ads, which are quick clips that play before and after videos on YouTube. Clinique’s in-house team worked with Google’s creative unit Unskippable Labs to add animations, lik ...

    Digiday- 25 readers -
  • Soft-drink maker Lucozade now creates half its UK ads in-house

    Ad agencies’ existential crisis isn’t subsiding anytime soon, as Lucozade Ribena Suntory becomes the latest advertiser to create its own ads. The soft-drink maker says its own in-house creative team won’t replace its agencies anytime soon, but it’s taking on much of what they used to do. LRS plans, creates and launches half of its U.K.

    Digiday- 23 readers -
  • Bauer Media tries to prove its ads work using shoppable videos

    Bauer Media is trying to show its ads can drive sales with shoppable videos for clients such as Adidas and Very. This month, Bauer launched a two-month campaign for online fashion retailer Very that included 25 videos where viewers choose which items they want stylists in the video to wear. The first in the series shows different ways to wear a leather jacket: Viewers choose w ...

    Digiday- 16 readers -
  • A tax could remedy slow-loading ads, but enforcement would be tricky

    Readers are quick to click away from webpages that don’t load in a timely manner, and advertising contributes to that latency. But what if advertisers got taxed for heavy ads that delay publishers’ page-load speeds? Ad-quality issues delay page loads by an average of 4.3 seconds, costing ad-supported sites $400,000 in revenue a year, according to ad tech firm Ad Lightning, whi ...

    Yuyu Chen/ Digiday- 11 readers -
  • Musical.ly has lots of users, not much ad traction

    With over 200 million registered users, Musical.ly, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching on in America. Musical.ly is known to be focused on user growth at the moment, not monetization. But the platform is pitching some agencies in the U.S. three ad products. Musical.

    Yuyu Chen/ Digidayin Social- 15 readers -
  • How Russian trolls can slip ads past Facebook

    To Facebook’s dismay, Russia is trending. On the heels of a report that revealed Facebook overestimated its reach, the company admitted on Wednesday that a Russian “troll farm” spent $100,000 on ads on its platform between June 2015 and May 2017 to influence U.S. politics. Both of these blunders are minor given the scope of Facebook’s ad business, but the Russian operation in ...

    Digidayin Social How To's- 15 readers -
  • Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

    Facebook finally brought the long-awaited Canvas ad format to Instagram Stories on Tuesday, letting advertisers promote their products and services to 250 million Stories users with a carousel of images and text-based posts contained in a single ad. Although only a couple out of the nine ad agencies this reporter contacted have tested the Canvas unit in Instagram Stories so fa ...

    Yuyu Chen/ Digidayin Social- 15 readers -
  • The most bizarre ‘Trump’ ads from brands

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Brands have mostly stayed away from the President Trump brand. And with the events of the last month and Trump’s controversial responses, brand experts are advising companies to run away as fast as they can from t ...

    Digiday- 12 readers -
  • Advertisers aren’t convinced consulting firms are the answer to their problems

    For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.

    Digiday- 16 readers -
  • Ladbible tries to assure brand-safety conscious advertisers

    Ladbible’s content is not for everyone. It doesn’t take long on the site to find content like a viral photo of a footballer’s bald patch resembling a penis right next to “Tinder Poo Date Girls Speaks Out and Gives Herself a New Nickname.” Might not be the type of fare a straitlaced brand would find, well, problematic. To allay such concerns.

    Digiday- 18 readers -
  • Advertising Week Briefing: Scale is a dirty word

    You made it. It’s the final day of Advertising Week, which runs only for four days, because life is a rich tapestry. Here’s what you need to know. The seven stages of Advertising Week Scale is a dirty word Chasing big audiences used to be the be-all, end-all. Now, scale has become a dirty word, associated with ad fraud, flyby traffic and clickbait.

    Shareen Pathak/ Digiday- 13 readers -
  • Best of the week: Safari update underscores Apple’s ambivalence about advertising

    This week, our top stories covered Apple’s Safari update, the Uber-Fetch lawsuit and more. As always, a complete list of these articles appears at the bottom. Apple restricts ad tracking in Safari update Apple updated the operating system of its Safari browser on Sept. 19 so users can’t be tracked by third parties for more than 24 hours after visiting a website.

    Digiday- 14 readers -
  • Advertising Week Briefing: Media’s got a trust problem

    You can exhale now. Another Advertising Week has come and gone. Read on for what you might have missed, plus our awards for the best and worst of what we saw and heard this week. Trust fail When it comes to integrity and transparency, there is still widespread distrust across the entire ad supply chain.

    Lucia Moses/ Digiday- 18 readers -
  • Why Amazon is set to change advertising as we know it

    When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

    Shareen Pathak/ Digidayin Affiliate Paid Search- 56 readers -
  • ‘Survival of the fittest’: How ageism issues affect the finance industry

    When a former marketing executive at a top Canadian bank was laid off last year, she looked around the room at those also departing and found something interesting. “I noticed that we were all in the same age cohort,” said the 54-year-old. “It was quite interesting when they were doing cuts to see who was getting cut.

    Digidayin How To's- 15 readers -
  • SoFi’s lawsuits don’t seem to be affecting its brand

    SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks. The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand ca ...

    Digiday- 11 readers -
  • After two years, Spotify has struggled to break through with video

    Two years and 45 million subscribers ago, Spotify held a splashy event in New York City to announce its plans to get into the streaming video business. Emceed by CEO Daniel Ek, the event previewed a slate of original video series and video publishing partners such as ESPN, Vice and Tastemade, all of which would distribute video clips on Spotify’s platform.

    Digiday- 16 readers -
  • Inside Amazon’s pitch to agencies

    As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online retailer. Unlike Facebook and Google, the e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important difference.

    Digidayin Paid Search- 28 readers -
  • In China, platforms are cutting out media-buying agencies

    If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother ...

    Yuyu Chen/ Digiday- 24 readers -
  • Confessions of a former agency exec: ‘There is no such thing as an agency model’

    The search for an “agency model” is a procrastinator’s dream come true, according to the latest installment of our Confessions series, in which we exchange anonymity for candor. This is the view of a senior agency executive who turned their back on one of the big holding groups due to concerns that those businesses are stuck in the past. Our conversation has been lightly edited.

    Digiday- 10 readers -
  • Unilever finds startups can replace some agency tasks

    While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.

    Digiday- 36 readers -
  • This agency created a voice assistant inspired by a Swedish grandmother

    Google Home, Echo and other voice-activated devices have many capabilities, but one agency believes they lack something essential for the future of voice: personality. B-Reel designed a virtual assistant that takes on the persona of a Swedish grandmother. Named Sammi, the round, yellow and blue device hangs on a wall at the agency’s Los Angeles office, ready to dole out grandm ...

    Digiday- 26 readers -
  • ‘The model is working’: Inside CNBC International’s full-service agency

    CNBC International is the latest example of a publisher leaning into the agency world. Eighteen months ago, the publisher launched CNBC Catalyst, its in-house agency. Since then, CNBC has won back HSBC and ExxonMobil’s business from competitors and attracted new brands such as Schneider Electric and Huawei and grown revenue in the double digits year over year, according to the ...

    Digiday- 17 readers -
  • PR firms start using AI for mundane tasks

    Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically dedicate staff to. Similarly, PR agencies are adopting AI as well, using it to predict media trends, turn speeches into ...

    Yuyu Chen/ Digidayin Paid Search- 19 readers -
  • Guide: How to ‘Level Up’ your career in an AI-powered industry

    Thanks to a combination of improved computing power, cheap data storage and an unprecedented availability of data from all corners, AI is poised to reshape our working world. Tasks like booking flights, answering frequently asked questions, monitoring social media feeds and tagging creative assets are likely to be turned over to AI, allowing humans to leap to the next level.

    Digidayin How To's- 16 readers -
  • Lufthansa’s FlyingLab turns airplanes into an event space

    Lufthansa believes that being stuck on a transatlantic flight can involve more than just eating, drinking and watching movies. Through a year-old program called FlyingLab, the German airline is hosting digital-focused events from 30,000 feet. For people flying from New York City to Frankfurt, Germany, Sept.

    Yuyu Chen/ Digiday- 14 readers -
  • Domino’s is starting to see pizza orders come through Amazon Alexa

    Domino’s is letting people order pizza through voice-controlled devices, and the early results are promising. One in five customers who can order a pizza with one click through the pizza chain’s Easy Orders option has asked Amazon Alexa instead, two months after making the feature available there, said Nick Dutch, head of digital for Domino’s UK.

    Digiday- 21 readers -
  • WPP’s Martin Sorrell: ‘We need to watch out for Tencent and Alibaba’

    U.S. marketers might know little about Chinese tech giants Tencent and Alibaba. But for WPP chief Martin Sorrell, China’s duopoly is becoming as competitive in advertising and marketing as its Western peers Google, Facebook and Amazon. “Google, Facebook and Amazon, along with two Chinese companies — Tencent and Alibaba — are the ones we need to watch out for,” said Sorrell in ...

    Yuyu Chen/ Digiday- 13 readers -
  • BBC is making a drama for Amazon Echo and Google Home

    Media companies have mostly used voice-activated devices like Amazon Echo and Google Home to deliver news headlines. The BBC’s research and development lab is trying to make stories people can interact with. One result of this is “The Inspection Chamber,” a Kafkaesque audio drama developed over the last nine months with production company Rosina Sound.

    Digiday- 17 readers -
  • How Walmart, Nike thrive in an Amazon world

    With the rise of e-commerce outlets like Amazon, it has been a tough year for retailers, with bankruptcies and store closings. During Advertising Week Sept. 27, senior executives from Walmart and Nike as well as coffee machine brand De’Longhi talked about thriving in the retail apocalypse. Walmart’s Marc Lore: ‘Voice is coming’ Marc Lore, president and CEO of Walmart’s e-comm ...

    Yuyu Chen/ Digidayin How To's- 16 readers -
  • How publishers are trying to Amazon-proof their e-commerce strategies

    Publishers worried about platform dependence have to watch their backs on e-commerce, too. As more publishers have charged into commerce looking for new revenue, many have run straight into the jaws of Amazon, which is a convenient, yet addictive partner. For some publishers, Amazon represents upward of 80 percent of their affiliate commerce revenues, and its penchant for drop ...

    Digidayin How To's- 11 readers -
  • Amazon grows its Transparency program to fight counterfeits

    Amazon is extending its anti-counterfeiting Transparency program to third-party retailers on its platform, according to three sources that sell as third-party sellers on the site. The program was launched in March as a test for Amazon’s own products and labels. It’s now open to everyone that sells products through Marketplace, Amazon’s third-party sales platform, and some spec ...

    Shareen Pathak/ Digiday- 12 readers -
  • How Home Depot has remained ‘Amazon-proof’

    For Home Depot, Amazon doesn’t seem to be as big of a threat as it is for fashion retailers and department stores. The home improvement chain’s quarterly sales reached a record high this year when many retailers are closing their stores. With more than 2,200 stores across the U.S., Canada and Mexico, Home Depot reported last month quarterly sales of around $28 billion, up 6.

    Yuyu Chen/ Digidayin How To's- 18 readers -
  • How Amazon could become an entertainment powerhouse

    The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.

    Lucia Moses/ Digidayin How To's- 45 readers -
  • Amazon makes its presence known at Dmexco

    Amazon is a looming force in media. Amazon’s pitch to brands at Dmexco may have purposefully downplayed itself against the showmanship of Google and Facebook’s efforts, but its growing influence on the ad ecosystem reverberated across the conference. The shadow of the duopoly loomed large over the two-day gathering of ad tech.

    Digiday- 25 readers -
  • Amazon reviews have a bot problem

    Bot reviews continue to be a growing concern for retailers and brands selling on Amazon. Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad grammar, coupled with remarks like, “Great product satisfaction guaranteed.” The problem seems to run across both the first-party and third-party sellers on the platform.

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  • How Palladio Beauty grows its e-commerce business while curbing its reliance on Amazon

    When Shawn Haynes joined Palladio Beauty as CEO in January, his top priority was to expand its distribution through e-commerce companies. At the time, the makeup company sold its products through five online platforms in addition to its own website. Nine months later, that number of distributors has doubled to include Amazon, Forever 21, Sally Beauty, Ricky’s NYC, Hush and, starting Sept.

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