Digiday - Posts from September 2017

  • The X Factor: What the new iPhone could do for mobile app and ad UX

    Last week, Apple celebrated the iPhone’s 10th birthday by debuting its newest incarnation, the iPhone X. The X’s new edge-to-edge screen is a mobile developer’s dream: No longer is it a phone that can play media; it’s now definitively a media platform that happens to include a phone. In 2007, consumers vastly underutilized the iPhone’s capabilities.

    Digiday- 14 readers -
  • Sharing the mic: How user inspired content redefines influencer marketing

    by Kevin Knight, CMO, Experticity Marketers are too focused on who’s behind the camera when they should be focused on who’s in front of the camera. User generated content is a good start to the problem marketers face with growing consumer distrust, which is why it’s become such a big part of current trends like influencer marketing.

    Digiday- 22 readers -
  • Combating fraud and poor quality must be on the front burner at Advertising Week

    by John Murphy, Head of Marketplace Quality, OpenX When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a transparent conversation about the technology challenges threatening the long-term health of their advertising businesses.

    Digiday- 6 readers -
  • How Bauer Media’s auto sites grew e-commerce revenue by 10 percent

    Bauer Media has run classified ads for cars on its digital auto sites for about a decade, taking a modest cut of the sales. In the last year, it’s switched gears to keep up with growing competition, adding more tools that generate useful data and adapting the way its editorial team communicates to audiences.

    Digiday- 11 readers -
  • The Atlantic launches $100-a-year membership program

    The Atlantic is introducing a membership program to get more revenue out of its most loyal readers. Starting on Sept. 6, the politics and ideas magazine will introduce the plan, called The Masthead, to subscribers at an introductory price of $100 a year. (The cost will go up nominally in October.) Benefits include a digital subscription to the magazine (which is now being advertised for $24.

    Lucia Moses/ Digiday- 16 readers -
  • With $2 million in funding, Birdies hopes to scale the luxury slipper market

    It took an email from Andy Dunn, the CEO of Bonobos, to convince Bianca Gates to quit her cushy job as a sales executive at Facebook to devote all her time to Birdies, the luxury slipper company she founded in 2015 with Marisa Sharkey, a former group vice president of strategy at Ross Stores. She had been wavering on the idea for months, when he wrote both women in January, ur ...

    Digiday- 12 readers -
  • Hilton gets 20 percent of bookings through its mobile app

    At a time when app stores are crowded and brands and publishers have pulled their budgets from mobile apps, Hilton is seeing dividends. The hotel chain’s Hilton Honors app, part of the brand’s loyalty program, is now a fundamental driver of hotel bookings. In fact, it is now bringing in 20 percent of all bookings across the company’s 14 brands, including Waldorf Astoria Hotels ...

    Digiday- 9 readers -
  • Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards

    As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech earnestness with a heavy pinch of salt. Digiday has just the ticket for attendees reeling from the two-day bonanza. Below is a list of who we think are the real Dmexco award winners: Most bizarre ad tech company name: This is one ...

    Digiday- 19 readers -
  • How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event

    On Sept. 11, Refinery29 will wrap up the third year of 29Rooms, a pop-up event that’s grown from a party for staff into a profitable linchpin of the company’s growing events business. The event, which involved musicians, designers, brands and non-profits, sold tickets for the first time this year, at $19 apiece.

    Digidayin How To's- 19 readers -
  • How Reader’s Digest cut its page-load time by 40 percent this year

    Your grandmother’s favorite magazine is getting a makeover to ready itself for the digital age. Trusted Media Brands, the publisher of titles including Reader’s Digest, Taste of Home and The Family Handyman, cut down the average time users have to wait before they can scroll on its webpages from 3.5 seconds a year ago to 2 seconds today, said Nick Contardo, vp of product and tech at TMB.

    Digidayin How To's- 10 readers -
  • The state of news subscription bundles, in 5 charts

    With ad-supported digital media companies in choppy waters, more publishers are trying paid subscription models. On Tuesday, Chartbeat founder Tony Haile revealed more specifics about Scroll, a startup he launched quietly at the beginning of 2017, using a $3.1 million seed round he raised from a number of publishers, including The New York Times.

    Digiday- 19 readers -
  • The pivot to authentication: Inside Fox News’ first site redesign in 5 years

    As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in. On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years. The revamp is designed to push more notifications of live and breaking video news to readers, and above all, get visi ...

    Digiday- 21 readers -
  • The Independent and Evening Standard are doubling their video team to 50

    After shuttering its print paper in March 2016, The Independent is profitable again and can spend more on what its audience wants — and that’s video. Over the next six months, ESI Media, the parent company of The Independent and the Evening Standard, plans to double its video team to 50. Each title currently has a team of 10 video specialists, and a central team of five works ...

    Digiday- 18 readers -
  • Introducing the Glossy 50, honoring those transforming fashion and luxury

    Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. The industries are being turned on their heads. The heat is on to ship faster, lower prices and be first to market with trends. Those driving these modern strategies are the people we’re recognizing.

    Digiday- 12 readers -
  • The Washington Post’s robot reporter has published 850 articles in the past year

    It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s used Heliograf to cover congressional and gubernatorial races on Election Day and D.C.-area high school football games, producing stories like this one and tweets like this: ...

    Lucia Moses/ Digiday- 22 readers -
  • Bleacher Report is producing a show for Facebook Watch with NFL star Marshawn Lynch

    Bleacher Report and Marshawn Lynch are coming to Facebook’s Watch. Later in September, Bleacher Report will debut a 10-episode video series called “No Script,” in which Bleacher Report’s cameras will follow the Oakland Raiders running back as he interviews celebrity guests and tries activities such as riding military tanks and testing virtual reality.

    Digidayin Social- 12 readers -
  • Investopedia launches online finance and investing academy

    As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products.

    Digiday- 12 readers -
  • GDPR is coming, and many U.S. ad tech firms aren’t ready

    In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year. For many visiting American executives, the drumbeat of warnings could serve as a wake-up call of sorts.

    Digiday- 27 readers -
  • Pernod Ricard takes more ad buying in-house — and sees the benefits

    Pernod Ricard is part of a wave of marketers taking more media buying in-house. The spirits maker has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. For instance, the business now asks that media agencies use client-preferred DSPs that allows its market ...

    Digiday- 28 readers -
  • Programmatic is finally figuring out a basic flaw in ad auctions

    Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...

    Digiday- 22 readers -
  • Sign of the times: Marketers flock to Dmexco for direct deals with ad tech

    Advertisers may be hard to come by in the crowded halls of Dmexco, but those present are looking to build direct relationships with ad tech vendors, which agencies once did on advertisers’ behalf. Gauging whether marketers are out en masse at the Koelnmesse in Cologne, Germany, is like trying to see how much of your marketing budget actually reaches a publisher.

    Digiday- 20 readers -
  • Pitch deck: How Amazon is selling ad buyers on its growing advertising business

    Amazon is ramping up its advertising pitch to agencies and brands. The company recently expanded its self-serve programmatic advertising offering so agencies can now buy ads on their own through Amazon Media Group. It also extended some of the AMG offerings to third-party sellers on the platform, going as far as to offer them discounts and incentives to advertise on the platform.

    Shareen Pathak/ Digiday- 22 readers -
  • Overheard at Dmexco: Ad tech vendors are ‘selling fear’

    Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech vendor consolidation is needed.

    Digiday- 20 readers -
  • ‘We are not going to give up’: German publishers continue war with ad blockers

    While ad blocking has receded as the biggest issues facing publishers, German heavyweight publishers Axel Springer and Spiegel Online continue to focus on combating it. German publishers have been locked in legal battles with the owner of Adblock Plus, Eyeo, for years. Last week, German courts concluded Eyeo was a legal vendor, dealing a blow to media groups ProSiebenSat.

    Digiday- 14 readers -
  • How SSPs use deceptive price floors to squeeze ad buyers

    Header bidding is unloading a symphony of destruction on ad tech, and supply-side platforms are adjusting by jacking up their price floors in hidden ways. Rather than setting price floors as a flat fee upfront, some SSPs are setting high price floors after their bids come in as a way to squeeze out more money from ad buyers who believe they are bidding into a second-price auct ...

    Digidayin How To's- 11 readers -
  • Copyranter: How to write a great ad headline

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Although the secret to great advertising is the unexpected visual, sometimes — because of execution or strategy or budget — you just need a kick-ass headline.

    Digidayin How To's- 13 readers -
  • ‘It’s the gut of ad tech’: Inside the rise of Dmexco

    Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.

    Digiday- 26 readers -
  • Best of the week: YouTube’s new ad policies are still causing creators to lose out on revenue

    This week, our top stories covered the lingering effects of YouTube’s brand-safety crackdown, e-commerce brands’ move into brick-and-mortar stores and more. As always, a full list of these articles appears at the bottom. Fallout from YouTube’s new ad policies YouTube started disabling ads on videos in March in response to the so-called “YouTube adpocalypse,” during which adve ...

    Digiday- 15 readers -
  • How ad industry vets tackle Dmexco

    Digital marketing’s global tentpole event Dmexco begins next week, and more than 50,000 people from around the world will descend on Cologne, Germany, for a whirlwind of meetings, networking, panels and presentations, along with heavy consumption of beer, bratwurst and pork knuckles. We asked Dmexco veterans to share their best hacks for the festival.

    Digidayin How To's- 16 readers -
  • An open letter to publishers on ads.txt: Adopt or be blocked

    Liane Nadeau is vp, director of programmatic at DigitasLBi Dear Publishers, It has come to our attention that most of you have yet to adopt the ads.txt protocol on your site. As valued partners of ours, we wanted to extend a few words of motivation and explain why this is so important to our relationship moving forward. As you likely (read: hopefully) know, the IAB launched ads.

    Lucia Moses/ Digiday- 15 readers -
  • Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

    Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that they rely on unauthorized ...

    Digiday- 20 readers -
  • Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

    Facebook finally brought the long-awaited Canvas ad format to Instagram Stories on Tuesday, letting advertisers promote their products and services to 250 million Stories users with a carousel of images and text-based posts contained in a single ad. Although only a couple out of the nine ad agencies this reporter contacted have tested the Canvas unit in Instagram Stories so fa ...

    Yuyu Chen/ Digidayin Social- 13 readers -
  • How Russian trolls can slip ads past Facebook

    To Facebook’s dismay, Russia is trending. On the heels of a report that revealed Facebook overestimated its reach, the company admitted on Wednesday that a Russian “troll farm” spent $100,000 on ads on its platform between June 2015 and May 2017 to influence U.S. politics. Both of these blunders are minor given the scope of Facebook’s ad business, but the Russian operation in ...

    Digidayin Social How To's- 15 readers -
  • Musical.ly has lots of users, not much ad traction

    With over 200 million registered users, Musical.ly, a lip-syncing app developed by Chinese entrepreneurs Alex Zhu and Luyu Yang in 2014, is catching on in America. Musical.ly is known to be focused on user growth at the moment, not monetization. But the platform is pitching some agencies in the U.S. three ad products. Musical.

    Yuyu Chen/ Digidayin Social- 15 readers -
  • The most bizarre ‘Trump’ ads from brands

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Brands have mostly stayed away from the President Trump brand. And with the events of the last month and Trump’s controversial responses, brand experts are advising companies to run away as fast as they can from t ...

    Digiday- 12 readers -
  • Ladbible tries to assure brand-safety conscious advertisers

    Ladbible’s content is not for everyone. It doesn’t take long on the site to find content like a viral photo of a footballer’s bald patch resembling a penis right next to “Tinder Poo Date Girls Speaks Out and Gives Herself a New Nickname.” Might not be the type of fare a straitlaced brand would find, well, problematic. To allay such concerns.

    Digiday- 14 readers -
  • Advertisers aren’t convinced consulting firms are the answer to their problems

    For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.

    Digiday- 6 readers -
  • Inside Amazon’s pitch to agencies

    As Amazon’s advertising business gathers momentum, agencies are realizing what it takes to run campaigns on the world’s largest online retailer. Unlike Facebook and Google, the e-commerce giant is in the business of selling products to shoppers, not selling inventory to brands — a subtle, yet important difference.

    Digidayin Paid Search- 27 readers -
  • In China, platforms are cutting out media-buying agencies

    If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother ...

    Yuyu Chen/ Digiday- 24 readers -
  • Unilever finds startups can replace some agency tasks

    While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.

    Digiday- 29 readers -
  • PR firms start using AI for mundane tasks

    Public relations is not just an art — it is becoming a science, thanks to artificial intelligence. Media companies like The Washington Post and The Associated Press are using AI to crank out earnings reports or write news articles that they wouldn’t typically dedicate staff to. Similarly, PR agencies are adopting AI as well, using it to predict media trends, turn speeches into ...

    Yuyu Chen/ Digidayin Paid Search- 13 readers -
  • Guide: How to ‘Level Up’ your career in an AI-powered industry

    Thanks to a combination of improved computing power, cheap data storage and an unprecedented availability of data from all corners, AI is poised to reshape our working world. Tasks like booking flights, answering frequently asked questions, monitoring social media feeds and tagging creative assets are likely to be turned over to AI, allowing humans to leap to the next level.

    Digidayin How To's- 15 readers -
  • BBC is making a drama for Amazon Echo and Google Home

    Media companies have mostly used voice-activated devices like Amazon Echo and Google Home to deliver news headlines. The BBC’s research and development lab is trying to make stories people can interact with. One result of this is “The Inspection Chamber,” a Kafkaesque audio drama developed over the last nine months with production company Rosina Sound.

    Digiday- 17 readers -
  • How Home Depot has remained ‘Amazon-proof’

    For Home Depot, Amazon doesn’t seem to be as big of a threat as it is for fashion retailers and department stores. The home improvement chain’s quarterly sales reached a record high this year when many retailers are closing their stores. With more than 2,200 stores across the U.S., Canada and Mexico, Home Depot reported last month quarterly sales of around $28 billion, up 6.

    Yuyu Chen/ Digidayin How To's- 15 readers -
  • Amazon grows its Transparency program to fight counterfeits

    Amazon is extending its anti-counterfeiting Transparency program to third-party retailers on its platform, according to three sources that sell as third-party sellers on the site. The program was launched in March as a test for Amazon’s own products and labels. It’s now open to everyone that sells products through Marketplace, Amazon’s third-party sales platform, and some spec ...

    Shareen Pathak/ Digiday- 12 readers -
  • How Palladio Beauty grows its e-commerce business while curbing its reliance on Amazon

    When Shawn Haynes joined Palladio Beauty as CEO in January, his top priority was to expand its distribution through e-commerce companies. At the time, the makeup company sold its products through five online platforms in addition to its own website. Nine months later, that number of distributors has doubled to include Amazon, Forever 21, Sally Beauty, Ricky’s NYC, Hush and, starting Sept.

    Digidayin How To's- 15 readers -
  • Confessions of a fashion marketer: Amazon’s hurting brands

    The relationship brands have with Amazon is tense. Brands have for some time complained about Amazon not handing over consumer data, but they also feel they have no control over unauthorized third-party retailers selling their products at cheaper prices on the platform. For the latest installment in our Confessions series, where we exchange anonymity for candor, we spoke with a ...

    Digiday- 21 readers -
  • Amazon reviews have a bot problem

    Bot reviews continue to be a growing concern for retailers and brands selling on Amazon. Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad grammar, coupled with remarks like, “Great product satisfaction guaranteed.” The problem seems to run across both the first-party and third-party sellers on the platform.

    Shareen Pathak/ Digiday- 16 readers -
  • Amazon makes its presence known at Dmexco

    Amazon is a looming force in media. Amazon’s pitch to brands at Dmexco may have purposefully downplayed itself against the showmanship of Google and Facebook’s efforts, but its growing influence on the ad ecosystem reverberated across the conference. The shadow of the duopoly loomed large over the two-day gathering of ad tech.

    Digiday- 25 readers -
  • End of an era: Amazon’s 1-click buying patent finally expires

    Get your pointer fingers ready: Amazon’s one-click buying process, patented by the Seattle-based company back in the heady days of 1999, expired on Tuesday. And retailers, which until now have either had to not use one-click buying or pay Amazon licensing fees to do so, might be looking to capitalize.

    Shareen Pathak/ Digiday- 20 readers -
  • Forget the duopoly, Apple’s anti-tracking moves rattle digital media

    Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data.

    Digiday- 24 readers -
  • How Equinox uses its mobile app to collect customer data

    For upscale gym brand Equinox, a mobile app is more than a service to customers; it’s a way to collect valuable data. Over the last year, the brand, which has 89 clubs in 12 different regions, has focused on bringing in as much data as possible from members and then targeting it across geographies, interest levels and more.

    Shareen Pathak/ Digidayin How To's- 26 readers -
  • Personal finance app MoneyLion is experimenting with augmented reality

    For most customers, using a bank or third-party personal finance app involves looking at lines of text to gain a grasp of one’s financial picture. But the ability to visualize account balances through virtual reality or augmented reality tools could drive a new form of personalization that MoneyLion is hoping will add value for its customers.

    Digiday- 18 readers -
  • Apple News is experimenting with ‘featured video’ section

    Apple News is still in its infancy as a news platform, but it’s already testing its own modest pivot to video. Apple has tried out a featured video section inside its mobile news app, not dissimilar to the featured collections of stories it creates around specific editorial subjects, which include broad categories like business or sports, as well as specific topics such as hurricanes.

    Digiday- 13 readers -
  • The NFL takes a Netflix-style approach to fuel its growth in Europe

    The NFL is betting on a new subscription streaming service as it tries to push further into Europe. American football has gone from hosting one live game in London to four over the last decade. But now, the NFL is trying to grow its streaming service that charges people £139.99 ($183) a year for access to more than 300 games on demand a season.

    Digiday- 19 readers -
  • Conde Nast’s Ars Technica struggles in UK expansion

    Condé Nast Britain is winding down its digital-only brand Ars Technica in the U.K. The magazine publisher, which debuted the technology-focused site in the U.K. two years ago, has all but ceased its U.K. operations — a stark reminder that nothing is certain in digital. The site’s U.K. URL will remain for now, but it will be staffed by just one person — Ars Technica UK consumer ...

    Digiday- 22 readers -
  • Snark aside, Mic sees signs of progress in its pivot to video

    Millennial media outlet Mic grabbed headlines a month ago when it laid off 25 to shift to video. Coming after similar moves at MTV, Vocativ and Fox Sports, the “pivot to video” has elicited a fair bit of hand-wringing and media snark as something of a hail Mary. Yet there are signs that Mic’s push into video, begun long before the layoffs, is starting to pay off.

    Lucia Moses/ Digiday- 19 readers -
  • The GDPR will help or hurt publishers, depending on who you ask

    New European privacy and data regulations are looming. But the answer to whether they will help or hinder publishers depends on who you ask. The General Data Protection Regulation, which prevents brands from using a person’s data unless they have explicit permission to do so, could send more ad dollars to premium publishers that are more likely to obtain user consent than lowe ...

    Digiday- 14 readers -
  • Avoiding the ‘sugar rush’: Inside the BBC’s ‘slow news’ operation

    In the last eight months, BBC News has undergone a major “reprioritizing exercise” focused on creating what the organization now calls “slow news” journalism. That’s meant moving away from pursuing every incremental breaking news update toward publishing fewer but more thoroughly contextualized in-depth stories, as well as more short data visualization pieces.

    Digiday- 7 readers -
  • Axel Springer now has 13 million users for its Upday news app

    One key plank in Axel Springer’s resistance to the duopoly: Upday, an 18-month-old pan-European news app that comes installed on Samsung phones. In total, Upday claims it has 13 million monthly users, up from 8.5 million in February, according to its internal analytics platform Localytics. In Germany, Upday’s figures are verified by third-party organizations such as IVW, the G ...

    Digiday- 20 readers -
  • UK retailer Next spends on paid search for back-to-school retail rush

    Learning from missing out on the online dash for uniforms in the back-to-school rush last year, U.K. retailer Next.co.uk spent more on paid search this year to outperform its larger rivals Sainsbury’s and Marks & Spencer. Research from Adthena, an intelligence platform for search, revealed Next rose from the ninth-most-clicked retailer on Google and Bing for back-to-school ...

    Digidayin Paid Search- 28 readers -
  • Crunch Fitness is banking on the vanity of its members to generate real-time marketing

    People get a thrill when they see themselves on a big screen at a basketball game or see their tweet shared across screens at concerts. Crunch Fitness is taking that concept to its gyms as part of a quick and cheap marketing ploy. The fitness chain is testing a program called #CrunchTV that will take gym members’ Instagram and Twitter content and stream it to its gyms’ TVs in real-time.

    Digiday- 19 readers -
  • Samsung is working with banks to roll out retail pop-ups

    Banks may soon be experimenting with a new way to engage with customers: retail pop-ups. Samsung’s head of sales for financial services, Reginald Jones, told Tearsheet that the company is in talks with its financial services customers about rolling out retail pop-ups “sooner than in a year.” Those could be in a variety of formats, he said: a bus promoting a certain bank that ...

    Digiday- 25 readers -
  • How Diageo is planning for voice-based search

    Despite early bets on Amazon’s Alexa, Diageo doesn’t have a voice strategy. The alcohol maker is, however, shifting some of its focus to conversational, long-tail search terms. Diageo is laying the groundwork for when a large part of its search buying is for voice rather than text, or rather based on the meaning behind a query instead of a specific keyword.

    Digidayin Paid Search How To's- 16 readers -
  • Harper’s Bazaar reboots e-commerce play ShopBazaar to go niche

    At one point in 2015, ShopBazaar, Harper’s Bazaar’s e-commerce platform, had a network of 150 retail partners, including department stores like Saks Fifth Avenue and the e-commerce retailer Yoox. The idea was to make as much of the magazine shoppable as possible, said Katie Hobbs, ShopBazaar’s executive e-commerce director, with a goal to scale the site to the size of a full-b ...

    Digiday- 14 readers -
  • How BBC Worldwide trained its 100-person sales force in 12 markets in programmatic

    BBC Worldwide, the commercial arm of the BBC, is trying to increase its global salesforce’s knowledge on all things programmatic. Starting from last March, the media organization rolled out a rigorous programmatic training program to 100 of its sales staff across 12 markets. The goal: to boost programmatic know-how enough to spot new ways to drive deeper relationships with adve ...

    Digidayin How To's- 16 readers -
  • ‘The house Jamie built’: How JPMorgan Chase became the industry’s conscience

    For anyone who works at, for or with JPMorgan Chase, there’s a familiar mantra that runs through the entire company. It’s “do the right thing,” a Chase principle that emerged in CEO Jamie Dimon’s first annual letter to shareholders as CEO in March 2006. “Jamie always says, ‘you know what the right thing to do is, we all know what the right thing to do is,’” said Susan Canavari ...

    Digidayin How To's- 26 readers -
  • Best of the week: Spotify’s winding pivot to video

    This week, our top stories focused on Spotify’s struggles with video, Dmexco and more. As always, a complete list of these articles appears at the bottom. Spotify pauses its video endeavors Since announcing plans to venture into the streaming video business in May 2015, Spotify has struggled with its video efforts.

    Digiday- 16 readers -
  • Best of the week: Facebook eyes YouTube with launch of Watch shows

    This week, our top stories examined the rollout of Facebook-funded shows on Watch, publishers’ pivots to video and more. As always, a full list of these articles appears at the bottom. Funded Facebook Watch shows debut Facebook’s latest attempt to take on YouTube has begun, with publishers like Business Insider, Hearst and Refinery29 premiering Facebook-funded shows on the Wa ...

    Digidayin Social- 15 readers -
  • Introducing Digiday magazine: The Big Ideas issue

    We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing. One theme kept standing out: Amazon. It used to be that Google would come up repeatedly in any discussion for its potential to upend [fill in the business here]. Nowadays, you’re more likely to hear Amazon in that discussion.

    Brian Morrissey/ Digidayin Social- 16 readers -
  • RO NY founder Rony Zeidan: ‘Fashion’s not what it used to be — I blame Instagram’

    Subscribe: iTunes | Stitcher A perfect storm of social media’s influence, fast fashion’s market share and designers’ hasty exits have called the purpose and existence of New York Fashion Week into question — again. Regardless, it’s back for another season, with Tom Ford’s return to New York marking the beginning of the city’s run of fashion shows and presentations.

    Digidayin Social- 12 readers -
  • What football site Goal has learned from its Messenger bot

    The initial hype around Messenger bots has died down, but U.K. football site Goal is convinced of their ability to build brand awareness, spending the last six months refining its bot strategy. The Goal bot has 115,000 subscribers, and it adds about 500 subscribers per day, according to the publisher.

    Digiday- 16 readers -
  • Confessions of an Instagram influencer: Brands just want big numbers

    Influencers have a fraud problem. Some social media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement. For the latest installment in our Confessions series, where we trade anonymity for candor, we talked to an Instagram fashion influencer who’s fed up with the practice. Our conversation has been lightly edited.

    Lucia Moses/ Digidayin Social- 27 readers -
  • Domino moves into brand licensing with dinnerware maker Lenox

    Domino Media Group’s first brand-licensing partnership is one the publisher expects to dine on for a long time — literally. On Sept. 19, the lifestyle publisher will announce a partnership with Lenox, the dinnerware company behind brands including Dansk and several brand-licensed lines for celebrities including fashion designer Kate Spade and chef Rick Bayless.

    Digiday- 11 readers -
  • Experts: Facebook’s Russia disclosure unlikely to hurt its brand

    This week, Facebook faced questions over whether it was overstating its audience reach and admitted it ran election ads from fake Russian accounts aimed at influencing the U.S. presidential election. Since Facebook’s announcement, more than 55,000 people took to social media to comment on the scandal, with 80 percent of the mentions containing a negative sentiment toward Faceb ...

    Digiday- 19 readers -
  • Future Publishing’s tech brand T3 relaunches with e-commerce focus

    E-commerce has increased its share of Future Publishing’s revenue, and the company is now confident it can turbocharge growth by repositioning its technology brand T3 as a pure e-commerce play. As part of this, it’s expanding the brand’s content to cover men’s lifestyle verticals, including fashion, travel, culture and fitness.

    Digiday- 8 readers -
  • ‘The wardrobe gap’: Clothing brand Brass is out to change officewear for women

    Shortly after Katie Doyle and Jay Adams began offering in-person styling services for their online clothing company, Brass, they noticed an influx of shoppers candidly sharing their challenges dressing as modern women in the workplace. During the course of many one-on-one fit sessions Brass started in January, Doyle and Adams listened as women spoke openly about dressing to a ...

    Digiday- 16 readers -
  • Jason Wu will make its debut as lifestyle brand at NYFW

    The inspiration for Jason Wu’s first foray into lifestyle products was indubitably his love for Sharpies. While on a recent trip to Hong Kong, the designer spotted a display of Sharpie pens, chock-full of unique colors and packaging developed in collaboration with artists. It was then that he had the idea to expand Jason Wu into the lifestyle realm, with an upcoming collectio ...

    Digiday- 14 readers -
  • How Refinery29 is growing branded events in Europe

    Following its success with branded live events in the U.S., Refinery29 is using them in Europe to drive audience and advertising growth. For makeup brand Nars, Refinery29 is hosting an art exhibition called “Power Mouth” in East London September 8 and 9, Refinery’s first big U.K. event with an advertiser.

    Digidayin How To's- 13 readers -
  • Why e-commerce brands are flipping the script and opening brick-and-mortar stores

    Walking into Boll & Branch’s new New Jersey-based retail store, you would never guess that the brand’s bedding products were only available online before last week. It looks like a modern store with items on display and friendly customer associates ready to answer questions. And yet you won’t see any customers walking out with packages here.

    Digiday- 26 readers -
  • How Equinox, Coca-Cola, American Express and Marcus use data for storytelling

    Many brands want to be storytellers and use data to inform what content works and what doesn’t. But it’s hard for them to know which metrics to use. At the Digiday Hot Topic: Data-Driven Marketing workshop on Thursday, C-level executives from Equinox, Coca-Cola, American Express and Marcus by Goldman Sachs shared how they approach data-driven storytelling.

    Yuyu Chen/ Digidayin How To's- 35 readers -
  • European broadcasters form combined programmatic video exchange to rival duopoly

    European broadcasters continue to square off with the Facebook-Google duopoly. German broadcaster ProSiebenSat.1, France’s TF1 and Italy’s Mediaset took to Dmexco this week to unveil a combined programmatic video marketplace that they believe has the scale to counter the creeping threat of Facebook and Google’s attempts to get at TV ad budgets.

    Digiday- 11 readers -
  • Three seasons in, see-now-buy-now is going nowhere

    When she made the decision to buck the traditional fashion calendar and show a spring, not a fall, collection in February of 2016, Rebecca Minkoff and her team had under three months to act on it. First, the company had to find new manufacturers who could turn around small-batch product orders quickly to account for a faster production schedule.

    Digiday- 16 readers -