Digiday - Posts from October 2017

  • Theory 2.0: Theory’s second act is a direct-to-consumer pivot

    In the pursuit of survival, Theory is repositioning its brand to leave a bigger impression on customers. Through Theory 2.0, an internal initiative that includes four different programs designed to rejuvenate the company, Theory is tackling head-on what it means to be a modern brand today. Over the past three months, it launched Be Heard, an educational event series for women ...

    Digiday- 17 readers -
  • Why social listening isn’t just for marketers anymore

    by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social listening should lie with marketing or research managers, the applications for it are increasingly broad. Here are some of the questions social searching and listening can answer, along with who can be ...

    Digiday- 16 readers -
  • Three uncomfortable truths about digital ad fraud

    Tom Drouillard, CEO, president and managing director, Alliance for Audited Media Losses from digital ad fraud range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution. Marketers, agencies, publishers and technology suppliers are frustrated. Trust is at an all-time low.

    Digiday- 21 readers -
  • How controlling your recommendations system can drive sales growth

    Greg Cox, chief technology officer, Experticity. It’s impossible to open up a business publication today without reading something about the changing landscape of retail. First, the mom-and-pop shops disappeared, then established retail doors started closing, and now some big box staples are shutting down. There is nuance, of course.

    Digidayin How To's- 29 readers -
  • Fraud: A View From the Frontlines

    For players across the digital advertising ecosystem, there’s no question about the biggest threat facing the industry today. Fraud is everywhere — and not just of the bot variety. Pixalate CEO Jalal Nasir points out that “fraudsters are deploying machine learning to unleash never before seen types of fraud.” Tim Sims, Senior Vice President, Inventory Partnerships at The Trade Desk agrees.

    Digiday- 17 readers -
  • Don’t fight the format: Readers becoming viewers is an opportunity

    by Zohar Dayan, Co-Founder and CEO, Wibbitz A “pivot” is often defined as a complete change to one’s business strategy. Even the most successful companies go through them; Instagram, for example, started as a check-in app, Burbn. Among employees, pivots often create alarm. Sparking questions like, will my role still exist? Or will my skills align with the new business model? ...

    Digiday- 15 readers -
  • Shouting into the void: when views aren’t guaranteed

    by Marcus Startzel, SVP, Commercial, AppNexus It’s the age-old question heard in Philosophy 101 classes — If a tree falls in the woods, but nobody’s there to hear it, does it make a sound? This might seem like a harmless question for students to ponder, but when this philosophy is applied to marketing budgets, the implications can become serious.

    Digiday- 15 readers -
  • How Intel harnesses social listening during a crisis

    By David Berkowitz, chief strategy officer, Sysomos When a crisis hits, how can you weather it? Rick Reed, a social media program manager and media psychology PhD at Intel Corp, has experienced his fair share of surprises — including a few that would test the mettle of any marketer or enterprise. However, when digital disaster strikes, Reed claims that social listening has bee ...

    Digiday- 20 readers -
  • How The Times of London drives its 1.8 million registered-access users to subscribe

    Like other publishers, The Times of London wants to build up a stable subscriber base, but it’s a long and strenuous journey. Working out the content and formats that drive interest and then pushing readers to subscribe is a continuous learning experience. The Times has signed up 1.8 million people to its registered-access model — people can read two articles a week in exchang ...

    Digidayin How To's- 18 readers -
  • Amazon now has a $1 billion ad business

    Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it g ...

    Shareen Pathak/ Digiday- 34 readers -
  • Confessions of a production studio exec: ‘TV budgets can be 10 times digital’

    As more media companies try to sell original shows to more deep-pocketed content buyers, many digital production studios that have spent the last decade selling original programs to video platforms and portals are facing increased competition. For the latest installment of our Confessions series, where we exchange anonymity for candor, we spoke with an Los Angeles-based studio ...

    Digiday- 17 readers -
  • Conde Nast positions 23 Stories as a 100-person creative agency

    Though content studios are becoming increasingly commonplace for media companies, Condé Nast is attempting to position its newly expanded 23 Stories as a standalone agency. The branded content arm of the company debuted in January 2015 as a one-stop shop to develop campaigns and distribute them throughout Condé Nast publications.

    Digiday- 36 readers -
  • The next 100,000 subscribers: FuboTV’s skinny bundle moves beyond live soccer

    As competition begins to heat up among companies distributing skinny bundles over the web, Fox- and Sky-backed FuboTV aims to differentiate by sticking to sports. Launched in 2015 as a distributor of TV channels that show live soccer, FuboTV has expanded to include other sports through carriage deals with national and regional sports networks as well as other cable networks th ...

    Digiday- 14 readers -
  • To get to 10 million subscribers, The New York Times is focusing on churn

    With more than 3 million print and digital subscribers, The New York Times now gets more revenue from digital subscribers than print advertising revenue. But that’s far from enough for the Times, which has set its sights on getting to 10 million subscribers. To get there, the Times is trying to think more like a consumer business.

    Lucia Moses/ Digiday- 24 readers -
  • Outside Magazine increased pageviews per visit 13 percent after ditching Google AMP

    Publishers have grown weary of platforms’ power over them but worry about the risk of opting out. Outside Magazine has managed to pull back without hurting its own properties. Outside, an independent title for outdoorsy types that’s owned by Mariah Media, ditched Google’s Accelerated Mobile Pages three months ago, and since then, it has seen a 13 percent increase in pageviews ...

    Digiday- 15 readers -
  • #Moijeune: How French newspaper 20 Minutes keeps millennials interested

    When it comes to loyalty to news brands, millennials can be a fickle bunch. Free daily French newspaper 20 Minutes, which claims half its readers are between 18 and 30 years old, knows this all too well. The publisher’s editorial team has worked on sustaining and engaging young audiences for the last 18 months with a project called #Moijeune, which roughly translates to “Me, myself young.

    Digidayin How To's- 11 readers -
  • Vanity Fair’s The Hive created 200 different powerbroker newsletters

    In politics and business, there are certain figures that warrant constant attention. For the past six months, Vanity Fair’s blog, the Hive, has tested a product that allows readers to stay informed about those people more easily. The Hive’s personalized newsletter product, The Players, lets readers follow 150 specific figures: Any time the Hive writes a piece about a person so ...

    Digiday- 14 readers -
  • How Amazon is readying its blitz on the ad industry

    Amazon continues to make serious inroads into the advertising business. Its latest move: a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising, to the city — and closer to Madison Avenue. Multiple media agency executives in New York said they’ve been hearing more from Amazon reps who are trying to sell them and their clients on Amazon advertising.

    Shareen Pathak/ Digidayin How To's- 28 readers -
  • Coke and Adobe crowdsource design ideas for the 2020 Special Olympics

    Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. The 2020 Special Olympics in Tokyo might be two years away, but Coca-Cola is already making a marketing play. On Oct. 18, the brand announced a collaboration with Adobe for a new crowdsourcing campaign called “Cok ...

    Digiday- 15 readers -
  • Four months in: Michael Kors already making significant progress on Runway 2020

    Grand restructuring plans captured by optimistic tag lines have become commonplace for luxury brands that have struggled to swiftly adapt to a changing consumer and retail landscape. In this series, we’ll break down the promises and analyze the progress of the different brands’ master plans to get back on track.

    Digiday- 18 readers -
  • How Gallery Furniture used AI to boost digital sales more than $270,000

    Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly four months in, the brand has seen a year-over-year digital sales increase of around $277,500, thanks to a robot called Albert.

    Yuyu Chen/ Digidayin Social How To's- 16 readers -
  • ‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6

    Turner is getting stricter about what ad tech vendors it works with. In the course of about a year, Turner went from using 30 supply-side platforms, ad exchanges and ad networks to sell its inventory to just six. Turner reduced its vendors to make it easier for advertisers to string together user data to run cross-device campaigns across Turner’s brands, said Amit Chaturvedi, ...

    Digiday- 29 readers -
  • How Fox 32 became the most engaging news publisher on Facebook

    Local news stations don’t need to confine their coverage to what’s happening in their backyards — on Facebook, it pays to think bigger. Last month, Fox 32, a local news affiliate based in Chicago, was ranked the most engaging news publisher on Facebook in September in part by sharing national content, averaging 3.16 likes, comments and shares per user that month, according to NewsWhip.

    Digidayin Social How To's- 11 readers -
  • Digiday Research: 37 percent of agencies are using AI

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the publisher pivot to video here. The agency world is in flux.

    Digiday- 10 readers -
  • The global state of ad fraud in 4 charts

    Digital ad fraud remains rampant, costing marketers a small fortune and cheating publishers out of revenue. An estimated $7.4 billion (£5.5 billion) was wasted on display ads alone in 2016, a figure that will rise to $10.9 billion (£8 billion) by 2021, according to Forrester. Other reports put it even higher.

    Digiday- 23 readers -
  • Inside Birchbox’s 40-person social media war room

    On September 14, Birchbox’s seventh anniversary, the beauty retailer and subscription company held its fourth annual Customer Appreciation Day, a tradition started in 2013 to drive brand awareness, traffic and sales. Forty team members from across departments were on deck in the first Birchbox social media “war room” to respond to commenters with personalized messages and offers.

    Digidayin Social- 14 readers -
  • Outsourcing giant Wipro has a $450 million agency

    Count one more new agency entrant that can boast serious scale. Over the last few years, Wipro, the software and outsourcing giant based out of India, has slowly put muscle behind Wipro Digital, its agency and design services arm. Last week, it announced the acquisition of design agency Cooper, enhancing the agency services capabilities it started building with the 2015 acquis ...

    Shareen Pathak/ Digiday- 22 readers -
  • The state of news subscriptions in 5 charts

    As publishers grow frustrated with their digital advertising prospects, many of them will look to grow reader revenue next year. But just as massive scale defines the market for digital advertising, the market for paid digital content in the United States has long seemed a lot smaller, with entrenched problems like low conversion rates and an abundance of free content to compete against.

    Digiday- 19 readers -
  • 5 things to know from this week: The Weinstein effect, Amazon’s ad business and more

    This week’s things to know cover how the Harvey Weinstein revelations have affected agencies, Amazon’s ad business, publishers’ sentiments about the duopoly, consultancies and programmatic ads in Snapchat shows. Agencies feel the Harvey Weinstein effect The discovery that filmmaker Harvey Weinstein systematically harassed and sexually assaulted women for years has spurred peo ...

    Digiday- 13 readers -
  • How Clorox is grew its e-commerce business 50 percent

    The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. E-commerce has been on the rise in the U.S., thanks in part to the growing influence of Amazon. The Clorox Company — whose product portfolio includes Burt’s Bees, Brita, Kingsford and Glad — is responding by spending more on ...

    Yuyu Chen/ Digidayin Affiliate Social Paid Search How To's- 13 readers -
  • Digiday Research: 80 percent of publishers will spend more on video

    It’s impossible to read about the state of digital media or publishers’ monetization strategies without being bombarded by stories about how companies are going all-in on video. Yet for all the talk of pivoting to video, publishers have not seen clear gains in new ad revenue. As one person put it at the Digiday Publishing Summit, “I don’t believe anyone makes money in video.

    Digiday- 17 readers -
  • How Die Welt has grown to nearly 80,000 digital subscribers

    Getting people to pay for content is tough, but Axel Springer news publication Die Welt has made progress by changing its pay model. In September 2016, the German daily switched from a metered model, where users could access 20 free articles a month, to a freemium model, where about 15 percent of its content requires a digital subscription. WeltPlus, the subscription product, costs €19.99 ($23.

    Digidayin How To's- 12 readers -
  • Why insurer Direct Line won’t abandon its media agency

    Trust between advertisers and their agencies may be at an all-time low, but insurance firm Direct Line Group is relying on its media agency to help it set up a programmatic buying unit. Six weeks ago, DLG and its agency, WPP-owned MediaCom, formed a programmatic buying unit for the advertiser. Now, DLG can tweak the CPM it gives to publishers based on the average viewability rates.

    Digiday- 19 readers -
  • Armed with technology, advertisers can spend less and still grow sales

    For almost a century, ad spending has hovered around 1 to 1.5 percent of GDP, and this year will be no different, if the forecasts are right. Zenith Media, one of the most widely cited forecasters, projects that this year’s total ad spend will reach $197 billion in 2017, based on the belief that advertising’s share of the gross domestic product will remain constant.

    Digiday- 19 readers -
  • USA Today offer: Pay for an ad-free version of its app

    USA Today has quietly launched an ad-free version for users of its mobile apps who don’t want to see ads. The offering costs $2.99 a month after a free two-week trial and is part of a larger effort to grow consumer revenue at USA Today and Gannett’s other 109 local newspapers to offset declining print ad revenue.

    Lucia Moses/ Digiday- 15 readers -
  • ‘The conversation moved on’: Time-based ad sales hit a wall

    The brand-safety crisis this year has had a number of casualties, from news publishers to content creators who tackle delicate subjects. It may be time to add time-based sales to that list. A couple years ago, a handful of publishers started pushing the idea of selling ads based on readers’ time rather than impressions as a way of addressing the problem of ads going unseen and ...

    Lucia Moses/ Digiday- 11 readers -
  • How Amazon is using training programs to target ad buyers

    On a breezy day in late September, Tod Harrick and his team of around 50 consultants were invited to Amazon’s Seattle headquarters to take a new four-hour training course called E-commerce Training Academy. There, he and his colleagues learned how Amazon’s major advertising programs — Amazon Advertising Platform, Amazon Media Group and Amazon Marketing Services — worked, where ...

    Yuyu Chen/ Digidayin How To's- 21 readers -
  • Publishers are already feeling pain from Apple’s move against ad tracking

    Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising. Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a user visited a website.

    Digiday- 26 readers -
  • To deal with native ad pains, Vox Media brings distribution in-house

    Buying traffic on social media is a common way for publishers to make good on clients’ branded content campaigns, but it eats into profits. Vox Media has shifted its branded content distribution on its own sites with the help of a tool it built in-house. Vox Media started using the tool called Creative Intelligence to A/B test ads about a year ago.

    Digiday- 16 readers -
  • Publishers find Google AMP loads too fast for ad views

    One person’s page speed is another person’s monetization problem. Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites.

    Digidayin Google- 12 readers -
  • Ad tech vendors remove Financial Times video inventory

    The Financial Times made waves recently by saying it found FT video ad inventory on several exchanges, even though the FT didn’t sell any programmatically. Last week, the publisher went to at least four ad tech providers — Oath, SpotX, FreeWheel and BidSwitch — to demand they stop representing access to FT video ad inventory.

    Digiday- 20 readers -
  • Blast from the past: Why old ad fraud tactics won’t die

    This is the first article in an occasional series on ad fraud. Like a toenail fungus, ad fraud proprietors are deceptively difficult to kill off. Old ad fraud tactics like domain spoofing, sending traffic to garbage sites and disguising display inventory as video remain in vogue. In fact, in some ways, current industry trends like brand-safety mandates and the rise in header ...

    Digiday- 12 readers -
  • On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

    More than 200 executives from top publishing companies across Europe gathered this week at the Digiday Publishing Summit Europe in Berlin to address the biggest challenges facing digital media. Talk focused around publishing on platforms, scaling video and preparing for the looming enforcement of the General Data Protection Regulation.

    Digiday- 15 readers -
  • Copyranter on bad ad agency website copy

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Every ad agency website showcases creative work. The smarter shops don’t do much more than that because, really, what separates one agency from another? The work — the main reason you hire an ad agency. Everything else is chatter.

    Digiday- 11 readers -
  • Inside Swedish media group Bonnier’s native ad ambitions

    Bonnier News, publisher of national Swedish daily newspaper Expressen, is experimenting with how to more closely link its content studio with its newsrooms without compromising editorial independence. The media group, one of the two most dominant media groups in Sweden along with Schibsted, operates in 15 countries, including the U.S. and U.K., and owns five major newspapers in Sweden.

    Digiday- 13 readers -
  • The human touch: How legacy advisers are adapting to the rise of the robo

    Tim Bain, a Statesville, North Carolina-based financial adviser, began his career working at Edward Jones Investments 23 years ago by going door to door to sell products to customers. Now, Bain owns his own company, and has found he’s spending less on gas and doing it all online. “With Facebook, I get a local audience but it’s a larger one than knocking on doors,” said Bain, ...

    Digidayin How To's- 6 readers -
  • MatchesFashion adds new designer styles to its site every day

    To be able to add new styles to the site every day, MatchesFashion.com’s buying director, Natalie Kingham, makes special appeals to the brands and designers carried by the luxury online retailer. Items exclusively designed for MatchesFashion by brands including Vetements and J.W.Anderson now make up 25 percent of the retailer’s inventory.

    Digiday- 19 readers -
  • Influencers beat out brands as early adopters of Instagram polling

    Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.

    Digidayin Social- 14 readers -
  • Now Google is in the spotlight for Russian propaganda ads

    The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. The Russian meddling in the 2016 election that caught up Facebook has now ensnared the world’s biggest ad business, Google. The ad giant is looking at several thousands of dollars that Russian agents spent on its search ads a ...

    Lucia Moses/ Digidayin Google- 12 readers -
  • Malicious ads: Inside a programmatic breach

    The spectrum of malvertising runs on an axis from irritation to destruction. At its more benign end are ads that bob and weave on screen, frustrating the users chasing them away. At its most malicious, ransomware deployments—think WannaCrys and Anglers—reach up from the dark web to block access to a computer’s operating system, trading a users’ freedom for the right Bitcoin price.

    Digiday- 14 readers -
  • How News UK’s branded-content shop shows how ads work

    News UK is taking inspiration from agencies on how to create branded content. In the last year, the publisher’s branded-content arm, Bridge Studio, has worked closely with agencies to build a framework around how it creates content. Most publishers’ branded-content arms think audience first, rather than through the lens of their own brands.

    Digidayin Content How To's- 17 readers -
  • German members of Coalition for Better Ads demand more control for European rollout

    Cracks are appearing in the Coalition for Better Ads as German members have started demanding more of a voice in the discussions. The coalition was established last year to combat the use of disruptive and annoying ads on publisher sites that have been blamed for the rise of ad-blocking. Members include Google, Procter & Gamble, GroupM, Axel Springer, U.S.

    Digiday- 13 readers -
  • Why political ads on Facebook will still slip by human reviewers

    Facebook faces an uphill battle in cleaning up political advertising on its platform. Facebook is making adjustments to how political advertisers buy ads on its platform. It’ll still be hard for the social media giant to identify all of the political ads running through its system, though. Facebook can detect a political ad in two main ways.

    Digiday- 9 readers -
  • Copyranter on 6-second ads: You’re doing it wrong

    Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. One-fifth of a 30-second commercial? A daunting assignment for both traditional creatives (“Wait, the production budget is zero?”) and new-age content creators (“Wait, how can I execute my particular nuanced brand ...

    Digiday- 12 readers -
  • Snap is turning to programmatic ads for Snapchat shows

    Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, Snap plans to inject more programmatic ads within Snapchat shows.

    Digiday- 27 readers -
  • Advertisers start placing paid media behind influencer content for lower CPMs

    Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have these individuals promote the content on their own channels. Now, advertisers are taking influencer marketing one step further by placing paid media to amplify influencer content beyond the individual’s social accounts.

    Yuyu Chen/ Digiday- 34 readers -
  • From brand safety to metrics messes: What advertisers will talk the ANA confab

    Today, around 3,000 marketing executives will gather at the ANA Masters of Marketing Conference in Orlando, Florida, to hear well-crafted brand stories on stage from marketing heads at big ad spenders like Procter & Gamble, JPMorgan Chase and Walmart. While those presentations could be inspiring, they may not necessarily touch on critical or controversial marketing topics ...

    Yuyu Chen/ Digiday- 13 readers -
  • Amazon’s upfronts pitch to UK advertisers focuses on waste in other media

    After months of speculation, Amazon has revealed how it will try to pull in U.K. marketers’ ad budgets. The so-called sleeping giant in online media wants to be viewed as the best place for ad spend as more shopping goes online. The pitch became clearer at its first IAB upfront session last week. The media was banned from the event, but agencies and marketers told Digiday what ...

    Digidayin Social Paid Search- 9 readers -
  • True to its word, P&G has slashed the number of sites it advertises on

    P&G marketing chief Marc Pritchard has been beating the drum of brand safety this year. And the CPG giant is backing up that talk by running ads on far fewer sites, according to multiple ad tracking firms. At the end of 2016, back before Pritchard called out the “crappy media supply chain” at an Interactive Advertising Bureau conference, P&G ran ads on about 2,000 sites ...

    Digiday- 22 readers -
  • Inside Walmart’s advertising blitz

    Walmart is making a push to grow its advertising by positioning itself as a media platform. Walmart’s pitch is that it controls transaction data from customers, which can help brands retarget consumers off Walmart.com, according to executives familiar with the matter. The big differentiator being pitched is Walmart’s brick-and-mortar locations — fulfilling a big promise of ret ...

    Shareen Pathak/ Digidayin Paid Search- 24 readers -
  • Advertising has a ‘Fearless Girl’ problem

    Perhaps there is no better image of the extreme awkwardness facing the advertising industry currently than this: Arvind Raman, senior brand journalist for McCann Worldgroup, proudly showing his agency’s work, “Fearless Girl,” to a room full of brands and agencies at the ANA confab in Orlando, Florida, on Oct. 4.

    Shareen Pathak/ Digiday- 15 readers -
  • Programmatic advertising is preparing for the first-price auction era

    Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.

    Yuyu Chen/ Digiday- 15 readers -
  • Why Amazon ditched its affiliate store feature

    Not everything Amazon touches turns to gold. Amazon is officially retiring its aStore affiliate feature after years of disappointing revenue returns. The feature, which Amazon will shutter on Oct. 27, offers Amazon affiliates the ability to generate returns from placing their Amazon stores directly on their websites.

    Digidayin Affiliate- 11 readers -
  • How Reformation tackled faster, affordable denim sustainably

    With Reformation’s new line, Ref Jeans, the sustainable, direct-to-consumer brand for trendy women’s fashion is making faster, more affordable fashion. Ref Jeans launched Monday with 11 styles of denim in 14 washes, 10 styles of tops and four styles of new dresses. The prices in the collection range between $28, for a T-shirt, and $148, for its priciest denim, and new styles ...

    Digiday- 12 readers -
  • Agencies are feeling the Harvey Weinstein effect

    At a recent internal discussion hosted by a major agency holding company, women decided to start the conversation — meant to be about diversity in the industry — by sharing their stories of being sexually harassed at work. One by one, each gave what they called their “me too” moments. Then, one of the executives in the room stood up and said, “Thank you for sharing these stories.

    Shareen Pathak/ Digiday- 19 readers -
  • UK media agencies are facing a leadership crisis

    For jobs promising high pay and work with some of the top brands in the world, you’d think top candidates would be barging down doors. Not so when it comes to top media agency jobs nowadays. A recent exodus of senior talent from U.K. media agencies has left a raft of openings at agencies like Starcom, OMD and Havas.

    Digiday- 18 readers -
  • The challenges US agencies face with Chinese clients

    It was 8 p.m. Pacific time on a Tuesday. Adam Kleinberg, CEO of agency Traction, received an email request from a big Chinese technology company looking for a U.S. agency to run brand campaigns. The Chinese marketer suggested a quick call to go over details, and Kleinberg hopped on the phone with the executive later that night.

    Yuyu Chen/ Digiday- 11 readers -
  • ‘We’re giving the business away to consultants’: Agencies brace for new competition

    Agencies of all shapes and sizes gathered in Charleston, South Carolina, this week to discuss what’s ailing the agency world and how to build the next great modern agency. Over town halls and working group sessions, they discussed everything from consultancies to transparency. Here are the highlights. Consultancies are coming “The issue is that consultancies can layer everything on each other.

    Shareen Pathak/ Digiday- 29 readers -
  • Unresponsive reps, mysterious data: Agencies’ biggest gripes about Facebook

    A head of operations for a West Coast-based agency recently scheduled an internal training with a Facebook representative so her team of eight could learn best practices on the platform. But the Facebook rep canceled the meeting last minute due to a scheduling conflict. The agency exec emailed the rep every week to reschedule the training. Four weeks later, she finally got a response.

    Yuyu Chen/ Digiday- 11 readers -
  • From biometrics to AI: How Lufthansa is using tech to ease the pain of flying

    Airlines are not known to be the most tech-savvy. Yet German airline Lufthansa Group, parent of Lufthansa Airlines, Austrian Airlines and Swiss International Air Lines, has invested in the past three years in digital features for flyers. “It’s not a choice,” said Christian Langer, Lufthansa Group’s chief digital officer. “If we don’t, [competitors] will take over our customers.

    Digiday- 11 readers -
  • How fashion and beauty brands are using AI to drive mobile purchases

    It’s become a common tale in e-commerce: Executives at retailers are discovering that traffic patterns don’t match revenue. It’s what happened at DvF.com. “Mobile is at least 50 percent of our traffic, but not our revenue. To be honest, we all kind of gave up on fixing that,” said Felipe Araujo, the head of e-commerce at Diane von Furstenberg.

    Digidayin How To's- 40 readers -
  • ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

    While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding that post placement within a us ...

    Digidayin How To's- 16 readers -
  • How Alibaba makes Singles’ Day appealing to luxury brands

    The Chinese customer moves fast, according to Sebastien Badault, the managing director of Alibaba France. During the e-commerce marketplace’s second-annual see-now-buy-now shopping event, a kickoff to the Singles’ Day shopping holiday on November 11, brands only had seven minutes of stage time each to make a lasting impression.

    Digiday- 10 readers -
  • How Allbirds uses Instagram as a focus group

    Most brands look at social platforms like Instagram to push out product messages, but Allbirds is using Instagram for product ideas and customer feedback. Allbirds has made 27 product improvements to its $95 all-wool knit runners and loafers, which it markets as “the world’s most comfortable shoes,” and has changed content strategies based on its followers’ reactions, accordin ...

    Digiday- 17 readers -
  • Amazon’s power pushes CPG brands to look to e-commerce alternatives

    Consumer goods companies are at a crossroads. If they ignore Amazon, they risk ditching an essential sales channel. If they partner with Amazon, their brands are exposed, should it choose to undercut them with its own, cheaper alternatives. The answer for some CPG companies is to look to Amazon alternatives.

    Digiday- 23 readers -
  • The Rundown: Amazon runs up against a culture wall

    Amazon is making serious moves in advertising — that much is clear. Its latest move is the announcement of 2,000 more jobs, mostly in the ad team, in New York City, a clear sign of how much it needs to cozy up to Madison Avenue executives. There’s no doubt Amazon has the goods: It has the data, the targeting and has serious muscle in the attribution sphere, all of which oste ...

    Shareen Pathak/ Digiday- 20 readers -
  • Uh-oh, Google, Amazon is dominating server-to-server bidding

    Header bidding grew out of publishers’ desire to break the stranglehold Google has on programmatic advertising. Now, Google rival Amazon has established a leading position with the presumed successor to header bidding, server-side bidding. Amazon’s Transparent Ad Marketplace is the most popular server-to-server wrapper in the ad industry, according to a study that ServerBid released on Oct. 4.

    Digiday- 19 readers -
  • Godiva expands its e-commerce push beyond Amazon

    For the past five years, Godiva has sold its chocolates outside its own site only on Amazon. Now, the company is looking beyond Amazon to sell online through supermarkets Walmart, Kroger, Target, Publix, Walgreens, Costco, BJ’s and Albertsons. These retailers are in the process of going live with their Godiva product pages.

    Digiday- 15 readers -
  • Can automation help retailers fend off the threat of Amazon?

    The LoweBot is an actual 5-foot-fall robot that sweeps the aisles of Lowe’s home-improvement stores to track inventory and help shoppers find items. After the first one was deployed in August 2016 in San Francisco, it’s live in 11 California-area Lowe’s stores. But it does have roots in science fiction.

    Digiday- 19 readers -