Digiday - Posts from January 2018

  • How retailers can use geospatial data to predict consumer behavior

    By Jay Wardle – president, Dstillery It’s 5 p.m. on a Saturday. A shopper enters a Nike store in Philadelphia. At 5:35 p.m., she leaves carrying a new pair of running shoes. All along, her smartphone had been beaming her location data to a performance-data specialist, which then relayed the information to Nike’s marketing team.

    Digiday- 10 readers -
  • Remodeling your smart home marketing

    by Nick Eber, VP, Consumer, Imre “Alexa, how do I turn this on?” Alexa may be getting smarter everyday, but are consumers keeping up? As the world becomes more connected through smart devices and manufacturers hurry to push through the latest technology, many homeowners are overwhelmed by all the choices. Consumers are wondering if they really need smart appliances, let alone thermostats.

    Digiday- 16 readers -
  • IAC saved $10 million by moving its data to the cloud

    Cloud storage isn’t sexy, but it’s often cost-efficient. In September, IAC — the parent company of publishers including Dotdash, Investopedia and The Daily Beast — finished a 12-month project of moving the data storage and back-end tech infrastructure of its 50 digital media sites to the cloud. No longer having to maintain 400 servers across eight different physical locations ...

    Digiday- 12 readers -
  • News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue

    To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the publisher estimates that marketers are wasting £700,000 ($950 ...

    Digiday- 21 readers -
  • ‘We’re walking the walk’: Advertisers put transparency on the top of their 2018 to-do lists

    Advertisers, impatient with the rest of the supply chain’s slow attempts to become more transparent, are taking matters into their own hands. Marketers talked a lot in 2017 about wanting to know exactly what ads they buy in the murky world of online advertising, yet too few were able to find out. Now, the buy side has become more demanding after much soul-searching over the la ...

    Digiday- 9 readers -
  • The definitive Digiday guide to what’s in and what’s out for CES 2018

    CES is here again, with more than 100,000 people expected to descend on Las Vegas to check out what our future holds. For the thousands of media and marketing professionals that are also expected on the Strip, it will be a week of panels, meetings, gambling and parties — starting off, as always, with the MediaLink soiree at the Encore on the night of Jan. 8.

    Digiday- 11 readers -
  • Blockchain won’t change the world — at least not in 2018

    For what’s basically database technology, a lot of company leaders sure treat blockchain like some sort of panacea. It will decrease fraud everywhere from fashion to advertising to financial transactions. It’ll save everyone money. It’ll give everyone the same unchangeable record to view, putting everyone on the same page and making work more efficient. Blockchain to the rescue. Not so fast.

    Digiday- 20 readers -
  • The 2018 Digiday CES Awards

    Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018. The real CES impresarios: MediaLink, as usual. Thirstiest company: Google. It was everywhere.

    Digiday- 11 readers -
  • For fashion brands, 2018 will be the year of the ‘influencer roster’

    The Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018. There are still frustrations, as brands figure out how to track the results of campaigns and sponsored posts, including conversions and the value in engagement.

    Digiday- 24 readers -
  • Publisher attitudes toward platforms, in 4 charts

    The tussle between publishers and platforms shows little sign of abating. Publishers want the reach that platforms afford and a fair reward for filling them with content. On top of this, publishers increasingly want the platforms to take more responsibility for their role in hosting inappropriate content. Here are four charts on the state of publisher attitudes toward platforms.

    Digidayin Social Display- 13 readers -
  • Channel 4 launches video ad sales house to rival tech giants

    British broadcaster Channel 4 wants to make it easier for advertisers to buy digital video inventory during live broadcasts outside of its own properties, while boosting its own bottom line, and BT Sport is the first broadcaster on its books. BT Sport holds the rights to the UEFA Champions League — comprising over 40 Premier League football games — as well as Premiership Rugby ...

    Digiday- 16 readers -
  • NBC News got 4 million subscribers in 5 months to its Snapchat show

    CNN made waves when it said last month it would throw in the towel on its Snapchat show after just four months. But rival NBC News says it’s satisfied with the traction “Stay Tuned,” its 5-month-old daily news show for Snapchat, is getting on the app. “Stay Tuned,” which airs twice every weekday and once per day on the weekends, is getting tens of millions of unique viewers ev ...

    Digiday- 11 readers -
  • The state of AI in marketing in 5 charts

    Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across th ...

    Digiday- 19 readers -
  • Digiday Research: 64 percent of publishers are unaware if they’re on a brand’s blacklist

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the European publishers preparing for the GDPR here.

    Digiday- 21 readers -
  • How Smucker’s cut fraudulent views on its influencer content by 98 percent

    Influencer marketing has a fraud problem. Brands have run campaigns with fake influencers and on real ones who use bots to boost their followings. Influencer agencies themselves have also inflated their own influencers’ accounts. The J.M. Smucker Co., parent of brands like Smucker’s, Jif, Pillsbury, Dunkin’ Donuts and Folgers, is trying to limit fraud, using influencer marketi ...

    Digidayin Content How To's- 10 readers -
  • Former NBA stars and a wedding chapel: Inside Turner’s big CES game plan

    The wedding chapel inside the Aria hotel and casino in Las Vegas will play host to marriages of a different sort this week: between Turner and the advertisers it hopes to tie the knot with this year. For the past three years, Turner — the media giant that owns TV networks such as CNN, TBS and Cartoon Network, as well as digital publishers such as Bleacher Report and Super Delu ...

    Digiday- 16 readers -
  • TD Bank’s first fintech acquisition is an AI company

    TD Bank just bought its first technology firm, Toronto-based artificial intelligence startup Layer 6. The Canadian banking giant, also based in Toronto, invested an undisclosed amount in Layer 6 to help it “continue to transform itself” in the industry shift from mobile-first to AI-first customer experiences, said Rizwan Khalfan, TD’s chief digital and payments officer.

    Digiday- 36 readers -
  • Move over DMP, DSP and SSP, CDP is ad tech’s hot new acronym

    If demand-side and supply-side platforms have found that venture capital funding is running dry, the reverse is true for customer data platforms, which tech executives and investors see as customer-relationship management platforms for business-to-consumer marketers. CDPs have gained momentum lately because they promise to offer a single view of a consumer across multiple devic ...

    Yuyu Chen/ Digiday- 11 readers -
  • Ad retargeters scramble to get consumer consent

    Desperate times call for desperate in-browser messages. With Apple already making moves against ad tracking in its Safari browser and the General Data Protection Regulation being enforced in May, ad retargeters are desperately trying to get consent from users to track their digital browsing behavior.

    Digiday- 19 readers -
  • MoviePass is using location data for a new ad play

    In a couple months, MoviePass, the popular movie-theater subscription service, will open up its platform for advertising. According to Mitch Lowe, CEO of MoviePass, the app will work directly with brands and through iHeartMedia to sell ad formats, including in-app ad banners, email campaigns and in-app pop-ups driven by customer location.

    Digiday- 11 readers -
  • After ad watchdog slap, Diageo pulls advertising from Snapchat

    Diageo is starting the new year with a resolution not to advertise on Snapchat — at least not until it can be sure of the social network’s ability to keep its ads away from users under the legal drinking age. The alcohol advertiser has stopped all advertising on Snapchat while it tries to understand how its ads may have inadvertently reached the social network’s youngest users.

    Digiday- 16 readers -
  • Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology

    Ad tech is getting a linguistic makeover. With vendors across the complicated ad supply chain using their own terminology (one platform will use the term “anonymized ID” while another uses “identifier” to describe the concept of identifying a user through a unique code), analysts at media-buying agencies are spending the majority of their workday formatting and relabeling data ...

    Digiday- 16 readers -
  • Why publishers don’t name and shame vendors over ad fraud

    Publishers are getting noisier about the level of domain spoofing occurring against their inventory, with News UK the latest to talk openly about the results of its first programmatic blackout test. But few, if any, feel empowered to publicly name any supply-side platform that lets in large volumes of fraudulent inventory to their platforms — and for good reason.

    Digiday- 13 readers -
  • Purch is a publisher with a $24 million business in licensing ad tech

    With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable.

    Digiday- 24 readers -
  • How Volkswagen is using artificial intelligence for ad buying decisions

    Cars aren’t the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand’s media buys in Germany and proving to be more effective than its media agency. Whenever Volkswagen uses the recommendations from Blackwood Seven, a Danish media agency that uses AI and predictive analytics to forecast ad spend decisions, it sells more cars than it would have ...

    Digiday- 37 readers -
  • Cash-strapped young ad agency staffers moonlight as Uber drivers to make ends meet

    Last year, after receiving an advertising degree from the University of San Francisco, Austin Sacks moved to Los Angeles, a city bustling with ad agencies, to begin his career. But he soon realized he wasn’t going to make ends meet on a starting salary. After months of looking for work, Sacks, 23, landed a job as a market research and account executive assistant at ad agency P ...

    Digiday- 14 readers -
  • With GDPR looming, DSPs are under pressure to adapt

    With the General Data Protection Regulation being enforced in May, demand-side platforms need to figure out how to target users without relying on personal data. DSPs that are unable to adapt to the new rules are likely to lose market share and suffer a similar fate as the programmatic platforms that were late to adopt header bidding.

    Digiday- 26 readers -
  • Programmatic boosters admit to the industry facing a trust issue

    Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to issues like hidden fees, ad fraud and murky auction models. The mood among marketers, agencies and vendors at AdExchanger’s Industry Preview event Jan. 17-18 in New York was a candid admission that automated ad buying is undeniably the fu ...

    Yuyu Chen/ Digiday- 8 readers -
  • Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

    Amazon invited an agency executive to learn Alexa’s product road map at the company’s Seattle headquarters last spring. The major themes from multiple meetings with Alexa product managers throughout the day were how Amazon could direct individuals to discover and further use Alexa skills through the conversational interface; and what a paid model for skills promotion should be, ...

    Yuyu Chen/ Digiday- 21 readers -
  • With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

    In the U.K., publishers are cool on Facebook’s mid-roll video ads. Facebook’s way of monetizing video through mid-roll ad breaks has had mixed results in the U.S. The opportunity is even more fledgling in the U.K., where Watch, Facebook’s video destination, has yet to have a firm launch date. Facebook’s plan to prioritize users’ posts over publishers’ in the news feed has furt ...

    Digidayin Social- 10 readers -
  • News UK sees vertical video ads taking off

    News UK is bullish on the opportunity for vertical video, and it’s starting to see the fruits of its labor. The publisher of British newspapers The Sun and The Times of London launched V-Studio last June, a suite of tools for creating vertical video content, in order to relieve the creative barrier of reshooting content for mobile. Typically, shooting vertical video is a low priority for U.K.

    Digiday- 14 readers -
  • One digital media area the duopoly isn’t dominating: Cannabis ads

    The duopoly may be soaking up all the growth in digital advertising, but not the ad dollars of one growing category: weed marketers. That’s because Facebook and Google won’t accept marijuana ads. A Google spokesperson said the company doesn’t allow marijuana ads on either the display or search side because the product is illegal on the federal level, while Facebook’s ad policy ...

    Yuyu Chen/ Digiday- 20 readers -
  • How publishers are applying ads.txt beyond its original purpose

    Publishers are finding that ads.txt has several indirect applications beyond combating domain spoofing and unauthorized reselling. Publishers are also using these Interactive Advertising Bureau-backed text files to organize inventory reports they share with advertisers, drive programmatic direct deals and shop for vendors.

    Digiday- 11 readers -
  • Brands are capitalizing on the trend of stressed adults coloring on their phones

    Two years after adult coloring became a trend, brands are taking notice. Companies like Lionsgate, Hasbro and Kellogg’s are buying up ad space inside apps, creating their own coloring apps and designing branded coloring pages. For Lionsgate’s film “Wonder,” the movie studio went to coloring app Recolor to run a three-month campaign that features a banner ad at the top promotin ...

    Digiday- 9 readers -
  • Advertisers see merits of the Facebook algorithm change

    Last week, Facebook unveiled its biggest news feed algorithm change to date, favoring content from friends and family over posts from companies. But while publishers are panicked by the loss of Facebook’s referral traffic, media buyers think brands will be relatively unscathed by the algorithm change.

    Yuyu Chen/ Digiday- 19 readers -
  • Facebook is building a team to pitch its AR camera to UK advertisers

    Most brands have yet to see what augmented reality on Facebook looks like, but that could soon change. The social network is hiring a product management lead for its in-app camera, called the Camera Effects Platform, who will lead its fledgling AR team in London. Facebook wants the hire, who must be “passionate about AR,” to grow a team of product managers and designers capabl ...

    Digiday- 9 readers -
  • Life After Advertising: From selling Kool-Aid to helping kids graduate

    In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Bill Gross, 64, spent 25 years working at ad agencies like Benton & Bowles, Grey, JWT on food accounts like Kool-Aid, Nestle, Unilever and General Foods.

    Digiday- 15 readers -
  • Chase is rolling out advice-driven ‘Express’ branches next month

    Chase is piloting a new branch format designed to help customers with routine banking transactions, like withdrawals and deposits. Next month, the largest U.S. bank by assets will roll out six “Everyday Express” branches each in New York City and Culver City, California with a Digital Advice Bar to help customers learn how to engage with Chase digital products and video confer ...

    Digiday- 19 readers -
  • Confessions of a media auditor: ‘Agencies often manipulate the numbers’

    In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which we exchange anonymity for candor.

    Digiday- 16 readers -
  • ‘Programmatic is a relatively dumb system’: IBM wants to use blockchain to clean up media

    Programmatic has become the norm when it comes to media buying, but that doesn’t mean it’s without its flaws. But the hot technologies of blockchain and artificial intelligence could fix the issues. For IBM, that’s the goal. “One thing we’ve been thinking a lot about is how blockchain is going to affect media buying and how much fraud and waste can be eliminated by putting blo ...

    Digiday- 16 readers -
  • How Kiehl’s is using text messages and AI to keep customers loyal

    Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back. Working with a company called OrderGroove, the company is defending its market share by creating text- ...

    Shareen Pathak/ Digidayin How To's- 21 readers -
  • Confessions of a retail exec: We use Amazon as a ‘dumping ground’

    The growth of Amazon has meant brands now find themselves in a real predicament: If they don’t sell their wares on the site, they feel shut out. If they do, they’re subject to their customers essentially becoming Amazon customers. In this edition of Confessions, an exec at a fashion brand who has been selling on Amazon discussed dealing with the behemoth. Edited excerpts appear below.

    Shareen Pathak/ Digiday- 11 readers -
  • Google is using CES to catch up to Amazon in battle of voice assistants

    It’s impossible to avoid Google in Las Vegas this week at the Consumer Electronics Show. The company has a massive tent (complete with a slide and a ball pit) at the convention center; it has countless digital “Hey Google” billboards and other ads for Google Home and Google Assistant all over the Strip; and it even hired staffers to direct people to various Google events and me ...

    Digidayin Google- 13 readers -
  • Amazon’s server-side bidding product gets off to slow start in UK

    Amazon a week ago rolled out its cloud-based server-side bidding product that it delivers via Transparent Ad Marketplace, or TAM, to European countries including the U.K., Germany, France, Spain and Italy. So far, U.K. publishers haven’t rushed to jump on board. Many major national publishers are eyeing TAM, but several said they aren’t convinced it’s worth their while, fearin ...

    Digiday- 13 readers -
  • How Google AMP beat Facebook Instant Articles

    Facebook launched its fast-loading Instant Articles format in the spring of 2015, and Google followed with its version, Accelerated Mobile Pages, in early 2016. Both were an attempt to make webpages load faster. But while Instant Articles’ use has stagnated, AMP has only grown in importance to publishers.

    Lucia Moses/ Digidayin Google How To's- 20 readers -
  • Stylist is seeing a traffic boon from Apple News

    Publishers are nervously fretting about what will make up for anticipated declines in Facebook traffic. Apple News is unlikely to do that on its own, but some publishers are seeing promising returns. Women-focused title Stylist has only published to Apple News for a week, but it’s turning into the publisher’s most engaged platform.

    Digiday- 12 readers -
  • Politics publisher The Canary is converting text articles to audio to find new audiences

    To broaden its audience, British left-leaning news site The Canary has been converting all its text articles to audio since last September. In time, it plans to make its audio articles available on voice assistant devices like Google Home and Amazon Echo, where publishers are increasingly making more content available. The Canary converts 50 to 70 articles a week.

    Digiday- 15 readers -
  • China emerges as a hotbed for artificial intelligence

    If the U.S. is leading the way in artificial intelligence, China is playing catch-up and quickly emerging as an AI hotbed thanks to its talent, government support and venture capital funding. Chris Nicholson, a former Bloomberg news editor, co-founded artificial intelligence firm Skymind in San Francisco in 2014 and started expanding it outside the U.S. last year.

    Yuyu Chen/ Digidayin Paid Search- 18 readers -
  • New York magazine is making its CMS available open-source

    There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others. New York magazine is trying out a different approach.

    Lucia Moses/ Digiday- 21 readers -
  • Digiday welcomes back Jack Marshall to lead Digiday+

    2018 is shaping up to be the year of loyalty in media, as publishers look to solidify direct relationships with their audiences. Digiday is no different. A top priority for the year is building out Digiday+, our membership program spanning original research, premium content and exclusive events. We are happy to announce that Jack Marshall is joining Digiday to lead Digiday+ as ...

    Brian Morrissey/ Digiday- 11 readers -
  • ‘Good for business but bad for your soul’: Overheard at CES

    CES is a relentless beast as media companies, marketers and tech giants spend the week in Las Vegas rotating through countless meetings, tech activations and parties. The official story of this year’s conference has been around Google and Amazon’s battle over voice assistants, over-the-top video streaming and one poorly timed blackout.

    Digiday- 12 readers -
  • The story behind that New Yorker tote bag

    This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here. The must-have signifier of urbane sophistication in 2017 wasn’t Yeezys or torn jeans. It was a tote bag that The New Yorker gives to new subscribers.

    Digiday- 9 readers -
  • The state of people-based measurement

    5 charts that show how people-based measurement can help your customers and company In today’s omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only seeing them as a mass of statisti ...

    Digiday- 9 readers -
  • Why beauty brands keep investing in chatbots, despite growing pains

    Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estée Lauder and L’Oréal have all rolled out chatbots in the last year, with more planning to launch in the coming months, including Coty and at least four undisclosed brands partnering with AR platform ModiFace.

    Digiday- 11 readers -
  • Why beauty brand pop-ups are primarily event spaces, not stores

    For beauty brands, pop-up stores aren’t about product. Some of them don’t even carry physical inventory. Instead, they’ve become event spaces. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions.

    Digiday- 17 readers -
  • Digiday Research: Publishers warm to GDPR benefits

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier resea ...

    Digiday- 19 readers -
  • Server-to-server bidding doesn’t end up replacing header bidding

    Header bidding isn’t getting left behind anytime soon. Although publishers are increasingly adopting server-to-server connections, the presumed successor to header bidding, very few go all-in on this method of programmatic selling. However, publishers are increasingly using both techniques to sell their inventory, as the number of publishers using on-page header bidding and se ...

    Digiday- 17 readers -
  • CNN-backed Great Big Story sees YouTube success with evergreen videos

    YouTube can be a harder place for publishers to grow viewership compared to Facebook. But those that put in the time to publish and program for YouTube can see dramatic growth. Take digital video startup Great Big Story, CNN’s social video experiment for young viewers. It’s been publishing to YouTube since its launch in 2015, but in 2017, it quintupled its YouTube subscribers to 1.

    Digidayin Social- 12 readers -
  • ‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed

    The end is nigh. Facebook is planning a major change to its news feed, starting as early as next week, that will decisively favor user content and effectively deprioritize publishers’ content, according to three publishers that have been briefed by the platform ahead of the move. Those who have been briefed say that under the new test, Facebook told them it will favor content ...

    Lucia Moses/ Digiday- 19 readers -
  • Why bitcoin is not taking off as a payment method

    Bitcoin may be everywhere suddenly, but there’s little reason for everyday people or even merchants to start adopting it as an alternative currency or payment method. The digital currency, whose price has exploded past $10,000 (and then back down some) in the last two months is expensive to get, complicated to use and by next spring they’ll need to figure out how to pay taxes ...

    Digiday- 16 readers -
  • Why Wired is hosting its Conde Nast sister brands at CES this year

    CES has long outgrown its origins as an expo for tech geeks. So Wired is using its presence there to show off the tech-y sides of other Condé Nast publications. The Wired Cafe will host representatives from other Condé Nast titles this year, not just to showcase Allure’s beauty chatbot and Vogue’s foray into augmented reality, but to grab more time with marketers, as CES has t ...

    Digiday- 12 readers -
  • Speed-to-market: How luxury brands are picking up the pace of production cycles

    In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting new strategies focused on increased flexibility and faster-paced production windows, in order to adapt to increasing competition and an in-control customer.

    Digidayin How To's- 13 readers -
  • WWE is going broad with its video strategy

    WWE has a legacy TV business and a growing subscription streaming app — and it’s a giant on YouTube, Facebook and other social platforms. But as the company plans to do more scripted and unscripted programming for TV, streaming video and social platforms, it’s putting many its video teams in one place to do so. For instance, WWE premiered a new live show on Facebook Watch on Jan.

    Digiday- 11 readers -
  • Sky chases social video budgets for World Cup

    Sky can’t make money from football fans watching this year’s World Cup on TV, but the broadcaster will try to make money from how they follow the tournament online. World Cups have always been somewhat of a moot point for Sky. Football’s biggest event must be shown on free-to-air channels in the U.K.

    Digiday- 10 readers -
  • ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles

    As more and more digital video makers look to pivot to TV, skinny bundles are presenting a new opportunity for those that have the chops to program a 24-hour streaming channel. Millennial-focused business video network Cheddar, for instance, already distributes on Dish Network’s Sling TV and plans to aggressively expand its distribution footprint in 2018, according to CEO Jon Steinberg.

    Digidayin Social- 9 readers -
  • How Reuters is expanding its consumer business

    Reuters is experimenting with how it presents news on its site as it continues to expand and evolve its consumer news brand. The news giant, which has 250 staffers dedicated to consumer publishing globally, wants to modernize how it presents content on all 17 of its editions. So far, that has involved reorganizing thousands of articles into new topic channels such as The Futur ...

    Digidayin How To's- 8 readers -
  • Inside the on-demand designer production process that could replace see-now-buy-now

    Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being a drastic and expensive undertaking, never became the revolutionary movement it was propped up to be.

    Digiday- 12 readers -
  • Why see-now-buy-now makes sense for China’s luxury customers

    The see-now-buy-now runway model has found a fitting audience — not in the U.S. or Europe, but in China. NYFW: China Day, a new initiative formed in partnership between Alibaba’s e-commerce marketplace Tmall and industry trade association the Council of Fashion Designers of America, will launch this February during the men’s fall 2018 runway shows.

    Digiday- 12 readers -