• How Volkswagen is using artificial intelligence for ad buying decisions

    Cars aren’t the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand’s media buys in Germany and proving to be more effective than its media agency. Whenever Volkswagen uses the recommendations from Blackwood Seven, a Danish media agency that uses AI and predictive analytics to forecast ad spend decisions, it sells more cars than it would have ...

    Digiday- 37 readers -
  • TD Bank’s first fintech acquisition is an AI company

    TD Bank just bought its first technology firm, Toronto-based artificial intelligence startup Layer 6. The Canadian banking giant, also based in Toronto, invested an undisclosed amount in Layer 6 to help it “continue to transform itself” in the industry shift from mobile-first to AI-first customer experiences, said Rizwan Khalfan, TD’s chief digital and payments officer.

    Digiday- 36 readers -
  • GDPR is coming, and data management platforms are in the crosshairs

    Data management platforms play an increasingly important role in helping digital marketers find high-value audiences, largely based on third-party data collection without much transparency. But with the General Data Protection Regulation being enforced in May, DMPs may face a tough battle to obtain third-party data.

    Yuyu Chen/ Digiday- 33 readers -
  • With GDPR looming, DSPs are under pressure to adapt

    With the General Data Protection Regulation being enforced in May, demand-side platforms need to figure out how to target users without relying on personal data. DSPs that are unable to adapt to the new rules are likely to lose market share and suffer a similar fate as the programmatic platforms that were late to adopt header bidding.

    Digiday- 28 readers -
  • Purch is a publisher with a $24 million business in licensing ad tech

    With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable.

    Digiday- 24 readers -
  • Brands are bringing influencer marketing in-house

    Marketers have realized that influencer marketing is not going away anytime soon. As they spend more and more ad dollars on it, many brands have started creating internal influencer marketing teams to take more control over their relationships with social stars and campaign performance. “Brands building in-house influencer marketing teams is probably the No.

    Yuyu Chen/ Digiday- 24 readers -
  • For fashion brands, 2018 will be the year of the ‘influencer roster’

    The Instagramming and unboxing mass of inspirational lifestyle gurus known as influencers are only becoming increasingly central to the marketing strategies of fashion and luxury brands in 2018. There are still frustrations, as brands figure out how to track the results of campaigns and sponsored posts, including conversions and the value in engagement.

    Digiday- 24 readers -
  • In 2018, management consultancies will have their sights set on media

    For management consultancies trying to be agencies, 2018 is the year they’ll have to prove they can do it. “Next year is the year we’re focusing strongly on organic growth that is in part seeded by some of the acquisitions we’ve made around the globe,” said Brian Whipple, CEO of Accenture Interactive, which snapped up 14 agencies globally in the past five years.

    Shareen Pathak/ Digiday- 23 readers -
  • How Kiehl’s is using text messages and AI to keep customers loyal

    Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back. Working with a company called OrderGroove, the company is defending its market share by creating text- ...

    Shareen Pathak/ Digidayin How To's- 22 readers -
  • The state of AI in marketing in 5 charts

    Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across th ...

    Digiday- 22 readers -
  • On Instagram, Nike posts less content but gains more mentions

    Instagram is quickly becoming Nike’s go-to social network. The brand uploaded over a third of its social content to its global @nike and London @nikelondon Instagram accounts last year, while more than half went to Twitter and 13 percent went to Facebook, according to social analytics firm Share Creative.

    Digidayin Social Content- 22 readers -
IMGlance Facts
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Facts last updated: (2018-01-23 05:11:50 UTC). Update Frequency for posts: 6 minutes. Posts last updated: .
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