• Amazon now has a $1 billion ad business

    Amazon is making good on its promise to eat advertising. In its third-quarter earnings report today, the e-commerce giant said it saw “other” revenue, which is mostly composed of ad sales (and to a much smaller extent, its credit card business), grow 58 percent year over year to $1.12 billion. That’s a slight increase from the growth rate in the prior second quarter, when it g ...

    Shareen Pathak/ Digiday- 33 readers -
  • Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

    Vice UK and Weber Shandwick are tied with four nominations in the second annual Digiday Awards Europe. The Digiday Awards Europe, which are separate from Digiday’s U.S. awards business, recognize the publishers, advertisers and technology platforms bringing about change and innovation in Europe. Vice UK is up for Best Use of Multimedia and Best Brand Partnership for its “The F ...

    Digidayin Mobile- 28 readers -
  • ‘The art of buying crap’: The Guardian wants publishers to unite to clean up programmatic

    The Guardian is in talks with European media owners Axel Springer and Schibsted over how to throttle ad fraud and other opaque practices occurring in the programmatic advertising supply chain. Speaking at Digiday’s Publishing Summit Europe in Berlin this week, Danny Spears, programmatic director at the Guardian, appealed to publishers to challenge the status quo in which buyer ...

    Digiday- 28 readers -
  • ‘We’re giving the business away to consultants’: Agencies brace for new competition

    Agencies of all shapes and sizes gathered in Charleston, South Carolina, this week to discuss what’s ailing the agency world and how to build the next great modern agency. Over town halls and working group sessions, they discussed everything from consultancies to transparency. Here are the highlights. Consultancies are coming “The issue is that consultancies can layer everything on each other.

    Shareen Pathak/ Digiday- 28 readers -
  • The winners and losers of the EU’s new ePrivacy law

    The European Union’s new ePrivacy regulation is becoming a nightmare for the digital media and advertising industries. It’s easy to confuse the ePrivacy regulation with the General Data Protection Regulation, a broader law addressing consumer data privacy that has dominated the market’s attention lately.

    Digiday- 28 readers -
  • Why banks are sub-branding new customer offerings

    Financial organizations have been dealing with a technology-driven shift in culture from the inside out. One way they’re dealing: New sub-brands. Marcus by Goldman Sachs, for example, touts itself as the startup inside Goldman Sachs that built an entirely digital personal loan product for consumers — a new set of customers for the 148-year-old company.

    Digiday- 27 readers -
  • Snap is turning to programmatic ads for Snapchat shows

    Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, Snap plans to inject more programmatic ads within Snapchat shows.

    Digiday- 27 readers -
  • Cheatsheet: What you need to know about influencer fraud

    Influencer marketing fraud is a growing problem in an industry valued at over $1 billion. Influencers — essentially social media stars with large followings — are attractive to marketers for the notion they’re more “authentic” than regular ad buys. But some of that authenticity is fake, whether it’s using so-called Instagram pods, bots or buying followers, and many marketers ar ...

    Shareen Pathak/ Digidayin How To's- 26 readers -
  • How Linda Yaccarino became the media’s evangelist on fixing digital advertising

    This year, buyers and sellers of media have gotten more vocal about the nagging problems that plague digital media. Linda Yaccarino wants to get people to actually do something about it. The ad sales head of NBCUniversal has been railing at conferences, the upfronts and to the press. Her platform: Brand safety isn’t being addressed, media measurement is severely lacking, and F ...

    Lucia Moses/ Digiday- 26 readers -
  • Snapchat’s programmatic ads fetch $3-$8 CPMs

    Snapchat’s ad rates have taken a hit since it started selling ads programmatically. CPMs for Snapchat inventory that’s sold in open auctions run between $3 and $8, according to three ad buyers requesting anonymity. Those rates are similar to what’s found on Facebook, but the difference with Facebook is that it has much more scale.

    Digiday- 25 readers -
  • Vice is bringing its brand content measurement tool to the UK

    Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.

    Digiday- 24 readers -
  • Inside Walmart’s advertising blitz

    Walmart is making a push to grow its advertising by positioning itself as a media platform. Walmart’s pitch is that it controls transaction data from customers, which can help brands retarget consumers off Walmart.com, according to executives familiar with the matter. The big differentiator being pitched is Walmart’s brick-and-mortar locations — fulfilling a big promise of ret ...

    Shareen Pathak/ Digidayin Paid Search- 23 readers -
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