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The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.
When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...
Many brands want to be storytellers and use data to inform what content works and what doesn’t. But it’s hard for them to know which metrics to use. At the Digiday Hot Topic: Data-Driven Marketing workshop on Thursday, C-level executives from Equinox, Coca-Cola, American Express and Marcus by Goldman Sachs shared how they approach data-driven storytelling.
While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.
For many brands, augmented reality is expensive or technologically hard to pull off. That changed on Sept. 12, when Apple introduced iOS 11, which makes it easier and faster for developers to build AR into their apps. Brands including Wayfair and Patrón Tequila have taken advantage, introducing AR apps or adding AR features to their existing apps.
Not every brand has enough tech and media expertise in programmatic buying. But little by little, some are learning to run ad tech on their own. Joining the pack is Sprint, which lately started moving programmatic in-house. As part of the company’s cost-cutting measures, Sprint is building an in-house digital agency to oversee everything from display to paid search to data analytics.
Amazon is growing its ad business, most recently making two big moves that will bring it more revenue. Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works similarly to programmatic advertising to serve ads to people off Amazon.com.
Facebook may have openly distanced itself from live streaming prime-time sports. But soccer chiefs believe it’s only a matter of time before the social network will rival broadcasters for rights, and the world’s biggest sports will be watched regularly on Facebook as well as Amazon and Google. Facebook did, after all, attempt to get the digital rights to cricket’s Indian Premi ...
This is the first installment of Digiday’s daily Advertising Week Briefing, our essential guide to key highlights, what we’re overhearing, previews of the day ahead and more. Sign up to receive it every day this week at 6 a.m. Eastern time at digiday.com/awemail. Have you been to Times Square recently? Skip the Uber and take the subway. It’s going to be a long day.
For upscale gym brand Equinox, a mobile app is more than a service to customers; it’s a way to collect valuable data. Over the last year, the brand, which has 89 clubs in 12 different regions, has focused on bringing in as much data as possible from members and then targeting it across geographies, interest levels and more.
About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker. With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.
Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV. CTV was designed to replicate traditional 15- or 30-second TV commercials on smart TV, gaming consoles or devices like Roku, Apple TV, Google Chromecast and Amazon Fire TV. It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video ...
At Digiday, we report on and examine the big and small ways media and marketing companies are modernizing. For this, our Big Ideas issue, we decided to dream big and identify the big ideas that could fundamentally alter media and marketing — for better or for worse. In some cases, we looked at the ideas and people tackling big problems in the digital media ecosystem.
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...
Pernod Ricard is part of a wave of marketers taking more media buying in-house. The spirits maker has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. For instance, the business now asks that media agencies use client-preferred DSPs that allows its market ...
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