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When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...
Ad tech is constantly moving to the next new and shiny thing. And with that, we bring you real-time bidding 3.0. Since programmatic buying has gotten more complex and remains ever murky, an Interactive Advertising Bureau Tech Lab working group is designing new procedures to bring more clarity to the byzantine digital ad-supply chain.
Despite all the hype around transformative technologies or the fact that consumers aren’t actually using any “fintech,” the dinosaurs of the financial world are changing from the inside out, putting the customer experience before their business — and design thinking is at the forefront of that. It’s optimistic, but also just a new way (for banks) of doing business.
While it’s never been clear that Snapchat Spectacles will succeed where Google Glass failed, brands are at least paying attention. The sleek pair of round shades shoots 10-second videos from the point of view of the wearer, which can then be uploaded to Snapchat — and be viewed either horizontally or vertically.
Premium Scotch brand Macallan has dabbled in VR and 360-degree video, and now it’s launched a new “touchable” video. Two weeks ago, the whiskey maker launched an interactive video for its annual Masters of Photography initiative, a program in which it creates a limited-edition whiskey collection with renowned photographers. This year, the brand worked with Steven Klein.
Magazine publisher Dennis wants to improve the transparency of digital ad trading, and it believes blockchain technology could hold the answer. The publisher is leading a project to create an SSP prototype using blockchain, best known in the financial space as the technology underpinning bitcoin. The goal: Root out any potential fee-skimming within digital ad transactions so p ...
The list of industries trembling at the thought of Amazon turning its sights on them is not short. One juicy target: Hollywood. Amazon already has a foothold in entertainment. After all, Amazon Prime Video already reaches roughly 18 percent of U.S. households. Amazon chief Jeff Bezos is poised to spend $4.5 billion on video content in 2017, nearly double what it spent the year before.
Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.
Last June, Vanity Fair launched The Hive, its first vertical outside the storied magazine, with a roster of star writers and social-first strategy. But to Mike Hogan, the magazine’s digital director, the brand was significant in another, less obvious way. “To launch it all internally and have it happen on time and without major glitches is a new experience for us,” he said.
Watch out, agencies, the consulting firms are coming. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices.
With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is encroaching on agency turf through mergers and acquisitions. Now, the practice is helping clients (it declined to share its client roster) set up trading desks on their own, as more and more brands are planning to bring programma ...
With internship season just around the corner, agencies are stepping up their game in order to attract the best creative, design and strategy interns. Here’s how five agencies are trying to apply some of their creative muscle to mine talent this internship season: Space150 After enlisting interns through Snapchat last year, Space150 has designed a custom SMS-based chatbot t ...
NBCUniversal and BuzzFeed are creating a new millennial parenting channel together called Playfull, hoping to replicate BuzzFeed’s success with verticals like Tasty and Nifty. Playfull launches today on Facebook and is the first publishing brand that will be co-owned by the longtime partners. NBCUniversal has invested $400 million in BuzzFeed since 2015 and has embedded the di ...
Ajaz Ahmed was only 21 when he dropped out of college to start AKQA in 1994. Today, over two decades later, he is still at the helm of the agency, which works with clients like Nike, Rolls Royce, Google and Starbucks. Here, Ahmed tells us in his own words how he got into the business and shares some of the biggest lessons he has learned along the way. I was born in the U.K.
Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems with fraud and transparency. Last week, adtech company MetaX launched “adchain,” a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, ...
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