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Time Inc. is chasing video dollars with a new, video-only brand called Coinage that’s devoted to money and personal finance. The short-form videos deal with the topic in a lighthearted way; the tagline is “Life, well spent,” and among the first offerings include a video that breaks down the tax consequences for Super Bowl athletes and an explainer on high-end house flipping.
Despite all the hype around transformative technologies or the fact that consumers aren’t actually using any “fintech,” the dinosaurs of the financial world are changing from the inside out, putting the customer experience before their business — and design thinking is at the forefront of that. It’s optimistic, but also just a new way (for banks) of doing business.
Forbes is using Snapchat to reveal part of its “30 under 30” list of influential entrepreneurs, marking the first time the publisher is releasing one of its major franchises on a social network ahead of its own property. Yesterday Forbes published about half the 30 names, including Margot Robbie, Simone Biles and Von Miller, on a popup channel on Snapchat’s Discover section.
Premium Scotch brand Macallan has dabbled in VR and 360-degree video, and now it’s launched a new “touchable” video. Two weeks ago, the whiskey maker launched an interactive video for its annual Masters of Photography initiative, a program in which it creates a limited-edition whiskey collection with renowned photographers. This year, the brand worked with Steven Klein.
Magazine publisher Dennis wants to improve the transparency of digital ad trading, and it believes blockchain technology could hold the answer. The publisher is leading a project to create an SSP prototype using blockchain, best known in the financial space as the technology underpinning bitcoin. The goal: Root out any potential fee-skimming within digital ad transactions so p ...
Ad tech is constantly moving to the next new and shiny thing. And with that, we bring you real-time bidding 3.0. Since programmatic buying has gotten more complex and remains ever murky, an Interactive Advertising Bureau Tech Lab working group is designing new procedures to bring more clarity to the byzantine digital ad-supply chain.
Watch out, agencies, the consulting firms are coming. Accenture Interactive, the agency inside consulting giant Accenture, is on a growth tear, snapping up agencies and opening offices. AI has grown double digits in the last year — it has over 13,000 employees globally and has increased both capabilities and where it has offices.
With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is encroaching on agency turf through mergers and acquisitions. Now, the practice is helping clients (it declined to share its client roster) set up trading desks on their own, as more and more brands are planning to bring programma ...
Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems with fraud and transparency. Last week, adtech company MetaX launched “adchain,” a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, ...
Last June, Vanity Fair launched The Hive, its first vertical outside the storied magazine, with a roster of star writers and social-first strategy. But to Mike Hogan, the magazine’s digital director, the brand was significant in another, less obvious way. “To launch it all internally and have it happen on time and without major glitches is a new experience for us,” he said.
Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.
Ajaz Ahmed was only 21 when he dropped out of college to start AKQA in 1994. Today, over two decades later, he is still at the helm of the agency, which works with clients like Nike, Rolls Royce, Google and Starbucks. Here, Ahmed tells us in his own words how he got into the business and shares some of the biggest lessons he has learned along the way. I was born in the U.K.
Tasty is not just one of the biggest publishing brands on Facebook; it’s now the driving force behind the BuzzFeed video juggernaut. In September, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views, according to Tubular Labs. Viewership per video is also staggering: During the last three months, Tasty’s Facebook videos have averaged 22.
Tom Goodwin is evp, head of innovation at Zenith, a part of Publicis Media. In a week where Facebook bowed its TV app with Samsung as a launch partner and Google launched a YouTube TV channel, we have to ask what this means for TV and then every other channel. We’ve always split vertically, from newspapers to outdoor, TV to cinema and from traditional to digital.
The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones products. Starting Monday, it’s turning off the first-click free feature that let people skirt the paywall by cutting and pasting urls into Google. The Journal tested turning off the feature with 40 percent of its audience last year.
Digital Content, Digital Advertising, Digital Marketing