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Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products. The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, accor ...
With more media companies creating TV-like video content for platforms with big content budgets, the over-the-top video market is exploding with new places to watch video. Subscription and ad-funded video-on-demand services have healthy revenue prospects, but media companies struggle to get their video seen in a cluttered landscape. Here are four charts on the state of the OTT market.
Welcome to the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. It’s safe to say “Ball in the Family,” a show starring famous basketball dad LaVar Ball, is the first hit show on Facebook Watch — it’s certainly the first Watch sho ...
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 advertising executives from major companies to better understand major challenges with using data in digital advertising. Check out our earlier research on brands’ plans to move marketing efforts in-house in 2018 here. Learn more about our upcoming events here.
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt.
Vans hired its first global executive creative director, Erwin Federizo, in January. The former agency executive is focused on improving Vans’ consistency on social media. The streetwear brand is on a high, swept up in a flurry of celebrity endorsements, street-style sightings and high-end collaborators, but it’s trying to stay grounded.
In the new world of banking, banks come to their customers — not the other way around. On Tuesday, Wells Fargo released a new “predictive banking” feature that pushes insights based on customer data and more personalized guidance. It could flag higher-than-normal automatic monthly payments or remind customers to transfer money between accounts to avoid an overdraft fee, for example.
Facebook’s announcement about its news-feed changes in January continues to have ripple effects across the media industry. But whether this has a lasting impact on publishers’ strategies is debatable. In the latest installment of our Confessions series, where we trade anonymity for candor, we spoke to a publishing consultant specializing in social media, who advises legacy publishers in Europe.
More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory.
Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources show. Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January, said Josh Schwartz, chief of product, engineering and data at Chartbeat.
In February 2017, Facebook CEO Mark Zuckerberg boldly declared, “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.” Facebook Watch launched in August 2017 with 30 content partners, and Facebook was reportedly willing to spend as much as $1 billion to fund original shows for Watch. Despite ...
Google and Facebook can exert their power on publishers in varied ways. Take Google’s effort to get publishers to adopt its fast-loading article page code, Accelerated Mobile Pages. In theory, adoption of AMP is voluntary. In reality, publishers that don’t want to see their search traffic evaporate have little choice.
ESI Media’s London-focused newspaper, the Evening Standard, has expanded its entertainment content in order to drive e-commerce revenue through ticket sales. The publisher launched an editorial sub-brand in December called Go London, which features reviews and articles on the capital’s attractions such as the top power breakfasts, the best vegan pancake spots and the best thea ...
What, exactly, is YouTube Red? That’s a question creators and YouTube network executives might want to ask more than two years after YouTube launched its subscription streaming offering. During an onstage conversation at Recode’s Code Media on Feb. 12, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service — which is the first time any executive from the compa ...
T Magazine, the fashion and style publication of The New York Times, is revamping both its design and editorial strategy to better resonate with an evolving demographic of readers and advertisers. The aesthetic updates — which rolled out digitally on February 7 and will debut in Sunday’s print issue on February 18 — are intended to reflect a “newsier” tone that is more visual ...
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