• How Petco is Amazon-proofing its e-commerce strategy

    When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.

    Digidayin How To's- 27 readers -
  • Cheatsheet: Everything you need to know about Amazon Advertising

    Amazon Advertising has grown up this year, a function of the company’s growing investment in its $1 billion-plus offering, but also increased attention from agencies and brands. We break down how the offering stands. Amazon Marketing Services Offers self-serve, DIY, paid search media. Brands can have ads appear in headline search and product listings ads.

    Shareen Pathak/ Digiday- 25 readers -
  • ‘Jack-of-all-trades, master of none’: Why Mashable flamed out

    Few images better capture the unfettered optimism and indignity of digital media than 2014 at South by Southwest, where a line of hoodie-wearing attendees snaked around the block at Mashable House, a pop-up lounge run by the tech news site, to get their picture taken with Grumpy Cat. Nearby, AOL “digital prophet” Shingy swung on a Mashable-branded wrecking ball.

    Lucia Moses/ Digiday- 22 readers -
  • Amazon and ‘self-gifting’ expected to lead Black Friday and Cyber Monday sales

    Sales are already underway for several brands looking to get a leg up on Black Friday and Cyber Monday, as retailers continue the trend of elongated discounting. “Our merchants start to experience an increase in [sales from discounts] throughout the entire week leading up to Black Friday and Cyber Monday, and we see sales start to level off a couple of days after Cyber Monday ...

    Digiday- 22 readers -
  • The pivot to reality for digital media

    Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition fast enough.

    Lucia Moses/ Digiday- 22 readers -
  • ‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically

    The New York Times is growing its programmatic business by allowing machines to sell its custom ad units. In the third quarter, the Times began selling its custom Flex Frame ads programmatically, which helped it double its programmatic direct revenue over the previous quarter, said Sara Badler, director of programmatic advertising at the Times, declining to share precise figures.

    Digiday- 20 readers -
  • Why Shortlist Media is holding off on first-price programmatic ad auctions

    Shortlist Media, which publishes weekly, free city magazines Stylist and ShortList, has gone cold on the idea of moving to first-price auctions after talking at length to the buy side of the market. The publisher planned to introduce first-price auction capabilities to its ad tech stack, which it started rebuilding about four months ago.

    Digiday- 20 readers -
  • The state of the ad industry’s preparations for the GDPR, in 4 charts

    Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to communicate a value exchange with their customers that makes sharing ...

    Digiday- 19 readers -
  • Life After Advertising: From agency CEO to cider maker

    In our new series “Life After Advertising,” we share the stories of past advertisers who endured the long hours in the industry and have emerged in a new career, perhaps a little worn, but mostly unscathed and living new dreams. Charles Rosen spent nearly 14 years working in advertising, then went on to run for Congress, start a global fund to finance the campaigns of women po ...

    Digiday- 19 readers -
  • Chinese agencies are expanding to the US

    When Beijing-based independent digital shop Hylink opened an office last year in Santa Monica, California, Michael Horvitz joined the shop as its director of strategic partnerships in sports and entertainment, the seventh employee in that office. Although Horvitz has never lived in China, he has U.S.

    Yuyu Chen/ Digidayin Paid Search- 18 readers -
  • Access over money: How Sephora is quietly supporting female entrepreneurs

    For the past two years, Sephora has been quietly supporting female-founded beauty businesses with an incubator-like program called Accelerate. More than money, it’s access and education that the program looks to provide. “We are passionate about using our strengths for the greater good and recognized a gap in female leadership, even in the beauty industry,” said Corrie Conrad ...

    Digiday- 18 readers -
  • Inside Deutsche Telekom’s new media model

    For Deutsche Telekom, bringing media in-house is about strategy, not execution. The shake-up, almost a year in the making, gives marketers at the German telecommunications firm full control over the media strategy for 13 of its sub-brands across Europe. A mix of marketing, sales and procurement executives make up the international team, which will act as the nucleus for the ex ...

    Digidayin Affiliate- 18 readers -
  • Six key steps toward building trust in programmatic advertising

    By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which a majority of all advertising is globally traded. However, as a recent CMO Council report found, seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.

    Digiday- 17 readers -
  • Digiday Research: For most publishers, video is less than 25 percent of total content

    Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. “Pivoting to video” has been the talk of the digital media industry recently, with Mashable, Vocativ, Mic, ...

    Digidayin Content- 16 readers -
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