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Every hotel has their own unique story to tell, therefore hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers. Before devising your hotel’s story, it is important to develop a content marketing strategy that will resonate with your target audience.
Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too. SEO strategies for hotels are always changing and new techniques are regularly emerging. Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made your job easier by compiling this ...
One of the best things a hotel can do is run a blog. This gives customers a chance to see what activities are around your area. It’s always a great way to draw in new customers and gain direct bookings through your hotel’s website. If you’re new to the idea of blogging and its effects then you’ve come to the right place.
How to Create an Online Voice for Your Hotel As you may have found, it can be difficult to express your hotel’s voice online. Without potential customers physically visiting your hotel and meeting your friendly staff members, how will they get an idea of what your hotel is about? Sure they can visit your website and browse through the gallery of photographs, but there is more to it.
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...
Does your hotel have a lots of followers but few interactions? Don’t worry, most brands do. Although it is necessary to have followers on social media, it is ideal to have an engaged audience rather than a large one. Engaged audience members will become your #1 fans and will continue to speak about your brand long after they have turned off their screens.
With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...
Whenever you can get the help of automation you should at least give it a try. The things that marketers are tasked to do at work is only growing. I am sure that the same can be said for a hotel general managers position. GM’s have to do more with less. Revenue management, operations, and marketing are just a few of the routine tasks.
Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. While a regular Instagram profile gives you a great platform to reach potential customers and share your hotel’s story, a business profile provides some extra benefits to help you better serve your audience.
I read an article the other day that stated that the reason that Google has done so well because they are constantly solving for the user. They are constantly doing what provides the user the best experience. As I was working on our bi-monthly newsletter, I couldn’t help but realize that there are many hotels out there that still are not putting the user first when it comes to email marketing.
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it was taken an exciting turn. Not only can businesses share holiday e-cards with their hundreds, and even thousand of customers, but the cards can also be customized, animated, and include audio! If your business already sends physical cards to customers, make the eco-friend ...
When creating content for social media how long are your Facebook posts? Do you include a link at each tweet? How many hashtags should you use on Instagram? What once was common practice becomes user annoyance as hotel marketing trends constantly change and a world of paranoia arises from debating whether your content strategy is good practice or “spammy”.
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not careful. This is why so many people are weary of trying out paid search. Once you get the hang of it, you realize that there’s potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
How to Use Snapchat for Hotel Marketing In the ever-changing world of social media, more and more audiences are turning to faster forms of communication. Although Facebook remains the reigning social media platform at the time, younger audiences are turning to Snapchat for their entertainment needs.
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. You are told to do it, but no further instructions are provided in how to craft your hotel’s story. Here is the secret.
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds. Claude Hopkins There are few things that withstand the test of time in marketing. Google can change from one year to the next, or it seems like there’s a new platform sprouting up every few months.
Hotel Marketing and Crowdriff Once one dives into the world of online marketing, they are quick to learn that it requires an abundance of fresh, attractive content on a daily basis. Keeping up with this demand is time consuming, and even pricey at times. However, gathering content does not always mean hiring professional photographers to photograph your hotel, or even spending ...
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