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Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too. SEO strategies for hotels are always changing and new techniques are regularly emerging. Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made your job easier by compiling this ...
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...
One of the best things a hotel can do is run a blog. This gives customers a chance to see what activities are around your area. It’s always a great way to draw in new customers and gain direct bookings through your hotel’s website. If you’re new to the idea of blogging and its effects then you’ve come to the right place.
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Previously desktop performance was put first. A main reason that Google is doing this is because users are on there phones a lot more these days. People spend 177 minutes per day on their phones. That is almost 3 hours out of the day. That’s ⅛ of their day.
What do travelers look for when they shop for a hotel? Well, that depends on what type of trip they are planning. Is their trip business or leisure related? Each of these types of travelers are distinct and have different priorities in mind. Business travelers are often looking for a central location.
Most of the search engine optimization is a process. Yes, there are many aspects of technical SEO that you need to have to be successful. You must make sure that you are following best practices or you could see lackluster results. On the other end of the spectrum, you could even get a penalty. Even though there are many aspects to SEO aside from these two simple points.
I am sure that at this point you have heard the statement that content is king. Well, I want to take that once step further and tell you that good content is king. Everyone knows at this point that content is a necessity for strong SEO. Various forms of “good content” are out there, but they can differ by vertical and target customer.
What makes a person choose one hotel over another? It’s value. Value is what ultimately drives every purchaser’s decision — the belief that what you are gaining yields a greater return than what you are investing. If a consumer finds value, they will likely return to make a similar purchase in the future. Your hotel social media strategy can help with adding value.
How to Create an Online Voice for Your Hotel As you may have found, it can be difficult to express your hotel’s voice online. Without potential customers physically visiting your hotel and meeting your friendly staff members, how will they get an idea of what your hotel is about? Sure they can visit your website and browse through the gallery of photographs, but there is more to it.
Does your hotel have a lots of followers but few interactions? Don’t worry, most brands do. Although it is necessary to have followers on social media, it is ideal to have an engaged audience rather than a large one. Engaged audience members will become your #1 fans and will continue to speak about your brand long after they have turned off their screens.
With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...
Whenever you can get the help of automation you should at least give it a try. The things that marketers are tasked to do at work is only growing. I am sure that the same can be said for a hotel general managers position. GM’s have to do more with less. Revenue management, operations, and marketing are just a few of the routine tasks.
Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. While a regular Instagram profile gives you a great platform to reach potential customers and share your hotel’s story, a business profile provides some extra benefits to help you better serve your audience.
I read an article the other day that stated that the reason that Google has done so well because they are constantly solving for the user. They are constantly doing what provides the user the best experience. As I was working on our bi-monthly newsletter, I couldn’t help but realize that there are many hotels out there that still are not putting the user first when it comes to email marketing.
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it was taken an exciting turn. Not only can businesses share holiday e-cards with their hundreds, and even thousand of customers, but the cards can also be customized, animated, and include audio! If your business already sends physical cards to customers, make the eco-friend ...
When creating content for social media how long are your Facebook posts? Do you include a link at each tweet? How many hashtags should you use on Instagram? What once was common practice becomes user annoyance as hotel marketing trends constantly change and a world of paranoia arises from debating whether your content strategy is good practice or “spammy”.
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not careful. This is why so many people are weary of trying out paid search. Once you get the hang of it, you realize that there’s potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
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