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For many hoteliers, analyzing data on Google Analytics can seem like a very daunting task. However, once you understand the fundamentals of what each key performance indicator (KPI) represents and what it measures, then analyzing and reporting this data becomes much easier. What many hotel marketers are not aware of is how useful Google Analytics can be in analyzing social media activity.
Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too. SEO strategies for hotels are always changing and new techniques are regularly emerging. Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made your job easier by compiling this ...
Every hotel has their own unique story to tell, therefore hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers. Before devising your hotel’s story, it is important to develop a content marketing strategy that will resonate with your target audience.
Google has finally released its 2016 Travel Trend Report and there are plenty of insightful information that hoteliers can take away from it to improve their own hotel marketing strategy. As we head into 2017, hoteliers need to step up their game in the hotel marketing landscape in order to out compete their competitors.
With the internet right at your fingertips, you don’t have to spend much, or even anything at all, just as long as you have the know-how and the time to commit to online marketing. Sure, the online market is very competitive, and with so much content, it is hard to stand out without resorting to paid advertisements.
Have you ever heard the expression, “it’s not about what you know, but about who you know?” This turn of phrase dates back to 1914-1918 but has never been truer than when it comes to hotel digital marketing in 2016. Networking is so important. When it comes to effective hotel marketing, connecting with the right people can skyrocket your marketing efforts on different platfor ...
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem.
Hotel Marketing: Integrating The Human Element Nothing turns away potential online customers like blatant advertising. Posting nothing but dry content about your business, ongoing sales, promotions, and products dehumanizes your brand. By posting nothing but that type of content, your business becomes less inviting and relatable.
The world for hotel owners can be quite difficult. There are days where you feel like you don’t even have a moment to breathe. You know that the positive aspects of being in the hotel business are worth it, but sometimes it feels like a futile effort. You put one fire out, and then it’s on to the next one. This issue comes up a lot when you are allocating hotel marketing dollars.
Now that summer is over, it’s time to start implementing seasonal marketing themes. It may be mid-September, but the holidays are approaching quicker than you may think. Furthermore, your customers are already starting to plan their annual family visits and vacations for this time of year. Don’t fall behind! Here are five strategies you should be utilizing now to reel in poten ...
Google has always been forward looking and innovative when it comes to helping travelers plan a trip easier and hassle free by implementing platforms like the Trip Planning search feature that was introduced earlier this year. Google has made it much less time consuming and stress free to plan your vacation with their latest Google Trips app.
For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your website and ties it into one of your AdWords ads1.
By now your hotel’s digital marketing strategy should be incorporating social media as one of the main components to driving traffic to your website, raising brand awareness and growing your online presence. Before you decide on allocating a large marketing budget to participate and manage all the social media channels out there, it is imperative that you take the time to resea ...
It has been said that word-of-mouth is the most powerful marketing tool, and with this ability to share thoughts with millions across the globe in a fraction of a second, it could not be more true. Customers have this inherent urge to share their product and service experiences online via reviews, blogs, or social media posts.
Much has been written about how a good content marketing strategy is an integral part of your hotel’s digital marketing campaign. In order to reap the benefits of a good content marketing strategy, you must get a grasp on what really matters to travelers who are looking to stay in your area. The purpose of any content on your website is to provide useful and valuable informatio ...
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online reviews are important enough to ac ...
One of the best things a hotel can do is run a blog. This gives customers a chance to see what activities are around your area. It’s always a great way to draw in new customers and gain direct bookings through your hotel’s website. If you’re new to the idea of blogging and its effects then you’ve come to the right place.
Whether your hotel is already active on social media and are looking for new ways to connect with your audience or are new to social media and want to know the best way to achieve results, there is one fundamental rule that every hotel marketer must follow and that is to establish engagement and build a relationship with your audience.
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