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For many hoteliers, analyzing data on Google Analytics can seem like a very daunting task. However, once you understand the fundamentals of what each key performance indicator (KPI) represents and what it measures, then analyzing and reporting this data becomes much easier. What many hotel marketers are not aware of is how useful Google Analytics can be in analyzing social media activity.
Every hotel has their own unique story to tell, therefore hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers. Before devising your hotel’s story, it is important to develop a content marketing strategy that will resonate with your target audience.
Hoteliers listen up! 2016 has come to the halfway mark and there are a few SEO trends you need to be paying attention too. SEO strategies for hotels are always changing and new techniques are regularly emerging. Instead of making you search the vastness of space also known as the internet for the information you need, we’ve gone ahead and made your job easier by compiling this ...
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it was taken an exciting turn. Not only can businesses share holiday e-cards with their hundreds, and even thousand of customers, but the cards can also be customized, animated, and include audio! If your business already sends physical cards to customers, make the eco-friend ...
When creating content for social media how long are your Facebook posts? Do you include a link at each tweet? How many hashtags should you use on Instagram? What once was common practice becomes user annoyance as hotel marketing trends constantly change and a world of paranoia arises from debating whether your content strategy is good practice or “spammy”.
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not careful. This is why so many people are weary of trying out paid search. Once you get the hang of it, you realize that there’s potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
How to Use Snapchat for Hotel Marketing In the ever-changing world of social media, more and more audiences are turning to faster forms of communication. Although Facebook remains the reigning social media platform at the time, younger audiences are turning to Snapchat for their entertainment needs.
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. You are told to do it, but no further instructions are provided in how to craft your hotel’s story. Here is the secret.
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds. Claude Hopkins There are few things that withstand the test of time in marketing. Google can change from one year to the next, or it seems like there’s a new platform sprouting up every few months.
Hotel Marketing and Crowdriff Once one dives into the world of online marketing, they are quick to learn that it requires an abundance of fresh, attractive content on a daily basis. Keeping up with this demand is time consuming, and even pricey at times. However, gathering content does not always mean hiring professional photographers to photograph your hotel, or even spending ...
A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the guest. There’s no question that competitive pricing offered by OTAs have made it much more difficult for independent hotels to drive direct bookings on their website.
The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and right. OTA’s are commanding more and more of the consumers attention. How can a hotel compete? Is it rate parity? Could it be top-notch guest satisfaction? While those are both ways that hotels can stand out in a crowded marketplace, that that wont ensure that they sh ...
Google has finally released its 2016 Travel Trend Report and there are plenty of insightful information that hoteliers can take away from it to improve their own hotel marketing strategy. As we head into 2017, hoteliers need to step up their game in the hotel marketing landscape in order to out compete their competitors.
With the internet right at your fingertips, you don’t have to spend much, or even anything at all, just as long as you have the know-how and the time to commit to online marketing. Sure, the online market is very competitive, and with so much content, it is hard to stand out without resorting to paid advertisements.
Have you ever heard the expression, “it’s not about what you know, but about who you know?” This turn of phrase dates back to 1914-1918 but has never been truer than when it comes to hotel digital marketing in 2016. Networking is so important. When it comes to effective hotel marketing, connecting with the right people can skyrocket your marketing efforts on different platfor ...
Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers face when it comes to their digital marketing success. Identifying the potential causes of failing to convert lookers into bookers is the first step in solving this very common problem.
Hotel Marketing: Integrating The Human Element Nothing turns away potential online customers like blatant advertising. Posting nothing but dry content about your business, ongoing sales, promotions, and products dehumanizes your brand. By posting nothing but that type of content, your business becomes less inviting and relatable.
The world for hotel owners can be quite difficult. There are days where you feel like you don’t even have a moment to breathe. You know that the positive aspects of being in the hotel business are worth it, but sometimes it feels like a futile effort. You put one fire out, and then it’s on to the next one. This issue comes up a lot when you are allocating hotel marketing dollars.
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