• 7 Budget-Friendly Hotel Marketing Tips

    With the internet right at your fingertips, you don’t have to spend much, or even anything at all, just as long as you have the know-how and the time to commit to online marketing. Sure, the online market is very competitive, and with so much content, it is hard to stand out without resorting to paid advertisements.

    E-Marketing Associatesin Social Paid Search SEO Content- 9 readers -
  • Effective Hotel Marketing : Connecting with the Right People

    Have you ever heard the expression, “it’s not about what you know, but about who you know?” This turn of phrase dates back to 1914-1918 but has never been truer than when it comes to hotel digital marketing in 2016. Networking is so important. When it comes to effective hotel marketing, connecting with the right people can skyrocket your marketing efforts on different platfor ...

    E-Marketing Associatesin Content- 7 readers -
  • Hotel Marketing: Integrating The Human Element

    Hotel Marketing: Integrating The Human Element Nothing turns away potential online customers like blatant advertising. Posting nothing but dry content about your business, ongoing sales, promotions, and products dehumanizes your brand. By posting nothing but that type of content, your business becomes less inviting and relatable.

    E-Marketing Associatesin Social- 12 readers -
  • Hotel Marketing Attribution: Assigning Value to Your Marketing Efforts

    The world for hotel owners can be quite difficult. There are days where you feel like you don’t even have a moment to breathe. You know that the positive aspects of being in the hotel business are worth it, but sometimes it feels like a futile effort. You put one fire out, and then it’s on to the next one. This issue comes up a lot when you are allocating hotel marketing dollars.

    E-Marketing Associatesin Paid Search- 13 readers -
  • Hotel Marketing: 5 Tactics to Use for the Holiday Season

    Now that summer is over, it’s time to start implementing seasonal marketing themes. It may be mid-September, but the holidays are approaching quicker than you may think. Furthermore, your customers are already starting to plan their annual family visits and vacations for this time of year. Don’t fall behind! Here are five strategies you should be utilizing now to reel in poten ...

    E-Marketing Associatesin SEO- 11 readers -
  • Dynamic Search Ads for Hotels; Are They for You?

    For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your website and ties it into one of your AdWords ads1.

    E-Marketing Associatesin Affiliate Paid Search SEO Google- 10 readers -
  • 3 Benefits of User Generated Content

    It has been said that word-of-mouth is the most powerful marketing tool, and with this ability to share thoughts with millions across the globe in a fraction of a second, it could not be more true. Customers have this inherent urge to share their product and service experiences online via reviews, blogs, or social media posts.

    E-Marketing Associatesin Social Content- 17 readers -
  • Why Online Reviews are Important for Your Business

    Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online reviews are important enough to ac ...

    E-Marketing Associatesin Social Google- 5 readers -
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