• How to Create an Online Voice for Your Hotel

    How to Create an Online Voice for Your Hotel As you may have found, it can be difficult to express your hotel’s voice online. Without potential customers physically visiting your hotel and meeting your friendly staff members, how will they get an idea of what your hotel is about? Sure they can visit your website and browse through the gallery of photographs, but there is more to it.

    E-Marketing Associatesin How To's- 16 readers -
  • Is Your Hotel Ready for Expanded Text Ads?

    Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100% confident that you are up to date with all the changes that have gone on this year on the platform? There were ALOT. They ranged from small changes to the interface, to completely changing the layout. They removed right-hand side ads, they put an emphasis on mobile, & they intr ...

    E-Marketing Associatesin Paid Search- 20 readers -
  • Video Trends that Hoteliers Should Look Out For

    With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...

    E-Marketing Associatesin Social- 14 readers -
  • Email Marketing Automations That Will Delight Your Guests

    Whenever you can get the help of automation you should at least give it a try. The things that marketers are tasked to do at work is only growing. I am sure that the same can be said for a hotel general managers position. GM’s have to do more with less. Revenue management, operations, and marketing are just a few of the routine tasks.

    E-Marketing Associatesin EMail- 12 readers -
  • How to Build Your Hotel’s Brand Online

    Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...

    E-Marketing Associatesin How To's- 18 readers -
  • 3 Email Tips for Better Customer Experience

    I read an article the other day that stated that the reason that Google has done so well because they are constantly solving for the user. They are constantly doing what provides the user the best experience. As I was working on our bi-monthly newsletter, I couldn’t help but realize that there are many hotels out there that still are not putting the user first when it comes to email marketing.

    E-Marketing Associatesin EMail Google- 6 readers -
  • Why You Should Use Holiday eCards to Market Your Business

    Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it was taken an exciting turn. Not only can businesses share holiday e-cards with their hundreds, and even thousand of customers, but the cards can also be customized, animated, and include audio! If your business already sends physical cards to customers, make the eco-friend ...

    E-Marketing Associatesin Social EMail- 11 readers -
  • 3 Hotel PPC Campaigns To Get You Up & Running

    Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not careful. This is why so many people are weary of trying out paid search. Once you get the hang of it, you realize that there’s potential for fantastic ROI. Below are a few tips to get your PPC account up and running.

    E-Marketing Associatesin Paid Search- 12 readers -
  • How to Use Snapchat for Hotel Marketing

    How to Use Snapchat for Hotel Marketing In the ever-changing world of social media, more and more audiences are turning to faster forms of communication. Although Facebook remains the reigning social media platform at the time, younger audiences are turning to Snapchat for their entertainment needs.

    E-Marketing Associates -
  • The Secret Guide to Creating your Hotel’s Story

    You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. You are told to do it, but no further instructions are provided in how to craft your hotel’s story. Here is the secret.

    Arielle Sanchez/ E-Marketing Associates- 8 readers -
  • 3 Advertising Truths to Help Your Hotel’s Marketing

    You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds. Claude Hopkins There are few things that withstand the test of time in marketing. Google can change from one year to the next, or it seems like there’s a new platform sprouting up every few months.

    E-Marketing Associates- 13 readers -
  • How to Use Crowdriff for Hotel Marketing

    Hotel Marketing and Crowdriff Once one dives into the world of online marketing, they are quick to learn that it requires an abundance of fresh, attractive content on a daily basis. Keeping up with this demand is time consuming, and even pricey at times. However, gathering content does not always mean hiring professional photographers to photograph your hotel, or even spending ...

    E-Marketing Associatesin Social How To's- 13 readers -
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