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  • 19 horrific social media fails from the first half of 2014

    As tempting as it is to wrestle our head of social media to the ground and begin tweeting from the company account so I can tell everyone exactly what I really think of them, I've learnt from other brand’s experiences. It never ends well. Also, Matt’s a lot bigger than me. This isn’t the first collection of social fails to feature on the blog, David Moth did a brilliant round ...

    Christopher Ratcliff/ Econsultancyin Social- 12 readers -
  • Five influencers of clean and simple web design in publishing

    Designing usable and enjoyable experiences for people online, across devices, is defining business change. it's no surprise then that some of the most visited posts on the Econsultancy blog concern web design. Chris Lake has traditionally written about web design trends for the year with eight of his 18 trends for 2014 pointing towards minimalist design.

    Ben Davis/ Econsultancyin Social- 5 readers -
  • 10 gorgeous examples of social media creative for Twitter

    Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen. One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds. You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the mo ...

    David Moth/ Econsultancyin Social- 4 readers -
  • What is the future of user-centric design?

    Recently I’ve been building a few apps for fun in my spare time. Doing so has got me thinking about various design elements, and where online design might be heading. Currently flat design is ruling the roost, but it may not always be that way... Before I go any further, I’m playing my Get Out Of jail free card.

    Matt Owen/ Econsultancy- 8 readers -
  • A guide to structuring your email marketing program

    I’ve spent a lot of time since 2009 advising clients on email strategy and implementation but less on actual implementation. I was starting to miss the fun of creating campaigns, hitting the send button and watching the results. That changed when I decided to launch a new UK crowdfunding startup, with some close friends.

    James Gurd/ Econsultancyin EMail- 13 readers -
  • What social customer service is really worth: stats

    You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly even know the detrimental effects of being bad at social media. Do you know the value of giving social customer service? Giving customer service over Twitter and other social channels is not only becoming a necessary part of a brand’s s ...

    Christopher Ratcliff/ Econsultancy- 12 readers -
  • Does eBay really hate paid search?

    Is eBay's latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater? Following the release of the final results of an ongoing study, there have been headlines proclaiming that“eBay "warns that search ads have 'no measurable benefit”. So, either eBay is making an outrageous claim that paid search ads don’t work.

    Econsultancyin Paid Search- 11 readers -
  • Navigating the complex but valuable South Korean search market

    South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region. Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.

    Econsultancyin Paid Search- 17 readers -
  • 10 interesting digital marketing stats we've seen this week

    Once again we round up some of the most interesting digital marketing statistics we've seen in the past seven days or so. This week it includes mobile advertising, digital salaries, email benchmarks, Instagram, online grocery shopping and the World Cup. For more of the same, download the Econsultancy Internet Statistics Compendium...

    David Moth/ Econsultancyin Mobile EMail- 9 readers -
  • Is email automation the beginning, the end, or just one of the bits in the middle?

    Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers? What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast? In this piece I will look at two major objectives for marketing email and discuss what is au ...

    Econsultancyin EMail- 15 readers -
  • How brands are using anonymous apps

    Anonymous apps are the latest craze. But what are they, and why are so many of them popping up? First, of course, nothing online is guaranteed to be truly anonymous. Clever audience tracking, or just knowing which friend of a friend has the job they’ve talked about hating, means you can often trace content back to the original creator.

    Tamara Littleton/ Econsultancy- 10 readers -
  • Start Me Up! Sporting Mouth for P2P World Cup predictions

    The World Cup is upon us and if you want to stake your reputation and something other than money on a sporting event, Sporting Mouth is for you. The app allows you to make sports predictions against friends for bragging rights and prizes. Here's what John Owrid, the Chairman, had to say about Sporting Mouth's functionality, development challenges and future in the market.

    Ben Davis/ Econsultancy- 9 readers -
  • How the travel industry uses email marketing

    Because I’m a sucker for punishment, two weeks ago I signed up nine different travel websites in order to see how each company uses email marketing. Here are the sites I chose: Easyjet, Ryanair, Thomas Cook, Secret Escapes, Voyage Prive, Expedia, Mr & Mrs Smith, The Weekenders and Skyscanner. I’ll be looking at the frequency of emails, the use of subject lines, the email ...

    Christopher Ratcliff/ Econsultancyin EMail- 7 readers -
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