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How do we consume media in 2014? And what media? And on which devices? Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market. I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.
Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips. Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together t ...
The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology. It explores the latest trends in mobile advertising and looks at what the future might hold. I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.
One of the best ways of improving your digital marketing skills is to try and learn from the best. That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies. Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry ...