Econsultancy - Posts from November 2014

  • Successful corporate startup ventures. Pt 1: Real mutual value

    Corporate venturing is currently booming. In this series of blog posts we’ll share what we've learned from our experience in creating partnerships between corporates and startups which deliver value to all sides. In the past few years hundreds of companies have embarked on a startup venturing strategy.

    Frank Lampen/ Econsultancy- 3 readers -
  • 10 data-visualisations that prove information is beautiful

    One of my favourite talks from last week’s Festival of Marketing was by David McCandless from Information is Beautiful. McCandless is an independent data journalist and information designer. His passion is visualising information. Wait come back! Communicating data in its raw form can be incredibly difficult to do and the results are often not worth the effort.

    Christopher Ratcliff/ Econsultancy -
  • 10 best intergalactic oddities from the internet this week

    Something feels different today... Not sure I can quite put my finger on it. It’s as if there’s been a fundamental change in the way you can read this article. Almost like if you were to stretch the edges of a window either way, it would adjust to fit. I would even go so far as to say that if you happened to be reading this on the tiniest mobile phone, your experience would b ...

    Christopher Ratcliff/ Econsultancy- 7 readers -
  • 12 amusing things that almost certainly won't break the internet

    This week’s round up is brought to you by our sponsors Alka-Seltzer, Poorly Pouch Sick Bags and the nearest bacon sandwich I can find. Yes it’s the morning after the Festival of Marketing and as such this collection of amusing entertainments from around the internet will be brought to you through mirrored sunglasses and a minor tremor.

    Christopher Ratcliff/ Econsultancy- 2 readers -
  • 13 compelling stats from around the digital world

    Stats life! That’s what all the people say. By people, I almost exclusively mean researchers, analysts and statisticians. Not that they’re not people of course. Perhaps I should start again... Welcome to our weekly round-up of all the best stats flung our way by all the best researchers, analysts and statisticians from around the marketing world, who I hope continue to do so ...

    Christopher Ratcliff/ Econsultancyin Affiliate SEO- 6 readers -
  • 16 sweet things from the internet’s spoilt birthday party

    I’m fully aware it’s not the internet’s birthday today, I just had 16 things in this week’s round-up and my brain wouldn’t let me get past using a ‘sweet 16’ riff. But just because it’s not the internet’s birthday doesn’t mean you shouldn’t buy it a present. Do you only buy your intimate life-partner flowers on their birthday? Do you only buy your children new shoes at Christm ...

    Christopher Ratcliff/ Econsultancy- 5 readers -
  • 16 sweet things from the internet’s spoilt birthday party

    I’m fully aware it’s not the internet’s birthday today, I just had 16 things in this week’s round-up and my brain wouldn’t let me get past using a ‘sweet 16’ riff. But just because it’s not the internet’s birthday doesn’t mean you shouldn’t buy it a present. Do you only buy your intimate life-partner flowers on their birthday? Do you only buy your children new shoes at Christm ...

    Christopher Ratcliff/ Econsultancy -
  • 17 highly informative personalisation blog posts and reports

    In a week’s time we’ll all be basking in the reflected glow of some of the world’s biggest brands at our Festival of Marketing. The likes of LEGO, Tesco, M&S and Barclays are set to share their marketing wisdom, and we’ve also booked Tulisa and Bradley Wiggins to add some random celebrity glitz to the mix.

    David Moth/ Econsultancyin Content- 1 readers -
  • 17 highly informative personalisation blog posts and reports

    In a week’s time we’ll all be basking in the reflected glow of some of the world’s biggest brands at our Festival of Marketing. The likes of LEGO, Tesco, M&S and Barclays are set to share their marketing wisdom, and we’ve also booked Tulisa and Bradley Wiggins to add some random celebrity glitz to the mix.

    David Moth/ Econsultancyin Content- 6 readers -
  • Just 17.9% of internet users account for 80% of shares: stats

    Almost one in five online users share videos with their social networks more than once a week. This is according to new research published by Unruly, which also reveals that the video ecosystem is becoming increasingly fragmented. The majority of video shares may occur on Facebook (59%), for the remainder there is a fairly even split across multiple platforms.

    Christopher Ratcliff/ Econsultancyin Social- 2 readers -
  • Just 17.9% of internet users account for 80% of shares: stats

    Almost one in five online users share videos with their social networks more than once a week. This is according to new research published by Unruly, which also reveals that the video ecosystem is becoming increasingly fragmented. The majority of video shares may occur on Facebook (59%), for the remainder there is a fairly even split across multiple platforms.

    Christopher Ratcliff/ Econsultancyin Social- 5 readers -
  • 18 highly effective examples of social proof in ecommerce

    With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence. Social proof (online, that is) takes many forms. Reviews are perhaps the most obvious example, but this can be conveyed in other ways. Here are some examples of sites using social proof to convince customers to take the plunge...

    Graham Charlton/ Econsultancy- 4 readers -
  • How to deal with fake online reviews

    Online reviews are worthless, some would have us believe, because of the level of fake postings. However, with the right safeguards in place, fake reviews can be contained and dealt with. Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.

    Jan Vels Jensen/ Econsultancyin How To's- 6 readers -
  • 20 most shared ads of 2014

    It’s past the mid-November point now, so guess what that means? Yes, it’s year-end list time! So prepare yourself for a constant rush of similar articles flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts.

    Christopher Ratcliff/ Econsultancyin EMail- 7 readers -
  • 20 most shared ads of 2014

    It’s past the mid-November point now, so guess what that means? It’s list time! All the hot, sexy lists begin flooding in for your perusal, enjoyment and no small amount of fury, depending on how much you like to argue with expert opinion and cold hard facts. I’ve already compiled my ‘Top 107 cotton-bud techniques’ and ’28 cute puppies that are emotionally detached from their ...

    Christopher Ratcliff/ Econsultancyin EMail- 6 readers -
    Earlier about the same topic:
  • All the stats you need for Black Friday 2014

    It’s nearly Black Friday, and you know what that means... it’s time to start queuing outside Asda at 3am to get a bit of money off a pair of headphones. Or not, depending on whether you think UK shoppers should really care about a sales event that coincides with an American public holiday that means nothing on these shores.

    David Moth/ Econsultancyin Paid Search- 12 readers -
  • Announcing The Digitals 2014 winners

    Last night we announced the winners of The Digitals awards, which celebrated the best of digital marketing and ecommerce. At an awards ceremony at Tobacco Dock, compere Michael Underwood announced the winning entries. Here's the full list... Advertising Winner: Brass & Tall for Yorkshire Building Society, Tour de France 2014 Automotive Winner: e3 for Kia Motors: Reevoo ...

    Graham Charlton/ Econsultancyin Affiliate Paid Search- 3 readers -
  • 25 best branded Vines from November 2014

    It’s our monthly round-up of the very best branded Vines of the past four weeks. For your 150 seconds of pleasure this month we have a big name celebrity whose time has been exploited for all its worth, a mystical pizza snatcher of legend and some mild mistreatment of a plastic doll. Lowe’s Not that it’s a competition or anything but Lowe’s totally won Vine this month.

    Christopher Ratcliff/ Econsultancy- 3 readers -
  • KLM: We make €25m per year from social media

    When trying to improve your digital marketing skills it’s advisable to learn from the best in the business. In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year. At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built ar ...

    David Moth/ Econsultancyin Social- 2 readers -
  • KLM: We make €25m per year from social media

    When trying to improve your digital marketing skills it’s advisable to learn from the best in the business. In social media that means taking a lesson from KLM, an airline that can achieves €25m in social sales each year. At Econsultancy’s Festival of Marketing today KLM’s social media manager Karlijn Vogel-Meijer gave an insight into the company’s strategy, which is built ar ...

    David Moth/ Econsultancyin Social- 10 readers -
  • Optimize your time: the future of conversion rate optimization

    Almost two decades ago, Jeffrey and I started evangelizing the notion that your conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. Good companies know how to persuade visitors, but legendary companies better understand their visitors and their desires, and do more than simply satisfying those desires.

    Bryan Eisenberg/ Econsultancy -
  • 50+ key takeaways and soundbites from the Festival of Marketing

    Last week thousands of marketers attended our Festival of Marketing at the Tobacco Dock in London. It was a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Marks and Spencer, Coca-Cola, Buzzfeed, KLM and many more industry experts sparking discussions in a unique mix of Q&As, debates, case studies and workshops.

    Christopher Ratcliff/ Econsultancyin Mobile- 5 readers -
  • 50+ key takeaways and soundbites from the Festival of Marketing

    Last week thousands of marketers attended our Festival of Marketing at the Tobacco Dock in London. It was a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Marks and Spencer, Coca-Cola, Buzzfeed, KLM and many more industry experts sparking discussions in a unique mix of Q&As, debates, case studies and workshops.

    Christopher Ratcliff/ Econsultancyin Mobile- 7 readers -
  • Would training turn store staff into in-store marketers?

    With new technologies like iBeacon, the in-store experience offers a rich seam of customer insight for retailers to mine, but ensuring shop-floor staff are trained to interpret those insights and act more like marketers is vital. In recent years, online pure-plays such as Asos have made a great success of using insights gleaned from customer interactions to keep people coming back for more.

    Sebastian Gutierrez/ Econsultancy- 6 readers -
  • Would training turn store staff into in-store marketers?

    With new technologies like iBeacon, the in-store experience offers a rich seam of customer insight for retailers to mine, but ensuring shop-floor staff are trained to interpret those insights and act more like marketers is vital. In recent years, online pure-plays such as ASOS have made a great success of using insights gleaned from customer interactions to keep people coming back for more.

    Sebastian Gutierrez/ Econsultancy- 1 readers -
  • Using data science with A/B tests: Sample sizing

    A/B testing is now an integral part of digital marketing. But the tests can produce the wrong results if they are not conducted correctly. Here is part one of a three-part series about how you can use data science techniques to avoid making big mistakes with your A/B tests. Ever since Wired revealed that Amazon ran hundreds, if not thousands, of tests on customers to optimize ...

    Jeff Rajeck/ Econsultancy- 1 readers -
  • Using data science with A/B tests: Sample sizing

    A/B testing is now an integral part of digital marketing. But the tests can produce the wrong results if they are not conducted correctly. Here is part one of a three-part series about how you can use data science techniques to avoid making big mistakes with your A/B tests. Ever since Wired revealed that Amazon ran hundreds, if not thousands, of tests on customers to optimize ...

    Jeff Rajeck/ Econsultancy- 3 readers -
  • The importance of market research: Launching a new product

    Launching a product in an established industry is extremely difficult. Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market. Understanding your customer is often quoted as essential in most areas of marketing.

    Joel Windels/ Econsultancy -
  • The importance of market research: Launching a new product

    Launching a product in an established industry is extremely difficult. Customers may have a perceived expectation of what the product should be, and how it should compare to products that are already in the market. Understanding your customer is often quoted as essential in most areas of marketing.

    Joel Windels/ Econsultancy- 2 readers -
  • Four facts you need to know about product recommendations

    Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many ways to present product recommendations, I’ve decided to highlight four facts based on anonymous aggregated data collected from 50m sessions that were exposed to product recommendations.

    Ido Ariel/ Econsultancy- 4 readers -
  • Four facts you need to know about product recommendations

    Product recommendations are responsible for an average of 10%-30% of ecommerce site revenues. However, with so many ways to present product recommendations, I’ve decided to highlight four facts based on anonymous aggregated data collected from 50m sessions that were exposed to product recommendations.

    Ido Ariel/ Econsultancy- 2 readers -
  • What to do when consumer reviews turn ugly..

    While online reviews are a positive thing for businesses today, there can be some downsides. Discover how to deal with these and turn them into a positive for your company. Online reviews have a positive effect for businesses; according to our Trust Economy Report, they create the potential to generate 40% more revenue each year.

    Jan Vels Jensen/ Econsultancy- 8 readers -
  • What users think of B&Q's new responsive site

    Last month, B&Q unveiled a new responsive website, as part of a £60m redesign of its website and backend systems. The new site was reviewed by David Moth earlier this month and to follow this up we decided to get some feedback by asking users to test the site, using whatusersdo. A mix of desktop, mobile and tablet users were asked to perform two tasks on the site.

    Kathryn Mcdonnell/ Econsultancy- 1 readers -
  • The two types of project failure

    There are two types of project failure. You need to manage them differently. Projects fail. Lots of them. We don't really know how many, as the statistics vary widely. And most of the statistics are pretty dubious. They’re gathered using questionable sampling methods. They define failure ambiguously. And their authors generally have a vested interest in talking up failure rates.

    Graham Oakes/ Econsultancy -
  • The two types of project failure

    There are two types of project failure. You need to manage them differently. Projects fail.Lots of them. We don't really know how many, as the statistics vary widely. And most of the statistics are pretty dubious. They’re gathered using questionable sampling methods. They define failure ambiguously. And their authors generally have a vested interest in talking up failure rates.

    Graham Oakes/ Econsultancy- 4 readers -
    Earlier about the same topic:
  • Q&A: Aleyda Solis on SEO in a multi-device world

    Aleyda Solis is a well known International SEO consultant, blogger and speaker. With many years of experience, Aleyda has worked for European, American and Latin American companies, developing international, multilingual, and mobile SEO projects. We're very pleased to have Aleyda presenting at our Festival of Marketing event this month.

    Graham Charlton/ Econsultancyin SEO- 4 readers -
  • Do exact match domains still work as an SEO tactic?

    While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work. Indeed, a recent study found that exact match domains were able to rank highly with fewer links and less content than branded competitors. I've decided to delve deeper into this issue with some examples and opinions from a cast of SEO experts...

    Graham Charlton/ Econsultancyin SEO- 16 readers -
  • Do exact match domains still work as an SEO tactic?

    While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work. Indeed, a recent study found that exact match domains were able to rank highly with fewer links and less content than branded competitors. I've decided to delve deeper into this issue with some examples and opinions from a cast of SEO experts...

    Graham Charlton/ Econsultancyin SEO- 10 readers -
  • Six paid search tips for a very merry Christmas

    Paid search is a key element of marketing campaigns during the festive shopping season. What should advertisers be focusing on to succeed this year? Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when planning your campaigns, but don’t simply replicate the ...

    Matthew Whitehead/ Econsultancyin Social Paid Search- 5 readers -
  • Six paid search tips for a very merry Christmas

    Paid search is a key element of marketing campaigns during the festive shopping season. What should advertisers be focusing on to succeed this year? Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when planning your campaigns, but don’t simply replicate the ...

    Matthew Whitehead/ Econsultancyin Social Paid Search- 3 readers -
  • Six brand case studies that proved the value of storytelling

    Storytelling in marketing terms isn’t just about producing an advert with a narrative, it’s about telling the story of the ‘brand’ across multiple channels and using various tools and methods. Storytelling techniques can give credibility and personality to brands both large and small. You can build more meaningful relationships with customers by either highlighting the people ...

    Christopher Ratcliff/ Econsultancy- 2 readers -
  • Start Me Up! TreSensa: branded HTML5 games for mobile

    Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa? I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring. Take a look.. In one sentence, what is your product/service? TreSensa is a native marketing platform for mobile that leverages branded “tap and play” HTML5 games (no app store download required ...

    Ben Davis/ Econsultancy -
  • Start Me Up! TreSensa: branded HTML5 games for mobile

    Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa? I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring. Take a look.. In one sentence, what is your product/service? TreSensa is a native marketing platform for mobile that leverages branded “tap and play” HTML5 games (no app store download required ...

    Ben Davis/ Econsultancy- 1 readers -
  • The current social media landscape: statistics

    The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’. Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet. Instagram has stuck the knife into fledgling platform Vine by offering similar video ca ...

    Christopher Ratcliff/ Econsultancyin Social- 2 readers -
  • The current social media landscape: statistics

    The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’. Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet. Instagram has stuck the knife into fledgling platform Vine by offering similar video ca ...

    Christopher Ratcliff/ Econsultancyin Social -
  • Seven reasons for the unstoppable rise of CRM

    I'm at Microsoft Convergence in Barcelona. I'm also in the middle of compiling a report on multichannel marketing. Both of these endeavours leave me bemused as to why I haven't heard people using the phrase 'the year of CRM'. Perhaps it just doesn't have the ring to it that 'year of mobile' always did.

    Ben Davis/ Econsultancyin Paid Search- 5 readers -
  • Seven reasons for the unstoppable rise of CRM

    I'm at Microsoft Convergence in Barcelona. I'm also in the middle of compiling a report on multichannel marketing. Both of these endeavours leave me bemused as to why I haven't heard people using the phrase 'the year of CRM'. Perhaps it just doesn't have the ring to it that 'year of mobile' always did.

    Ben Davis/ Econsultancyin Paid Search- 3 readers -
  • How the GOV.uk team future-proofed its web strategy

    Along with many others, we've been full of praise for the Government Digital Services at Econsultancy. This is why we have two speakers from GDS at next week's Festival of Marketing. Creative Director Russell Davies is one of our headliners, and here he provides an insight into the process and strategy behind improving every aspect of the government’s online presence.

    Graham Charlton/ Econsultancyin How To's- 5 readers -
  • How the GOV.uk team future-proofed its web strategy

    Along with many others, we've been full of praise for the Government Digital Services at Econsultancy. This is why we have two speakers from GDS at next week's Festival of Marketing. Creative Director Russell Davies is one of our headliners, and here he provides an insight into the process and strategy behind improving every aspect of the government’s online presence.

    Graham Charlton/ Econsultancyin How To's -
  • Starbucks, Costa Coffee and some ‘damn fine’ Facebook pages

    Starbucks and Costa Coffee are currently the most popular food and drink brands on Facebook. Starbucks is at the top of the league in the UK with 1.3m Facebook followers. Costa Coffee is close behind in second place with 1.2m. They are also the only food and drink brands to have more than 1m followers. Facebook is a tough platform for brands to succeed on, although it is still possible.

    Christopher Ratcliff/ Econsultancyin Social -
  • Starbucks, Costa Coffee and some ‘damn fine’ Facebook pages

    Starbucks and Costa Coffee are currently the most popular food and drink brands on Facebook. Starbucks is at the top of the league in the UK with 1.3m Facebook followers. Costa Coffee is close behind in second place with 1.2m. They are also the only food and drink brands to have more than 1m followers. Facebook is a tough platform for brands to succeed on, although it is still possible.

    Christopher Ratcliff/ Econsultancyin Social- 3 readers -
  • Making the move from Big Data to 'Smart Data'

    In the past decade there has been a massive increase in the amount of data that is potentially available to marketers. But simply having a lot of data is of no real use to anyone. It’s the quality of the data and what you do with it that counts. If I may indulge in the use of some buzzwords: marketers need to move from big data to smart data.

    David Moth/ Econsultancy- 1 readers -
  • Making the move from Big Data to 'Smart Data'

    In the past decade there has been a massive increase in the amount of data that is potentially available to marketers. But simply having a lot of data is of no real use to anyone. It’s the quality of the data and what you do with it that counts. If I may indulge in the use of some buzzwords: marketers need to move from big data to smart data.

    David Moth/ Econsultancy- 4 readers -
  • Q&A: Microsoft on CRM, retail and B2B marketing

    I've been eating tapas in Barcelona at Microsoft Convergence. One area I was keen to discuss with Microsoft was retail, an industry the tech giant is doing more in, not just with vanilla CRM but also POS, end-to-end solutions and web. I spoke to Seth Patton, senior director of marketing for Microsoft Dynamics CRM. Here's what he had to say about change in this sector. I.T.

    Ben Davis/ Econsultancy -
  • Why Christmas begins early for online retailers

    There used to be an unspoken rule about the Christmas retail season that any ads would only begin after Bonfire Night was over. After that, the deluge began. Unusually for today’s society, this particular season is getting longer not shorter, as advertisers and retailers inculcate in consumers the idea that Halloween is now the time when the floodwaters are unleashed.

    Monty Munford/ Econsultancy -
  • Why Christmas begins early for online retailers

    There used to be an unspoken rule about the Christmas retail season that any ads would only begin after Bonfire Night was over. After that, the deluge began. Unusually for today’s society, this particular season is getting longer not shorter, as advertisers and retailers inculcate in consumers the idea that Halloween is now the time when the floodwaters are unleashed.

    Monty Munford/ Econsultancy- 3 readers -
  • Cathay Pacific unveils new responsive site, but fails to optimise checkout

    A few weeks ago I reviewed the state of web design in Asia’s airline industry. It was surprising to find that these major brands expected customers to put up with clunky, out-dated web forms and a difficult purchase journey. But Cathay Pacific was clearly already aware of the issue and has just unveiled a new responsive site as part of a wider rebranding exercise that seeks t ...

    David Moth/ Econsultancy- 1 readers -
  • Cathay Pacific unveils new responsive site, but fails to optimise checkout

    A few weeks ago I reviewed the state of web design in Asia’s airline industry. It was surprising to find that these major brands expected customers to put up with clunky, out-dated web forms and a difficult purchase journey. But Cathay Pacific was clearly already aware of the issue and has just unveiled a new responsive site as part of a wider rebranding exercise that seeks t ...

    David Moth/ Econsultancy- 2 readers -
  • Using data science with A/B tests: chi-squared testing

    In my previous posts about A/B testing, I made the case that you need to consider the math behind A/B testing, or risk having invalid, or even wrong, results. My first suggestion is to use sample sizing, but that requires a lot of tests. Here's how to do something similar without nearly as many. With just a little bit of analysis you can check the validity of your A/B test b ...

    Jeff Rajeck/ Econsultancy- 2 readers -
  • Using data science with A/B tests: chi-squared testing

    In my previous posts about A/B testing, I made the case that you need to consider the math behind A/B testing, or risk having invalid, or even wrong, results. My first suggestion is to use sample sizing, but that requires a lot of tests. Here's how to do something similar without nearly as many. With just a little bit of analysis you can check the validity of your A/B test b ...

    Jeff Rajeck/ Econsultancy- 6 readers -
  • How does Google judge quality content?

    Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.

    Marcus Tober/ Econsultancyin SEO Content Google How To's- 11 readers -
  • How does Google judge quality content?

    Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.

    Marcus Tober/ Econsultancyin SEO Content Google How To's- 6 readers -
  • Why trust is vital if brands are to make the most of consumer data

    Anyone who has ever watched Spider-Man will know that with great power comes great responsibility. Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust. This is particularly important in our world of freemium products that rely on a value exchange of di ...

    David Moth/ Econsultancyin EMail- 5 readers -
  • Why trust is vital if brands are to make the most of consumer data

    Anyone who has ever watched Spider-Man will know that with great power comes great responsibility. Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust. This is particularly important in our world of freemium products that rely on a value exchange of di ...

    David Moth/ Econsultancyin EMail- 2 readers -
  • The eight steps of Grant Thornton's international CRM roll-out

    How did Grant Thornton roll out an international CRM solution? Rick Stow ran the global CRM collaborative at Grant Thornton, global accountancy and tax advisory firm, and now focuses on the US. I caught up with him at Microsoft Convergence 2014 in Barcelona. Here's what he had to say about the large project of rolling out a CRM system.

    Ben Davis/ Econsultancy- 3 readers -
  • International SEO: A beginner's skills guide

    Or… how to attract the attention of global search audiences in territories that aren’t your own? So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good. You’ve also triumphed with your local SEO and now your business is regularly providin ...

    Christopher Ratcliff/ Econsultancyin Paid Search SEO- 2 readers -
  • International SEO: A beginner's skills guide

    Or… how to attract the attention of global search audiences in territories that aren’t your own? So you’ve successfully adopted a brilliant tactical SEO strategy, your business is achieving high organic rankings for all your most desired search terms, traffic is flooding in and life is good. You’ve also triumphed with your local SEO and now your business is regularly providin ...

    Christopher Ratcliff/ Econsultancyin Paid Search SEO- 6 readers -
  • Hyundai opens digital car showroom

    Hyundai has opened what it calls the UK's first digital car showroom at Bluewater in Kent today. Apparently, 40% of Britons are more likely to buy a car if they can avoid speaking to a sales person in the process, so this initiative aims to take them out of the equation. What is significant here is that customers can test drive a car, arrange finance and trade ins and buy all from the showroom.

    Graham Charlton/ Econsultancy -
  • Hyundai opens the UK’s first digital car showroom

    Hyundai has opened what it calls the UK's first digital car showroom at Bluewater in Kent today. Apparently, 40% of Britons are more likely to buy a car if they can avoid speaking to a sales person in the process, so this initiative aims to take them out of the equation. What is significant here is that customers can test drive a car, arrange finance and trade ins and buy all from the showroom.

    Graham Charlton/ Econsultancy- 2 readers -
    Earlier about the same topic:
  • Eight interesting digital marketing stats we've seen this week

    It's Friday, and as my colleague Ben Davis is busy with other tasks I've saddled up to takeover the internet statistics round up once again. This week it includes customer data, Toyota's Twitter skills, mobile search, Christmas discounts, eBay, and other digital marketing goodness. For more of the same, download the Econsultancy Internet Statistics Compendium...

    David Moth/ Econsultancy -
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