Econsultancy - Posts from November 2014

  • The single customer view: Is it really achievable?

    Achieving a single customer view is supposedly the ultimate goal for digital marketers, but is it really feasible? Building this complete, joined-up view of the customer is a costly and time-consuming project, and while some have made decent progress, others still have a mountain to climb. A new report published today by Econsultancy and Innometrics investigates the current l ...

    David Moth/ Econsultancy- 1 readers -
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