Econsultancy - Posts from December 2014

  • The 1,000 year-old foundations of customer experience

    Many executives are overwhelmed by the rate of change in digital. Little wonder that some just give up trying to understand what currently drives customers. However if you strip away the smartphones, iPads and wearable devices, you’ll see that consumer needs haven’t really changed that much. In fact, the desires of the always-on digital consumer may be identical to those opera ...

    Christopher Ratcliff/ Econsultancyin Social- 4 readers -
  • 11 magnificent stats from around the digital world

    I want it stat way! This is the last stats round-up before Christmas, a time when we can all down our data-vizs, forget all about data and remember we had a family. This week it’s a treasure trove of online video, spam emails, social brands, yet more Black Friday madness and much more. First off, a glut of stats from Akamai and YouGov Black Friday and Cyber Monday Bring New ...

    Christopher Ratcliff/ Econsultancy- 5 readers -
  • 11 best branded Instagram videos from November 2014

    It’s the monthly round-up of mini social video wonders from the wide world of brands on Instagram. Put aside 165 seconds, pop on your headphones, sit back and enjoy. LEGO Moving away from the stop-motion of previous efforts, this tackles the classic tale of Sisyphus with the gravitas and of the Chuckle Brothers. Ford A quick glimpse into the semi-near future.

    Christopher Ratcliff/ Econsultancyin Social- 6 readers -
  • What is micro UX? 11 joyful examples

    It’s the little details that make a big difference. Micro UX is a small element in a product’s design, focused entirely on a single task. These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user. As Dan Saffer the author of Microinteractions states “it’s the details that make systems feel more human, and more humane.

    Christopher Ratcliff/ Econsultancy- 7 readers -
  • 13 ways you’re doing social customer service wrong

    One good thing about working in online retail is that nobody will catch you yawning behind the counter or drinking a cup of tea on the shop floor. One bad thing about working in online retail is that customers expect the same quality of service from you as a face-to-face interaction, especially if things go wrong.

    Christopher Ratcliff/ Econsultancyin Social- 4 readers -
  • 13 insightful stats from around the digital world

    Stats entertainment. And by golly I’ll be wringing as much entertainment as I possibly can from this latest collection of up-to-date stats and data sent to us from researchers, analysts and statisticians across the digital marketing realm. Slow-mo While mobile has increased its importance, desktop still remains a considerable part of email marketing strategy.

    Christopher Ratcliff/ Econsultancyin Paid Search EMail- 10 readers -
  • 13 interesting quotes from our programmatic marketing panel

    Any discussion around programmatic advertising will eventually turn to the topic of transparency. And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning. The four panel members were: Sital Banerjee, global head of media at Philips. Mikko Kotila, media investment consultant. Pierre Naggar, EU managing director at Turn.

    David Moth/ Econsultancy- 11 readers -
  • 14 things from the internet this week deemed most 'internetty'

    Lists. From the dawn of time human beings have yearned to rank everything they see in a certain order. From the Neanderthals ranking caves in order of roominess in the annual AA Best Cave magazine, to Victorians ranking penny farthings in order of least to most precarious in the monthly Pennies For Your Thought journal, to the future when the enslaved human masses will be rank ...

    Christopher Ratcliff/ Econsultancy- 5 readers -
  • 15 fascinating insights from Econsultancy’s 2014 reports

    We’re not just a pretty face. As a regular visitor to the blog, you’ll no doubt be aware of the magnificent free content on offer to you from our small band of marketing and digital experts here on the blog. This is just scratching the surface of what Econsultancy has to offer though... If you scroll up to the little ‘research’ tab on the top lefthand side you will enter a w ...

    Christopher Ratcliff/ Econsultancyin EMail- 11 readers -
  • 15 of the best Instagram videos of 2014

    Since introducing video functionality to its app last year, we’ve seen an incredibly diverse range of brilliant Instagram videos from brands throughout 2014. As the compiler of the monthly best Instagram round-up it is my task to cherry-pick the very best that 2014 had to offer. As I stated in the best Vines of 2014 round-up, you may disagree on the individual choices I’ve ma ...

    Christopher Ratcliff/ Econsultancyin Social- 7 readers -
  • 15 tips for improving ecommerce returns policies

    After the blowout of Black Friday and Cyber Monday, returns are expected to peak today, as customers change their minds about the presents they have already bought. So, with returns volumes potentially rising this Christmas, how should retailers handle returns? It has been dubbed, horribly, 'Boomerang Wednesday', and customers will look to return items in time to choose alter ...

    Graham Charlton/ Econsultancy- 5 readers -
  • 17 crucial web design trends for 2015

    Please do not mistake me for some kind digital prognosticator, soothsayer guru, evangelist, swami, samurai or whatever risible term is currently popular in digital marketing circles. I am but one writer who has spent the last year immersed (and only occasionally floundering) in previously unchartered waters in my first 12 months of writing for Econsultancy.

    Christopher Ratcliff/ Econsultancy- 15 readers -
  • Successful corporate-startup ventures. Pt 2: Doing the deal

    In the last post, we looked at finding real mutual value in corporate–startup venturing linkups. In this post we’ll look at doing the deal in the right way. Designing a deal structure which gets the value exchange, risk and rewards properly and fairly allocated is much more complex than many realise before embarking on the startup venture strategy.

    Frank Lampen/ Econsultancy- 6 readers -
  • The 2014 retail IPO explosion: what does this mean for retail technology?

    In the past year there have been as many British retailers listing on the stock exchange as there were in the previous ten, as the online and discount players that are shaking up shopping flock to go public. This flood of initial public offerings (IPOs) has been driven by fundamental changes occurring in the industry with the massive growth of ecommerce and evolving shopping habits.

    Darryl Adie/ Econsultancy- 7 readers -
  • 20+ stats that show the state of mobile marketing in China

    You probably don’t need me to tell you that mobile usage in China is rather massive. But just how big is the opportunity and how are Chinese marketers approaching the challenge? A new report from Econsultancy and the Mobile Marketing Aassociation answers these questions and more. The State of Mobile Marketing in Asia Pacific Report takes a close look at how APAC organisation ...

    David Moth/ Econsultancyin Mobile- 12 readers -
  • The top 20 fail-iest social media fails of 2014

    Because all websites are contractually obliged to write this article every year... And why should we be any different? I’m safe in my ivory tower, fully confident that I’ll never, ever do anything even slightly incorrectly on our own social media channels, and even if I do, it was probably a hack.

    Matt Owen/ Econsultancyin Social- 9 readers -
  • Mobile marketing & commerce trends from 2014 & into 2015

    Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now. The technology evolves and improves every year bringing with it new challenges and opportunities for brands. As we’re reaching the end of 2014 it’s a good time to look back on the past 12 months and discuss which were the most important mobile trends.

    David Moth/ Econsultancyin Mobile- 9 readers -
  • 30 of the best Vines of 2014

    Don’t tell Instagram video this but *looks around to check Instagram isn’t within hearing distance* I like Vine more. Vine encourages a level of innovation, humour, imagination and low-budget ‘can-do’ spirit that sees brands step out of the comfort zone and become a lot more human. Whereas brands on Instagram can still hide behind its filters, tools and longer running time.

    Christopher Ratcliff/ Econsultancy- 6 readers -
  • Econsultancy's top 25 blog posts of 2014

    It's that time of year again, so here's a round-up of some of the most popular posts written by the Econsultancy team this year. Here's the top 25 blog posts of 2011, 2012 and 2013. As usual, posts are ranked by number of page views. Yes, 21 of these posts are numbered lists. What of it? At number one by a mile, this post on web design trends for 2014 from Chris Lake.

    Graham Charlton/ Econsultancyin Content- 5 readers -
  • Econsultancy's top 25 guest posts of 2014

    Since I compiled this list in 2010, 2011, 2012 and 2014 here are the most popular posts from our splendid selection of contributors. We've actually published far fewer posts from outside contributors this year, but there are still some excellent articles in this list. So here's the top 25, ordered by pageviews, and thanks to all who have contributed... Here's the top 25..

    Graham Charlton/ Econsultancyin Social Mobile EMail- 4 readers -
  • Ecommerce in 2014: which brands are getting it right?

    Which ecommerce sites are setting an example that others can learn from? As part of our series of 2014 round ups, I've asked some ecommerce professionals for their suggestions... The expert panel Matthew Curry, Head of Ecommerce at Lovehoney. Matt was hard to please this year, though he did have this so say: "What I'm most impressed by are people looking to disrupt the sta ...

    Graham Charlton/ Econsultancy- 10 readers -
  • Seven of the best social campaigns from November 2014

    December is upon us so now's the time to roundup the finest social campaigns we saw in the past 30 days or so. As always this list is based purely on things that I thought were clever, inspirational or just plain noteworthy. We’re not here to try and measure ROI so please don’t leave any snarky comments nor troll me on Twitter. Now let’s begin...

    David Moth/ Econsultancy- 8 readers -
  • What were the biggest SEO trends from 2014?

    What’s that? You want one more SEO trends roundup before the end of the year? Well, okay then, but this is your last one. Following on from our posts looking at search predictions for next year and the SEO’s 2015 wishlist, it’s time to take a look back at the major trends from the past 12 months.

    David Moth/ Econsultancyin SEO- 6 readers -
  • Everything you need to know about Digital Cream Singapore 2014

    Want to know what's happening in the red-hot world of Asian digital marketing? Well this summary of Econsultancy's Digital Cream event in Singapore will help you to find out. Below is a summary of what was discussed at the roundtable event on November 20 2014 - but first have a quick look at this tweet. "Marketing practice is 5yrs behind marketing vision". Sad but true.

    Jeff Rajeck/ Econsultancyin EMail- 6 readers -
  • Which company sent the most spam in 2014?

    It’s an end-of-year list you didn’t know you wanted. Which brand filled your inbox with corporate clutter? Whose business saw their daily marketing emails lead to the most unsubscribes? Which company’s irrelevant broadcasting made you hit the spam button? It’s not all about naming and shaming (although most of it is of course), Unroll.me https://unroll.

    Christopher Ratcliff/ Econsultancyin EMail- 12 readers -
  • Content marketing in 2014: key trends and examples

    As 2014 comes to a close, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well this year. What do you see as the key trends for content marketing in 2014? James Carson, Director at Digital Factoid: More and better video is being produced by brands all the time.

    Graham Charlton/ Econsultancyin EMail Content- 9 readers -
  • The best mobile campaigns from 2014: the expert view

    You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another. This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months. It follows on from a similar post looking at the biggest mobile trends from 2014. Now, on with the expert opinions...

    David Moth/ Econsultancyin Mobile- 8 readers -
  • One month left of 2014: how can advertisers make it count?

    With the end of 2014 fast approaching, there’s still time to get the most out of your remaining advertising budget this December. UK shoppers are set to spend £17.4bn online this December, up 19.5% from last year, according to the Centre of Retail Research, and advertising investment will no doubt increase by similar levels as we race toward the end of the 2014’s ‘golden quarter’.

    Jon Myers/ Econsultancyin How To's- 2 readers -
  • Leaping towards localisation: Worldwide sales in 2014

    As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world. It’s also a time when we try to foresee opportunities for the next year ahead. I’m a big believer in learning from the market, in order to be best-placed to deliver according to its demands.

    Christian Arno/ Econsultancy- 6 readers -
  • SEO trends for 2015: what does the future hold?

    We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at soothsaying, so I asked some of our good friends from the SEO world what they think is on the horizon. Read on to find out what they came up with, or to learn more download our SEO Best Practice Guide...

    David Moth/ Econsultancyin SEO- 3 readers -
  • Happy Christmas from Econsultancy, see you in 2015

    As Econsultancy sets its out of office reply to ‘can’t talk, stuffing mince pies in my face’ all that’s left to do is publish one final missive before we disappear into a fog of sherry, then forget to use that Heston Blumenthal turkey brining kit we bought while a bit tipsy in Waitrose last night. Before that happens though, all of us here at Econsultancy would like to say a h ...

    Christopher Ratcliff/ Econsultancyin Mobile EMail- 4 readers -
  • How the sharing economy will develop in 2015

    The sharing economy has grown exponentially in the past few years to the point where it has impacted nearly all industries. Airbnb and Uber are the most obvious examples, but other sectors such as logistics, utilities and education have also been disrupted by new startups. And I previously wrote a post looking at five interesting startups that are impacting life sciences.

    David Moth/ Econsultancyin How To's- 3 readers -
  • The SEO’s 2015 wishlist: what would you like to see happen in search?

    It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what they think will happen in search next year, and now it’s time to reveal what search experts would lik ...

    David Moth/ Econsultancyin Paid Search SEO- 3 readers -
  • Battle of the behemoths: John Lewis vs Debenhams

    If you were looking for examples of retailers that have really nailed online shopping, you wouldn’t expect to have to look much further than goliaths John Lewis and Debenhams. But what is the secret of a fabulous online shopping experience, is it about mimicking the in-store experience? Or about offering facilities that shops can’t provide? We ran a comparison of the online C ...

    Econsultancy- 18 readers -
  • 35 heart-warming quotations for content marketers and strategists

    ‘Tis the season for some inspirational and consoling nuggets of wisdom. I've rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts... Happy holidays! For more on this topic check out our content marketing periodic table or download the Digital Content Strategy Best Practice Guide.

    Dan Brotzel/ Econsultancyin EMail Content- 9 readers -
  • Global online population reaches 3bn: report

    This may come as a surprise, but apparently the internet is proving to be remarkably popular. According to the most recent calculations more than 3bn people now have access to the internet, which equates to around 42% of the global population. If you compare the online population in 2014 to that in 2000 then you see that developing regions have seen the sharpest growth, which ...

    David Moth/ Econsultancy- 4 readers -
  • Will gTLDs help you rank higher in search results?

    The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin. Will they help you rank higher in searches? Of course, Google has categorically denied that there would be any rankings benefit from using the new domain extensions. And this seems to align with its strategy of reducing the impact of keywords in domain ...

    Marcus Tober/ Econsultancy- 6 readers -
  • Marketing in the 'stream'

    Earlier this year Evan Spiegel, CEO of Snapchat, gave a keynote address where he talked about three characteristics of the era we’re living in: internet everywhere, fast and easy media creation and ephemerality. Snapchat is particularly known for the third of those, of course; the evaporating selfie, capturing a ‘moment of me, now’ has become an incredibly popular form of self-expression.

    Ashley Friedlein/ Econsultancy- 1 readers -
  • Fight Club! Toys R Us vs Smyths

    Did you miss out on the bargains of Black Friday? Perhaps in an effort to catch up you’re reading this in between filling your online Christmas shopping basket. If so, you’re in good company as today is Cyber Monday which typically has the biggest online sales of the year. Ahead of this landmark day, we decided to take a look at two major toy retailers, which have both an onl ...

    Kathryn Mcdonnell/ Econsultancy- 8 readers -
  • Which retailers handled the Cyber Monday sales well?

    It seems that, as well as falling for Black Friday, the UK's ecommerce sites staged some big Cyber Monday promotions. Most sites have sales on today, so how are they dealing with sales? Are they providing a good user experience? Sales are sales, and ultimately customers want a bargain, but there are different ways of presenting them.

    Graham Charlton/ Econsultancy- 2 readers -
  • More marketers are needed in the boardroom: report

    In November we published our Value of Marketing report, in which we discussed the need for CMOs and CFOs to talk the same language. The current status quo where finance commands the greatest voice in the boardroom needs to be challenged. Half of the FTSE 100 CEOs have an accounting or financial management background, compared to just 10% who come from marketing or advertising.

    Christopher Ratcliff/ Econsultancy- 5 readers -
  • Black Friday email marketing: Eight retail examples

    Black Friday has come and gone, leaving my inbox full to the brim with tempting offers and discounts. Thanksgiving sales have been big business in the US for many years but they’re now starting to catch on among UK retailers as well. We wrote last week about how the likes of Argos and John Lewis were building up for Black Friday sales, and also looked at how some sites fell o ...

    David Moth/ Econsultancyin EMail- 4 readers -
  • Apple: the customer journey from search to checkout

    In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view. Much like previous investigations on UK retailers John Lewis and Halfords this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.

    Christopher Ratcliff/ Econsultancyin Paid Search- 7 readers -
  • Why Amazon was the winner on Black Friday

    Last year Black Friday was a relatively new promotional concept for retailers in the UK. Fast forward 12 months and you’d be hard pressed to find a UK consumer who hasn’t heard of Black Friday or been on Amazon. While lots of retailers put on sales, Amazon was the most impressive for me. Here's why...

    Econsultancy- 4 readers -
  • There’s no such thing as one right price in retail

    We live in a constantly changing market, why should your prices be static? That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why? Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.

    Arie Shpanya/ Econsultancy- 4 readers -
  • How AO.com owned Black Friday with agile marketing

    We like agile marketing here at Econsultancy. It's a sign that an organisation has the right setuo, as it can react quickly and take advantage of situations. It's also often very clever and / or amusing. Here's another example from Black Friday. Seeing that rivals' sites were suffering under unexpected levels of traffic, AO.com saw an opportunity.

    Graham Charlton/ Econsultancyin Paid Search How To's- 10 readers -
  • Brand logos in a responsive design age

    You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first. It’s also a work in progress. We value you’re feedback greatly, and as evidenced by the huge amount of comments left on our first article published after launch, you’re not shy about providing it.

    Christopher Ratcliff/ Econsultancy- 4 readers -
  • Why advertisers shouldn’t be afraid to pay more for programmatic ads

    The biggest misunderstanding about programmatic advertising is it’s a way to buy ads at a lower price, when it’s really about using data to determine the value of ads and pay accordingly. Recently there have been a number of large brands shifting digital budgets to programmatic advertising. However, some of these brands seem to be approaching programmatic in a similar way as ...

    Econsultancy- 7 readers -
  • How retailers handle site search for the most popular Christmas gifts

    In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them. When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular m ...

    Christopher Ratcliff/ Econsultancyin How To's- 2 readers -
  • Mondelez: programmatic accounts for 90% of our social ads

    Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard. A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.

    David Moth/ Econsultancy- 10 readers -
  • Q&A: eBay on mobile commerce and innovation

    EBay invested heavily in mobile from very early on, and its sales niow reflect the value of this strategy. Almost half of eBay’s transactions globally are now touched by mobile at some point in the transaction, whether people researcyh or buy on moble. I've been speaking to Jonathan Gabbai, Head of International Mobile at eBay about its mobile strategy...

    Graham Charlton/ Econsultancy- 3 readers -
  • Customer experience: building customer relationships for life

    Savvy marketers know that the internet puts people in control. These prospective buyers are going on a journey of their own making, and smart marketers know that creating engaging content and being exceptionally helpful will help position their brand as the only logical choice. This is according to Brian Clark’s Masters of CX report Beyond the Sale: Building Customer Relationships for Life.

    Christopher Ratcliff/ Econsultancy- 7 readers -
  • Quick cuts within online videos: the way to hold your customers attention?

    How traditional techniques within video editing, have adapted to the new environment of paid advertising on YouTube. In the era of online video, digital marketers can find ourselves so caught up in new developments that we forget that film has been around for over a hundred years. Many conventions have emerged within those decades, and although they might now appear to be set ...

    Econsultancy- 4 readers -
  • Five startups disrupting the life sciences industry

    No industry is immune from being revolutionised by agile and innovative startups. One would perhaps think that the medical and pharmaceutical industry was safer than most due to heavy regulations and the costs involved with developing new drugs and treatments, but this isn’t the case. At Infosys’ Digital in Life Sciences event McKinsey’s Dr.

    David Moth/ Econsultancy- 3 readers -
  • Voucher codes: the rule rather than the exception

    That guy you stand behind at the supermarket checkout, while he clumsily thumbs through endless loose vouchers and causes a tailback four trolleys long at 11:30pm… that’s me. That party of four, sat at the table of a popular pizza chain restaurant scrolling up and down their smartphones trying to find an online voucher for 50% off while the waiter patiently awaits our order… t ...

    Christopher Ratcliff/ Econsultancy- 5 readers -
  • Start Me Up! A profile of OffOnHols

    The online travel sector is hugely competitive, so it takes a lot of ingenuity to build a successful company from scratch. The team behind OffOnHols.com are hoping that they can revolutionise the travel industry through affiliate marketing. I spoke to co-founder Ian Vaughan to find out more... Please describe what the company does. Offonhols.

    David Moth/ Econsultancyin Affiliate- 2 readers -
  • The importance of tone of voice for local markets

    How do you speak to your customers? That's a deceptively simple question... We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.

    Matt Owen/ Econsultancy- 2 readers -
  • Facebook: Our video strategy is all about content discovery

    Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway. And for the cynics among you - yes, a lot of it has to do with autoplay videos. According to comScore, in August Facebook achieved a billion more desktop video views than YouTube, though that obviously fails to take into account mobile views.

    David Moth/ Econsultancyin Social Content- 14 readers -
  • Flying ahead: building the perfect mobile travel experience

    In an effort to distinguish their services and identify a niche, most travel providers avoid positioning themselves in the way other online retailers might. Instead, they focus on services like travel meta-search (e.g. Skyscanner) or customer feedback (Tripadvisor). Shrouded in specialist services, it’s easy to forget that at their heart the majority of travel sites remain ecommerce providers.

    David Bowen/ Econsultancy- 4 readers -
  • GRPs vs. time spent: the great Atlantic divide

    At a recent IAB UK video event I asked the audience whether it was more important to plan online video campaigns to optimise Gross Rating Points or to get consumers to spend more time with the brand. What was the answer and why would it be different in the US? Over 80% said time, or attention, was more important, yet at a US equivalent I'd expect exactly the reverse.

    Econsultancy- 4 readers -
  • Berners-Lee: Native apps are boring, not part of the discussion

    Native apps are boring and people are becoming frustrated with walled gardens online, according to Sir Tim Berners-Lee. The inventor of the web took part in a Q&A at Le Web this morning that touched on a broad range of topics, with net neutrality and internet privacy high on the agenda. But Sir Tim also gave his views on the problem with native apps, particularly magazine apps.

    David Moth/ Econsultancy- 4 readers -
  • How to interview for soft skills

    The 'digital skills shortage' and 'war for talent' have been well explored by consultancies, comprehensively covered in the media, and felt first-hand by hiring managers trying to find the perfect person to join their team. Quite simply, right now there are a lot of digital jobs and not enough qualified candidates.

    Jo Hill/ Econsultancyin How To's- 11 readers -
  • Social media stats: end-of-year state of play

    As we barrel towards the end of 2014, let’s round-up how all the major players in the social web currently stand. Has the mighty Facebook finally been usurped by a hipper, younger network? Has Snapchat brought a rain of fire down on its instant messaging competition? Has Ello caused enough of a stir to worry the more marketing filled platforms? When was the last time someone ...

    Christopher Ratcliff/ Econsultancyin Social- 3 readers -
  • How can London's Tech City help startups get to series C funding?

    Le Web is a hotbed of entrepreneurs and startups looking to network, make connections and hopefully bump into a generous venture capitalist. Consequently one of the topics up for discussion is the differing appeal of Europe’s various startup ecosystems. I will admit to bristling with national pride this morning when people began speaking of London as the centre of entrepreneu ...

    David Moth/ Econsultancyin How To's- 3 readers -
  • Connecting with and selling to the C-Suite

    When I first started exploring C-suite marketing the CEO of our company, James Harris, told me of a conversation he once had with a top performing salesperson. The jist of it was that, among the various elements of selling, likeability was what they rated the lowest. When James pressed on for more information, this is what they said: “I don’t need to be liked.

    Tom Whatley/ Econsultancy- 4 readers -
  • Four key trends from the Fashion Ecommerce and Content Marketing report

    I took three months to examine the key content marketing trends of fashion retailers. Here are some of the main trends. Last week I published the Econsultancy best practice guide to Fashion Ecommerce and Content Marketing. The project actually started in January 2013, when I looked through about 25 different fashion ecommerce retailers and noted their most common content tren ...

    Econsultancyin Social Content- 4 readers -
  • Five things we learned from the Black Friday weekend

    Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers. Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here's some new data from Affiliate Window. The company's affiliates recorded 1m sales in the UK over the four day pre-Christmas peak trading period.

    Econsultancyin EMail- 4 readers -
  • Google AdWords new metric helps measure in-store conversion

    More than ever, customers are using a variety of ways to interact with your business offline or online. This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline. Just because someone sees an online ad, it doesn’t necessarily mean they’ll click through immediate ...

    Christopher Ratcliff/ Econsultancyin Paid Search Google- 11 readers -
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