Econsultancy - Posts from October 2015

  • Top 10 digital marketing stats from this week

    Did you know that classic American author Fletcher Knebel once said digital marketing is one of the leading causes of statistics? He may have said it about smoking actually, and he may also ...

    Econsultancy- 21 readers -
  • Is native advertising the answer to ad blocking?

    With ad blocking being such a talking point in the digital marketing world at the moment, there has been much debate around what advertisers and publishers could do to help tackle the problem. One t ...

    Econsultancy- 4 readers -
  • Digital transformation: GDS shows the generation gap is as frustrating as ever

    In just a few weeks, the UK's Government Digital Service (GDS) has lost its head, its deputy, its strategy man, its chief designer, its head of user research and its delivery and performance chief. There seems to be a mix of messages coming out of Whitehall - some talk about the plan always being to devolve the central GDS team into newly-prepared departmen ...

    Ben Davis/ Econsultancy- 8 readers -
  • Changing company culture: six things to try

    Changing company culture is difficult to do by definition. Steve Denning, author of several leadership and management books, describes organisation culture as 'an interlocking set of goals, roles, processes, values, communications pract ...

    Ben Davis/ Econsultancy- 7 readers -
  • Is the healthcare industry prepared for wearables?

    Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity. In an online survey w ...

    Econsultancy- 6 readers -
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