Econsultancy - Posts from January 2016

  • Why Cillit Bang was wrong to lose Barry Scott

    One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launche ...

    Econsultancy- 5 readers -
  • Has 'digital' become an anachronism?

    I was struck by the news that Adam & Eve/DDB has dropped 'digital' from its job titles. Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of a ...

    Ben Davis/ Econsultancy- 4 readers -
  • What is service design & who uses it?

    Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments. Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and syste ...

    Ben Davis/ Econsultancy- 4 readers -
  • NFL: the star quarterback of content marketing

    It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. The 32 NFL teams generated $11.09bn in revenue between them in 201 ...

    Econsultancyin Content- 6 readers -
  • Dear marketers, stop using generic stock images

    It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless. I’d put i ...

    Econsultancy- 4 readers -
  • Eight novels digital marketers will enjoy

    There's no accounting for taste, but I often think it a bit of an anomaly that many of the world's incisive businessmen and women spend their spare time with their heads in books that look like they came from the self improvement aisle of an ...

    Ben Davis/ Econsultancy- 5 readers -
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