Econsultancy - Posts from March 2016

  • Digital marketing in Singapore: 101

    As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know ...

    Jeff Rajeck/ Econsultancyin Social- 11 readers -
  • Digital marketing in Singapore: 101

    As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know ...

    Jeff Rajeck/ Econsultancyin Social- 7 readers -
  • 2016: the year of programmatic creative?

    As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provide ...

    Econsultancy- 4 readers -
  • 2016: the year of programmatic creative?

    As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provide ...

    Econsultancy- 5 readers -
  • What does the future hold for Data Management Platforms?

    Data Management Platforms (DMPs) are, despite still being on the cutting edge of technology, beginning to move beyond the early adopter stage and are now showing real and serious business benefits. Oracle/Econsultancy’s report ‘The Role of DMPs in The Era of ...

    Econsultancy- 7 readers -
  • What does the future hold for Data Management Platforms?

    Data Management Platforms (DMPs) are, despite still being on the cutting edge of technology, beginning to move beyond the early adopter stage and are now showing real and serious business benefits. Oracle/Econsultancy’s report ‘The Role of DMPs in The Era of ...

    Econsultancy- 7 readers -
  • How O2 achieves creativity through data

    Some people seem slightly alarmed by the rise of automation in marketing. Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of ti ...

    Econsultancyin How To's- 5 readers -
  • How O2 achieves creativity through data

    Some people seem slightly alarmed by the rise of automation in marketing. Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of ti ...

    Econsultancy- 9 readers -
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