Econsultancy - Posts from January 2018

  • Can dynamic pricing be a headache for brands?

    Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges. The physical stores were supported by a new online shop – amazon.com/mycalvins – ...

    Econsultancy- 9 readers -
  • Can dynamic pricing be a headache for brands?

    Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges. The physical stores were supported by a new online shop – amazon.com/mycalvins – ...

    Econsultancy- 5 readers -
  • Will influencer marketing take a hit after the Logan Paul firestorm?

    One of the biggest topics among digital marketers in 2017 was that of brand safety and it looks set to remain in the headlines thanks to a firestorm that has engulfed one of social media's most prominent influencers. The 22 year-old influencer, Logan Paul, boasts 15m YouTube subscriber ...

    Econsultancy- 12 readers -
  • Why apps are key part of mobile strategy for charities

    The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation. Mobile is one area that has stayed particularly stagnant in recent y ...

    Econsultancy- 13 readers -
  • Why apps are a key part of mobile strategy for charities

    The charity sector has been one of the slowest to adopt new technology, with smaller charities in particular struggling to keep up with the demands (and costs) of digital innovation. Mobile is one area that has stayed particularly stagnant in recent y ...

    Econsultancy- 9 readers -
  • Facebook updates News Feed again: The detail

    After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebo ...

    Econsultancy- 10 readers -
  • How will voice technology change consumer behaviour?

    Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. Most of us seem pretty happy about it though, with voice technology increasingly g ...

    Econsultancy- 14 readers -
  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 11 readers -
  • How retailers are using geofencing to improve in-store CX

    Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger ...

    Econsultancyin How To's- 8 readers -
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