• A dictionary of SEO words, terms and phrases

    Jargon sucks. But there’s so much of it about, especially in our industry. Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t hel ...

    Christopher Ratcliff/ Econsultancyin SEO- 12 readers -
  • Top 10 digital marketing stats from this week

    Did you know that classic American author Fletcher Knebel once said digital marketing is one of the leading causes of statistics? He may have said it about smoking actually, and he may also ...

    Econsultancy- 21 readers -
  • 12 excellent ways to present ecommerce shipping information

    The number one cause of cart abandonment is hidden delivery costs at the checkout. A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing. A newer study from this year by Hubspot claims that the average checkout abandonment rate is 67.

    Christopher Ratcliff/ Econsultancy- 8 readers -
  • 20 ecommerce trends and predictions for 2015

    Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015. Here are 19 such predictions, from mobile to multichannel... The expert panel Matthew Curry, Head of Ecommerce at Lovehoney.

    Graham Charlton/ Econsultancy- 23 readers -
  • Ecommerce information architecture: the devil in the detail

    I’ve worked with many clients (and on my own sites) where avoidable structural/data problems add unnecessary complexity to website management. I say avoidable because they’re usually a result of not asking the right questions upfront before the site is built. It’s a tough task to cover all bases for an ecommerce platform because there are so many factors in play that can ...

    James Gurd/ Econsultancy- 18 readers -
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