• Eight intriguing digital marketing stats we saw this week

    The earth has passed around the sun seven times since the last stats roundup, which means it's time for another edition of this ever-popular blog post. This week it includes Twitter analytics, the pursuit of a single customer view, YouTube, content marketing, social customer service, Facebook ads and Google's ever-increasing ad revenues.

    David Moth/ Econsultancyin Paid Search- 18 readers -
  • The new mobile display ecosystem: What does the future hold?

    The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology. It explores the latest trends in mobile advertising and looks at what the future might hold. I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.

    Econsultancyin Display Mobile- 11 readers -
  • Eight key takeaways from Digital Cream Melbourne

    Last week I had the pleasure of attending Digital Cream Melbourne, continuing our series of roundtables worldwide where the crème de la crème of client-side digital marketers can share a mixture of their frustrations, challenges, insights and tips. Following the roundtable discussions and a brief keynote which I presented, the moderators at each of the sessions came together t ...

    Andrew Warren Payne/ Econsultancy- 9 readers -
  • The single customer view: Is it really achievable?

    Achieving a single customer view is supposedly the ultimate goal for digital marketers, but is it really feasible? Building this complete, joined-up view of the customer is a costly and time-consuming project, and while some have made decent progress, others still have a mountain to climb. A new report published today by Econsultancy and Innometrics investigates the current l ...

    David Moth/ Econsultancy- 1 readers -
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