• Has email marketing engagement arrived with open reach?

      How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is.

      Jordie Van Rijn/ Emailmondayin EMail- 25 readers -
    • The Future of email marketing – 2017 edition

      Email is a mainstay in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a changing audience. Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. Compiling this overview has always been a good excuse to highlight what’s happening righ ...

      Jordie Van Rijn/ Emailmondayin EMail- 31 readers -
    • How to lift email marketing conversion step-by-step

      When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive message takes some extra work on the ...

      Jordie Van Rijn/ Emailmondayin EMail- 26 readers -
  • The very embarassing #fail I made with MY OWN newsletter

    I made a Big mistake. What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time. It was bad. No… it was terrible. and I feel like the worst marketer that ever lived because of it. (maybe not the absolute worst, but it felt too close to call.) Honestly, I am *quite* embarrassed about it.

    Jordie Van Rijn/ Emailmondayin EMail- 14 readers -
  • Effective tactics to increase webinar attendance

    Webinars and events can be an essential of your marketing-mix. They are used to build new contact lists, engage with leads, and cement relationships with existing customers. Yet a webinar might be something you only do a couple of times a year. Here are some tips on using marketing automation and email to ensure your event is packed.

    Jordie Van Rijn/ Emailmonday- 36 readers -
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