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Come and step into the future of email marketing with our 7th annual review of email marketing trends and predictions. How can you stay on top of the ever-changing environment that is the inbox? And what about that thing called the customers’ Mind-Box?! To be honest, the future is already here, it’s just not distributed evenly.
Email marketing is a solid marketing channel. Companies have to continuously evolve their email tactics to cater to a changing environment and improve their results. Join me in a jump forward into the future of email marketing in the 7th annual review of email marketing trends and predictions. I like to say the future is already here, it just not distributed evenly.
I made a Big mistake. What happened? Much like the plumber with leaky pipes…. I didn’t send out an email to my list for a very long time. It was bad. No… it was terrible. and I feel like the worst marketer that ever lived because of it. (maybe not the absolute worst, but it felt too close to call.) Honestly, I am *quite* embarrassed about it.
Oh yeah, it is something new around the corner there. Google AMP for email. The Verge: “Gmail will let you browse websites in your email with new AMP support” What does Google AMP for Email do? AMP for Email will make it possible to take simple actions (like booking a c ...
How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is.
Email is a mainstay in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a changing audience. Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. Compiling this overview has always been a good excuse to highlight what’s happening righ ...
When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive message takes some extra work on the ...
Webinars and events can be an essential of your marketing-mix. They are used to build new contact lists, engage with leads, and cement relationships with existing customers. Yet a webinar might be something you only do a couple of times a year. Here are some tips on using marketing automation and email to ensure your event is packed.