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One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset approach to how to arrive at – and execute upon this simplicity.
If you were to ask me: “Dan, choose an industry to build a website around to get traffic from Google” I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD. But that’s exactly what my guest, Sol Orwell did with his site Examine.
If you had to create content for, say…. a bus pricing and comparison company (sounds boring right?) – what would you create to get them massive distribution, social shares and dare I say … links? Today’s guest on Experts On The Wire is Kerry Jones. She is an Associate Marketing Director at Fractl.
While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content.
This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their Director of Marketing Nadya Khoja.
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge in the past, my guest is here to help end our pain! Even if ...
This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production process Podcasting metrics, goals and KPIs What makes a good podcast Podcast promotion strategies Incorporating storytelling into an educational/actionable oriented s ...
If I was asked to do what Tyler had to, I’d be terrified too. It was late 2014. Tyler was brought into College Raptor, an exciting new startup. They have some incredible new technology. They just closed an impressive series A round of funding. Amazing opportunity right? Except for one thing. They have NO traffic (they’re starting from scratch).
I’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated or overwhelmed? Seems like, per usual, ...
There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence. Whether you’re trying to understand YouTube for yourself or your clients, you’ll walk away from this show with a way better understanding of how YouTube works in 2017.
Do you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items. My guest today told me about some things I’d didn’t even know were possible in GA – and better yet – how to apply them to better our SEO and Content efforts.
You may not know this, but when Tim Ferriss was launching his enormously successful Podcast, my guest today was one of just a few veteran podcasters Tim reached out to ask for advise. That makes sense. John’s show, EOFire, receives over 1.5 million monthly listens (and Tim’s show has crossed over 100 million downloads total).
Has this ever happened to you? You create the best 10x piece of content imaginable. (It really is 10x right?) You invest time, research and money into it. You hit publish and you know it’s going to go crazy! But then it doesn’t. That’s because “build it and they will come” is not always true. You have to build it, promote it – and then if you’re content and message is good ...
That title is no hyperbole. I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’! I wanted to know how they do this, so I invited him on the show to find out.
Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz by Tomas Vaitulevicius. called “The SEO Myth Of Going Viral”. You see, Mark used to work for the agency Distilled.
NOTE: I originally wrote this for The Next Web In August of 2016. It was officially accepted… but never published (not sure what happened). Anyway, I didn’t want it to go to waste, so I’m publishing it here! This article is BOTH a podcast episode you can listen to on it’s own, OR you can consume in text form below.
This episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually getting work done.