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Back in 2012 I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that dissects, distils and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs.
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset approach to how to arrive at – and execute upon this simplicity.
If you were to ask me: “Dan, choose an industry to build a website around to get traffic from Google” I would definitely NOT choose the medical and supplements industry. It’s super hard to get Google and users to trust you, and rank above sites like Wikipedia, WedMD. But that’s exactly what my guest, Sol Orwell did with his site Examine.
I couldn’t fit every topic we talked about in the title – here are some highlights from this episode! We debate the pros and cons of voice search data in Search Console How brands and business can use Alexa Skills Advanced strategies for duplicate content identification and resolution The importance of web architecture and understanding information retrieval Why AMP is a huge opportu.
On today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems with ranking factor studies How to stand out in the worl.
Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search In ...
On today’s show! The problem’s with bounce rate Tracking content like a product Why most people don’t understand what a session is The myth of the ‘non-technical’ marketer Listen Now! Sponsors BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links).
A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below – that’s millions of monthly page views: Proud of these results in a ...
The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade.
Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience in mind.
I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and SEO ranking factors.
Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what YouTube revealed about their algorithm at Vidcon.
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year, I received an email reply from that thread almost a year ago: (That’s how you personalize a ‘pitch’ email by the way – i.
In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that show longer content correlates with higher rankings? Well, mMaybe it’s not literally the length of the content – but rather b ...
Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work I do?” So today … an episode just recorded an hour ago, I invited Marie Haynes (the very first guest ever on Ex ...
Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing ...
I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon — Kate Morris (@katemorris) February 28, 2017 Holy crap @BermanHale is murdering this presentation.