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For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) more brands have been giving affiliate marketing a try.
Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too. In this day and age, however, there is plenty of great data out there; and today I bring you my compilation of 20 bite-sized Tweetable nuggets (each representing an i ...
Note from Geno Prussakov: Ladies and gentlemen, I am excited to welcome our newest guest blogger, Shane Barker. Below you may find his first AM Navigator post. Are you leveraging your influencer marketing efforts using the right social media platforms? Your choice of social network may depend largely on the type of audience you’re trying to reach.
Those of you who are frequent visitors of my blog have, undoubtedly, noticed a fairly new “bookmark” featured in its header — one telling about “Geno’s next conference.” I announced the new show right here three months ago. Time flies and three short weeks from now, on November 14, 2016, right in the heart of Manhattan, I will be opening up this brand new influencer marketi ...
I’ve got an exciting news to announce. My newest LinkedIn video course is out! You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or se ...
The year’s fourth quarter is already here, and online marketers couldn’t be more excited. eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of the ...
Did you know that Heath & Beauty is one of the top 3 affiliate marketing categories out there [more here]? Over the years we set up, launched, and managed over a dozen of affiliate programs in this vertical; and today I am happy to announce the newest affiliate program we have set up (and are currently managing) — that of Michael Todd Beauty.
Note from Geno Prussakov: This is a guest blog post from Eric Nagel: Coupons are a necessary component for most e-commerce sites: The online coupon market is worth about $4 billion a year Majority of US Internet Users Will Redeem Digital Coupons So now that you’ve seen how important it is to offer your shoppers coupons for your e-commerce site, how do you get them listed on the big c.
Having traveled to 25 countries in the past 18 years, I do have quite a number of frequent flyer miles “under my belt.” With these, though, I also have quite some experience of unexpected travel complications (from damaged luggage to medical emergencies to whole trip cancellations). With time life taught me about the importance (and convenience) of insuring my travels.
Earlier this year, AM Navigator turned 10. We didn’t make noise around it, as our deeds have always spoken louder that any words. In the course of these years we launched and managed well over 100 affiliate programs across all of the world’s major affiliate networks (CJ, Rakuten, Pepperjam, ShareASale, AvantLink, Affiliate Window, Webgains, Commission Factory, etc).
Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales.
“There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has well over 200 stores globally, but also runs a thriving online storefront.
Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.
An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer is: you can identify some of the top affiliates by ...
Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women quality cosmetics that’s easy to carry.
Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective.
When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some have been more effective than others.
I’ve been running these giveaways for more than 3.5 years, with nearly 30 passes won by my blog’s readers since the first draw I ran. This year is no exception. Passes to Affiliate Summit’s Las Vegas show were won in winter, and with the summer show being just a few short weeks away, today I am pleased to announce the 2016 Summer Giveaway of 3 Affiliate Summit passes! This ...
Geno talks about affiliate marketing, leadership, etc