• Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

      When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite.

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    • 5 Ways a Hypermedia API Simplifies Ecommerce

      Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn’t notice the technology but must remember the experience. That’s a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path’s principal architect, to understand more about how a ...

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  • The State of APIs: infographic

    Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows compani ...

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  • The State of APIs: a cheat-sheet infographic

    Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows compani ...

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  • Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

    Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least excitin ...

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  • 4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

    The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.

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  • Ecommerce Technology: Augmenting Reality Augments the Bottomline

    Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences. According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product.

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  • Experience-Driven Commerce: 6 Ways to Become an Experience Business

    This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed lagg ...

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  • How to Select an Enterprise Commerce Platform - 4 Questions to Ask

    Digital commerce has changed business forever. Ten years ago, who would have predicted the massive changes that mobile phones would make? Or that most enterprise software would be running in the cloud? Commerce today is about customer experience, relationships and personalization. It’s about discovery, attachment and intimacy.

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  • The Consumer Internet of Things is About to Explode

    In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system.

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  • 3 Reasons Your CEO Wants an Omnichannel Approach

    By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren’t holding any digital real estate.

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  • The Rise of the Digital Experience Platform

    Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital experiences will be well positioned for the long haul.

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  • The Case for Extreme Personalization

    Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using.

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