• Top 3 Reasons Why 84% of Digital Transformation Projects Fail

      According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation.

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    • Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

      When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins. Buying physical locations is an interesting strategy because most grocers are doing the exact opposite.

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    • Voice Technology is Changing the Rules of Ecommerce and Customer Experience

      By 2020, 30% of searches will be carried out without a keyboard or screen1. Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. Empowered by voice technology, data from past interactions, and pre-set commands, the devices understand a handful of phrases to answer questions, make purchases, and even get dinner going ...

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  • Commerce Trends for 2018: #1 Personalization in B2B

    For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization ...

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  • Checkout-less Shopping: Faster Payments, Smarter Customer Data

    A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. (Retail Customer Experience).

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  • Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals.

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  • To Get Ahead with Customer Experience You Need Headless Commerce

    Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation ...

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  • Digital commerce is playing a pivotal role in customer experience strategies.

    Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both operations and customer experience management.

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  • What Does the Consumer Internet of Things Mean for Marketers?

    Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We’re seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home.

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  • Top 4 Reasons Why Headless Commerce is Better for Customer Experience

    As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions, this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless commerce solution enables them to rapidly provide innovative customer experiences. 1.

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  • Virtual Versus Augmented Reality? Which one will win out?

    With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes.

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  • The State of APIs: infographic

    Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows compani ...

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  • The State of APIs: a cheat-sheet infographic

    Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows compani ...

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  • Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

    Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least excitin ...

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