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There’s been a lot of talk about big data in the past few years. And while there’s no denying its growing impact on nearly every area of both life and business … there’s also no getting around its complexity. One of the best ways to expose yourself to the rapidly developing world of big data is simply to start paying attention to a handful or more of its leading influencers on social media.
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we deter as well as attract.
According to Gartner’s research, marketing budgets are getting bigger. In fact, this tendency is stable and has been for the last three years. Does this trend apply to small and medium businesses? We decided to check that and polled 200 US-based companies. We asked them to share their budget predictions and identify the channels most likely to drive spending.
How long does it take you to create content for your website or social media marketing strategy? If you are doing it properly, probably quite a while, and it doesn’t get as much exposure as you had expected. It’s too bad, but what can you do? Actually, there’s a lot you can do to make sure you make the most of your content in whatever form it takes by repurposing it.
You’re living the dream. After months (or even years) of trying to get approval to purchase a legitimate marketing automation platform, you’re finally off to the races. Fully featured marketing automation platform? Check. Contacts added to database? Check. Emails designed and ready to deploy? Check. That’s great news. After all, you’ve worked hard to get things to this stage of the game.
You know you’ve created the best content when people share your content, because they want to, not because someone asked them to. If people perceive your content as useful, helpful, relevant, entertaining or attractive, it has the potential to be shared and re-shared until it goes viral. This content is called link bait. Image courtesy of Shutterstock.
How do Google and YouTube decide whether you video is good enough for the homepage, or whether it comes up in suggested videos? There are a few key metrics involved, but can you guess the most important one? Watch time. You see, YouTube wants to get the most eyeballs on its videos for the longest amount of time.
We all procrastinate. There’s nothing shameful about that, it’s just human nature. And while it’s acceptable to be lazy from time to time, procrastination can become a very bad habit very quickly. Often we don’t even know we’re doing it. Especially in our age of technology and social media, it’s never been easier to “slightly postpone” your duties by checking your Facebook, Ins ...
Customer service is what separates a decent business and an amazing company. In a world where corporations outsource their customer support to other countries and don’t make it a priority, customer support is becoming even more of a deciding factor for consumers. People are tired of struggling to get help fixing a problem, so when doing business, they look at a company’s reputa ...
Staying one step ahead of the customer has gotten a whole lot harder recently. Whereas a customer journey once represented a swift trip from A to B and then perhaps to C, it now resembles something of an alphabet soup, with customers taking many a meandering route towards a purchase. Here are three examples of customer journeys that are considered to be typical today; and thre ...
Life comes at us hard. We all can attest to that. So what I have to share today takes a stand against modern day slavery. Okay, maybe that’s a bit much? But how else am I to explain it? We either spend all our time working for some corporation that “capitalizes” from our time and effort spent serving their needs, or find ourselves unable to work due to poor economic reasons or ...
Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert. If you’re considering making them a part of your own marketing campaigns, then you’ll might want to consider bookmarking this post, and keep coming back for more ideas.
Even just five years ago, the idea of virtual reality (VR) experiences and gear were within the realm of science fiction. But we are now within the beginning of a new age of technology, with companies producing the first round of VR headsets and already planning how to improve for the future. While there are many naysayers to the technology, it’s becoming extremely clear that it’s here to stay.
Marketing for a healthcare business is a unique challenge. A lot more goes into the decision process when consumers choose a healthcare provider than other purchasing choices. People want to choose a business they can trust, that can provide the services they need, and is within their insurance’s network.
Notice how you feel exhausted when you ran a kilometer more than your usual? Or when you take up a new activity that stretches your muscle? Don’t you also feel the same after doing a mentally challenging task on a busy work day? Tasks that require our thinking power and decision-making skills drain our mental energy.
Chances are … you’ve seen the stats: Email has the highest return-on-investment (ROI) of all marketing channels. Email generates 40 times more customers than social media. Email yields a 17% higher purchase value per order than social platforms. Email is used by over 90% of all US consumers on a daily basis. Sadly, what you may not have seen … are the results.
Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation.