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There’s been a lot of talk about big data in the past few years. And while there’s no denying its growing impact on nearly every area of both life and business … there’s also no getting around its complexity. One of the best ways to expose yourself to the rapidly developing world of big data is simply to start paying attention to a handful or more of its leading influencers on social media.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we deter as well as attract.
Running a blog is not as easy of a task as people may think. Blogging is really an art that requires the right attitude. To write a good article, you should first do some research, then put all your thoughts together, prepare images and videos. And it doesn’t end here. The most important part is bringing your content to the hands of your audience, getting people to read and share your post.
It’s early Sunday morning and you are feeling ultra famished. The light drizzle outside has only got your hunger pangs sooooooaring. No matter what, you desperately wish to sink your teeth into super luscious, delicious, crispy Domino’s Pizzas, right away. There you go! Nope! You don’t make a call this time.
In my previous article for GetResponse Blog, I gave an overview of how marketing automation can contribute to your Affiliate Marketing program success, and of how to set your goals. I started with the goals, so you’re not bounded by any current limitations, and you can aim to what really matters for your business.
With all the goodwill supposedly be jangling the bells and decking the halls around Christmas, it’s perhaps strange that customer fidelity can’t be relied upon. Try not to blush as I bring you this quote from Matt Curry, the director of e-commerce at online, ahem, sex toy retailer Lovehoney Group, who explained the following to Marketing Week: Christmas is an expensive time for any retailer.
A couple of weeks ago we gave a sneak peek into the e-course all about becoming a webinar pro. We’re happy to announce that the course is available and accepting new recruits! Webinars are one of the most effective types of premium content for lead generation and nurturing out there – it’s high time to start making the most of a tool right under your nose.
For any digital marketer social media plays a very important role in engaging and building relationships with customers and prospects. There’s more to do with social media than just updating your Facebook status, or retweeting the popular tweets. Of course, by keeping your social media accounts active, you can keep your audience engaged and of course increase the number of lik ...
Automation is revolutionizing the way commerce happens in every sector of the economy. In the fast food industry, self-serve kiosks are replacing order takers. Manufacturing facilities around the world are outfitted with robotics that deliver precision and efficiency. The automation revolution is also impacting marketing in a big way.
Blogging is at the core of today’s online businesses, and you too should be producing high quality content which educates your audience and also helps them resolve the issues they might face. It’s necessary for your company to have a blog and publish articles on a regular basis. However, apart from knowing what to write about, you should also learn what the correct content st ...
Affiliate marketing and automation go hand-in-hand. However, while many eCommerce sites – often following Amazon’s footsteps – are taking automation very seriously for their B2C operations, their affiliate programs are very far from a functional, result-oriented automation. In this three-parts overview, we’ll see together how to set goals, assess the current situation, implem ...
Creating your own YouTube channel is easy and believe it or not – it only takes a couple of minutes (yes, this quick!). No matter if you’ve already started using YouTube for content promotion or don’t know where to begin – let me show you step by step how to create a YouTube channel, and share a few simple tips and tricks that will help you build a larger audience.
According to eMarketer, within the next year, U.S. mobile ad spend will reach $50.84 billion – about twice as much as the total U.S. desktop ad spend. Meanwhile, mobile ad spending in the U.K. continues to show strong growth and is expected to rise 35 percent this year to £4.58 billion ($7 billion).
Let me ask a dangerous question: when was the last time you did nothing? I know what you’re thinking, “I barely have time to breathe, let alone stop and do nothing.” Believe me, I feel your pain. Ambition, expectations, and technology have all conspired to create a uniquely 21st century plague: busyness.
Marketers often struggle with achieving their Return on Marketing Investment (ROMI) objectives due to a lack of operational efficiency in gathering, interpreting, and applying data-driven insights. Even armed with the most innovative and cutting-edge Marketing Automation solutions, marketers still can’t escape the age-old computer science adage of “garbage-in; garbage-out”.
Blogging is a billion-dollar business. With every passing year, it brings many opportunities for businesses to promote their brand and make money. However, every successful phenomenon has its share of rumors. Blogging is no exception. Blogging is surrounded with many myths that continue to question the veracity of some of the facets of this business.
As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendations to identify the key areas for improvement for all those who want to go way beyo ...
How do people want to learn about your brand? It’s a question that marketers have struggled with for years. But, if you want to spread brand awareness and attract new customers, you can give these six techniques a try. Hear it from brand owners It’s no secret that the biggest brand advocates are the owners of the business.