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There’s been a lot of talk about big data in the past few years. And while there’s no denying its growing impact on nearly every area of both life and business … there’s also no getting around its complexity. One of the best ways to expose yourself to the rapidly developing world of big data is simply to start paying attention to a handful or more of its leading influencers on social media.
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we deter as well as attract.
Undoubtedly, WordPress is the world’s number one content management system to build websites. Today, more than 74 million websites are operating on WordPress’s platform, chosen by many of the top companies and startups. That’s more than 27% of all websites on the internet. One of the clear reasons for choosing it as a website’s platform that it’s free.
I take it you are. More so with top retailers, such as Wal-mart and Amazon enjoying explosive profits last year, as they calculatedly threw open their online stores to heavy online holiday discounts and promotions, way before its own offline stores got a feel of it. But, more importantly, because customers are expected to gatecrash the online stores – about 160 million prospec ...
Understand the intent of your prospects and deliver more relevant communications to convert them. Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase.
The Global eCommerce sector is an emerging force in the online industry. It is one of the fastest developing retail markets in US, Asia, North America and Europe. In the UK, researchers predict that growth in eCommerce sales, though small, will be sustained in the incoming years starting with 13% in 2014 to 19.3% in 2019.
Wouldn’t it be wonderful if there was a single application that could be used as the central hub for all of your most critical activities? Imagine it: all of your internal communications, your editorial calendars, your content campaigns, your analytics, even your accounting and invoice operations – all accessible from one single application.
After seeing together how to set your goals for Affiliate Marketing and Automation, and how to assess where you stand now, we are moving into how to design and implement your Automation for Affiliate Marketing. This third article brings practical steps you can take to get started, and also summarizes some of the most important aspects already covered so far.
These days, businesses don’t work like they used to. Instead of finding every employee working nine to five in an office setting, many people are choosing to work from home or from other locations, and work at various hours throughout the day. This can actually be a much more productive way to run a business, as long as your remote team members are actually being productive.
Content and social media marketing isn’t just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as well. Furthermore, you’ll have also at some point made the wise decision to open up an e-store of some description to boost your sales.
If you have paid any attention to some of the biggest online marketing campaigns you’ll know one thing for sure: Funny sells online. This is because laughter is deeply connected to happiness, and emotions are what truly drive people to share content. If you’re looking to use emotions to drive your online marketing, ‘happy’ is a good one for your customers to feel.
For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. Then, there was a shift. The days of multi-channel were ushered off into the wings as quickly as they had come. There was a new kid on the block.
Creating direct mail (DM) is one of the biggest challenges faced by marketers as they need to curate DM campaigns in par with other digital marketing channels. There is more than one way to curate an interesting and irresistible piece of ‘Direct Mail’ content. Below are 5 great ways to make your direct mail content interesting, irresistible and thought-provoking, thus stimulati ...
While many marketers are gearing up for the approaching holiday season, it’s also important to have one eye turned towards 2017. In order to get the year started on the right foot, you need to have a marketing campaign ready to hit the ground running. Nail the first marketing campaign of the year and you’ll have something to build on for months to come.
If you want to get everything you can from marketing automation, you should go deep and think strategically about your customers and prospects. Marketing automation is here to stay and help businesses scale their customer base. So, the fact that the majority of businesses are now using it in one form or another is not hard to believe.
Last year, online consumers spent over $4.45 billion on Thanksgiving and Black Friday alone. That was according to data released by Adobe on November 27th, 2015. If that number isn’t big enough for you, Statista crunched the total amount of desktop-only e-commerce sales for both November and December of 2015 and came away with a mind blowing $56.43 billion.
Most marketers want to achieve success in all that they do. At the helm of social media, they strive to take the thorough approach. First, they know they must build up a loyal following, and so they engage with their communities, compose interesting tweets, Facebook posts and LinkedIn updates. They get out there with a camera and start photographing their company’s products be ...