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As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we deter as well as attract.
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains.
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, here are ten of the most insightful, innovative and – in many cases – disruptive marketin ...
Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of “email blasts”. Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you’ve segmented your audience, and which segment gets which email communication.
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground.
To increase email conversion rates, make your emails irresistible. Use emotional triggers to drive the readers’ attention. What are emotional triggers? Reminisce for a moment: when was the last time you purchased something after reading a sales email? What were you thinking? Can you even remember? Now, what were you feeling? You remember that, don’t you? Emotions are the primar ...
Every marketer knows the struggle of creating ads that don’t overtly promote your own product. It’s nearly impossible, and becoming more difficult all the time. Consumers are more aware than ever, and increasingly fickle about what advertisements they trust. Can you really blame them? Enter influencer marketing.
You’ve recently made the decision to get started with marketing automation. Great! Now what? Software? (Well, yeah… may I suggest GetResponse for that?) But what else? Well, let’s think that through. Where do you need to start for marketing automation? And, what help is there for you at every major step of the journey? This post is for those of you who understand the benefits o ...
There’s no doubt that social media is the most powerful tool of our time. It can be used to break news, sell to a target audience and communicate with customers. Every company in the Western world uses social media to some extent, but there are some glaring examples of when social media is abused rather than used.
How to communicate effectively online? Is there a universal path to follow when planning communication or is it industry-specific? How do you establish effective digital communication with customers based on their behavior patterns? We tried to find the answers to those questions during our exclusive networking event in Gdansk, Poland, where the GetResponse HQ is located.
Have you thought about increasing your Content Conversion? Along with the content marketing boom, many useful strategies for driving traffic and brand awareness have been born. One of them is called the COPE strategy: “Create Once, Publish Everywhere.” From the main concept, we can tell that it’s something that can potentially influence any business’ productivity by giving it a ...
Webinars and live streaming videos have quickly become one of the key tactics top B2B and B2C brands use in their communication strategies. This isn’t a surprise. Webinars are just as effective for generating new leads as they are for building relationships with your existing customers. So how can you make webinars work well for you? Step 1: promote them the well! Webinars – ...
According to a research on conversion rates from Marketing Charts, 60 percent of online marketers plan on doing a customer journey analysis to improve their online conversion rates. Econsultancy reports that only about 22 percent of businesses are satisfied with their conversion rates. Conversion optimization goes beyond tweaking your call to action, changing fonts and page color.
We want to thank you all so much for registering and attending our webinar all about getting started with marketing automation yesterday! We had a great group of attendees who asked some awesome questions. Together we were able to introduce marketing automation as a theory, then see it work in action! (Though some attendees had trouble focusing, as it was lunch time for them ...
Google Analytics is a versatile reporting and tracking system that turns out valuable data regarding the performance of your website. Launched in 2005, it is an easily operable system, even for beginners. It also has many advanced features that can help with the creation of complex reports, track visitors’ movement paths through the site, and monitor conversions of goals you se ...
Working in the online environment includes numerous professional challenges. Freelancer solopreneurs need to constantly adapt to new work conditions. Three crucial features of online business organization are rational budgeting, limited expenditure, and efficient time management. If you neglect any of them, it’s highly likely you won’t reach your business goals the way you’ve planned.
In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support.
Quality copywriting speaks for itself. When your copy is good, you can bring the public in and convert them into customers with ease. It’s a step that many marketers miss, but actually focusing on the quality of your writing is incredibly important. Here’s some useful hacks that you should know before you write another post for your company.