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There’s been a lot of talk about big data in the past few years. And while there’s no denying its growing impact on nearly every area of both life and business … there’s also no getting around its complexity. One of the best ways to expose yourself to the rapidly developing world of big data is simply to start paying attention to a handful or more of its leading influencers on social media.
Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn’t it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal ‘em? That’s exactly what this post contains.
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.). But it’s just as important to signal who is not a good fit for your business, right up front at the “attraction” stage. In other words, it’s just as important that we deter as well as attract.
What is brand awareness and how does it affect your larger business? As it turns out, it affects things a great deal. According to Harvard Business Review, 64% of people said that shared values were the main reason why they had a relationship with a brand in the first place. Regardless of the industry that you’re operating in, building brand awareness should essentially be one ...
I can’t think of a day when I didn’t check my Facebook, let alone the other social channels like Twitter, Instagram, SnapChat and what not. Social media is not a trend anymore, it has become a habit and a way of life. If we analyze the involvement of social media in our day to day lives, you’ll see that even our conversations have multiple references of it.
Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? Absolutely. Sweet marketing automation platform? Of course you’ve got that, too! You’re armed with all of the above—all the things you need to create the kind of nurturing campaigns that blows last year’ ...
Email list-building lies at the center of many online businesses nowadays. If you consider your sales process as a funnel, interaction with a lead starts right after acquiring it. GetResponse users know this too. That’s why they value landing pages as one of their most important tools for acquiring leads.
Over the years, ‘responsive’ has become a buzz word. Whether it’s a website or an email, it has become an absolute necessity. According to Ascend2, email marketing is being used by 82% of companies. However, it cannot be said with surety as to how many of them are properly aware of responsive email designs and its relative concerns.
Every company has an online business card – their website. How you present yourself, what information you offer, and most importantly – how you communicate both of those things can determine whether a potential customer will stay on your website or not. That’s where value proposition comes in, do you have what it takes to entice a potential customer to stay? If you’ve ever be ...
When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, here are ten of the most insightful, innovative and – in many cases – disruptive marketin ...
With Google reporting a 5000% increase in searches for influencer marketing and 60 Minutes running its own segment on influencers, 2016 was a huge year for influencer marketing. And with 48% of marketers planning to boost their influencer marketing budgets, it’s poised to become even bigger in 2017.
When it comes to the most downloaded apps in the United States, it’s no surprise to see that three of the top five applications incorporate a significant visual element. Snapchat, Instagram and Facebook are all within the top five; largely fueled by our interest and passion for pictures. At the end of the day, aren’t we all amazing photographers? At least that’s what phone comp ...
Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts.
When it comes to social media, our standards are set pretty high up there. It takes a team of people to make us stop, click, laugh, or ponder when seeing a social media post. One could say, if you want to rule the Earthlings – you’d need a nebula sized idea to make your social media do just that. So, where can we, simple marketers, draw inspiration? In a galaxy close, close to ...
Email subject lines are important. Why? Because people do judge newsletters by their subjects. And here’s the bombshell: 30% of email recipients decide whether to open an email solely based on its subject line (Convince & Convert). And 69% of email recipients report email as spam based solely on the subject line (Convince & Convert).
We know that a marketing automation system is a useful tool in our business arsenal. Lead nurturing, customer support and a range of other marketing tasks are all made much easier by implementing automation. However, these are not the only benefits. Read on for some of the more unexpected benefits of marketing automation.
It’s no wonder every business or brand is focusing on mobile marketing as a strategy to reach their target audience. So it’s no longer about how to reach customers, but more importantly how to retain them. Good content or email that is mobile friendly can help your business make a long lasting first impression that will eventually turn leads into loyal customers.
Marketing automation doesn’t have to be as elusive as it sounds. In fact, you’ve likely been using some form of marketing automation for years! Particularly if you’ve used the action-based autoresponder message functionality in your GetResponse account. Reacting to subscriber behavior and data has long been possible with GetResponse, but thanks to marketing automation, it is no ...