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It doesn’t matter whether people use the Internet to research, work, network, or advertise – Google Chrome is probably the most popular option for a simple, intuitive, and a fast browser. If you’re a fan of minimalist design, then you certainly appreciate Chrome’s simplicity combined with great efficiency.
Need help embracing creative insights? There are ways to hone your creativity for better productivity, and some research and results are even backed by science! Being creative all the time is a tough job. You might need some inspiration, a change of scenery, faith in a vision, or a new way of looking at things.
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for every digital marketer. And while we email marketers have it better than most of our peers, we’re still not off the hook. As an engagement metric, click-through rates are particularly important. But don’t just take my word for it.
Wanna know the difference between smart marketers and the ones that just spin their wheels? Email. Email continues to beat out almost every other channel (except sometimes organic SEO) in terms of ROI. It wins for lead nurturing and lead generation. It wins for engagement. It wins for conversion rate. But there is one really big drawback to email marketing. You gotta have people to mail to.
Are you using Instagram yet? You probably are at least on a personal level – it’s been about for the best part of 6 years already, and, for my money at least, is one of the most interesting and engaging social media platforms. Of course, part of Instagram’s popularity – it’s up to 400 million active monthly users, you know – is down to the fact that it is a solely visual social network.
The digital age is both a bane and a boon for budding young (and not so young) authors. Whilst the unstoppable surge of new technology has provided many new channels for self-publishing, it has also created a fiercely competitive marketplace where anyone with a laptop can now bang out a few thousand words and call it an eBook. It’s a situation that is at once democratising and destabilising.
Ever heard about the productivity trick with the whistle and the egg? No? Me neither. But it wouldn’t surprise me if there was one. (You Google it. I’m afraid).Ends up, we humans are pretty wacky creatures. What works and what doesn’t is often a mystery – and different for every one of us. But that doesn’t mean you shouldn’t try a strange productivity trick every now and then.
Do you know what it’s to spend 10.000$ on a guilty pleasure, without even thinking about the financial consequences of such a splurge? Yep, me neither. But approximately 30 million people in the world wouldn’t have any problem with answering that question. Although some may claim that success and money do not always go in pair, the truth is that most communities associate bei ...
UX copywriting (UX writing, in short) is a bit different from writing for marketing. The two main differences are the length of your copy and the to-the-pointness that you need to be aware of. UX writing means you’re working on the text in the application user interface (UI). It’s about all sorts of labels, hints, pop-ups, explanations, and error messages.
Did you know that writer Ernest Hemmingway would immediately write the moment he woke up? Believe it or not, the choices we face each morning can either make or break the day. That’s why the most successful people have developed their own routines in order to become more productive. To CEOs, writers, marketers, investors, and innovators, mornings are what make a champion.
Are you a blogger? Do you spend countless hours coming up with content, outlining drafts, and writing blogs for your website or business? If so, you know the importance of having properly editing content. There are few things more embarrassing than a reader emailing you to tell you they spotted a typo in your words. But it can be difficult to catch all of your own mistakes.
There could be a number of reasons why you are considering creating an online course. You may be a coach, service professional or a freelancer and you are sick of trading hours for dollars. You want to leverage your time and package your expertise as a course. If that’s you, good on you. Keep reading. You may be a service-based entrepreneur but you are struggling to find clients.
Are you thinking about creating an online course? Curious as to how the whole process looks like? It is possible that you ARE interested but also overwhelmed, confused, scared by technology and a tad scared. You are not sure if you have the time, or the money to actually do this. Here’s another scenario for you.
Want to build your email list fast, or get the word out about next week’s product launch? Some marketers swear by solo ads. And while solo ads can work, they’re not for every business, and they can be a risky investment. Keep reading to see if they’re right for you. What’s a solo ad? Anyone who’s been in affiliate marketing for a while will have heard of solo ads.
Ever designed a landing page from scratch? It can be a scary undertaking. There you are, alone against the blank white page. Where do you start? What should you include? What should you not include? It doesn’t have to be so daunting. Even if you decide to forego a landing page template (which can reduce some of that blank page anxiety), there are some common elements almost ev ...
One of the latest GetResponse webinars featured THE content marketing star: Ann Handley, Chief Content Officer for MarketingProfs. Personally I loved every single example from this webinar. Tons of great cases were shared. Each of them was clever and unique. What is most important, stories came not only from the digital world.
Running blogs isn’t a piece of cake. But before getting down to exactly why that is, we need to acknowledge that blog owners have advantages like publicity and advertising of their product or service, communicating with readers, writing/design/SEO/etc. skills development, and a lot more advantages that make running blogs an exciting occupation. We’re back again to the not-a-piece-of-cake part.
The daily life of an online marketer sure is fun. And with a forever-growing list of marketing tools and activities aimed at building customers relationships, you obviously have a lot to learn and do. As a result, there’s been a growing demand for productivity tools to help you take control of the day. We used to think that there’s an app for everything.
Too many people start planning Twitter campaigns with thoughts about retweets, likes, and new followers in mind. But they should be thinking about the most important thing: The content! When it comes to tweets, it’s the content — words, hashtags, photos, and videos — which makes them go viral. Knowing what type of content is well received will help your tweets spread as you c ...
Not too long ago designers used to focus more on website design. But the technological revolution of bringing smartphones into the picture has made it essential for designers to focus on developing web designs but RESPONSIVE web design. Generally, responsive web design is considered as one that automatically adjusts to any screen size.
Big data is having quite an impact on the marketing world. How should your small business use big data to improve your marketing efforts? First off, it’s important to realize that all businesses, both big and small, can benefit from analyzing data about their customers and the way they react to products, services, and marketing efforts.
Last week I wrote a post in response to a comment left from a reader of the GetResponse blog. A few weeks ago, the now sadly departed Kerry Butters wrote a blog entitled ‘2 New Social Networks To Consider For 2016’. The social networks in question were Peach and Blab. Kerry’s post was introductory, which is to say that although she gave a thorough overview an appraisal of the ...
The practice of setting goals has gained a lot of attention as of lately, getting rather positive appraisal – most of the time. A lot of us have already been introduced to the concept, at least to some extent, and probably exercised it with more or less success. So, why is it that there are more ‘less success’ situations, even though we do our best to apply this presumably wond ...
I begin writing this post in response to two closely connected things. Firstly, it is a response to a comment left by a reader of the GetResponse blog. And secondly, it is a response to the blog post itself that the comment was left beneath (if you ever needed convincing about the name of this fine company, then hopefully this post will prove that you do indeed Get Response fro ...
LinkedIn – more so than any other social network for my money – has got the niche game sewn up. No other network is quite so targeted at a particular type of user. Everybody and their granny has a Facebook account. Twitter attracts marketers, professionals, celebrities and casuals by almost equal measure.
When Google+ launched in 2011, it did so with the great expectations that it would compete with Facebook. It quickly reached a million users and within a month had grown to a user base of 25 million. It wasn’t just the social aspect that saw businesses and marketers fast to adopt the platform, it was once proclaimed in most circles that ‘Google+ was the best social network to ...
Video chats, conference calls, dailies, weeklies, brainstorming sessions, you name it – these days they have all been haunting our calendars. And let’s be honest here, the idea make us shiver the very moment invites pop up in our calendars. What is so terrifying about meetings and why do we despise them so much? Tentatively accepting When not managed properly, or managed at al ...
Traditionally Spring is the season of starting new projects and coming up with new ideas. Also a time to reflect on your email marketing performance, so you can introduce changes that will allow your business to grow faster than ever before. In order to help you start off, we have prepared a few tips based on our recent report.
Ever heard of interactive content? It’s getting a lot of attention these days. That’s mostly because the engagement rates for interactive content are crazy high. But it’s also because interactive content lets us marketers play around with some cool new technologies. And it gets really nice business results. Truth is, though, interactive content isn’t new. It’s been around forever.
A great webinar is a lot like an inspiring book or true story. It leaves you with a sense of fulfillment, knowledge, and a better understanding of the world around you. A bad webinar on the other hand can make you feel like you just wasted several hours of your life and you’d like to know how to get them back.
Reddit. It’s not everyone’s cup of tea, but it certainly has sway in the social media arena. Those who love Reddit, love Reddit. Those who don’t are pretty hard to convince otherwise. But, I truly believe that education can make changes for the better all around the world – and social media marketing is no exception.
Have you ever wondered why email marketing brings such high ROI and why so many companies consider it their top online marketing channel? Well, it’s simply because email marketing is designed to generate leads. Firstly, you have the double opt-in process, which means that only the people who are really interested in your offer subscribe to your newsletter.